Latest / Radio Baloney - The Richie Baloney Show! / WOKE Miller Lite Feminist Ad Is A Disaster
Transcript
- 0:00So I don't know what's going on with light beer brands these days, but
- 0:04they're certainly expressing some genuine antisocial behavior. It's almost like they've been drinking too
- 0:09much of their own beer. And alcohol is, after all, a depressant,
- 0:13and people do tend to lash out in self destructive ways when they're depressed
- 0:17and drunk. But this is amazing because we've already just witnessed bud Light's a
- 0:21public intervention from its consumers who have to sit bud Light down and explain to
- 0:27it that its friends were worried and wokeness had taken over its brand and was
- 0:31destroying it. And right on the heels of this, Miller Lighte's doing the
- 0:35exact same thing. I mean, didn't they notice that bud Light has had
- 0:40staggering sales losses amid Zia Dylan Wilveny controversy. No, it hasn't done anything.
- 0:45I guess that miller Light has been sampling the Woke two and now they've
- 0:49obviously got a problem. Here's the headline. It says, bud Light outrage
- 0:53spreads to miller Lighte's new ad campaign. Miller Light is about to feel the
- 0:57wrath of thousands of scorned ochcoop media accounts. And this is from the street
- 1:02dot com. So let's see what kind of self destructive behavior Miller Lights advertising
- 1:07people have been up to. Here's a little known fact. Women were among
- 1:11the very first to brew beer ever. Okay, so women were amongst the
- 1:17very first to brew beer ever. So among among who? Among men?
- 1:23So there's women and men. So women and men were the earliest people to
- 1:29This isn't really a big surprise. I'm not sure where she's going with this.
- 1:32Actually I know exactly where she's going with this. But let's continue.
- 1:34Yeah, to the Middle Ages, to Colonial America. Women were the ones
- 1:38doing the brewing centuries later, How did the industry pay homage to the founding
- 1:42mother? Is that really true women were doing all the brewing. I think
- 1:48they just literally made that up just for feminism reasons. Anyway, let's keep
- 1:52going. They put us in bikinis. Wow. Look, addition, what
- 2:02is this problem with women in bikinis? They always go after the great looking
- 2:07women in the bikinis. I mean, there's obviously something psychological happening here.
- 2:12But anyway, let's just keep watching Wild. It's time beer made it up
- 2:15to women. So today Miller Light is on a mission to clean up not
- 2:19just there, the whole beer industry show. Miller Light has been scouring the
- 2:23internet for all this and buying it back so that he can turn it into
- 2:27good for women brewers. Literally, how you ask ladies take it away?
- 2:32First, we turn the badge and into a compost. Now if you've compost
- 2:37to warves pushed out a beautiful fertilizer that good helps farmers grow quality hawks,
- 2:46which has been donated to women brewers to make their own really good. So,
- 2:50first off, the posters that apparently Miller hates now of the women in
- 2:53the bikinis. Yeah, that's way better than this ad, which is actual
- 3:00shit. Okay, I just don't get this at all. So they're making
- 3:04fertilizer to give some fertilizer to some women to make some beer. I think
- 3:12they might be misjudging there at their audience here there, consumers, and also
- 3:15as well. A general rule is when you're selling a consumable product, don't
- 3:22use the word shit over and over and over again, because when people think
- 3:25of your product, they might also associate it with shit. I think it's
- 3:30just a rule of thumb generally, isn't it don't associate your product with something
- 3:35disgusting. But there's definitely more shed down there, and you're attic in the
- 3:38garage and your parents' basement. Send anything you got into Miller Lite and Melter
- 3:43in that it's a good too. So here's to women, because without us
- 3:49there would be no beer. I don't know what to say about that.
- 3:53I mean, I mean, I guess I could say it would have been
- 3:55better if she'd been in a bikini, but actually, no, no,
- 4:00that would have made it worse because bikinis don't always work, So I don't
- 4:04know. This is just astonishing to me. I think part of the problem
- 4:08is that advertising agencies just need to come up with new stuff to justify themselves
- 4:14and to justify the expense of having them, because I think that when you
- 4:16reach the kind of market saturation that like a bud light or a Miller Light
- 4:20has, there's not really that much upside. There's not really that much more
- 4:25market share you can take. You're already everywhere, so there's no marketing campaign
- 4:30that's going to give you some massive boost and typically kind of goes the other
- 4:34way too. You can't really screw it up that bad, not unless you're
- 4:38really trying, and apparently they're really trying, just like bud Light. And
- 4:43it really is astonishing that this would come out now that this was okayed,
- 4:47now that right on the heels of the bud Light debacle, that they would
- 4:51put out a feminist ad insulting their customers. I mean, haven't they figured
- 4:57out yet that it's actually really easy to boycott light beer. It's really the
- 5:01easiest boycott in the world. It's just to not drink a light beer.
- 5:05And I don't know if this will have the same effect as the bud Light
- 5:09thing with Dylan Wilvaaney, but it should. I encourage you. Don't drink
- 5:14Miller light anymore. Why are you really missing out on anyway? Anyway?
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- 5:20you for that. I will see you next time.