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Amazon's UK Partnership With GoPuff Signals Marketplace Strategy Shift | Fast Five Shorts · Omni Talk Retail

• 0:00
  Amazon
• 0:00
  has
• 0:00
  rolled
• 0:01
  out
• 0:01
  15
• 0:01
  minute
• 0:01
  grocery
• 0:02
  deliveries
• 0:02
  to
• 0:02
  cities
• 0:03
  across
• 0:03
  the
• 0:03
  UK
• 0:04
  after
• 0:05
  striking
• 0:05
  a
• 0:05
  national
• 0:06
  partnership
• 0:06
  with
• 0:06
  rapid
• 0:07
  delivery
• 0:07
  firm
• 0:08
  Gopuff.
• 0:09
  According
• 0:09
  to
• 0:09
  a
• 0:10
  retail
• 0:10
  Gazette,
• 0:10
  the
• 0:11
  ultra
• 0:11
  fast
• 0:11
  service
• 0:12
  first
• 0:12
  trialed
• 0:12
  in
• 0:13
  Birmingham.
• 0:14
  Birmingham,
• 0:14
  like
• 0:14
  I
• 0:14
  said,
• 0:15
  Birmingham.
• 0:15
  And
• 0:16
  I
• 0:16
  do
• 0:16
  try
• 0:16
  to
• 0:16
  pull
• 0:17
  out
• 0:17
  my
• 0:17
  Ben,
• 0:17
  my
• 0:17
  best
• 0:18
  Ben
• 0:18
  Miller
• 0:18
  impersonation.
• 0:19
  And
• 0:19
  Salford
• 0:20
  in
• 0:20
  May
• 0:20
  is
• 0:21
  now
• 0:21
  available
• 0:21
  in
• 0:21
  cities
• 0:22
  including
• 0:22
  London,
• 0:22
  Manchester,
• 0:23
  Liverpool,
• 0:24
  Leeds,
• 0:24
  Cardiff,
• 0:25
  Bristol
• 0:25
  and
• 0:25
  Sheffield.
• 0:26
  If
• 0:26
  you're
• 0:26
  keeping
• 0:26
  score
• 0:27
  at
• 0:27
  home,
• 0:27
  Amazon
• 0:28
  customers
• 0:28
  can
• 0:28
  now
• 0:29
  order
• 0:29
  groceries,
• 0:29
  cleaning
• 0:30
  products,
• 0:30
  baby
• 0:30
  supplies
• 0:31
  and
• 0:31
  alcohol24.7
• 0:33
  via
• 0:33
  a
• 0:33
  retailer's
• 0:34
  website
• 0:34
  or
• 0:34
  app
• 0:34
  with
• 0:34
  delivery
• 0:35
  speeds
• 0:35
  of
• 0:35
  as
• 0:35
  little
• 0:35
  as
• 0:36
  15
• 0:36
  minutes
• 0:37
  in
• 0:37
  some
• 0:37
  areas.
• 0:38
  The
• 0:38
  move
• 0:38
  is
• 0:39
  powered
• 0:39
  by
• 0:39
  GoPuff's
• 0:40
  network
• 0:40
  of
• 0:40
  micro
• 0:41
  fulfillment
• 0:41
  centers
• 0:42
  strategically
• 0:42
  located
• 0:43
  close
• 0:43
  to
• 0:43
  customers
• 0:44
  to
• 0:44
  enable
• 0:44
  near
• 0:45
  instant
• 0:45
  delivery.
• 0:46
  The
• 0:47
  tie
• 0:47
  up
• 0:47
  adds
• 0:47
  the
• 0:47
  online
• 0:48
  giant's
• 0:48
  growing
• 0:48
  roster
• 0:49
  of
• 0:49
  grocery
• 0:50
  partners,
• 0:51
  including
• 0:51
  Morrisons
• 0:52
  Co
• 0:52
  Op
• 0:53
  and
• 0:53
  Iceland,
• 0:54
  as
• 0:54
  the
• 0:54
  e
• 0:54
  commerce
• 0:55
  giant
• 0:55
  steps
• 0:56
  up
• 0:56
  its
• 0:56
  focus
• 0:56
  on
• 0:57
  convenience
• 0:57
  and
• 0:57
  speed
• 0:58
  in
• 0:58
  the
• 0:58
  competitive
• 0:58
  UK
• 0:59
  grocery
• 0:59
  market.
