Mike Kaput On How To Get Value From Out-Of-The-Box AI Applications - Episode 2

The Adults In The AI Room · Sep 30, 2021 · 51m · transcript

In this episode, Seth and Chris talk with Mike Kaput, Chief Content Officer at Marketing AI Institute, about how out-of-the-box AI is providing immediate value to businesses of all types.

Highlights:

4:04 Mike's day to day & background

11:30 Use cases & Planning

28:02 Ethics & Bias

36:45 Where do you start with AI in marketing?

40:00 Differentiation vs Standardization

43:30 Barriers to entry

47:35 Humans in the AI loop

Contact Mike:

Mike@pr2020.com

https://www.linkedin.com/in/mikekaput/

Links:

Marketing AI Institute

MAICON 2022

State of Marketing AI Report

The AI Powered Enterprise

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