Latest / LOYAL TO THE CRAFT / How Olive Vox Got Signed by Playing Like Everyone Was Watching
Transcript
- 0:00SPEAKER_01: What's up, Adob Radio?
- 0:01SPEAKER_01: This is Mike Traprari and Loyal to the Craft coming at you from the Loyal Lounge here in the Crystal Coast of North Carolina.
- 0:06SPEAKER_01: When I was 15 years old, I started building drums in my grandma's basement, and shortly after, I realized the power of networking.
- 0:13SPEAKER_01: I made drums for my heroes and I built a brand, and I actually navigated a career in the music industry for the past two decades.
- 0:20SPEAKER_01: And I want you to know that you can too.
- 0:23SPEAKER_01: I want you to learn from my friends that I met along the way.
- 0:25SPEAKER_01: Today on Adobe Radio, we have my good friends Olive Vox who are doing the exact same thing right now, making headway in the music industry.
- 0:34SPEAKER_01: Guys, Olive Vox, thanks so much for being on.
- 0:38SPEAKER_02: What up, dude?
- 0:41SPEAKER_01: We got the full band here, so I'm gonna I'm gonna just say any tech issues, bear with us.
- 0:47SPEAKER_01: This is gonna be a great conversation.
- 0:48SPEAKER_01: We got everybody joining in remotely.
- 0:51SPEAKER_01: We got all of Vox here.
- 0:52SPEAKER_01: Guys, take me back to the beginning of the band and tell me how you guys met, how you formed the band, and you have such a distinct sound.
- 1:00SPEAKER_01: How did you come to the point of creating all of Vox?
- 1:04SPEAKER_01: Where did that, where did the idea come from?
- 1:06SPEAKER_01: And just take me back to the beginning.
- 1:10SPEAKER_04: Who's who's who's who's gonna be the one to tell the story?
- 1:14SPEAKER_04: How about you, lead singer?
- 1:16SPEAKER_04: Okay, okay.
- 1:17SPEAKER_01: Well, we just lot we just lost Caden, so it looks like you are.
- 1:20SPEAKER_04: Okay.
- 1:21SPEAKER_01: He bounced.
- 1:23SPEAKER_04: Uh but uh the band originally was just like this, like it honestly wasn't even a band when it first started.
- 1:32SPEAKER_04: It was just my brother and I.
- 1:34SPEAKER_04: Uh and at the time, I feel I was trying to form a band with him when he was like far too young.
- 1:40SPEAKER_04: So he just like would not lock in.
- 1:43SPEAKER_04: You know what I mean?
- 1:44SPEAKER_04: So it would be like I would be coming home from school, and then he was already home.
- 1:50SPEAKER_04: And I think at the time he was like nine, and I was like, if we don't get serious, we're not gonna make it.
- 2:00SPEAKER_04: Like, what don't you understand?
- 2:02SPEAKER_04: And like he would be like writing, you know, playing sitting on the you know, couch trying to play a song, and I'd just be like, that's not right.
- 2:10SPEAKER_04: You're you're not like we're never gonna succeed, like all this other stuff.
- 2:14SPEAKER_04: And then uh we took a break from you know the struggle of writing music, and then eventually we were on the same page, and everything ended up working out.
- 2:26SPEAKER_04: We started off playing like small, I think our first show ever was like at a like a college house.
- 2:34SPEAKER_04: It was like a shared house, and we played in their garage.
- 2:37SPEAKER_04: Um, and they were like grilling hot dogs like in in the in their backyard.
- 2:43SPEAKER_04: It was it was nothing like really it was no frills, but um we got to the point where we met Dayton, which you know was is Caden's like fourth grade best friend, and then uh Ben replied to uh a Facebook ad being like yo, we need a bassist, and then we had a a show at a record store, and then Ben and Dayton were actually standing next to each other watching uh the band Olive Ox at the time, which consisted of a couple different members, and then we just practiced together and we are where we are.
- 3:19SPEAKER_04: I don't know if that makes sense.
- 3:20SPEAKER_04: I don't know.
- 3:20SPEAKER_04: It's it's it's as confuse the band's history is is as confusing as I made it sound.
- 3:27SPEAKER_01: Well, I'll tell you, I'll tell you this, man, for for some context for the listeners, I met these guys at Camp Woodward, the iconic action sports camp in Woodward, Pennsylvania, two years ago in 2024.
- 3:40SPEAKER_01: I was contacted by the president Gunny to basically create this like music arts program, a pilot program, if you will, and bring in different musicians and artists to come into the camp and really integrate music alongside the action sports.
- 3:56SPEAKER_01: And so I had a pretty large task and I brought in different different musicians, rappers, a percussionist, uh a band called Rue that I had just been introduced to uh through the guys over at Volcum.
- 4:07SPEAKER_01: They were on Vulcan Entertainment at the time.
- 4:10SPEAKER_01: And the Woodward team brought you guys in.
- 4:14SPEAKER_01: I didn't even know who you were, that you were gonna be there.
- 4:17SPEAKER_01: And we met when you guys were checking in for camp.
- 4:20SPEAKER_01: You basically arrived, you drove from Texas to Pennsylvania, and total DIY spirit, and I was super impressed by that.
- 4:28SPEAKER_01: I was like, okay, these dudes look cool.
- 4:31SPEAKER_01: Let's see, you know, what they're like.
- 4:32SPEAKER_01: I had no idea who you guys were.
- 4:34SPEAKER_01: And Skull Candy built this stage inside Woodward.
- 4:38SPEAKER_01: So it was a super pro, really high-level stage inside this massive outdoor skate park.
- 4:44SPEAKER_01: And you guys hit the stage, and I'll I'll never forget this.
- 4:48SPEAKER_01: Literally, there was Steve Van Doren, the owner of Vans, the founder of Vans, Gunny, the president of Woodward, and all the skate legends, Ray Barbie, Christian Assoy, like the skate legends, and we're all there watching, and you guys literally, it just seemed like you plugged in, turned around, and just played, and like the hair on everybody's heads like flew back from just like you guys absolutely destroying it.
- 5:10SPEAKER_01: And I haven't been to a show like that since, and I haven't seen a band like that really in in a long time, and you guys really owned the stage, and it really impressed me the musicianship, the writing, your stage presence, and all that.
