Latest / Wedding Pros who are ready to grow - with Becca Pountney / Is traditional press still relevant to the wedding industry? With Meghan Ely

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Is traditional press still relevant to the wedding industry? With Meghan Ely · Wedding Pros who are ready to grow - with Becca Pountney

• 0:00
  Well,
• 0:00
  first
• 0:00
  of
• 0:00
  all,
• 0:00
  be
• 0:00
  easy
• 0:01
  to
• 0:01
  work
• 0:01
  with,
• 0:01
  Becca.
• 0:02
  I'm
• 0:02
  sure
• 0:02
  I
• 0:02
  can
• 0:02
  get
• 0:03
  snaps
• 0:03
  from
• 0:03
  you
• 0:03
  on
• 0:04
  that
• 0:04
  one.
• 0:04
  Easy
• 0:05
  to
• 0:05
  work
• 0:05
  with.
• 0:06
  Really
• 0:06
  take
• 0:06
  time
• 0:06
  to
• 0:06
  understand
• 0:08
  the
• 0:08
  audience
• 0:08
  going
• 0:09
  into
• 0:09
  it
• 0:09
  ahead
• 0:09
  of
• 0:10
  time
• 0:11
  and
• 0:12
  is
• 0:12
  responsive
• 0:12
  all
• 0:13
  the
• 0:13
  things
• 0:13
  like
• 0:13
  admin
• 0:14
  wise.
• 0:14
  But
• 0:14
  a
• 0:14
  great
• 0:14
  speaker
• 0:15
  on
• 0:15
  site.
• 0:16
  They're
• 0:16
  not
• 0:16
  going
• 0:16
  to
• 0:16
  be
• 0:16
  someone
• 0:17
  who
• 0:17
  just
• 0:17
  turns
• 0:17
  it
• 0:17
  off
• 0:18
  as
• 0:18
  soon
• 0:18
  as
• 0:18
  they
• 0:18
  get
• 0:18
  off
• 0:19
  stage.
• 0:19
  It's
• 0:19
  so
• 0:19
  interesting
• 0:20
  to
• 0:20
  me.
• 0:22
  I'm
• 0:22
  Becca
• 0:22
  Poutney,
• 0:23
  wedding
• 0:23
  business
• 0:24
  marketing
• 0:24
  expert,
• 0:24
  speaker
• 0:25
  and
• 0:25
  blogger
• 0:26
  and
• 0:26
  you're
• 0:26
  listening
• 0:26
  to
• 0:26
  the
• 0:27
  Wedding
• 0:27
  Pros
• 0:27
  who
• 0:27
  Are
• 0:27
  Ready
• 0:28
  to
• 0:28
  Grow
• 0:28
  podcast.
• 0:29
  I'm
• 0:30
  here
• 0:30
  to
• 0:30
  share
• 0:30
  with
• 0:30
  you
• 0:31
  actionable
• 0:31
  tips,
• 0:32
  strategies
• 0:32
  and
• 0:32
  real
• 0:33
  life
• 0:33
  examples
• 0:34
  to
• 0:34
  help
• 0:34
  you
• 0:34
  take
• 0:34
  your
• 0:35
  wedding
• 0:35
  business
• 0:35
  to
• 0:35
  the
• 0:36
  next
• 0:36
  level.
• 0:36
  If
• 0:37
  you
• 0:37
  are
• 0:37
  an
• 0:37
  ambitious
• 0:38
  wedding
• 0:38
  business
• 0:38
  owner
• 0:39
  that
• 0:39
  wants
• 0:39
  to
• 0:39
  take
• 0:40
  your
• 0:40
  passion
• 0:40
  and
• 0:40
  use
• 0:41
  it
• 0:41
  to
• 0:41
  build
• 0:41
  a
• 0:41
  profitable,
• 0:42
  sustainable
• 0:42
  business
• 0:43
  doing
• 0:43
  what
• 0:44
  you
• 0:44
  love,
• 0:44
  then
• 0:44
  you're
• 0:44
  in
• 0:45
  the
• 0:45
  right
• 0:45
  place.
• 0:46
  Let's
• 0:46
  get
• 0:46
  going
• 0:46
  with
• 0:47
  today's
• 0:47
  episode.
• 0:50
  Today
• 0:50
  I'm
• 0:51
  joined
• 0:51
  by
• 0:51
  the
• 0:51
  fabulous
• 0:52
  Megan
• 0:52
  Ealy,
• 0:52
  PR
• 0:53
  expert,
• 0:53
  owner
• 0:54
  of
• 0:54
  OFD
• 0:54
  Consulting,
• 0:55
  and
• 0:55
  most
• 0:55
  importantly
• 0:56
  for
• 0:56
  me
• 0:56
  right
• 0:56
  now,
• 0:57
  one
• 0:57
  of
• 0:57
  the
• 0:57
  keynote
• 0:57
  speakers
• 0:58
  for
• 0:58
  my
• 0:58
  wedding
• 0:58
  industry
• 0:59
  conference,
• 0:59
  wedpros
• 1:00
  Live,
• 1:00
  which
• 1:01
  is
• 1:01
  taking
• 1:01
  place
• 1:01
  this
• 1:01
  March.
• 1:02
  Megan
• 1:03
  is
• 1:03
  gonna
• 1:03
  be
• 1:03
  on
• 1:03
  stage
• 1:03
  at
• 1:04
  both
• 1:04
  the
• 1:04
  island
• 1:04
  and
• 1:04
  the
• 1:05
  London
• 1:05
  events,
• 1:06
  asking
• 1:06
  the
• 1:06
  question,
• 1:07
  are
• 1:07
  you
• 1:07
  ready
• 1:07
  for
• 1:08
  the
• 1:08
  new
• 1:08
  way
• 1:08
  of
• 1:08
  doing
• 1:08
  business
• 1:09
  in
• 1:09
  weddings?
• 1:10
  She's
• 1:10
  an
• 1:11
  incredible
• 1:11
  person,
• 1:12
  a
• 1:12
  fountain
• 1:12
  of
• 1:12
  knowledge
• 1:13
  and
• 1:13
  I
• 1:13
  know
• 1:13
  you're
• 1:14
  all
• 1:14
  gonna
• 1:14
  love
• 1:14
  her.
• 1:15
  Megan,
• 1:15
  welcome
• 1:16
  back
• 1:16
  to
• 1:16
  the
• 1:16
  podcast.
• 1:17
  Thank
• 1:17
  you.
• 1:17
  I'm
• 1:18
  so
• 1:18
  happy
• 1:19
  to
• 1:19
  be
• 1:19
  back.
• 1:19
  Thank
• 1:20
  you
• 1:20
  so
• 1:20
  much
• 1:20
  for
• 1:20
  having
• 1:21
  me.
• 1:21
  Now
• 1:21
  virtually
• 1:22
  and
• 1:23
  also
• 1:23
  before
• 1:24
  long
• 1:24
  across
• 1:24
  the
• 1:25
  pond.
• 1:25
  I'm
• 1:25
  so
• 1:25
  excited.
• 1:27
  I
• 1:27
  am
• 1:27
  excited
• 1:28
  as
• 1:28
  well.
• 1:28
  Now
• 1:29
  here's
• 1:29
  a
• 1:29
  bit
• 1:29
  of
• 1:29
  trivia
• 1:29
  for
• 1:30
  you
• 1:30
  because
• 1:30
  I
• 1:30
  look
• 1:30
  back
• 1:31
  because
• 1:31
  this
• 1:31
  isn't
• 1:31
  your
• 1:31
  first
• 1:32
  appearance
• 1:32
  on
• 1:32
  the
• 1:32
  podcast
• 1:33
  and
• 1:34
  look
• 1:34
  back
• 1:35
  to
• 1:35
  see
• 1:35
  when
• 1:35
  your
• 1:35
  last
• 1:36
  appearance
• 1:36
  was.
• 1:37
  So
• 1:37
  my
• 1:38
  podcast
• 1:38
  started
• 1:38
  in
• 1:39
  March
• 1:39
  2022.
• 1:41
  So
• 1:41
  when,
• 1:41
  between
• 1:42
  now
• 1:42
  and
• 1:42
  March
• 1:43
  2022,
• 1:43
  take
• 1:44
  a
• 1:44
  guess
• 1:44
  when
• 1:44
  you
• 1:44
  were
• 1:44
  last
• 1:45
  on
• 1:45
  the
• 1:45
  podcast.
• 1:45
  April
• 1:46
  2022.
• 1:47
  I
• 1:47
  feel
• 1:47
  like
• 1:47
  I'd
• 1:47
  be
• 1:48
  like
• 1:48
  first
• 1:48
  out
• 1:48
  the
• 1:48
  gate.
• 1:49
  I'm
• 1:49
  like,
• 1:49
  I'm
• 1:49
  obsessed.
• 1:50
  You
• 1:51
  were
• 1:51
  there
• 1:51
  early,
• 1:51
  so
• 1:52
  you
• 1:52
  were
• 1:52
  episode
• 1:52
  38
• 1:54
  in
• 1:54
  2022.
• 1:56
  So
• 1:56
  it's
• 1:57
  been
• 1:57
  a
• 1:57
  while.
• 1:57
  I
• 1:57
  can't
• 1:58
  believe
• 1:58
  it's
• 1:58
  been
• 1:58
  a
• 1:58
  while.
