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Marketing With Purpose Kit: Purpose-Led Customer Personas
🧠 74% of consumers say they are more loyal to brands that understand them at a personal level (Source: Salesforce, 2024).
Too many companies build personas based on demographics. But what if you built them around purpose?
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we unpack how to create purpose-led customer personas that speak to the why behind the buy—and why traditional segmentation is no longer enough.
🎙️ Hosted by Stephen Sakach, Mike Liwski, and Tullio Siragusa
🎧 Produced by Tullio Siragusa
🧭 In this episode, we explore:
• Why psychographics and values…
The skinny
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