Latest / The Gaming Playbook w/ Harry Phokou
#44 – Andrew Pappas: How Empathy-Driven Marketing Builds Successful Indie Games
Ever wondered why some indie games blow up without “doing any marketing”? And why that idea frustrates real game marketers?
In this episode, I sit down with Andrew Pappas, founder of RenGen Marketing and host of Indie Game Movement podcast, to unpack what real marketing looks like for indie studios in 2025. Andrew has worked with countless devs across the world to help them understand how to connect with players, build sustainable studios, and turn creative passion into commercial success.
We talk about why marketing should start at the concept stage, how to identify player pain points before…
The skinny
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