• 1:58
  But
• 1:59
  we've
• 1:59
  stayed
• 1:59
  in
• 2:00
  touch,
• 2:00
  everybody.
• 2:00
  Like
• 2:00
  we've
• 2:01
  seen
• 2:01
  each
• 2:01
  other.
• 2:02
  We're
• 2:02
  at
• 2:02
  NBA,
• 2:03
  we
• 2:03
  were
• 2:03
  in
• 2:03
  London
• 2:04
  together.
• 2:04
  So
• 2:05
  have
• 2:05
  no
• 2:06
  fear.
• 2:06
  It's
• 2:06
  not
• 2:06
  our.
• 2:07
  It's
• 2:07
  not
• 2:07
  only
• 2:07
  our
• 2:08
  second
• 2:08
  time
• 2:08
  seeing
• 2:08
  each
• 2:08
  other
• 2:09
  as
• 2:09
  people.
• 2:10
  Definitely
• 2:11
  not.
• 2:11
  Friendship
• 2:12
  continued.
• 2:13
  It
• 2:13
  shows
• 2:13
  that
• 2:14
  it
• 2:14
  was
• 2:14
  time
• 2:14
  to
• 2:14
  get
• 2:14
  you
• 2:14
  back
• 2:15
  on
• 2:15
  this
• 2:15
  podcast.
• 2:15
  And
• 2:15
  if
• 2:15
  people
• 2:16
  want
• 2:16
  to
• 2:16
  Listen
• 2:16
  back
• 2:16
  to
• 2:16
  that
• 2:17
  episode.
• 2:17
  You
• 2:17
  could
• 2:17
  go
• 2:17
  find
• 2:17
  it.
• 2:18
  Episode
• 2:18
  38.
• 2:19
  We
• 2:19
  were
• 2:19
  talking
• 2:19
  all
• 2:19
  about
• 2:20
  pitching
• 2:20
  and
• 2:20
  PR
• 2:21
  and
• 2:21
  all
• 2:21
  that
• 2:21
  kind
• 2:22
  of
• 2:22
  good
• 2:22
  stuff.
• 2:23
  So
• 2:23
  anyone
• 2:24
  who
• 2:24
  hasn't
• 2:24
  heard
• 2:24
  that
• 2:25
  initial
• 2:25
  episode
• 2:26
  or
• 2:26
  hasn't
• 2:26
  come
• 2:26
  across
• 2:26
  you
• 2:27
  before,
• 2:27
  just
• 2:27
  give
• 2:27
  us
• 2:27
  a
• 2:27
  super
• 2:28
  quick
• 2:28
  recap
• 2:29
  of
• 2:29
  who
• 2:29
  you
• 2:29
  are
• 2:30
  and
• 2:30
  how
• 2:30
  you
• 2:30
  ended
• 2:30
  up
• 2:30
  in
• 2:31
  the
• 2:31
  world
• 2:31
  of
• 2:31
  weddings.
• 2:32
  Absolutely.
• 2:32
  So
• 2:33
  I've
• 2:33
  been
• 2:33
  in
• 2:33
  the
• 2:33
  industry
• 2:33
  more
• 2:34
  than
• 2:34
  20
• 2:34
  years.
• 2:34
  I
• 2:34
  started
• 2:35
  out
• 2:35
  in
• 2:35
  venues,
• 2:35
  so.
• 2:36
  So
• 2:36
  I
• 2:36
  was
• 2:36
  in
• 2:36
  venues
• 2:36
  for
• 2:37
  almost
• 2:37
  seven
• 2:38
  years.
• 2:38
  And
• 2:39
  then
• 2:39
  my
• 2:40
  background
• 2:40
  formally
• 2:41
  is
• 2:41
  in
• 2:41
  public
• 2:41
  relations,
• 2:42
  publicity
• 2:42
  training.
• 2:43
  And
• 2:43
  I
• 2:43
  decided
• 2:43
  to
• 2:44
  go
• 2:44
  out
• 2:44
  on
• 2:44
  my
• 2:44
  own.
• 2:44
  That's
• 2:45
  a
• 2:45
  longer
• 2:45
  story.
• 2:45
  Requires
• 2:46
  a
• 2:46
  glass
• 2:46
  of
• 2:46
  wine.
• 2:46
  We
• 2:47
  shall
• 2:47
  not
• 2:47
  do
• 2:47
  that
• 2:48
  today.
• 2:49
  And
• 2:49
  I
• 2:49
  started
• 2:49
  OFD
• 2:50
  Consulting,
• 2:50
  which
• 2:51
  is
• 2:51
  a
• 2:51
  wedding
• 2:51
  publicity
• 2:52
  agency.
• 2:52
  We're
• 2:52
  small
• 2:53
  but
• 2:53
  mighty.
• 2:53
  We
• 2:53
  have
• 2:53
  a
• 2:53
  great
• 2:54
  team
• 2:54
  and
• 2:54
  we
• 2:54
  help
• 2:55
  people
• 2:55
  get
• 2:55
  published.
• 2:55
  So
• 2:55
  that's
• 2:56
  gonna
• 2:56
  be
• 2:56
  through
• 2:56
  getting
• 2:56
  quoted,
• 2:57
  podcasts,
• 2:58
  interviews,
• 2:59
  real
• 3:00
  wedding
• 3:00
  features
• 3:01
  and
• 3:01
  the
• 3:01
  like.
• 3:02
  And
• 3:02
  is
• 3:02
  most
• 3:02
  of
• 3:02
  what
• 3:03
  you
• 3:03
  do
• 3:03
  now?
• 3:03
  Because
• 3:03
  again,
• 3:04
  things
• 3:04
  shift
• 3:04
  in
• 3:04
  business
• 3:05
  from
• 3:05
  the
• 3:05
  last
• 3:05
  time
• 3:06
  you
• 3:06
  were
• 3:06
  on.
• 3:06
  Here
• 3:06
  is
• 3:06
  most
• 3:06
  of
• 3:07
  what
• 3:07
  you
• 3:07
  do
• 3:07
  one
• 3:08
  to
• 3:08
  one.
• 3:08
  Are
• 3:09
  you
• 3:09
  doing
• 3:09
  small
• 3:09
  group
• 3:10
  work?
• 3:10
  How
• 3:11
  does
• 3:11
  it
• 3:11
  look?
• 3:11
  Wonderful
• 3:12
  question.
• 3:12
  Because
• 3:12
  every
• 3:12
  publicist
• 3:13
  is
• 3:13
  different.
• 3:13
  We
• 3:14
  kind
• 3:14
  of
• 3:14
  take
• 3:14
  our
• 3:14
  own
• 3:14
  paths
• 3:15
  in
• 3:15
  terms
• 3:15
  of
• 3:15
  what
• 3:15
  we
• 3:15
  do.
• 3:16
  So
• 3:16
  I
• 3:16
  do,
• 3:16
  I
• 3:17
  bet
• 3:17
  80%
• 3:17
  of
• 3:17
  my
• 3:18
  work
• 3:18
  is
• 3:18
  actually
• 3:18
  a
• 3:19
  membership
• 3:19
  called
• 3:19
  OFD
• 3:20
  Collective.
• 3:20
  I
• 3:20
  call
• 3:20
  it
• 3:21
  a
• 3:21
  Done
• 3:21
  alongside
• 3:22
  you
• 3:22
  membership.
• 3:22
  So
• 3:23
  it
• 3:23
  means
• 3:23
  yes,
• 3:24
  we're
• 3:24
  doing
• 3:24
  educating,
• 3:24
  we
• 3:25
  have
• 3:25
  office
• 3:25
  hours
• 3:25
  to
• 3:26
  consult.
• 3:26
  But
• 3:27
  yes,
• 3:27
  if
• 3:28
  someone
• 3:28
  wants
• 3:28
  us
• 3:28
  to
• 3:28
  do
• 3:29
  the
• 3:29
  submissions,
• 3:29
  we
• 3:29
  will
• 3:30
  do
• 3:30
  that.
• 3:30
  We
• 3:30
  will
• 3:30
  take
• 3:31
  on
• 3:31
  the
• 3:31
  submissions
• 3:31
  and
• 3:32
  do
• 3:32
  that
• 3:32
  for
• 3:32
  them.
• 3:32
  You
• 3:33
  can
• 3:33
  check
• 3:33
  us
• 3:33
  out
• 3:33
  on
• 3:33
  Instagram,
• 3:34
  you
• 3:34
  can
• 3:34
  see
• 3:34
  placements,
• 3:35
  things
• 3:35
  like
• 3:35
  that.
• 3:35
  But
• 3:36
  what's
• 3:36
  kind
• 3:36
  of
• 3:37
  interesting
• 3:37
  about
• 3:37
  what
• 3:37
  we
• 3:37
  do
• 3:38
  is
• 3:38
  that
• 3:38
  we
• 3:38
  work
• 3:39
  with
• 3:39
  writers,
• 3:39
  editors,
• 3:40
  publishers
• 3:40
  all
• 3:41
  over,
• 3:41
  and
• 3:41
  they
• 3:42
  come
• 3:42
  to
• 3:42
  us
• 3:42
  and
• 3:43
  they
• 3:43
  will
• 3:43
  have
• 3:43
  articles.
