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#215 Why Your Margins Are Shrinking (Even When Sales Are Up)
Why is your margin getting smaller even when sales look fine?
Your revenue is growing, your ads look fine, and orders keep coming in. So why does it feel harder to make money than it used to? This episode explains why margins shrink as platforms mature and how sellers get caught off guard.
In this Week in Review, Neil explains how platform maturity removes early incentives, raises costs, and quietly compresses margins long before dashboards turn red.
Using TikTok Shop changes, EU policy updates, and platform maturity patterns, we’ll hear why margins shrink under the surface and how operators…
The skinny
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