- 5:26SPEAKER_01: And I just I became a super fan of you guys, and like I know the story, and so the story that you just shared, yes, it is, it does seem confusing, but I feel like that's the early point of any band is like DIY, Facebook ad, Craigslist ad.
- 5:40SPEAKER_01: Does your brother or sister play an instrument?
- 5:42SPEAKER_01: Let's make this thing happen.
- 5:45SPEAKER_01: And here you guys are.
- 5:46SPEAKER_01: You just signed to Big Machine.
- 5:48SPEAKER_01: You're you're putting out songs left and right that are just incredible.
- 5:52SPEAKER_01: I've had the fortune to hear them before they go out to the to the public.
- 5:57SPEAKER_01: Let's let's let's come into you know current day.
- 6:00SPEAKER_01: What are you guys working on?
- 6:01SPEAKER_01: Who have you been on tour with?
- 6:03SPEAKER_01: And you know, talk to me about like the current day of the band and all the accomplishments you've uh you've had over the years now.
- 6:11SPEAKER_03: Um yeah, we just got off the the road with Rue, which you mentioned.
- 6:15SPEAKER_03: Um, so that Woodward connection was still instilled, and uh, we've made a lot of good friends from the from that time.
- 6:22SPEAKER_03: And um yeah, as for music, we just recorded an album's worth of songs with our label, um, got everything we ever wanted to do out of it.
- 6:30SPEAKER_03: We've always wanted to have a producer that listened to our ideas and actually wanted to instill them into the songs rather than it being like, yeah, I don't know if we'll have time for that.
- 6:40SPEAKER_03: You know what I mean?
- 6:41SPEAKER_03: Like it was always that kind of scenario.
- 6:43SPEAKER_03: So it's been such a blessing to be a part of that.
- 6:45SPEAKER_03: Um, and we're always writing new music.
- 6:48SPEAKER_03: That's like the main goal with us is just music, music, music.
- 6:52SPEAKER_03: Because other than that, this is all for nothing if we're not, you know, expressing ourselves artistically through our music and what we're doing lyrically, um, melodically, and within our instruments, you know, just fully expressing through um what we do, what we play, and even our instrumental setups.
- 7:10SPEAKER_03: So, yeah.
- 7:12SPEAKER_01: What was what were some of the you know, and I'm not even I'm not even gonna ask that because you guys have such a distinct sound.
- 7:18SPEAKER_01: I feel like all of Vox is just its own thing.
- 7:20SPEAKER_01: Talk to me about the first tour.
- 7:22SPEAKER_01: Let's go into I really want the listeners, especially the the young musicians that are looking at you guys going, I want to do that too.
- 7:29SPEAKER_01: I want to have a band and I want to create music and I want to go on tour and do all these things.
- 7:34SPEAKER_01: Let's really get into the nitty-gritty of doing that.
- 7:36SPEAKER_01: Prior to having a label, how are you guys getting opportunities to play shows and actually get your name out there?
- 7:42SPEAKER_04: Uh it's grunt work, honestly.
- 7:46SPEAKER_04: You gotta DM people.
- 7:48SPEAKER_04: It's all social media, you know.
- 7:50SPEAKER_02: I think we I think our first like real, real tour was with a band from Canada called the Jins, and they like it's just it's always the music industry is a long spider web of connections, you know.
- 8:04SPEAKER_02: It's like we met them through our booking agent who was in a band that we had played with like years before, and we you know connected him with him that way, and you know, and then you know, after two years of just like this seed being planted and we didn't even know it, like it it became fruitful to a tour.
- 8:22SPEAKER_02: And then, you know, once we were on the road, like um, it was sort of like our first I at least for me, it wasn't I was kind of like, okay, this is like the true test if I can be a touring musician.
- 8:34SPEAKER_02: Like, we're gonna be gone for like two to three weeks, like this is the true like band life, like just roughing it at these smaller venues, like just going for it.
- 8:43SPEAKER_02: And uh, I think, and I might even speak for all of us, I think we all found out that not only is it doable and sustainable, but it's like where we'd love to be.
- 8:52SPEAKER_02: And um, I think that's like the most important part is like being able to tour and not be miserable the whole time, you know, like circumstances aren't great, you know.
- 9:03SPEAKER_02: And but ultimately, like when we hit the stage at night, like it it'll always come back to that, you know, it'll always make sense to us why we're there and what we do.
- 9:13SPEAKER_02: And and that that gin's tour was like pretty monumental for us because we had sort of come back off of Woodward, I think in like July or early August that year, and then in October we went on that tour.
- 9:24SPEAKER_02: And I think like for us, that was like the true like catalyst, like Woodward and then the gin's tour, like back to back to like really put us where we are.
- 9:36SPEAKER_01: You know, it was like I think at Woodward we really felt like validated in our I said there might be tech issues, and I think I I think I uh put it put a curse.
- 9:51SPEAKER_04: I was about to I was just about to text him, I thought it'd be like, hey man, uh no sweat.
- 9:56SPEAKER_04: I think your audio's a little too cute, and then he can't.
- 10:00SPEAKER_01: Now we got a robot.
- 10:02SPEAKER_01: Yo, what's up?
- 10:03SPEAKER_01: I'm Mike, and for the past 25 years, I've been building a career in music.
- 10:06SPEAKER_01: So I know for a fact it is possible to chase your dreams in the music industry.
- 10:11SPEAKER_01: And DistroKid is an essential partner in making that happen.
- 10:14SPEAKER_01: Not only do they have a suite of tools to get your music and videos out to the world, but they support loyal to the craft.
- 10:20SPEAKER_01: We want everybody to understand from the youth to their parents that music is a sustainable career path.
- 10:26SPEAKER_01: You never know where music's gonna take you.
- 10:28SPEAKER_01: It's a beautiful thing.
- 10:29SPEAKER_01: So if you want to be in music, make sure you're following loyal to the craft.
- 10:32SPEAKER_01: You got a question, shoot us to DM.
- 10:34SPEAKER_01: We are here to help you.
- 10:35SPEAKER_01: See you out there.
- 10:37SPEAKER_02: Okay, sweet.
- 10:38SPEAKER_02: So yeah, so like I was saying, I think that was the I don't remember where I left off, but I think that was a big catalyzed catalyst for us as a band, and that was the first time I feel like we were all like unified to a vision, you know, and and sort of came together and was like, hey, this is what we want to do, like officially.