• 3:44
  Sometimes
• 3:44
  we're
• 3:44
  writing
• 3:44
  them
• 3:44
  as
• 3:44
  well,
• 3:45
  but
• 3:45
  they'll
• 3:45
  come
• 3:45
  to
• 3:45
  us
• 3:46
  and
• 3:46
  we
• 3:46
  will
• 3:46
  go
• 3:46
  ahead
• 3:47
  and,
• 3:48
  you
• 3:48
  know,
• 3:48
  they'll
• 3:48
  say
• 3:48
  we
• 3:48
  need
• 3:49
  help
• 3:49
  on
• 3:49
  an
• 3:49
  article
• 3:49
  about
• 3:50
  X,
• 3:50
  Y
• 3:50
  and
• 3:50
  Z.
• 3:51
  I'm
• 3:51
  like,
• 3:51
  great,
• 3:52
  we'll
• 3:52
  go
• 3:52
  ahead,
• 3:52
  we'll
• 3:52
  send
• 3:53
  it
• 3:53
  to
• 3:53
  the
• 3:53
  members,
• 3:53
  see
• 3:53
  who's
• 3:54
  the
• 3:54
  best
• 3:54
  fit,
• 3:54
  and
• 3:54
  people
• 3:55
  will
• 3:55
  share
• 3:56
  their
• 3:56
  expertise
• 3:56
  and
• 3:57
  then
• 3:57
  the
• 3:57
  writer
• 3:57
  will
• 3:57
  pick
• 3:58
  the
• 3:58
  best
• 3:59
  suited
• 3:59
  ones
• 3:59
  for
• 4:00
  it.
• 4:00
  So
• 4:00
  it's
• 4:01
  very
• 4:01
  much
• 4:01
  a
• 4:01
  membership
• 4:02
  base.
• 4:02
  I
• 4:02
  do
• 4:02
  do
• 4:02
  some
• 4:03
  coaching
• 4:03
  as
• 4:03
  well,
• 4:04
  and
• 4:04
  I
• 4:04
  have
• 4:04
  a
• 4:04
  couple
• 4:05
  of
• 4:05
  legacy
• 4:05
  retainer
• 4:06
  clients,
• 4:06
  but
• 4:06
  currently
• 4:07
  we're
• 4:07
  full
• 4:07
  for
• 4:07
  that.
• 4:08
  And
• 4:08
  then
• 4:08
  we
• 4:08
  also
• 4:08
  have
• 4:08
  a
• 4:08
  course
• 4:09
  too.
• 4:09
  So
• 4:09
  we've
• 4:10
  got
• 4:10
  a
• 4:10
  mix
• 4:10
  of
• 4:11
  how
• 4:11
  you
• 4:11
  want
• 4:11
  to
• 4:11
  hang
• 4:12
  out
• 4:12
  with
• 4:12
  us.
• 4:12
  I
• 4:13
  love
• 4:13
  it.
• 4:13
  But
• 4:13
  also
• 4:14
  I
• 4:14
  love
• 4:14
  stalking
• 4:15
  on
• 4:15
  your
• 4:15
  Instagram
• 4:15
  and
• 4:16
  seeing
• 4:16
  where
• 4:16
  your
• 4:17
  Clients
• 4:17
  get
• 4:18
  featured.
• 4:19
  You
• 4:19
  hit
• 4:19
  some
• 4:20
  great
• 4:20
  places.
• 4:20
  Like,
• 4:21
  just
• 4:21
  tell
• 4:21
  me
• 4:21
  some
• 4:21
  of
• 4:22
  the
• 4:22
  great
• 4:22
  places
• 4:22
  you're
• 4:23
  going
• 4:23
  to
• 4:23
  feature
• 4:23
  this
• 4:24
  year.
• 4:24
  So
• 4:25
  it's
• 4:25
  been
• 4:25
  a
• 4:25
  while.
• 4:26
  I'll
• 4:26
  be
• 4:26
  honest.
• 4:26
  2025
• 4:27
  was
• 4:27
  wild.
• 4:28
  We
• 4:28
  were
• 4:28
  up
• 4:28
  like
• 4:29
  22%.
• 4:29
  I
• 4:29
  think
• 4:30
  with
• 4:30
  Lisa,
• 4:30
  there's
• 4:31
  just
• 4:31
  a
• 4:31
  lot
• 4:31
  of
• 4:31
  need
• 4:32
  for,
• 4:32
  for
• 4:33
  articles
• 4:33
  and
• 4:33
  things
• 4:33
  like
• 4:34
  that.
• 4:34
  We
• 4:34
  were
• 4:34
  so
• 4:34
  proud
• 4:35
  to
• 4:35
  work
• 4:35
  with
• 4:35
  the
• 4:35
  New
• 4:35
  York
• 4:36
  times
• 4:36
  on
• 4:36
  their
• 4:36
  2026
• 4:37
  wedding
• 4:37
  trends.
• 4:38
  Also
• 4:38
  a
• 4:39
  massive.
• 4:39
  It
• 4:39
  took
• 4:39
  17
• 4:40
  months
• 4:40
  to
• 4:40
  publish
• 4:41
  but
• 4:41
  about
• 4:41
  the
• 4:41
  cost
• 4:41
  of
• 4:42
  weddings.
• 4:42
  Right.
• 4:43
  So
• 4:43
  that
• 4:43
  was
• 4:43
  a
• 4:43
  big
• 4:43
  one
• 4:44
  as
• 4:44
  well
• 4:44
  with
• 4:45
  those
• 4:45
  days.
• 4:45
  But
• 4:45
  you
• 4:45
  can
• 4:45
  see
• 4:45
  over
• 4:46
  at
• 4:46
  Martha
• 4:46
  Stewart,
• 4:46
  in
• 4:47
  the
• 4:47
  past
• 4:47
  we've
• 4:47
  been
• 4:47
  at
• 4:47
  Brides.
• 4:48
  I
• 4:48
  mean,
• 4:48
  right
• 4:48
  now
• 4:48
  they're
• 4:48
  on
• 4:49
  editorial
• 4:49
  pause,
• 4:49
  so
• 4:49
  you
• 4:49
  won't
• 4:50
  see
• 4:50
  anything
• 4:50
  from
• 4:50
  us
• 4:50
  over
• 4:50
  there.
• 4:51
  Right
• 4:51
  now
• 4:51
  we
• 4:51
  work
• 4:52
  at
• 4:52
  Bridal
• 4:52
  Guide
• 4:52
  Destination.
• 4:53
  I
• 4:53
  do
• 4:54
  love
• 4:54
  Inc.
• 4:54
  Louisiana
• 4:55
  Times,
• 4:56
  lot
• 4:56
  of
• 4:56
  the
• 4:56
  wedding
• 4:57
  blogs.
• 4:57
  I
• 4:57
  mean,
• 4:57
  green
• 4:58
  wedding
• 4:58
  shoes,
• 4:58
  ruffles,
• 4:58
  carrots
• 4:59
  and
• 4:59
  cakes,
• 4:59
  so
• 4:59
  and
• 4:59
  so
• 5:00
  forth.
• 5:00
  But
• 5:00
  we
• 5:00
  have
• 5:01
  some,
• 5:01
  we
• 5:01
  have
• 5:01
  some
• 5:01
  fun
• 5:01
  ones
• 5:02
  too
• 5:02
  where
• 5:02
  it's
• 5:02
  like
• 5:03
  Southern
• 5:03
  living.
• 5:03
  Like
• 5:03
  sometimes
• 5:04
  we
• 5:04
  dip
• 5:04
  into
• 5:04
  the
• 5:04
  world
• 5:05
  of
• 5:05
  like
• 5:05
  a
• 5:05
  lot
• 5:05
  of
• 5:05
  our
• 5:05
  planners.
• 5:06
  You
• 5:07
  should
• 5:07
  be
• 5:07
  considered
• 5:07
  hosting
• 5:08
  or
• 5:08
  hostessing
• 5:09
  if
• 5:09
  you
• 5:09
  are
• 5:09
  hosting
• 5:10
  experts.
• 5:10
  And
• 5:10
  so
• 5:11
  they
• 5:11
  do
• 5:11
  some
• 5:11
  pretty
• 5:11
  cool
• 5:11
  stuff.
• 5:12
  Occasionally
• 5:13
  we'll,
• 5:13
  we'll
• 5:13
  dip
• 5:14
  into
• 5:14
  travel
• 5:14
  and
• 5:14
  leisure
• 5:15
  and
• 5:15
  such.
• 5:15
  Anything
• 5:16
  wedding
• 5:16
  related.
• 5:16
  Wherever
• 5:17
  weddings
• 5:17
  are
• 5:17
  being
• 5:17
  talked
• 5:18
  about,
• 5:18
  that's
• 5:18
  where
• 5:18
  you're
• 5:19
  going
• 5:19
  to
• 5:19
  find
• 5:19
  us.
• 5:19
  I
• 5:19
  love
• 5:20
  it.
• 5:20
  You're
• 5:20
  all
• 5:20
  over
• 5:20
  the
• 5:20
  place.
• 5:21
  Here's
• 5:21
  a
• 5:22
  fact
• 5:22
  about
• 5:22
  me.
• 5:22
  I
• 5:23
  love
• 5:23
  a
• 5:23
  bit
• 5:23
  of
• 5:23
  Southern
• 5:24
  living.