• 1:00
  And,
• 1:00
  and
• 1:00
  my
• 1:01
  question
• 1:01
  for
• 1:01
  you,
• 1:01
  do
• 1:01
  you
• 1:02
  think
• 1:02
  Amazon's
• 1:03
  UK
• 1:03
  partnership
• 1:03
  with
• 1:04
  GoPuff
• 1:04
  says
• 1:04
  more
• 1:04
  about
• 1:05
  the
• 1:05
  state
• 1:05
  of
• 1:05
  Amazon
• 1:06
  or
• 1:06
  the
• 1:07
  state
• 1:07
  of
• 1:07
  Gopuff?
• 1:08
  I
• 1:08
  mean
• 1:09
  I
• 1:09
  immediately
• 1:10
  thought
• 1:11
  like,
• 1:11
  what's
• 1:12
  poor
• 1:12
  Gopuff?
• 1:13
  Like
• 1:13
  they
• 1:13
  must
• 1:14
  be
• 1:14
  in
• 1:14
  some
• 1:14
  dire
• 1:15
  straits
• 1:15
  here
• 1:15
  that
• 1:15
  they're
• 1:16
  just
• 1:16
  like,
• 1:16
  well,
• 1:16
  we're
• 1:17
  just
• 1:17
  going
• 1:17
  to
• 1:17
  white
• 1:17
  label
• 1:17
  for
• 1:18
  Amazon
• 1:18
  now,
• 1:18
  like
• 1:19
  it's
• 1:19
  a
• 1:19
  business
• 1:20
  model,
• 1:20
  but
• 1:20
  it
• 1:21
  certainly
• 1:21
  is
• 1:21
  quite
• 1:22
  a
• 1:22
  departure
• 1:22
  from
• 1:23
  where
• 1:23
  they
• 1:23
  were,
• 1:23
  you
• 1:24
  know,
• 1:24
  two
• 1:25
  or
• 1:25
  three
• 1:25
  or
• 1:25
  however
• 1:26
  many
• 1:26
  grocery
• 1:26
  shops
• 1:27
  ago
• 1:27
  that
• 1:27
  was
• 1:27
  where
• 1:27
  they
• 1:27
  were
• 1:28
  on
• 1:28
  stage
• 1:28
  talking
• 1:28
  about
• 1:29
  how
• 1:29
  they
• 1:29
  were
• 1:29
  going
• 1:29
  to
• 1:29
  dominate
• 1:30
  the
• 1:31
  delivery
• 1:31
  space,
• 1:31
  especially
• 1:32
  the
• 1:32
  rapid
• 1:32
  delivery
• 1:33
  space.
• 1:33
  So
• 1:34
  for
• 1:34
  me,
• 1:34
  I,
• 1:35
  I,
• 1:35
  I
• 1:36
  question
• 1:37
  what
• 1:37
  this
• 1:37
  does
• 1:37
  for
• 1:38
  GoPuff
• 1:38
  in
• 1:38
  the
• 1:39
  long
• 1:39
  run
• 1:39
  because
• 1:40
  they
• 1:40
  are
• 1:40
  losing
• 1:41
  all
• 1:41
  the
• 1:41
  customer
• 1:42
  data
• 1:42
  to
• 1:42
  Amazon.
• 1:43
  Like
• 1:43
  the,
• 1:44
  all
• 1:44
  the,
• 1:44
  all
• 1:44
  the
• 1:44
  value
• 1:45
  of
• 1:45
  this
• 1:45
  is
• 1:46
  going
• 1:46
  away.
