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075: The Challenger Sale: Taking Control of the Customer Conversation
Chief Revolution Officer John DiJulius of the DiJulius Group talks with Matthew Dixon, the best-selling author of The Challenger Sale: Taking Control of the Customer Conversation (Portfolio/Penguin 2011), which was a #1 Amazon and Wall Street Journal bestseller that has sold nearly a million copies worldwide and has been translated into a dozen languages.
You will learn:
What a Challenger Sale is and how it has one of the most important advances in selling in many years
The 5 types of sales reps
The 3 T's of a Challenger
You need to be challenging your customer's assumptions and not making…
The skinny
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