• 5:24
  My
• 5:24
  best
• 5:24
  friend
• 5:24
  lives
• 5:24
  in
• 5:25
  Alabama.
• 5:25
  When
• 5:25
  I
• 5:26
  go
• 5:26
  to
• 5:26
  stay,
• 5:27
  I'm
• 5:27
  always
• 5:27
  like
• 5:27
  looking
• 5:28
  through
• 5:28
  because
• 5:28
  it's
• 5:28
  so
• 5:29
  different
• 5:29
  to
• 5:29
  the
• 5:29
  way
• 5:29
  we
• 5:30
  do
• 5:30
  things
• 5:30
  here,
• 5:30
  like
• 5:31
  looking
• 5:31
  at
• 5:31
  the
• 5:31
  recipes
• 5:32
  and
• 5:32
  the
• 5:32
  decor.
• 5:33
  I
• 5:33
  love
• 5:33
  it.
• 5:33
  So
• 5:34
  different.
• 5:34
  What
• 5:34
  you
• 5:35
  need
• 5:35
  to
• 5:35
  do
• 5:35
  is
• 5:35
  find
• 5:35
  the
• 5:35
  TikTok
• 5:36
  accounts
• 5:37
  where
• 5:37
  it's
• 5:38
  like
• 5:38
  Southern
• 5:38
  recipes
• 5:39
  from
• 5:39
  the
• 5:39
  50s.
• 5:40
  Everything
• 5:40
  has
• 5:40
  like
• 5:40
  spoiler.
• 5:41
  Everything
• 5:41
  has
• 5:41
  Jell
• 5:42
  O.
• 5:42
  It's
• 5:42
  all
• 5:43
  gelatin
• 5:43
  based.
• 5:44
  It's
• 5:44
  wild
• 5:45
  and
• 5:45
  so
• 5:45
  no,
• 5:46
  it's
• 5:46
  Southern
• 5:46
  living
• 5:47
  is
• 5:47
  such
• 5:47
  a
• 5:47
  fun
• 5:47
  one.
• 5:47
  And
• 5:48
  some
• 5:48
  of
• 5:48
  these
• 5:48
  I'll
• 5:48
  say
• 5:49
  real
• 5:49
  quick,
• 5:49
  one
• 5:49
  of
• 5:49
  the
• 5:49
  most
• 5:49
  fun
• 5:50
  things
• 5:50
  about
• 5:50
  my
• 5:50
  job,
• 5:50
  sometimes
• 5:51
  we're
• 5:51
  in
• 5:51
  the
• 5:51
  lifestyle
• 5:52
  space
• 5:52
  but
• 5:52
  talking
• 5:53
  about
• 5:53
  wedding.
• 5:53
  So
• 5:54
  we
• 5:54
  might
• 5:54
  get
• 5:55
  like
• 5:55
  a
• 5:55
  Good
• 5:55
  Housekeeping
• 5:56
  or
• 5:56
  something
• 5:56
  living.
• 5:56
  And
• 5:57
  then
• 5:57
  someone
• 5:57
  will
• 5:57
  get
• 5:57
  quoted
• 5:58
  and
• 5:58
  sometimes
• 5:59
  they'll
• 5:59
  say
• 5:59
  to
• 5:59
  me,
• 5:59
  and
• 5:59
  I
• 5:59
  think
• 5:59
  this
• 6:00
  is
• 6:00
  very
• 6:00
  sweet,
• 6:00
  like,
• 6:01
  oh
• 6:01
  my
• 6:01
  gosh,
• 6:01
  my
• 6:01
  mom
• 6:02
  read
• 6:02
  this
• 6:02
  growing
• 6:02
  up
• 6:02
  or
• 6:03
  I
• 6:03
  read
• 6:03
  this
• 6:03
  like
• 6:03
  I
• 6:04
  read
• 6:04
  Good
• 6:04
  Housekeeping
• 6:04
  growing
• 6:05
  up.
• 6:05
  So
• 6:05
  like,
• 6:05
  I
• 6:05
  love,
• 6:06
  I
• 6:06
  love
• 6:07
  seeing
• 6:07
  that.
• 6:07
  So
• 6:07
  that's
• 6:08
  always
• 6:08
  fun
• 6:08
  when
• 6:09
  there's
• 6:09
  like
• 6:09
  a
• 6:10
  nostalgic,
• 6:11
  you
• 6:11
  know,
• 6:11
  Bit
• 6:11
  to
• 6:12
  it
• 6:12
  as
• 6:12
  well.
• 6:12
  And
• 6:13
  there's
• 6:13
  another
• 6:13
  big
• 6:13
  PR
• 6:14
  moment
• 6:14
  that
• 6:14
  happened
• 6:15
  last
• 6:15
  year
• 6:15
  that
• 6:16
  we
• 6:16
  can't
• 6:16
  move
• 6:16
  on
• 6:16
  without
• 6:17
  talking
• 6:17
  about
• 6:17
  because
• 6:17
  I
• 6:18
  know
• 6:18
  you
• 6:18
  tell
• 6:18
  the
• 6:18
  story.
• 6:19
  Someone
• 6:19
  important
• 6:20
  got
• 6:20
  engaged
• 6:21
  in
• 6:21
  the
• 6:21
  US
• 6:22
  last
• 6:22
  year.
• 6:22
  Oh
• 6:23
  my
• 6:23
  gosh.
• 6:23
  Taylor
• 6:24
  Alison
• 6:24
  Swift.
• 6:25
  And
• 6:25
  let
• 6:25
  me
• 6:25
  be
• 6:25
  the
• 6:25
  first
• 6:25
  to
• 6:26
  tell
• 6:26
  you,
• 6:26
  Becca,
• 6:26
  like,
• 6:27
  am
• 6:27
  I
• 6:27
  self
• 6:28
  identified?
• 6:28
  Swifty?
• 6:29
  No.
• 6:29
  I
• 6:30
  have
• 6:30
  a
• 6:30
  deep
• 6:30
  respect
• 6:30
  for
• 6:31
  her
• 6:31
  philanthropy,
• 6:31
  her
• 6:32
  cat
• 6:32
  lady
• 6:32
  ways,
• 6:32
  her
• 6:33
  music,
• 6:33
  all
• 6:33
  this
• 6:33
  stuff.
• 6:34
  So
• 6:34
  I
• 6:34
  was
• 6:34
  like,
• 6:34
  here,
• 6:35
  I'm
• 6:35
  going
• 6:35
  to
• 6:35
  give
• 6:35
  you
• 6:35
  the
• 6:35
  visual.
• 6:36
  I'm
• 6:36
  literally
• 6:36
  walking
• 6:37
  on.
• 6:37
  I'm
• 6:37
  about
• 6:37
  to
• 6:37
  walk
• 6:38
  on
• 6:38
  a
• 6:38
  plane,
• 6:38
  right?
• 6:38
  I'm
• 6:39
  like,
• 6:39
  do
• 6:39
  to
• 6:39
  do,
• 6:39
  do
• 6:40
  my
• 6:40
  thing.
• 6:40
  Probably
• 6:40
  playing
• 6:41
  wordle
• 6:41
  or
• 6:41
  something.
• 6:41
  And
• 6:42
  I'm
• 6:42
  heading,
• 6:43
  I'm
• 6:43
  at
• 6:44
  the
• 6:44
  Philly
• 6:44
  airport.
• 6:44
  I
• 6:44
  can't
• 6:45
  remember
• 6:45
  where
• 6:45
  I'm
• 6:45
  going.
• 6:46
  I
• 6:46
  really
• 6:46
  can't.
• 6:46
  Doesn't
• 6:47
  matter.
• 6:47
  I'm
• 6:47
  going
• 6:47
  to
• 6:47
  Philly,
• 6:47
  I'm
• 6:48
  in
• 6:48
  Philly,
• 6:48
  I'm
• 6:49
  going
• 6:49
  somewhere
• 6:49
  else
• 6:49
  and
• 6:49
  I'm
• 6:50
  on
• 6:50
  my
• 6:50
  phone
• 6:50
  and
• 6:50
  suddenly
• 6:50
  my
• 6:51
  phone
• 6:51
  just
• 6:51
  blows.
• 6:52
  I
• 6:52
  mean
• 6:52
  just
• 6:52
  pew,
• 6:52
  pew,
• 6:53
  pew,
• 6:53
  pew,
• 6:53
  pew.
• 6:53
  Like,
• 6:55
  and
• 6:55
  it's
• 6:55
  like
• 6:55
  Taylor
• 6:56
  Swift
• 6:56
  is
• 6:56
  engaged.
• 6:56
  I
• 6:57
  remember
• 6:57
  looking
• 6:57
  around
• 6:58
  going,
• 6:58
  why
• 6:59
  is
• 6:59
  everyone
• 6:59
  screaming?
• 6:59
  Like,
• 7:00
  isn't
• 7:00
  this
• 7:00
  like
• 7:00
  a
• 7:00
  huge.
• 7:01
  Like,
• 7:01
  I
• 7:01
  can't
• 7:01
  believe
• 7:02
  no
• 7:02
  one
• 7:02
  was
• 7:02
  reacting
• 7:03
  like
• 7:03
  the
• 7:03
  good
• 7:04
  people
• 7:04
  of
• 7:04
  Philadelphia
• 7:05
  Airport.