- 10:55SPEAKER_02: Like this is our like mission statement between the four of us, and this is like like this is this band is us, and this is like who we want to be.
- 11:04SPEAKER_02: And I think that was really important to like come together because ultimately, like, especially while touring, like, you guys we kind of have to be a unit, you know.
- 11:12SPEAKER_02: We kind of have to like be unified and be all locked in individually, but also like together, you know, and and um and so I think that was like a really big learning experience, that tour, and also just learning how to be professionals, like you know, learning how to schedule shit on time so we can get to the venue on time.
- 11:32SPEAKER_02: When you have to go like five hours over to the next show, it's like you gotta make sure like you're making it, you know.
- 11:38SPEAKER_02: Yeah.
- 11:39SPEAKER_04: And to add to that, I feel like, you know, like back to the first question about like how did the band start?
- 11:47SPEAKER_04: Honestly, that Jin's tour, I feel in my opinion, was like the true start of what Olive Box is today.
- 11:54SPEAKER_04: Like, I feel that like, yeah, like Caden and I can write music in our you know bedrooms and you know argue back and forth because we weren't young enough to, you know, or old enough to like go to most clubs and and you know be locked in or other people had priorities being like Fortnite or Call of Duty or all that other stuff.
- 12:17SPEAKER_04: Uh but like I feel like the first time Olivox like actually had the opportunity to shine was like I feel like at Woodward and on the gym's tour, it was like, oh, oh shit, like we're a band, you know what I mean?
- 12:35SPEAKER_04: And then at the time, like that was like when Dayton was also, you know, first put on the drums because Dayton was our rhythm guitarist for the longest time.
- 12:45SPEAKER_04: And then we were like, you know, bouncing back and forth between you know, hired gun and random drummer and dude that we did not like, and you know, just a whole bunch of you know, band turmoil that I feel is so like you know, trial by fire.
- 13:01SPEAKER_04: Uh and then Dayton was just like, I don't know, I I guess I could play drums, like it'll be, yeah, I I mean, sure.
- 13:08SPEAKER_04: And so we like forced him on the drums and made him learn, and you know, and he's I'm not speaking for him, but I am.
- 13:15SPEAKER_04: I feel like he's come you know a long way, and I can't really view Olivox being anything else than what it is now, you know what I mean?
- 13:25SPEAKER_03: And and also to add on to that, I think that it's never going to make sense going forward at first.
- 13:33SPEAKER_03: And I think that's where when you first start, you kind of need to hold on to that faith or whatever that may be to you, or that trust in yourself to make things happen and to put yourself out there because like Ben said, it is just a web of connections connecting to each other through weird, weird ways.
- 13:50SPEAKER_03: And so it's never gonna make sense at first, but uh looking back, it's always gonna be like, Oh, okay, now I understand why we're here and how this happened, and and um, and then you could be grateful and keep moving forward, you know.
- 14:03SPEAKER_03: Yeah, yeah.
- 14:04SPEAKER_01: I love that you guys called that out.
- 14:06SPEAKER_01: I have a really crappy my first tattoo ever is a spider web on my ankle because of that exact theory.
- 14:11SPEAKER_01: I realized when I was younger, literally one person can introduce you to all these other different pieces of the web, and you look back and you're like, had I not gone to that show or sent that DM or reached out to this person or whatever it was, I wouldn't have gotten that opportunity that led me here.
- 14:29SPEAKER_01: And so we're gonna take a real quick break.
- 14:31SPEAKER_01: And when we come back, I want to hear all about the journey to getting signed to Big Machine and what that whole experience has been like.
- 14:38SPEAKER_01: We'll be right back.
- 14:39SPEAKER_01: Yeah.
- 14:40SPEAKER_01: Alright, cool.
- 14:43SPEAKER_01: Going good so far, only one tech issue.
- 14:45SPEAKER_01: Easy.
- 14:46SPEAKER_01: Good.
- 14:47SPEAKER_00: Yeah, I still like Parker was cutting in and out for me for a little bit, and now it's just like silent.
- 14:54SPEAKER_02: Oh, you can't I can't see Mike or Parker, but I can see Dayton Caden.
- 15:00SPEAKER_01: That's so weird.
- 15:01SPEAKER_01: Well, I I got you guys all on this, so that's okay, right, Josh?
- 15:04SPEAKER_01: Okay.
- 15:05SPEAKER_04: You know what I think it might be?
- 15:07SPEAKER_04: It could be like uh electronical interference.
- 15:10SPEAKER_01: So if like your phone's near something that has like a bunch of like you know, it's definitely it's definitely some sort of like noise cancellation thing on this stream yard that's fucking with it.
- 15:21SPEAKER_01: I think the ceiling fan was messing with you, Ben, because I could actually like hear it.
- 15:25SPEAKER_01: But yeah, it's alright.
- 15:26SPEAKER_01: Everybody sounds good, and I can see everybody here.
- 15:28SPEAKER_01: So once once we're done, all the files will upload and we'll edit.
- 15:31SPEAKER_01: We're not gonna edit it from this.
- 15:33SPEAKER_03: So also I hear a ding keep happening, and it's like it's so loud that it like echoes over ding.
- 15:42SPEAKER_03: That's not good.
- 15:43SPEAKER_03: Makes me laugh every time.
- 15:45SPEAKER_01: Alright, I'm gonna bring us back in.
- 15:47SPEAKER_01: Alright.
- 15:48SPEAKER_01: Alright, Adobe, we're back here with Loyal to the Craft, and we've got Olive Vox here talking about their journey in music.
- 15:55SPEAKER_01: Just signed a big machine, they've been putting out a ton of music recently.
- 15:59SPEAKER_01: You gotta check them out if you haven't already.
- 16:01SPEAKER_01: Make sure you're following them on all the socials at OliveVox.
- 16:04SPEAKER_01: Guys, tell me about the journey signing with Big Machine.
- 16:07SPEAKER_01: I mean, that's a that's a big deal.
- 16:08SPEAKER_01: If we're talking in the span of, you know, when I saw you guys at Woodward just two years ago, and that being kind of the catapult to you going on tour with the gjinns and all these great things happening, you've had a lot of momentum in the last, you know, real 600 days, two years.