• 1:47
  And,
• 1:47
  and
• 1:47
  so
• 1:47
  it
• 1:48
  just
• 1:48
  seems
• 1:48
  like
• 1:48
  can
• 1:48
  the
• 1:49
  Gopuff
• 1:49
  model
• 1:50
  still
• 1:50
  sustain
• 1:50
  itself
• 1:51
  on
• 1:51
  just
• 1:52
  being
• 1:52
  a
• 1:52
  white
• 1:52
  label
• 1:52
  delivery
• 1:53
  provider?
• 1:54
  And
• 1:55
  especially
• 1:55
  when
• 1:55
  you
• 1:55
  think
• 1:55
  about
• 1:56
  who
• 1:56
  we're,
• 1:56
  we're
• 1:57
  talking
• 1:57
  about
• 1:57
  here
• 1:57
  now
• 1:58
  with
• 1:58
  Amazon
• 1:58
  and
• 1:59
  I
• 1:59
  think
• 1:59
  that's
• 1:59
  the
• 1:59
  question
• 2:00
  that
• 2:00
  I
• 2:00
  have,
• 2:00
  like,
• 2:01
  do
• 2:01
  they
• 2:01
  get
• 2:01
  to
• 2:01
  test
• 2:02
  the
• 2:02
  logistics
• 2:02
  and
• 2:02
  the
• 2:03
  validity
• 2:03
  of
• 2:03
  15
• 2:03
  minute
• 2:04
  delivery
• 2:04
  and
• 2:04
  the
• 2:04
  need
• 2:05
  here
• 2:05
  without
• 2:05
  building
• 2:06
  their
• 2:06
  own
• 2:06
  network?
• 2:07
  Yes,
• 2:07
  this
• 2:07
  is
• 2:07
  a
• 2:08
  huge
• 2:08
  value
• 2:08
  to
• 2:09
  them,
• 2:09
  but
• 2:09
  I
• 2:10
  have
• 2:10
  to
• 2:10
  imagine
• 2:10
  that
• 2:11
  once
• 2:11
  they
• 2:11
  figure
• 2:11
  this
• 2:12
  out,
• 2:12
  they're
• 2:13
  just
• 2:13
  going
• 2:13
  to
• 2:13
  learn
• 2:14
  everything
• 2:14
  from
• 2:15
  Copuff,
• 2:15
  replicate
• 2:16
  it
• 2:16
  for
• 2:16
  themselves
• 2:16
  in
• 2:17
  some
• 2:17
  way
• 2:17
  and
• 2:17
  then
• 2:18
  either
• 2:18
  figure
• 2:18
  out
• 2:19
  it,
• 2:19
  a
• 2:19
  it's
• 2:20
  not
• 2:20
  financially
• 2:20
  feasible,
• 2:21
  we're
• 2:21
  going
• 2:21
  to
• 2:21
  shut
• 2:21
  it
• 2:21
  down,
• 2:22
  or
• 2:22
  B
• 2:22
  we'll
• 2:23
  just
• 2:23
  do
• 2:23
  this
• 2:23
  better
• 2:24
  ourselves.
• 2:24
  I,
• 2:24
  I
• 2:25
  don't
• 2:25
  see
• 2:25
  this
• 2:26
  as
• 2:26
  like
• 2:26
  a
• 2:26
  lasting
• 2:27
  partnership,
• 2:27
  but
• 2:28
  what
• 2:28
  do
• 2:28
  you,
• 2:28
  where
• 2:28
  do
• 2:28
  you
• 2:29
  land
• 2:29
  on
• 2:29
  it?
• 2:29
  What
• 2:29
  do
• 2:30
  you
• 2:30
  think
• 2:30
  that
• 2:31
  that's
• 2:31
  interesting.
• 2:31
  And
• 2:31
  one
• 2:32
  point,
• 2:32
  one
• 2:32
  point
• 2:32
  of
• 2:32
  clarification
• 2:33
  for
• 2:33
  the
• 2:33
  audience
• 2:33
  too.
