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Inside the Playbook: James Beshara on Why the Solo Genius Myth is Killing Your Music Career
In this clip from The Manager’s Playbook, Mauricio Ruiz and James Beshara break down why success in any creative career usually comes down to people, practices, and tools.
James challenges the myth of the solo genius through Brian Eno’s idea of “scenius,” showing why artists, managers, founders, and creatives need the right scene, the right collaborators, and the right people around them.
They also get into pitching, sales, asking better questions, finding your zone of genius, and building teams with people whose strengths complement your weaknesses.
For independent artists, artist managers…
The skinny
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