Back to Basics: Why GTM Fundamentals Beat the Latest Trends with Bart Fanelli
Bart Fanelli shares how operational discipline and Go-To-Market fundamentals drove hyperscale at Splunk and OutSystems. Learn why going back to basics beats chasing the latest trends in this engaging conversation about sustainable go-to-market strategies.
Jump into the conversation:
(00:00) Welcome to the Episode
(02:19) Hyperscale journey: Growth at Splunk and OutSystems
(05:05) Why companies avoid fundamentals
(13:51) Full lifecycle teams at Splunk
(25:13) The board-to-ground level disconnect
(32:07) AI and the future of go-to-market
This episode is sponsored by TestBox. Please visit…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.