College Football’s $40 Million Problem | WJOX GameTime
Why are jersey patches and new sponsorship opportunities suddenly becoming such a big part of college athletics?Follow the money.I joined Kip Keefer and the GameTime crew on WJOX in Birmingham to discuss the growing annual revenue gap between the Big Ten/SEC and the ACC/Big 12 and why that financial pressure will push athletic departments to find entirely new sources of revenue.Jersey patches are what fans will see. The bigger story is that schools are increasingly looking at everything they own as potential inventory.We also have some fun with the latest Buyout Island Index and who might be…
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