Latest / The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing
How a Handwritten Margin Note Doubled Response
In this episode of The Copywriting Podcast, Lucas and Luna explore the surprising power of handwritten margin notes on typed sales letters. They examine a case study where a simple, personalized note in the margin of a direct mail piece doubled response rates compared to the same letter without it. The hosts discuss why handwritten elements feel more human and less salesy, and how this principle extends to digital marketing with hand-drawn arrows or underlines. They also touch on the psychology of personal touch, scarcity, and exclusivity. Listeners will learn practical tips for adding…
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