- 16:24SPEAKER_01: Tell me about how you got introduced to the record label and what's that been like for you guys so far.
- 16:30SPEAKER_03: Um I think we stand behind the the saying that you should always perform like like everyone's watching, no matter who's watching.
- 16:38SPEAKER_03: And um that's what we did on the Jin's tour.
- 16:41SPEAKER_03: Um, we just gave it our all.
- 16:43SPEAKER_03: And um there happened to be a producer in the crowd named Julian Raymond who was also um and is also the AR for Big Machine um label group.
- 16:54SPEAKER_03: And um he he stayed for about three songs and was like, cool, they're great, I want to sign them, and left.
- 17:00SPEAKER_03: And he didn't even see our whole set.
- 17:02SPEAKER_03: He just stayed for three songs, which is usually what he does, and he left, and um, we got the call back, and we ended up hopping on a Zoom call um after that and um kind of just going over what we do, getting to know each other, and uh, you know, obviously the main um factor was uh music, what we wanted to record, what we wanted to put forth, and um all the things like that.
- 17:28SPEAKER_03: And that just further bloomed our relationship from you know, just a random guy we didn't even get to meet at the show to okay, now this is our producer and the one who put us on to this label him and who trusted us.
- 17:40SPEAKER_03: So um I think it's just a fact of like you just never know who's watching, even if there's two people watching, like you should give it your all at all times because uh things like this can happen, you know?
- 17:51SPEAKER_03: So um it's definitely cool that we're in this position now because of that.
- 17:57SPEAKER_02: I think I think too, like um it's all like all it takes is really one person, like one person taking a shot on you.
- 18:06SPEAKER_02: Like if they if they see you and they feel some sort of connection to you, like that's all it takes.
- 18:12SPEAKER_02: It's that quick.
- 18:13SPEAKER_02: And I I remember vividly we were uh we had just played the last show of the Jin's Tour in Chicago, and it was like felt like this big celebratory like show.
- 18:22SPEAKER_02: Like it was it was probably the biggest show the whole tour.
- 18:24SPEAKER_02: Like the stage was like nice size, there was a fireplace on the stage, hell yeah.
- 18:29SPEAKER_02: And like big ass crowd, like everyone was super into it, sold a lot of merch, like it was a great show.
- 18:35SPEAKER_02: And I remember we woke up the next day on our drive back to Texas, just back home, and we didn't really have anything like super on the books yet for the rest of the year.
- 18:45SPEAKER_02: And I remember vividly our manager calling us and essentially being like, Hey, these guys are interested in you guys, like they want to offer you like a con or a record deal or a contract or whatever.
- 18:56SPEAKER_02: And it was like it was it was just like the perfect day to hear that news because it was like 60, 70 degrees outside, like sun was shining, like wind was light breeze, and we were in the van.
- 19:08SPEAKER_02: And I like made it a point to like take a little video of that moment because I just felt like that was gonna like be fruitful, you know.
- 19:16SPEAKER_02: Like I felt like this was uh something to capture, and so it was very much like like just a serendipitous moment for us, I think.
- 19:24SPEAKER_02: And and it was ironic to me that like the only guy from labels that we didn't meet the whole tour was the one that was actually like willing to like put pen to paper and and start working with us.
- 19:36SPEAKER_02: And um, I mean, since then that like relationship with us and Julian has been like insanely fruitful, and like he's been like the most kind and like he's just been our biggest advocate, you know.
- 19:48SPEAKER_02: And I think like in this industry, you'll find like specific people who just love what you're doing so much to just be your advocate.
- 19:55SPEAKER_02: And I think you've been that for us too, Mike.
- 19:57SPEAKER_02: But also like Julian was that for us, and and and so I think like even beyond the relationship with the label, like just having him in our court was like pretty instrumental in like making all these songs that are releasing now, like happen, you know.
- 20:12SPEAKER_02: Um and so it's been nice to like take our time in the studio and not be on our own out-of-pocket budget to to record music, you know, have that freedom to like do what we want to do, just try shit.
- 20:25SPEAKER_04: Yeah, it's it's so funny because I remember the first time we ever like saw what Julian looked like, it was on a zoom call.
- 20:33SPEAKER_04: It was like, you guys are hopping on a zoom call with the man that's gonna sign you, and it's like, oh my gosh, so real.
- 20:43SPEAKER_04: And then he hops on, we hop on the zoom call, and it was like Julian, and I there was one other guy in the room, I think it was like it was Mike Ritberg.
- 20:53SPEAKER_04: Mike Rickberg, and um they were at this like think like super villain table that was so long, and they like put the camera at the end of the table, a mile away, like being back here, and they're like, Hello, boys, and we were like, Oh my gosh.
- 21:17SPEAKER_04: And I remember like we were like, Well, we can't really see you, and they're like, Oh, do you want us to sit closer?
- 21:24SPEAKER_04: And we're like, Yeah.
- 21:27SPEAKER_04: We have to like move the camera all close, but like it was so funny because like you know, I feel there's sides of like the the music industry to where it's like you know, really intimidating, and you don't know the people that you're gonna be working with, and you know, there's a lot of like nerves that go into that.
- 21:45SPEAKER_04: But from our experience, I feel like everybody that we've met after being signed, or or people that are involved in the industry are like dude, they're they're just people, you know what I mean?
- 21:59SPEAKER_04: And like They're really chill, you know, at least ones that we've met, and you know, and it's it's cool because you you're starting to exist with these people that for a while you've always kind of like held to this like standard, and then you start realizing it's like, man, this is just another dude, you know what I mean?
- 22:17SPEAKER_04: And now we're we're really good friends with like Julian and this other guy named Um you know Howard and all this other stuff, like this other guy, shout out Howard, this other guy, shout out Howard, yeah.
- 22:30SPEAKER_04: But like cool.
- 22:31SPEAKER_01: Did you guys at the beginning, you know, Kate and you called out earlier playing with intensity, playing and locking in as if there's you know a sold-out arena, regardless of how many people are actually there.
- 22:43SPEAKER_01: Is that like a band credo that you guys all made a pack together?
- 22:48SPEAKER_01: And what brought that into fruition?
- 22:50SPEAKER_01: Like whose idea was that?