• 2:33
  It
• 2:33
  was
• 2:34
  a
• 2:34
  little
• 2:34
  unclear,
• 2:34
  like,
• 2:34
  how
• 2:34
  this
• 2:35
  is
• 2:35
  actually
• 2:35
  from
• 2:35
  the
• 2:35
  article
• 2:36
  is
• 2:36
  a
• 2:36
  little
• 2:36
  unclear
• 2:36
  on
• 2:36
  how
• 2:37
  this
• 2:37
  actually
• 2:37
  shows
• 2:37
  up
• 2:37
  on
• 2:38
  Amazon.
• 2:38
  Like,
• 2:38
  I'm,
• 2:39
  I
• 2:39
  think
• 2:39
  given
• 2:39
  the
• 2:40
  allusions
• 2:40
  to
• 2:41
  Morrisons
• 2:41
  and,
• 2:42
  and
• 2:42
  co
• 2:42
  op
• 2:42
  and
• 2:43
  stuff,
• 2:43
  like,
• 2:43
  I
• 2:43
  think
• 2:44
  it
• 2:44
  probably
• 2:44
  shows
• 2:44
  up
• 2:44
  as
• 2:45
  like
• 2:45
  on
• 2:45
  their
• 2:45
  marketplace,
• 2:46
  like
• 2:46
  GoPuff
• 2:46
  is
• 2:46
  the
• 2:46
  vendor,
• 2:47
  but
• 2:47
  I
• 2:47
  don't,
• 2:47
  I
• 2:47
  don't
• 2:48
  know
• 2:48
  for
• 2:48
  sure.
• 2:48
  So
• 2:48
  I
• 2:49
  don't
• 2:49
  know
• 2:49
  if,
• 2:49
  you
• 2:49
  know.
• 2:49
  It
• 2:50
  said
• 2:50
  that
• 2:50
  you
• 2:50
  go
• 2:50
  to
• 2:51
  Amazon,
• 2:51
  right?
• 2:52
  You
• 2:52
  go
• 2:52
  to
• 2:52
  Amazon,
• 2:52
  you
• 2:53
  order,
• 2:53
  you.
• 2:53
  Go
• 2:53
  to
• 2:53
  Amazon,
• 2:55
  but
• 2:55
  it's
• 2:56
  hard
• 2:56
  to
• 2:56
  tell.
• 2:56
  So,
• 2:57
  but
• 2:57
  I
• 2:57
  think,
• 2:57
  you
• 2:57
  know,
• 2:58
  I
• 2:58
  think
• 2:58
  it
• 2:58
  says
• 2:58
  a
• 2:58
  lot
• 2:59
  about
• 2:59
  both,
• 2:59
  but
• 3:00
  I
• 3:00
  think
• 3:00
  it
• 3:00
  says
• 3:00
  more
• 3:01
  about
• 3:01
  Amazon,
• 3:01
  you
• 3:02
  know,
• 3:02
  for
• 3:02
  Gopuff,
• 3:03
  you
• 3:03
  know,
• 3:03
  it's
• 3:03
  like
• 3:04
  you're
• 3:04
  saying
• 3:04
  they
• 3:04
  can't
• 3:04
  make
• 3:04
  it
• 3:05
  alone.
• 3:05
  They
• 3:05
  need,
• 3:05
  they
• 3:06
  need
• 3:06
  the
• 3:06
  scale
• 3:06
  to
• 3:07
  make
• 3:07
  their
• 3:07
  delivery
• 3:07
  model
• 3:08
  even
• 3:08
  work
• 3:08
  at
• 3:08
  a
• 3:08
  profit.
• 3:09
  From
• 3:09
  a
• 3:09
  profit
• 3:09
  perspective
• 3:10
  is
• 3:10
  my
• 3:10
  guess,
• 3:10
  which
• 3:11
  is
• 3:11
  not
• 3:11
  a
• 3:11
  surprise
• 3:11
  to
• 3:12
  anyone.