• 7:06
  And
• 7:06
  so
• 7:07
  as
• 7:07
  I'm
• 7:07
  walking
• 7:07
  on
• 7:08
  the
• 7:08
  plane,
• 7:08
  I'm
• 7:08
  like,
• 7:08
  if
• 7:09
  this
• 7:09
  plane
• 7:09
  doesn't
• 7:09
  have
• 7:09
  WI
• 7:10
  fi,
• 7:10
  I'm
• 7:10
  going
• 7:10
  to
• 7:11
  scream.
• 7:11
  Like,
• 7:11
  because
• 7:11
  I
• 7:12
  think
• 7:12
  I
• 7:12
  was
• 7:12
  only
• 7:12
  about
• 7:12
  a
• 7:13
  two
• 7:13
  hour
• 7:13
  flight,
• 7:14
  but
• 7:14
  didn't
• 7:15
  matter.
• 7:15
  Like,
• 7:15
  I
• 7:15
  needed
• 7:16
  that
• 7:16
  time.
• 7:16
  So
• 7:16
  as
• 7:17
  you
• 7:17
  can
• 7:17
  imagine,
• 7:18
  I'm
• 7:18
  standing
• 7:18
  here,
• 7:18
  I
• 7:18
  get
• 7:19
  the
• 7:19
  news.
• 7:19
  As
• 7:20
  I'm
• 7:20
  walking
• 7:20
  to
• 7:21
  my
• 7:21
  seat,
• 7:21
  I'm
• 7:21
  pitching
• 7:22
  editors,
• 7:22
  like,
• 7:22
  because
• 7:23
  you
• 7:23
  have
• 7:23
  to
• 7:23
  go
• 7:23
  fast.
• 7:24
  It's
• 7:24
  like,
• 7:24
  are
• 7:24
  we
• 7:25
  getting
• 7:25
  the
• 7:25
  band
• 7:25
  back
• 7:25
  together?
• 7:26
  What
• 7:26
  are
• 7:26
  we
• 7:26
  doing?
• 7:26
  Like,
• 7:26
  here
• 7:27
  I
• 7:27
  am.
• 7:27
  We
• 7:27
  got
• 7:27
  everybody,
• 7:28
  we.
• 7:29
  I
• 7:29
  think
• 7:29
  there
• 7:29
  was
• 7:29
  an
• 7:30
  extra
• 7:30
  40
• 7:30
  hours
• 7:31
  added
• 7:31
  to
• 7:31
  my
• 7:32
  workweek
• 7:32
  that
• 7:32
  week.
• 7:32
  But
• 7:33
  as
• 7:33
  my
• 7:33
  husband
• 7:33
  says,
• 7:34
  you
• 7:34
  kind
• 7:34
  of
• 7:34
  love
• 7:35
  it.
• 7:35
  Like,
• 7:35
  like,
• 7:36
  yeah,
• 7:36
  you're
• 7:36
  exhausted,
• 7:37
  but
• 7:37
  you're
• 7:37
  kind
• 7:37
  of
• 7:38
  like
• 7:38
  loving
• 7:38
  this.
• 7:38
  And
• 7:38
  it
• 7:38
  was
• 7:39
  so
• 7:39
  much
• 7:39
  fun,
• 7:39
  Becca.
• 7:40
  I'll
• 7:40
  tell
• 7:40
  you,
• 7:40
  we
• 7:41
  had
• 7:41
  articles.
• 7:41
  We
• 7:41
  had
• 7:42
  one
• 7:42
  article
• 7:42
  where
• 7:42
  they're
• 7:42
  like,
• 7:42
  yeah,
• 7:43
  just
• 7:43
  get
• 7:43
  it
• 7:43
  to
• 7:43
  us
• 7:43
  by
• 7:44
  like
• 7:44
  next
• 7:44
  week.
• 7:44
  And
• 7:44
  they're
• 7:45
  like,
• 7:45
  no,
• 7:45
  we
• 7:46
  actually
• 7:46
  need
• 7:46
  it
• 7:46
  in
• 7:46
  three
• 7:47
  hours.
• 7:48
  I
• 7:48
  was
• 7:49
  like,
• 7:50
  what?
• 7:51
  And
• 7:51
  so
• 7:51
  we
• 7:52
  put
• 7:52
  on
• 7:52
  an
• 7:52
  insta
• 7:53
  live.
• 7:53
  We
• 7:53
  did
• 7:53
  this
• 7:54
  whole
• 7:54
  education.
• 7:54
  It
• 7:55
  was,
• 7:55
  it
• 7:55
  was
• 7:55
  fun.
• 7:56
  I
• 7:56
  mean,
• 7:56
  who
• 7:56
  knows
• 7:57
  like,
• 7:57
  what
• 7:58
  she's
• 7:58
  gonna
• 7:58
  do,
• 7:58
  right?
• 7:59
  Because
• 7:59
  at
• 7:59
  the
• 7:59
  time
• 7:59
  of
• 7:59
  this
• 7:59
  recording,
• 8:00
  we
• 8:00
  don't
• 8:00
  know.
• 8:00
  I
• 8:01
  mean,
• 8:01
  there's
• 8:01
  a
• 8:01
  lot
• 8:01
  of
• 8:01
  like
• 8:01
  anticipation,
• 8:02
  but
• 8:02
  there's
• 8:03
  no.
• 8:03
  We
• 8:04
  know
• 8:04
  it
• 8:04
  will
• 8:04
  be
• 8:04
  after
• 8:04
  football
• 8:05
  season,
• 8:05
  I
• 8:06
  was
• 8:06
  talking
• 8:06
  with
• 8:06
  someone
• 8:06
  who's
• 8:07
  like,
• 8:07
  oh,
• 8:07
  it's
• 8:07
  gonna
• 8:07
  be
• 8:07
  2027.
• 8:08
  And
• 8:08
  I'm
• 8:08
  like,
• 8:09
  no
• 8:09
  way.
• 8:09
  There's
• 8:09
  no
• 8:10
  way.
• 8:10
  They're
• 8:10
  wait.
• 8:10
  The
• 8:11
  longer
• 8:11
  a
• 8:11
  celebrity
• 8:11
  wait.
• 8:12
  The
• 8:12
  reason.
• 8:12
  One
• 8:12
  of
• 8:13
  the
• 8:13
  reasons
• 8:13
  they
• 8:13
  do
• 8:13
  them
• 8:13
  quickly,
• 8:14
  partly
• 8:14
  because
• 8:14
  they
• 8:14
  have
• 8:14
  the
• 8:14
  budget
• 8:15
  to
• 8:15
  do
• 8:15
  it,
• 8:15
  is
• 8:16
  because
• 8:17
  the
• 8:17
  longer
• 8:17
  you
• 8:18
  wait,
• 8:18
  the
• 8:18
  more
• 8:19
  people
• 8:19
  can
• 8:19
  figure
• 8:20
  out
• 8:20
  what's
• 8:20
  going
• 8:20
  on.
• 8:21
  Right?
• 8:21
  You
• 8:21
  need
• 8:21
  to
• 8:22
  get
• 8:22
  it
• 8:22
  done,
• 8:23
  get
• 8:23
  it
• 8:23
  done,
• 8:23
  get
• 8:23
  married.
• 8:24
  Maybe
• 8:25
  she'll
• 8:25
  take
• 8:25
  inspiration
• 8:26
  from
• 8:27
  the
• 8:27
  Pantone
• 8:27
  color
• 8:28
  of
• 8:28
  the
• 8:28
  year
• 8:28
  and
• 8:29
  just
• 8:29
  go
• 8:29
  for
• 8:30
  white.
• 8:30
  You
• 8:31
  chose
• 8:31
  violence
• 8:32
  today,
• 8:32
  Becca.
• 8:33
  You
• 8:33
  really
• 8:33
  did.
• 8:34
  No,
• 8:35
  I
• 8:36
  listen.
• 8:36
  The
• 8:37
  pantone
• 8:37
  color
• 8:37
  of
• 8:37
  the
• 8:38
  year,
• 8:38
  for
• 8:38
  those
• 8:38
  who
• 8:38
  don't
• 8:38
  know
• 8:38
  Pantone
• 8:39
  comes
• 8:39
  up
• 8:39
  with,
• 8:40
  like,
• 8:40
  this
• 8:40
  color.
• 8:40
  And
• 8:40
  they're
• 8:41
  like,
• 8:41
  this
• 8:41
  is
• 8:41
  the
• 8:41
  color
• 8:41
  of
• 8:42
  the
• 8:42
  year.
• 8:42
  And
• 8:42
  does
• 8:43
  it
• 8:43
  impact
• 8:43
  weddings?
• 8:44
  Not
• 8:44
  necessarily,
• 8:44
  but
• 8:45
  it
• 8:45
  is
• 8:45
  quick
• 8:45
  in
• 8:45
  the
• 8:46
  news
• 8:46
  cycle,
• 8:46
  and
• 8:46
  it's
• 8:47
  my
• 8:47
  least
• 8:47
  favorite
• 8:47
  day
• 8:47
  of
• 8:47
  the
• 8:48
  year.