- 22:52SPEAKER_01: Because you guys were when I saw you at Woodward, and then when we had you play the pre-show at Warp Tour last year in Long Beach, it's like every time you're locked in and playing as if you're playing in an arena, and that's hard to do.
- 23:03SPEAKER_01: That's hard to get all the members in a band locked in where everybody's giving equal amounts of energy.
- 23:09SPEAKER_01: Walk me through that thought process because it clearly worked out for you guys.
- 23:14SPEAKER_03: Yeah, I think um it wasn't always like that to start, you know, and and that's the that's the beauty of growth within your band and and kind of taking notes on your performances and what you're doing.
- 23:25SPEAKER_03: So it's not like you have to come out swinging right out of the gate because it's it's a it's a learning experience.
- 23:31SPEAKER_03: And um Yeah, but we we did set the intention pretty early on to give as much energy as possible.
- 23:39SPEAKER_03: And it I honestly think it's just being intentional about it, and then it becomes something that you guys just do.
- 23:45SPEAKER_03: And it's been just a thing we do, where like every single show, it doesn't matter if there's one person or a thousand people or anything in between, we're gonna put on a show for these people because they showed up for us, and that that means something, you know what I mean?
- 24:01SPEAKER_03: People uh uh coming together uh and doing that, and we and we want to make it worth their time, but we also want to, you know, this is our dream.
- 24:10SPEAKER_03: This is something we want to come to fruition.
- 24:13SPEAKER_03: So we give it 100% no matter where where we're where it's at, whether it be recording, whether it be rehearsing, whether it be performing, give it 100% like it's your last time, you know, get just and set the intention to do it, you know, because it's not like it's not always gonna be a natural occurrence, maybe not at first, but you know what you want to do subconsciously, and you should put that forth always, you know.
- 24:39SPEAKER_03: That's what we set intention to do every single show.
- 24:42SPEAKER_02: I was gonna say, I think too, even from uh just a like a even super like basic level, like I think our performance is also equally important to us in from an expression context as it is like to our music, like our and our lyrics and stuff.
- 25:00SPEAKER_02: I feel like our performance is is such a big part of our expression and our voice as a band.
- 25:05SPEAKER_02: And I feel like that's something that has always been our voice, is like how we feel the music and how that sort of physically interprets itself on the stage.
- 25:14SPEAKER_02: And I feel like like we like I don't know, it to me it's so important that if we're working with anyone like I guess managerial or like uh for lack of better words, like corporate or like anyone on the business side of music, like I think it's really important that they see our live show and like understand that's who we are.
- 25:39SPEAKER_02: Like that's this is the foundation, this is where we started, this is like where we all came together and where we're meeting each other, you know?
- 25:46SPEAKER_02: And this is like an important part of our identity.
- 25:49SPEAKER_02: And um, because for the longest time, like our label people didn't even see us play live, you know.
- 25:54SPEAKER_02: And then we played this showcase at um the whiskey in LA, I think back in like January or something.
- 26:02SPEAKER_02: Or no, that was that was I don't remember.
- 26:05SPEAKER_02: I don't know.
- 26:05SPEAKER_01: It was January.
- 26:07SPEAKER_02: January, okay.
- 26:08SPEAKER_02: Um, but we you know we played that show, and that was like you could you could see the people some people be skeptical before from our label, and then sort of the way that they would speak to us after made me feel like they got it finally, you know, like they they finally got the last missing piece to our like I guess our story and understand that like the performance and that that expression of energy and and you know just like it's it's I don't know, it's everything to us.
- 26:44SPEAKER_02: And so um I think we have a duty as performers to perform for whoever wants to buy a ticket, you know, and and give them the performance that you know we are proud of.
- 26:54SPEAKER_02: But also I think if they if we really seek to be understood, I think we have to give that performance to people, you know, because it's a part of us, all four of us, you know.
- 27:05SPEAKER_01: Word.
- 27:06SPEAKER_01: Word.
- 27:07SPEAKER_01: No, that's great.
- 27:08SPEAKER_01: What what's been what's been something that's surprised you since I'm not even gonna say signing, but since this you know culmination of putting out a lot of the music, whether it's positive or negative, what's something that's kind of taking you, taking you aback that you didn't expect to happen, kind of having the band be more and more of a full-time thing as the as the uh as the machine grows, as they say?
- 27:32SPEAKER_04: Um, you know, uh you you say like what's something that surprised me?
- 27:37SPEAKER_04: Like, I feel like how much work it actually is.
- 27:43SPEAKER_04: Like, I don't think you guys understand.
- 27:44SPEAKER_04: Like, I'm not not you, Mike.
- 27:46SPEAKER_04: Like, I've I I know you know, but like, dude, I feel like after you get signed, you're like, Scot free, baby.
- 27:53SPEAKER_04: Oh yeah.
- 27:53SPEAKER_04: And then all of a sudden it's like, it's like, you know, a figurative person walks in, just slams a book down on your desk, and it's like, this is everything you're gonna have to do.
- 28:03SPEAKER_04: And it's like, oh, you know what I mean?
- 28:07SPEAKER_04: So it's it's a lot of work, you know.
- 28:09SPEAKER_04: I I feel like you gotta be, if you wanna be a musician, you gotta be okay with it like consuming you to a degree.
- 28:19SPEAKER_04: You know what I mean?
- 28:20SPEAKER_02: Like, I think because the nature of like what we're doing, like for a lot of people, music is just a passion and it and it never is able to be monetized into a job.
- 28:30SPEAKER_02: I feel like because of the nature of that, like it's hard for people to also see it as work or like see it as effort, but I mean you just have to you have to devote yourself to it just as much as you would a nine to five, you know, just as much as you would like any other job.
- 28:46SPEAKER_02: Obviously, we're not working in the fucking coal mines, but like it's still like very intensive and very yeah, I mean it's definitely like we're still in the mud and we'll be in the mud for a while, you know.
- 28:58SPEAKER_03: Yeah, yeah, for sure.
- 29:00SPEAKER_03: And also, um, it's very important that um when you do get signed and you do get put um all these responsibilities because coming from um independent being independent, you know, you're you're putting forth all these things from you and you're setting intention from yourself, which takes also a lot of willpower because it's only you that is um setting yourself out to do it.
- 29:22SPEAKER_03: So you need to put in that intention to start.