• 3:13
  For
• 3:13
  Amazon,
• 3:14
  though,
• 3:14
  like,
• 3:15
  I
• 3:15
  think
• 3:15
  there's
• 3:15
  some
• 3:15
  interesting
• 3:16
  angles
• 3:16
  here
• 3:16
  which
• 3:17
  I
• 3:17
  potentially
• 3:17
  disagree
• 3:18
  with
• 3:18
  you
• 3:18
  a
• 3:18
  little
• 3:18
  bit,
• 3:18
  or
• 3:18
  not
• 3:18
  not
• 3:19
  disagree
• 3:19
  with
• 3:19
  you,
• 3:19
  but
• 3:19
  I
• 3:20
  think
• 3:20
  there's
• 3:20
  some
• 3:20
  extensions
• 3:20
  here
• 3:21
  that
• 3:21
  we
• 3:21
  have
• 3:21
  to
• 3:21
  think
• 3:21
  about.
• 3:22
  I
• 3:22
  mean,
• 3:22
  it
• 3:22
  tells
• 3:23
  me
• 3:23
  they're
• 3:23
  definitely
• 3:23
  taking
• 3:23
  the
• 3:23
  marketplace
• 3:24
  approach
• 3:24
  in
• 3:25
  the
• 3:25
  uk,
• 3:25
  you
• 3:26
  know,
• 3:26
  which
• 3:26
  again,
• 3:27
  like,
• 3:27
  we've
• 3:27
  asked
• 3:27
  on
• 3:28
  the
• 3:28
  show,
• 3:28
  like,
• 3:28
  why
• 3:28
  are
• 3:28
  the
• 3:29
  grocers
• 3:29
  signing
• 3:29
  up
• 3:29
  for
• 3:29
  this?
• 3:30
  That's
• 3:30
  my
• 3:30
  number
• 3:30
  one
• 3:31
  question,
• 3:31
  like,
• 3:31
  why
• 3:31
  are
• 3:31
  you
• 3:32
  giving
• 3:32
  Amazon
• 3:32
  this
• 3:33
  position
• 3:33
  of
• 3:33
  strength?
• 3:34
  But
• 3:34
  number
• 3:35
  two,
• 3:35
  why
• 3:36
  is
• 3:36
  Amazon
• 3:36
  having
• 3:36
  so
• 3:37
  much
• 3:37
  trouble
• 3:37
  going
• 3:37
  direct
• 3:38
  and
• 3:38
  establishing
• 3:39
  a
• 3:39
  grocery
• 3:39
  foothold
• 3:40
  in
• 3:40
  the
• 3:40
  market,
• 3:40
  similar
• 3:40
  to
• 3:41
  the
• 3:41
  trouble
• 3:41
  they're
• 3:41
  having
• 3:41
  over
• 3:42
  here
• 3:42
  in
• 3:42
  the
• 3:42
  States?
• 3:42
  So
• 3:43
  that's
• 3:43
  the
• 3:44
  one
• 3:44
  thing
• 3:44
  where
• 3:44
  I'm
• 3:44
  like,
• 3:45
  okay,
• 3:45
  can
• 3:45
  they
• 3:46
  ever
• 3:46
  really
• 3:46
  go
• 3:46
  direct?
• 3:47
  I
• 3:47
  mean,
• 3:47
  if
• 3:47
  they're
• 3:47
  doing
• 3:48
  this,
• 3:48
  like,
• 3:49
  you
• 3:49
  know,
• 3:49
  they're,
• 3:49
  they're
• 3:50
  using
• 3:50
  the
• 3:50
  marketplace
• 3:50
  partners
• 3:51
  to
• 3:51
  help
• 3:51
  them
• 3:51
  reach
• 3:52
  the
• 3:52
  market.