• 8:48
  Everyone
• 8:48
  who
• 8:48
  knows
• 8:48
  me
• 8:49
  knows
• 8:49
  this
• 8:49
  because
• 8:50
  there's
• 8:50
  no
• 8:50
  way
• 8:50
  to
• 8:51
  prepare.
• 8:52
  You
• 8:52
  just
• 8:52
  get
• 8:53
  the
• 8:53
  color,
• 8:53
  and
• 8:53
  it
• 8:53
  could
• 8:53
  be
• 8:54
  it's
• 8:54
  super
• 8:54
  oversaturated
• 8:55
  or
• 8:55
  something
• 8:56
  you
• 8:56
  don't
• 8:56
  have,
• 8:56
  or
• 8:57
  it's
• 8:57
  ugly.
• 8:58
  Look,
• 8:58
  I'm
• 8:59
  looking
• 8:59
  at
• 8:59
  you.
• 8:59
  Baby
• 8:59
  blue.
• 9:00
  Baby
• 9:00
  pink
• 9:00
  from
• 9:00
  a
• 9:01
  few
• 9:01
  years
• 9:01
  ago.
• 9:01
  That
• 9:01
  was
• 9:01
  like.
• 9:02
  That
• 9:02
  was.
• 9:03
  But
• 9:04
  anyways,
• 9:05
  so
• 9:05
  I
• 9:06
  changed
• 9:06
  my
• 9:06
  gym
• 9:07
  schedule,
• 9:07
  knowing
• 9:08
  when
• 9:08
  it
• 9:08
  was
• 9:08
  coming
• 9:08
  out,
• 9:09
  and
• 9:09
  they
• 9:09
  still
• 9:09
  came
• 9:09
  out
• 9:09
  like,
• 9:10
  10
• 9:10
  minutes
• 9:10
  early,
• 9:10
  which
• 9:11
  made
• 9:11
  me
• 9:11
  mad.
• 9:11
  And
• 9:12
  I'm
• 9:12
  standing
• 9:12
  at
• 9:13
  the.
• 9:13
  Grabbing
• 9:13
  my
• 9:13
  stuff
• 9:14
  at
• 9:14
  the
• 9:14
  gym.
• 9:14
  I
• 9:15
  just
• 9:15
  finished
• 9:15
  my
• 9:15
  workout,
• 9:15
  look
• 9:16
  down,
• 9:16
  and
• 9:16
  it
• 9:16
  says
• 9:17
  the
• 9:17
  color
• 9:17
  is
• 9:18
  white.
• 9:18
  And
• 9:18
  I
• 9:18
  basically
• 9:19
  almost.
• 9:20
  I
• 9:21
  wanted
• 9:21
  to
• 9:21
  choose
• 9:21
  violence
• 9:22
  that
• 9:22
  day.
• 9:22
  I'll
• 9:22
  be
• 9:22
  honest,
• 9:23
  I
• 9:23
  could
• 9:23
  not
• 9:23
  have
• 9:24
  been
• 9:24
  more
• 9:24
  disappointed.
• 9:25
  I
• 9:25
  thought,
• 9:26
  well,
• 9:26
  that's
• 9:26
  not
• 9:26
  really
• 9:26
  picking
• 9:27
  a
• 9:27
  color,
• 9:27
  is
• 9:27
  it?
• 9:28
  And
• 9:28
  there's.
• 9:28
  I
• 9:28
  mean,
• 9:28
  how
• 9:29
  do
• 9:29
  you
• 9:29
  make.
• 9:29
  But
• 9:29
  then
• 9:29
  it
• 9:30
  posed
• 9:30
  a
• 9:30
  really
• 9:30
  interesting
• 9:32
  publicity
• 9:32
  challenge
• 9:33
  of
• 9:33
  how
• 9:33
  do
• 9:33
  you
• 9:34
  make
• 9:34
  that
• 9:34
  interesting?
• 9:35
  So
• 9:35
  we
• 9:35
  did.
• 9:35
  We
• 9:35
  partnered
• 9:36
  with
• 9:36
  Bridal
• 9:36
  Guide
• 9:36
  in
• 9:37
  particular
• 9:37
  and
• 9:37
  wrote
• 9:38
  this
• 9:38
  awesome
• 9:38
  article.
• 9:38
  And
• 9:39
  it
• 9:39
  was.
• 9:40
  I
• 9:40
  mean,
• 9:40
  yeah,
• 9:40
  it's
• 9:40
  white,
• 9:41
  but
• 9:41
  what
• 9:41
  can
• 9:41
  we
• 9:41
  do
• 9:41
  different?
• 9:42
  And
• 9:42
  I'm
• 9:43
  really
• 9:43
  proud
• 9:43
  of
• 9:43
  our
• 9:44
  members
• 9:44
  because,
• 9:44
  I
• 9:45
  mean,
• 9:45
  we
• 9:45
  had
• 9:45
  so
• 9:45
  many
• 9:45
  jokes.
• 9:46
  So
• 9:46
  many
• 9:46
  jokes,
• 9:46
  but
• 9:47
  people
• 9:47
  really
• 9:47
  rose
• 9:48
  to
• 9:48
  the
• 9:48
  challenge.
• 9:48
  What
• 9:49
  did
• 9:49
  you
• 9:49
  think?
• 9:49
  That
• 9:49
  was
• 9:49
  ridiculous,
• 9:50
  right?
• 9:50
  I
• 9:51
  thought
• 9:51
  what
• 9:51
  my
• 9:51
  children
• 9:52
  would
• 9:52
  say
• 9:52
  is,
• 9:52
  white's
• 9:53
  not
• 9:53
  a
• 9:53
  color.
• 9:54
  It's
• 9:54
  a
• 9:54
  shade.
• 9:56
  In
• 9:56
  primary
• 9:57
  school,
• 9:57
  yeah.
• 9:58
  I
• 9:58
  was
• 9:58
  like,
• 9:58
  this
• 9:59
  is
• 9:59
  not.
• 9:59
  What
• 10:00
  is
• 10:00
  this?
• 10:00
  So
• 10:00
  I
• 10:00
  don't
• 10:01
  know.
• 10:01
  I
• 10:01
  don't
• 10:01
  know.
• 10:01
  I
• 10:01
  would
• 10:02
  have
• 10:02
  loved
• 10:02
  something.
• 10:03
  I
• 10:04
  would
• 10:04
  have
• 10:04
  loved
• 10:04
  something.
• 10:05
  How
• 10:05
  about
• 10:05
  that?
• 10:06
  Period?
• 10:06
  I
• 10:06
  don't
• 10:06
  need
• 10:06
  to
• 10:07
  end
• 10:07
  that.
• 10:07
  That's
• 10:07
  a
• 10:07
  sentence.
• 10:08
  I
• 10:08
  would
• 10:08
  have
• 10:08
  loved
• 10:08
  something.
• 10:09
  But
• 10:09
  what
• 10:09
  I
• 10:09
  have
• 10:09
  enjoyed
• 10:10
  about
• 10:10
  it
• 10:10
  Actually
• 10:11
  is.
• 10:11
  In
• 10:11
  some
• 10:11
  ways
• 10:11
  it's
• 10:12
  made
• 10:12
  us
• 10:12
  all
• 10:12
  talk
• 10:12
  about
• 10:13
  it
• 10:13
  more
• 10:13
  because
• 10:13
  we
• 10:13
  have,
• 10:14
  like,
• 10:14
  it's
• 10:14
  so
• 10:15
  ridiculous
• 10:15
  and
• 10:15
  we're
• 10:15
  having
• 10:16
  to
• 10:16
  make
• 10:16
  fun
• 10:16
  of
• 10:16
  it.
• 10:17
  Actually.
• 10:17
  It's
• 10:18
  very
• 10:18
  memeable
• 10:19
  and
• 10:19
  I
• 10:19
  quite
• 10:19
  enjoy
• 10:19
  that.
• 10:20
  Yeah,
• 10:20
  no,
• 10:20
  I
• 10:20
  was
• 10:21
  gonna
• 10:21
  say
• 10:21
  there
• 10:21
  was
• 10:21
  a
• 10:22
  lot
• 10:22
  of
• 10:22
  hubbub
• 10:22
  and
• 10:23
  it's
• 10:23
  really
• 10:23
  funny
• 10:24
  to
• 10:24
  me
• 10:24
  because
• 10:24
  there's
• 10:25
  just
• 10:25
  so
• 10:25
  much
• 10:26
  dialogue.
• 10:26
  My
• 10:26
  favorite
• 10:27
  is
• 10:27
  like,
• 10:27
  I
• 10:27
  had
• 10:27
  my
• 10:27
  friend
• 10:27
  Janice
• 10:28
  wrote.
• 10:28
  Or
• 10:28
  no,
• 10:28
  no,
• 10:29
  she
• 10:29
  sent
• 10:29
  me
• 10:29
  a
• 10:29
  voice
• 10:29
  recording
• 10:29
  and
• 10:30
  she
• 10:30
  goes,
• 10:30
  hey,
• 10:30
  listen,
• 10:30
  you
• 10:30
  need
• 10:31
  to
• 10:31
  move
• 10:31
  your
• 10:31
  phone
• 10:31
  away
• 10:32
  from
• 10:32
  your
• 10:32
  ear
• 10:32
  because
• 10:33
  I'm
• 10:33
  about
• 10:33
  to
• 10:33
  scream.