- 29:24SPEAKER_03: But once you get signed, it's like, okay, here's here's your actual duties.
- 29:28SPEAKER_03: And so I think it's really important um to separate the music from the duties because um, you know, uh all the social media stuff that goes into it, all the the meetings, all the these, all the that's like it's all it's all work now to us, but what will never be work and what should always stay kind of free-flowing and almost like a hobby is like the music, you know?
- 29:53SPEAKER_03: Um the mu like and the songwriting.
- 29:55SPEAKER_03: So it takes kind of like okay, it was once this, but now it takes separating this from the music and and not making it like, oh, I have to write songs because we need this amount of songs by this um this time, and that becomes stressful and makes it it just takes away the actual beauty of creating music.
- 30:15SPEAKER_03: And um to also follow up on the question, I think another thing we were surprised by was just the love that we've received um from uh the tours that we've gone on and the the opportunities we've been exposed to, and actually being able to see that like come to fruition um a little bit, even just a little bit, like has been so amazing.
- 30:36SPEAKER_03: And then also coming together as a band and saying, hey, it's not just gonna be this, it's gonna be all four of us as one, seeing what our sound has morphed into, um, you know, coming from four different angles into one, making like our own little Olivox child in a sense, like that has been very surprising.
- 30:56SPEAKER_03: And like to see that and to also see like it started here, now we get to listen back to it.
- 31:01SPEAKER_03: This is what we created, and you don't even like I said, you don't even know it going forward, but then you get to look back on it and be like, dude, we did a great job, and and you get to be proud of that.
- 31:11SPEAKER_03: So I think that was very surprising, at least to me.
- 31:15SPEAKER_03: Um yeah, so it's awesome.
- 31:17SPEAKER_01: Well, we'll be right back, one more break, and when we come back, I want to talk about some of the hustle and some of the things outside writing music, social media, your Miata, all the things that you guys do to gain the tension and get fans to show up to your show.
- 31:31SPEAKER_01: We'll be right back.
- 31:33SPEAKER_04: Alright.
- 31:34SPEAKER_01: Alright, I'm gonna roll us back in and we'll take it home.
- 31:37SPEAKER_01: Okay.
- 31:37SPEAKER_01: What'd you say, Josh?
- 31:43SPEAKER_01: Everybody, everybody's talked except Dayton.
- 31:45SPEAKER_01: Dayton needs to be asked.
- 31:47SPEAKER_01: Yeah, Dayton.
- 31:48SPEAKER_04: Speaker and silent type.
- 31:49SPEAKER_04: I'll say something.
- 31:51SPEAKER_01: Yeah, yeah, yeah.
- 31:52SPEAKER_01: Yeah, everybody's talked except for Dayton.
- 31:53SPEAKER_01: Dayton's Dayton's usually quiet, but I'm gonna call you out, Dayton.
- 31:58SPEAKER_01: Okay?
- 31:59SPEAKER_01: Is that okay with you, Dayton?
- 32:00SPEAKER_01: You typically don't talk in interviews, do you?
- 32:04SPEAKER_00: No, usually I keep my mouth shut.
- 32:07SPEAKER_01: I'm gonna ask you a question in a minute.
- 32:09SPEAKER_01: Um, whoever wants to answer this one, though, but I'm gonna roll us back in.
- 32:12SPEAKER_01: Alright, Adobe Radio, welcome back to Loyal to the Craft, and we're here chatting with Olive Vox about their journey into music.
- 32:20SPEAKER_01: Guys, tell me about your strategy, your vision, how you have fun with social media and what that's done to draw fans to your shows.
- 32:30SPEAKER_01: I've recently been seeing a lot of this Miata in your videos, creating those amazing, amazing reels.
- 32:37SPEAKER_01: Are you touring in that or is that just like a home vehicle that you're making videos?
- 32:41SPEAKER_01: What's the strategy and vision with all your socials, guys?
- 32:44SPEAKER_04: I think if we were touring in that, we uh yeah, dude, that would just be a nightmare.
- 32:50SPEAKER_04: Sure.
- 32:53SPEAKER_04: You know what I mean?
- 32:55SPEAKER_04: But like, yeah, I mean, the Miata, it was just like a random video.
- 33:01SPEAKER_04: Like, uh, I got that thing off Facebook Marketplace uh from a couple uh who were Marines uh stationed in Okinawa, and then uh they got transferred to uh Texas and they were selling their car because his wife was pregnant and that was her car.
- 33:19SPEAKER_04: And you can't if you've been in a Miado, you know how small those things are.
- 33:23SPEAKER_04: So I couldn't imagine you know, driving that.
- 33:27SPEAKER_04: Um and I I ended up getting it, I brought it home, so it's a little right-hand drive guy, and then I had an aux cord in there, and I think Ben brought over like his Casio little piano, and I was like, wait, we could hook this up to the ox.
- 33:45SPEAKER_04: And then Caden started playing this like song.
- 33:49SPEAKER_03: I don't even know what it's called.
- 33:50SPEAKER_03: It was this like major realization because on the Casio, there's set in stone, like you obviously can pick the sound you want, but you there's also these set in stone chords, so you don't have to actually play chords, you could just press buttons and it plays chords for you, essentially, but you could play lead lines over that with your fingers.
- 34:09SPEAKER_03: So I ended up like finding these three chords that like it, like we all grew up, like we're Gen Z, so we all grew up in this era of like, you know, YouTube intros and outros, and you know, liking YouTubers.
- 34:20SPEAKER_03: And I found out that this song that I was playing was like something that we like grew up on.
- 34:25SPEAKER_03: Um, and then I just started playing it.
- 34:27SPEAKER_03: I was like, guys, listen what I just figured out.
- 34:30SPEAKER_03: It's the song, it's the song.
- 34:32SPEAKER_03: Um, and it's by this dude called Fat Rat.
- 34:34SPEAKER_03: It's like a it's like a meme or something like that, but you know, it was just funny to us at the time, and we were like, dude, hook it up to the aux, whip up in the Miata, and let's just like pass the phone through the car.
- 34:47SPEAKER_03: And it took literally all four of us to make that video because it was like it was totally calculated.
- 34:52SPEAKER_03: Like Parker ain't needed to pull up at this point, I needed to play the song and not mess up, which was like actually hard to do.