• 3:52
  But
• 3:52
  like,
• 3:53
  the
• 3:53
  idea
• 3:53
  of
• 3:53
  going
• 3:54
  direct
• 3:54
  eventually,
• 3:55
  I
• 3:55
  don't
• 3:55
  know
• 3:56
  if
• 3:56
  that's
• 3:56
  their
• 3:56
  game
• 3:56
  because.
• 3:57
  And
• 3:57
  we'll
• 3:57
  talk
• 3:57
  about
• 3:58
  this
• 3:58
  more
• 3:58
  in
• 3:58
  headline
• 3:59
  5.
• 3:59
  I'm
• 4:00
  wondering
• 4:00
  if
• 4:00
  they're
• 4:00
  actually
• 4:00
  setting
• 4:01
  this
• 4:01
  up
• 4:01
  more
• 4:01
  for
• 4:01
  like
• 4:01
  an
• 4:02
  agentic
• 4:02
  AI
• 4:03
  play
• 4:03
  where
• 4:03
  they
• 4:03
  have
• 4:03
  the
• 4:04
  stable
• 4:04
  of
• 4:04
  grocers
• 4:05
  online
• 4:05
  and
• 4:06
  then
• 4:06
  they
• 4:06
  can,
• 4:06
  you
• 4:07
  know,
• 4:07
  mix
• 4:07
  and
• 4:07
  match
• 4:08
  people
• 4:08
  and
• 4:08
  delivery
• 4:09
  times
• 4:09
  and
• 4:09
  expectations
• 4:10
  to
• 4:11
  that
• 4:11
  for
• 4:11
  them.
• 4:12
  And
• 4:12
  they're
• 4:12
  kind
• 4:12
  of
• 4:12
  saying,
• 4:13
  you
• 4:13
  know
• 4:13
  what,
• 4:13
  we
• 4:13
  don't
• 4:13
  want
• 4:13
  to
• 4:14
  be
• 4:14
  in
• 4:14
  this
• 4:14
  logistics
• 4:15
  game,
• 4:15
  especially
• 4:15
  in
• 4:15
  this
• 4:16
  market,
• 4:16
  but
• 4:16
  let's
• 4:17
  start
• 4:17
  thinking
• 4:17
  about
• 4:17
  the
• 4:18
  next
• 4:18
  wave
• 4:18
  of
• 4:18
  how
• 4:19
  customers
• 4:19
  are
• 4:19
  going
• 4:19
  to
• 4:20
  interact
• 4:20
  for
• 4:20
  groceries
• 4:21
  with
• 4:21
  us.
• 4:22
  And
• 4:22
  let's
• 4:23
  start
• 4:23
  to
• 4:23
  put
• 4:23
  in
• 4:23
  the
• 4:23
  infrastructure
• 4:24
  for
• 4:24
  that.
• 4:25
  And
• 4:25
  we'll
• 4:25
  talk
• 4:26
  more
• 4:26
  about
• 4:26
  that
• 4:26
  in
• 4:26
  Headline
• 4:27
  five
• 4:27
  particularly.
• 4:27
  But,
• 4:28
  but
• 4:28
  I
• 4:29
  think
• 4:29
  that's,
• 4:29
  that's
• 4:30
  potentially
• 4:31
  the
• 4:31
  one
• 4:31
  thing
• 4:31
  I'm
• 4:31
  like,
• 4:32
  maybe
• 4:32
  there's
• 4:33
  like
• 4:33
  a
• 4:33
  different
• 4:33
  endgame
• 4:34
  here
• 4:34
  that
• 4:34
  just
• 4:34
  isn't
• 4:35
  as
• 4:35
  obvious.
• 4:36
  Hmm.
• 4:36
  I
• 4:36
  haven't
• 4:36
  thought
• 4:37
  about
• 4:37
  that.
• 4:37
  So
• 4:37
  you
• 4:38
  think
• 4:38
  that
• 4:38
  Amazon.