• 10:33
  And
• 10:34
  I
• 10:34
  was
• 10:34
  like,
• 10:34
  this
• 10:35
  is
• 10:35
  so
• 10:35
  funny.
• 10:36
  So
• 10:37
  it's
• 10:37
  like
• 10:37
  the
• 10:38
  worst.
• 10:38
  Anyways,
• 10:38
  we'll
• 10:39
  see.
• 10:39
  Try
• 10:39
  again.
• 10:39
  Try
• 10:40
  harder
• 10:40
  next
• 10:40
  year.
• 10:40
  Pantone.
• 10:41
  Yeah.
• 10:42
  If
• 10:42
  you're
• 10:42
  listening,
• 10:42
  like,
• 10:43
  let's
• 10:43
  go
• 10:43
  for
• 10:43
  something
• 10:43
  a
• 10:44
  little
• 10:44
  bit
• 10:44
  more
• 10:44
  vibrant
• 10:45
  and.
• 10:45
  A
• 10:45
  little
• 10:45
  bit
• 10:46
  flashy.
• 10:47
  Anything.
• 10:47
  Anything.
• 10:50
  We
• 10:50
  have
• 10:50
  seen
• 10:50
  the
• 10:50
  industry
• 10:51
  shifted.
• 10:51
  I've
• 10:51
  been
• 10:52
  talking
• 10:52
  about
• 10:52
  this
• 10:52
  a
• 10:53
  lot
• 10:53
  over
• 10:53
  the
• 10:53
  last
• 10:53
  couple
• 10:54
  of
• 10:54
  years.
• 10:54
  Marketing
• 10:55
  shifted,
• 10:55
  the
• 10:55
  industry
• 10:55
  shifting.
• 10:56
  The
• 10:56
  demographic
• 10:57
  of
• 10:57
  our
• 10:57
  consumers
• 10:58
  is
• 10:58
  shifting,
• 10:58
  consumer
• 10:58
  behavior.
• 10:59
  There's
• 10:59
  so
• 10:59
  many
• 11:00
  shifts.
• 11:00
  So
• 11:01
  I
• 11:01
  thought
• 11:01
  from
• 11:01
  your
• 11:01
  perspective,
• 11:02
  it
• 11:02
  would
• 11:02
  be
• 11:02
  interesting
• 11:03
  to
• 11:03
  know
• 11:03
  what
• 11:03
  you're
• 11:04
  seeing
• 11:04
  has
• 11:04
  shifted
• 11:05
  in
• 11:05
  the
• 11:05
  industry
• 11:06
  over
• 11:06
  the
• 11:06
  last
• 11:06
  kind
• 11:07
  of
• 11:07
  six
• 11:07
  to
• 11:07
  12
• 11:07
  months
• 11:08
  into
• 11:08
  2026
• 11:09
  or.
• 11:09
  I
• 11:10
  mean,
• 11:10
  there's
• 11:10
  a
• 11:10
  few
• 11:10
  things
• 11:11
  I'd
• 11:11
  love
• 11:11
  to
• 11:11
  touch
• 11:11
  upon
• 11:11
  media
• 11:12
  here
• 11:12
  as
• 11:13
  well,
• 11:13
  if
• 11:13
  you
• 11:13
  don't
• 11:13
  mind,
• 11:13
  because
• 11:13
  that's
• 11:14
  just
• 11:14
  fresh
• 11:14
  on
• 11:14
  it.
• 11:14
  But.
• 11:15
  But
• 11:15
  let's
• 11:15
  start
• 11:15
  with
• 11:15
  the
• 11:16
  industry
• 11:16
  itself.
• 11:16
  I
• 11:17
  mean,
• 11:17
  of
• 11:17
  course
• 11:18
  we
• 11:18
  are
• 11:18
  seeing
• 11:19
  a
• 11:19
  continued
• 11:20
  push.
• 11:20
  You.
• 11:22
  The
• 11:22
  economics.
• 11:23
  Right.
• 11:23
  Globally
• 11:23
  of
• 11:24
  where
• 11:24
  we
• 11:24
  are.
• 11:24
  We're
• 11:25
  seeing
• 11:25
  that
• 11:25
  the
• 11:25
  sales
• 11:26
  cycles
• 11:26
  look
• 11:26
  different.
• 11:26
  Right.
• 11:27
  You're
• 11:27
  seeing
• 11:27
  that
• 11:27
  couples
• 11:28
  are
• 11:28
  booking
• 11:28
  closer
• 11:29
  in.
• 11:29
  That
• 11:30
  can
• 11:30
  wreak
• 11:30
  havoc
• 11:31
  on
• 11:31
  a
• 11:31
  cash
• 11:31
  flow.
• 11:31
  As
• 11:32
  somebody
• 11:32
  who,
• 11:32
  when
• 11:32
  I
• 11:32
  worked
• 11:33
  in
• 11:33
  venues,
• 11:33
  you
• 11:33
  know,
• 11:33
  we.
• 11:34
  We
• 11:34
  had
• 11:35
  historical
• 11:35
  data
• 11:35
  that
• 11:36
  if
• 11:36
  I
• 11:36
  was
• 11:36
  still
• 11:36
  doing
• 11:37
  that
• 11:37
  now,
• 11:37
  it
• 11:37
  would
• 11:37
  be
• 11:37
  blown
• 11:38
  to
• 11:38
  smithereens.
• 11:39
  Right.
• 11:39
  Because
• 11:39
  you're
• 11:39
  like,
• 11:39
  well,
• 11:39
  now
• 11:40
  they're
• 11:40
  booking
• 11:40
  four
• 11:40
  months
• 11:41
  out,
• 11:41
  like
• 11:41
  things
• 11:41
  like
• 11:41
  that
• 11:42
  as
• 11:42
  well.
• 11:42
  And
• 11:43
  so
• 11:43
  we're
• 11:43
  also
• 11:43
  seeing
• 11:44
  a
• 11:44
  continued
• 11:44
  push
• 11:44
  in
• 11:45
  the
• 11:45
  best
• 11:45
  way
• 11:45
  possible
• 11:45
  towards
• 11:46
  authenticity.
• 11:46
  We
• 11:47
  want
• 11:47
  the
• 11:47
  couples
• 11:47
  are.
• 11:48
  And
• 11:48
  we'll
• 11:48
  talk
• 11:48
  a
• 11:48
  little
• 11:48
  bit
• 11:49
  about
• 11:49
  this
• 11:49
  when
• 11:50
  I
• 11:50
  come
• 11:50
  over,
• 11:50
  but
• 11:50
  just
• 11:51
  kind
• 11:51
  of
• 11:51
  a
• 11:51
  sneak
• 11:51
  peek
• 11:52
  here
• 11:52
  is
• 11:52
  that
• 11:52
  they
• 11:53
  want
• 11:53
  to
• 11:53
  know
• 11:53
  what
• 11:54
  you
• 11:54
  value.
• 11:54
  That's
• 11:54
  very
• 11:55
  important
• 11:55
  to
• 11:55
  them.
• 11:55
  According
• 11:56
  to
• 11:56
  Linda.
• 11:57
  Splendid
• 11:58
  insights.
• 11:58
  Couples
• 11:59
  are
• 11:59
  looking
• 11:59
  at
• 11:59
  portfolio
• 12:00
  and
• 12:00
  personality
• 12:01
  for
• 12:01
  sure.
• 12:01
  That's
• 12:02
  still
• 12:02
  the
• 12:02
  case.
• 12:02
  But
• 12:03
  in
• 12:03
  addition
• 12:03
  to
• 12:03
  that,
• 12:04
  they
• 12:05
  are
• 12:05
  looking
• 12:05
  to
• 12:05
  know
• 12:05
  what
• 12:06
  do
• 12:06
  you
• 12:06
  stand
• 12:06
  for?
• 12:06
  What
• 12:07
  are
• 12:07
  your
• 12:07
  values?
• 12:07
  What
• 12:08
  are
• 12:08
  important
• 12:08
  to
• 12:08
  you?
• 12:09
  Video
• 12:10
  continues
• 12:10
  to
• 12:10
  just
• 12:10
  boop,
• 12:11
  boop,
• 12:11
  boop,
• 12:11
  boop.
• 12:11
  Boot
• 12:11
  like
• 12:12
  it's
• 12:12
  just
• 12:12
  the
• 12:13
  algorithm
• 12:13
  loves
• 12:13
  it,
• 12:13
  the
• 12:14
  couples
• 12:14
  love
• 12:14
  it.
• 12:14
  It's
• 12:14
  how
• 12:14
  they
• 12:15
  take
• 12:15
  in
• 12:15
  their
• 12:15
  information
• 12:16
  as
• 12:16
  well.
• 12:16
  So
• 12:16
  it's
• 12:17
  been
• 12:17
  interesting
• 12:17
  to
• 12:17
  see
• 12:17
  wedding
• 12:18
  pros
• 12:19
  who
• 12:19
  not
• 12:19
  only.
