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How to Attract Customers Fast with the Right Incentive with John Dwyer
John Dwyer is a direct response marketing expert who convinced Jerry Seinfeld to front a record-breaking banking campaign - and now helps businesses attract customers using powerful incentive-based marketing strategies.
Top 3 Value Bombs
1. Discounting is a race to the bottom; smart businesses use incentives to shift focus away from price and protect their margins.
2. The most effective incentives have low hard cost but high perceived value, making them irresistible without hurting profitability.
3. Matching the right incentive to the right audience is critical; relevance drives conversions…
The skinny
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