• 4:39
  So
• 4:40
  Amazon
• 4:41
  would
• 4:41
  be
• 4:41
  like
• 4:41
  taking
• 4:42
  multiple
• 4:42
  groceries
• 4:43
  orders
• 4:44
  for
• 4:44
  different
• 4:44
  things.
• 4:45
  You
• 4:45
  just
• 4:45
  order
• 4:46
  it
• 4:46
  all
• 4:46
  through
• 4:47
  Amazon
• 4:47
  and
• 4:48
  then
• 4:48
  it
• 4:48
  all
• 4:48
  arrives
• 4:49
  at
• 4:49
  different
• 4:49
  times
• 4:50
  based
• 4:50
  on
• 4:50
  when
• 4:50
  they're
• 4:51
  doing
• 4:51
  the
• 4:51
  pickups.
• 4:52
  Yeah,
• 4:52
  especially
• 4:53
  when
• 4:53
  you
• 4:53
  think
• 4:53
  about
• 4:53
  the
• 4:53
  value
• 4:54
  of
• 4:54
  Amazon,
• 4:54
  which
• 4:54
  is
• 4:55
  always
• 4:55
  about
• 4:55
  selection
• 4:55
  and
• 4:56
  price.
• 4:56
  So
• 4:56
  you
• 4:56
  get
• 4:56
  the
• 4:56
  agentic
• 4:57
  AI
• 4:57
  agents
• 4:58
  working
• 4:58
  for
• 4:58
  you
• 4:58
  to
• 4:59
  do
• 4:59
  your
• 4:59
  grocery
• 4:59
  shopping
• 5:00
  and
• 5:00
  can
• 5:00
  find
• 5:00
  the
• 5:00
  lowest
• 5:01
  price
• 5:01
  of
• 5:01
  whatever
• 5:01
  item
• 5:02
  you're
• 5:02
  looking
• 5:02
  for
• 5:03
  and
• 5:03
  has
• 5:04
  a
• 5:04
  selection
• 5:04
  and
• 5:05
  can
• 5:05
  get
• 5:05
  you
• 5:05
  the
• 5:05
  delivery
• 5:06
  speed
• 5:06
  that
• 5:06
  you
• 5:06
  want
• 5:06
  to
• 5:06
  do.
• 5:07
  You
• 5:07
  want
• 5:07
  15
• 5:07
  minutes,
• 5:07
  you
• 5:07
  want
• 5:08
  next
• 5:08
  day,
• 5:08
  you
• 5:08
  want,
• 5:09
  you
• 5:09
  know,
• 5:09
  two
• 5:09
  day,
• 5:10
  whatever
• 5:10
  it
• 5:10
  is.
• 5:10
  I
• 5:10
  think
• 5:11
  that's
• 5:11
  potentially
• 5:12
  the
• 5:12
  idea
• 5:12
  here
• 5:12
  that
• 5:14
  I
• 5:14
  think
• 5:14
  it's
• 5:14
  something
• 5:14
  we
• 5:15
  need
• 5:15
  to
• 5:15
  be
• 5:15
  thinking
• 5:15
  about
• 5:15
  more
• 5:16
  consciously
• 5:16
  than
• 5:16
  we
• 5:17
  probably
• 5:17
  are
• 5:17
  when
• 5:17
  we
• 5:18
  read
• 5:18
  the
• 5:18
  headline.
• 5:18
  Just
• 5:19
  on
• 5:19
  its
• 5:19
  face
• 5:19
  value.
• 5:20
  Right?
• 5:21
  Yeah,
• 5:21
  hadn't
• 5:22
  even
• 5:22
  thought
• 5:22
  about
• 5:22
  that.
• 5:23
  It's
• 5:23
  one
• 5:23
  of
• 5:23
  the
• 5:23
  beauties
• 5:24
  of
• 5:25
  doing.
• 5:25
  This
• 5:25
  show,
• 5:26
  having
• 5:26
  epiphanies
• 5:27
  in
• 5:27
  the
• 5:27
  moment.
• 5:29
  Yes.