- 34:59SPEAKER_03: And then Ben needed to pass the phone through the car.
- 35:02SPEAKER_03: Parker grabbed the phone, went on to me.
- 35:05SPEAKER_03: Dayton grabbed the phone through the other side of the car, and the car drove off.
- 35:09SPEAKER_03: But that was the exact point of interest for people was like, How the heck did they get the phone through?
- 35:15SPEAKER_03: You know, it was the the the camera, it was the the Casio, the song, and it was the right-hand drive Miata.
- 35:22SPEAKER_03: And um to kind of like um gather that into one, I think that like promoting your music and and or even just making videos in general, there needs to be multiple different sources of like what the heck is going on.
- 35:35SPEAKER_03: And for that video, there was like three different things going on, and it just blew up from that point on because it was kind of just like interesting to watch, I guess.
- 35:43SPEAKER_03: I don't know, it just happened out of nowhere.
- 35:45SPEAKER_04: Did that go ahead?
- 35:47SPEAKER_04: Oh no, I I feel like that's the one like we put so much thought into our videos, it was just kind of like a what if we did this right now, and then it exploded.
- 35:55SPEAKER_04: And it's like, oh what?
- 35:57SPEAKER_04: You know, but it's still the one that's up, yeah.
- 36:00SPEAKER_01: Yeah, did that translate to new fans where people either coming to shows or hitting you guys up listening to music because of that?
- 36:07SPEAKER_04: Uh I don't I think we definitely had a pretty large spike in followers, you know.
- 36:13SPEAKER_04: I don't think anyone's come up to us at the show and been like, where's the Miata?
- 36:17SPEAKER_04: You know what I mean?
- 36:18SPEAKER_04: But I did take it to the Dallas show, so that was fun.
- 36:21SPEAKER_04: I I there was like a small little parking spot behind the uh the Rueway tour van, and I just like womp pulled in there, you know, and I was just like, This is my car.
- 36:31SPEAKER_03: Yeah.
- 36:32SPEAKER_03: I think um I think we've realized though, like whether you blow up from your music specifically, which is always the goal, is to blow up from your music, and that's always what we put forth, or you blow up from something that's silly like that.
- 36:45SPEAKER_03: I think no matter what, it's always a benefit because you're you're reaching people and like you're showing people who you are.
- 36:52SPEAKER_03: And even if it's personality, personality is just as important as the music.
- 36:56SPEAKER_03: Not to say like you need to have a good personality, but it's it's important to connect with your fans with who you are.
- 37:03SPEAKER_03: And being joke with being jokesters and joking around like that, that is a big part of how we keep a light atmosphere on tour or just at practices to just to lighten the mood, you know, because it's a lot of work we have to put in, but we also just love cracking jokes and laughing, and and we have a very specific sense of humor um that we just we love all together, and and that's something we relate on.
- 37:26SPEAKER_03: And um, yeah, that video just came together from us just joking around, and that's just as important as as the music.
- 37:32SPEAKER_03: So I think it reached a lot of people, but it didn't necessarily um like people aren't coming to our shows specifically for that, you know, but it was a good social media moment for sure.
- 37:42SPEAKER_01: Yeah, and it takes and it takes teamwork too to think of the idea, and like you guys said, passing it through.
- 37:47SPEAKER_01: Dayton, talk to me about playing guitar and now being the drummer.
- 37:51SPEAKER_01: How does that feel?
- 37:52SPEAKER_01: And do you look at that as an upgrade or is it a sacrifice?
- 37:56SPEAKER_01: Because when a lot of young musicians, you know, hit us up at Loyal to the Craft to get advice, that's one of the things we talk about a lot.
- 38:04SPEAKER_01: Sacrifice, you have to be a team player, and that may mean playing a different instrument if you're capable of doing that.
- 38:10SPEAKER_01: Is that something you wanted to do?
- 38:11SPEAKER_01: Walk me through the mindset of like where you were before and how you are now as the drummer of this band.
- 38:16SPEAKER_01: You're touring and playing a completely different instrument.
- 38:18SPEAKER_01: How's that feel?
- 38:20SPEAKER_00: Yeah, I see it as an upgrade for sure.
- 38:24SPEAKER_00: I mean, I love playing guitar, I always did.
- 38:27SPEAKER_00: Um but I think I have a lot, I have way more fun playing drums, which I think is always a pretty having fun should be at the top of your list of things to do with your instrument or with music in general.
- 38:40SPEAKER_00: But um that first show I played drums at wasn't the greatest, and the few after that weren't either, because I was still brand new.
- 38:50SPEAKER_00: But eventually uh I got used to it and then started being able to experiment more and more with my parts and stuff like that.
- 38:57SPEAKER_00: So um I would say, you know, for people who may have a question of should like what should they play?
- 39:05SPEAKER_00: It's both what they love playing the most, but also um I think it should be something that is challenging.
- 39:12SPEAKER_00: Like you shouldn't play an instrument just because it's easy, it should play something that you like playing and challenge yourself to play it as well, which is what I did, and I love it now.
- 39:21SPEAKER_00: It's it's my favorite thing to do now.
- 39:23SPEAKER_01: So and were you playing drums prior?
- 39:25SPEAKER_01: I mean, you you clearly had some fundamental drum knowledge, or were you kind of just thrown in blind?
- 39:32SPEAKER_00: I I had a little bit of knowledge, like I could hold a steady beat, and that was about it.
- 39:36SPEAKER_00: Um I think the first time I ever played drums was at Cadence House back in fourth grade, something like that.
- 39:45SPEAKER_00: Uh he taught me um what?
- 39:48SPEAKER_00: It was Nirvana, right?
- 39:49SPEAKER_00: It was in Bloom by Nirvana.
- 39:51SPEAKER_00: In Bloom by Nirvana, yeah.
- 39:53SPEAKER_00: He taught me that, and I was just playing it, and like we found the recording of it and we listened back, and obviously now I was like, that sounds so bad.
- 40:00SPEAKER_00: But like at the time I was just cranking it out, just like doing it, and then um now I'm playing venues, so you know.
- 40:09SPEAKER_04: Yeah, it's it's so funny because that was also that was also like around the time where like the band was in a very active idea.
- 40:22SPEAKER_04: Like that was when I was like trying to make Caden, you know, be a be a part of my band.
- 40:28SPEAKER_04: We need a band, you know, but we didn't have any members, and then he brings Dayton over, which at the time did not look like Dayton now.
- 40:37SPEAKER_04: This dude was like small kid, glasses, like, and he was like drumming, and I like I remember walking in, I'm like, what is this?
- 40:46SPEAKER_04: I'm like, who's this kid?
- 40:47SPEAKER_04: And he's like, Oh, that's Dayton.
- 40:49SPEAKER_04: I'm like, okay, like I knew of him about his name.
- 40:52SPEAKER_04: I'm like, and at the time, like, dude, Dayton didn't speak.
- 40:55SPEAKER_04: Like, like, I don't think I I knew I knew of Dayton, I've seen him like uh for like two years, and he never spoke.
- 41:05SPEAKER_04: And then one day he spoke, and I was like, Oh my gosh, this guy didn't talk.
- 41:11SPEAKER_04: But it was so it was so funny because at first Dayton was gonna be the drummer in the band, and then all of a sudden Cain was just like, nah.
- 41:19SPEAKER_04: Go find something else, buddy.
- 41:21SPEAKER_03: And then we like nailed on him.
- 41:24SPEAKER_03: Yeah, we just decided to stay friends and and continue to kind of like do that.
- 41:28SPEAKER_03: But that's kind of actually where it was the turning point for the band was that initial, like, um, you know, when you're a kid, everything feels possible, and that kind of it never actually goes away in reality because everything is possible if you put your mind to it, not to be all inspirational, but like it is.
- 41:46SPEAKER_03: Um, and like I can tell you this, like, drummers are hard to come by.
- 41:51SPEAKER_03: Like, I don't know why, what it is, but I think it's just all up to the style they play and it fitting into your your band.
- 41:58SPEAKER_03: And um, we were we were out a drummer, and Dayton was the rhythm guitarist, but I also had the thought that like, dude, we should go back to square one where we started, because I feel like that is where we're gonna excel.
- 42:10SPEAKER_03: And you know the band and you know the ins and outs.
- 42:13SPEAKER_03: What if we just put intention to this for like two years?
- 42:18SPEAKER_03: And like you just practiced for two years.
- 42:20SPEAKER_03: Think about the the drummer you would be, and um, that's exactly what he did.
- 42:25SPEAKER_03: And it wasn't alone, he didn't do it alone.
- 42:27SPEAKER_03: We we encouraged and he conquered those those kind of obstacles of coming into a like an experienced group of people who had been doing their instruments and then coming in a little less experienced with an instrument and still tackling the task, and that was just really cool.
- 42:44SPEAKER_03: But it also brought us back to like, hey, look at us now from where we started as kids, just kind of having some fun in our garage, learning nirvana songs, and now we're backstage, you know, dapping each other up before we go out and play in front of 1,000 people, and it's like that that's insane.
- 43:03SPEAKER_03: Like, you know, like and that makes it even more meaningful um because of that start that we initially had.
- 43:10SPEAKER_03: So I think it was always meant to be, you know, it just was, and Dayton has really stepped up his game.
- 43:15SPEAKER_03: It's been insane.
- 43:16SPEAKER_03: Dayton is locked in.
- 43:18SPEAKER_04: I think yeah, I think out of everybody, Dayton has like excelled more than all of us.
- 43:24SPEAKER_02: Like it's yeah, I think too like the the major perk to like, I mean, you know, obviously, like we were all sort of like me, Caden Parker were all like had been into our instruments for you know, like probably like a decade up to that point, and Dayton was just getting into it.
- 43:42SPEAKER_02: It's like he even though we were like further in honing in our craft, like it gave us the opportunity to all find our voices in our instruments and also bring Dayton up to be the drummer that is the perfect fit for the band and and and has our tastes and has the the the same voice as us, you know, and and and it gives him space to completely sort of like create his own style and his own, you know, quirks and and classic fills and and shit like that, you know, and so it's like I think his amateur-ness almost was it it has directly led to us having like a more unique sound and and a more authentic sound to us, you know?
- 44:30SPEAKER_01: That's so cool.
- 44:31SPEAKER_01: Well, what's next for the band, guys?
- 44:33SPEAKER_01: What can we hype up right now in Adobe Radio for people listening to not only check your band out but be excited about?
- 44:40SPEAKER_01: On top of you you're releasing music, you just launched a song probably a couple weeks before this episode's about to come out.
- 44:47SPEAKER_01: What's on the horizon for you guys and what can we look out for for the rest of the year for all of Vox?
- 44:52SPEAKER_04: We uh music.
- 44:54SPEAKER_04: Yeah, lots of new music, and uh we're going on a tour with uh two pretty legendary bands, uh the Toadies and Local H.
- 45:04SPEAKER_04: So that's really sick.
- 45:05SPEAKER_04: That is really sick.
- 45:07SPEAKER_02: Yeah, we're gonna be all over the US, and we just had a single come out called We Are Not the Same alongside a music video.
- 45:13SPEAKER_02: So check that out.
- 45:14SPEAKER_02: And then uh I don't know whenever this airs, but we may have another single coming out really soon.
- 45:19SPEAKER_02: So just be on the lookout.
- 45:21SPEAKER_02: New music always, touring, always.
- 45:24SPEAKER_03: And like we said, our live performance is when you will understand, at least in our opinions.
- 45:29SPEAKER_03: So come out to the shows because we're gonna be all over the US and you're gonna be able to see us live and get what this thing is all about.
- 45:36SPEAKER_01: Heck yeah.
- 45:37SPEAKER_01: Yeah, everybody go follow all of Vox, tell them your friends at Loyal to the Craft sent you, and hey, fuel the habit, check out loyaltycraft.com, sign up for our email newsletter, grab some merch from Olive Vox, go to local shows, support independent artists, support young artists that just got signed.
- 45:53SPEAKER_01: Shout out to Adobe Radio, shout out to our friends at DistroKid who support independent musicians, and just go chase your dreams.
- 46:01SPEAKER_01: These guys are living proof that you buckle down, it can happen, turn it into a reality.
- 46:06SPEAKER_01: Olive Vox, thank you so much for being here and sharing your story.
- 46:09SPEAKER_01: And uh, everybody on Adobe Radio, go check them out.
- 46:15SPEAKER_02: Thank you.