• 12:19
  We're
• 12:20
  not
• 12:20
  just
• 12:20
  talking
• 12:21
  about
• 12:21
  content
• 12:21
  creators
• 12:21
  at
• 12:22
  the
• 12:22
  event
• 12:22
  for
• 12:22
  the
• 12:23
  wedding,
• 12:23
  we're
• 12:23
  seeing
• 12:23
  content
• 12:23
  creators
• 12:24
  being
• 12:24
  hired
• 12:24
  for
• 12:25
  the
• 12:25
  wedding
• 12:25
  pros
• 12:25
  to
• 12:25
  show
• 12:26
  like
• 12:26
  how
• 12:26
  everything
• 12:26
  gets
• 12:27
  put
• 12:27
  together,
• 12:27
  so
• 12:27
  on
• 12:27
  and
• 12:28
  so
• 12:28
  forth.
• 12:28
  If
• 12:29
  I
• 12:29
  may
• 12:29
  touch
• 12:29
  upon
• 12:30
  wedding
• 12:30
  PR
• 12:30
  for
• 12:31
  a
• 12:31
  second
• 12:31
  and
• 12:31
  say
• 12:31
  the
• 12:31
  media,
• 12:32
  because
• 12:32
  we
• 12:32
  actually
• 12:32
  are
• 12:32
  talking
• 12:33
  about
• 12:33
  that
• 12:33
  later
• 12:33
  today
• 12:34
  with
• 12:34
  the
• 12:34
  team
• 12:35
  is
• 12:36
  I
• 12:37
  am
• 12:37
  always
• 12:37
  like,
• 12:37
  the
• 12:38
  media
• 12:38
  is
• 12:38
  constantly
• 12:39
  changing.
• 12:39
  I
• 12:39
  mean,
• 12:39
  that's
• 12:39
  true,
• 12:40
  right?
• 12:40
  Like,
• 12:40
  I
• 12:40
  could
• 12:40
  say
• 12:41
  that
• 12:41
  every
• 12:41
  year
• 12:41
  on
• 12:41
  repeat
• 12:42
  because
• 12:42
  that
• 12:42
  soundblade
• 12:43
  you
• 12:43
  can
• 12:43
  just
• 12:43
  keep
• 12:43
  playing
• 12:44
  over
• 12:44
  and
• 12:44
  over.
• 12:45
  But
• 12:45
  here's
• 12:45
  the
• 12:45
  thing
• 12:46
  is
• 12:46
  I've
• 12:47
  never
• 12:47
  seen
• 12:47
  so
• 12:48
  many
• 12:48
  shifts
• 12:48
  within
• 12:49
  staffs
• 12:49
  of
• 12:50
  corporate
• 12:50
  in
• 12:50
  the
• 12:51
  last
• 12:51
  year.
• 12:52
  So,
• 12:52
  you
• 12:52
  know,
• 12:52
  for
• 12:52
  those
• 12:53
  listening,
• 12:53
  Brides
• 12:54
  had
• 12:54
  two
• 12:55
  series
• 12:55
  of
• 12:55
  layoffs
• 12:56
  in
• 12:56
  2025.
• 12:57
  It
• 12:57
  was
• 12:57
  in
• 12:58
  Q1
• 12:58
  in
• 12:58
  January,
• 12:59
  late
• 12:59
  January,
• 12:59
  early
• 13:00
  February.
• 13:00
  Happened
• 13:01
  right
• 13:01
  before
• 13:01
  the
• 13:01
  end
• 13:01
  of
• 13:01
  the
• 13:02
  year.
• 13:02
  They're
• 13:02
  down,
• 13:02
  you
• 13:03
  know,
• 13:03
  brides
• 13:03
  is
• 13:03
  down
• 13:03
  to
• 13:03
  a
• 13:04
  skeleton
• 13:04
  staff
• 13:04
  and
• 13:04
  kind
• 13:05
  of
• 13:05
  figuring
• 13:05
  out
• 13:05
  what's
• 13:05
  next
• 13:06
  when
• 13:06
  it
• 13:06
  comes
• 13:06
  to
• 13:06
  that.
• 13:06
  The
• 13:07
  knot
• 13:08
  went
• 13:08
  through
• 13:08
  a
• 13:09
  heavy
• 13:09
  amount
• 13:09
  of
• 13:09
  layoffs
• 13:10
  from,
• 13:11
  from
• 13:11
  what
• 13:11
  it
• 13:11
  looks
• 13:11
  like
• 13:11
  at
• 13:12
  near
• 13:12
  the
• 13:12
  end
• 13:12
  of
• 13:12
  the
• 13:12
  year,
• 13:12
  they
• 13:12
  lost
• 13:13
  a
• 13:13
  real
• 13:13
  weddings
• 13:13
  editor,
• 13:14
  their
• 13:14
  editorial
• 13:14
  team.
• 13:15
  A
• 13:15
  lot
• 13:15
  of
• 13:15
  the
• 13:15
  writers
• 13:15
  I
• 13:16
  worked
• 13:16
  with,
• 13:17
  Bridal
• 13:17
  Guide
• 13:17
  went
• 13:18
  through
• 13:18
  brand
• 13:18
  new,
• 13:19
  you
• 13:19
  know,
• 13:19
  Danny,
• 13:20
  brand
• 13:20
  new
• 13:20
  publisher,
• 13:22
  relatively
• 13:22
  new
• 13:23
  team.
• 13:24
  That's
• 13:24
  a
• 13:24
  lot.
• 13:25
  That's
• 13:25
  a
• 13:25
  lot.
• 13:25
  Those
• 13:25
  are
• 13:25
  kind
• 13:26
  of
• 13:26
  big.
• 13:26
  And
• 13:26
  Martha
• 13:27
  Stewart
• 13:27
  still
• 13:27
  has
• 13:27
  not
• 13:28
  published
• 13:28
  a
• 13:28
  wedding
• 13:28
  since
• 13:28
  August
• 13:29
  19,
• 13:30
  2024.
• 13:30
  So
• 13:31
  they're
• 13:31
  out
• 13:31
  of
• 13:31
  the
• 13:31
  game
• 13:31
  for
• 13:32
  real
• 13:32
  wedding
• 13:32
  submissions
• 13:33
  right
• 13:33
  now.
• 13:33
  I
• 13:33
  mean,
• 13:33
  they're
• 13:33
  still
• 13:33
  doing
• 13:34
  articles,
• 13:34
  but
• 13:34
  they're,
• 13:34
  they're
• 13:35
  definitely
• 13:35
  out
• 13:35
  of
• 13:35
  the
• 13:35
  game
• 13:36
  for,
• 13:37
  for
• 13:37
  wedding
• 13:38
  submissions.
• 13:38
  So
• 13:38
  that's
• 13:39
  a
• 13:39
  lot.
• 13:39
  I
• 13:39
  mean,
• 13:39
  those
• 13:39
  are
• 13:39
  the,
• 13:40
  the
• 13:40
  ones.
• 13:40
  I
• 13:40
  mean,
• 13:40
  don't
• 13:40
  get
• 13:40
  me
• 13:41
  wrong,
• 13:41
  there's
• 13:41
  still
• 13:41
  Vogue
• 13:41
  and
• 13:41
  all
• 13:41
  these
• 13:42
  other
• 13:42
  places.
• 13:43
  But
• 13:43
  I
• 13:43
  think
• 13:43
  that
• 13:43
  seeing
• 13:44
  all
• 13:44
  those
• 13:44
  adjustments,
• 13:45
  as
• 13:45
  well
• 13:45
  as
• 13:46
  the
• 13:46
  kind
• 13:46
  of
• 13:47
  more
• 13:47
  public
• 13:48
  infiltration
• 13:49
  of
• 13:49
  pay
• 13:49
  to
• 13:50
  play,
• 13:50
  which
• 13:50
  we're
• 13:50
  seeing
• 13:51
  as
• 13:51
  well,
• 13:51
  you
• 13:51
  know,
• 13:51
  people
• 13:51
  paying
• 13:52
  for
• 13:52
  a
• 13:53
  spot
• 13:53
  in
• 13:53
  British
• 13:54
  Vogue
• 13:54
  magazine.
• 13:55
  Actually,
• 13:55
  your,
• 13:56
  your
• 13:56
  issue.
• 13:57
  No,
• 13:57
  I'm
• 13:57
  just
• 13:57
  kidding.
• 13:58
  You
• 13:58
  go
• 13:58
  to
• 13:59
  the
• 13:59
  page,
• 13:59
  it's
• 13:59
  like
• 13:59
  a
• 13:59
  million
• 13:59
  wedding
• 14:00
  photos
• 14:00
  and
• 14:00
  it
• 14:00
  says
• 14:01
  Vogue
• 14:01
  Advertising.
• 14:01
  Like
• 14:02
  they
• 14:02
  do
• 14:02
  everything
• 14:02
  right
• 14:03
  to
• 14:03
  make
• 14:03
  sure
• 14:04
  they're
• 14:04
  following
• 14:04
  and
• 14:05
  being
• 14:05
  very
• 14:05
  clear
• 14:05
  on
• 14:05
  this.
• 14:06
  But
• 14:06
  then
• 14:07
  what
• 14:07
  happens
• 14:08
  is,
• 14:08
  you
• 14:08
  know,
• 14:09
  wedding
• 14:09
  pros
• 14:09
  are
• 14:09
  putting
• 14:10
  it
• 14:10
  out
• 14:10
  there,
• 14:10
  and
• 14:10
  I'm
• 14:10
  not
• 14:10
  bemoaning
• 14:11
  them
• 14:11
  for
• 14:12
  paying
• 14:12
  for
• 14:12
  something,
• 14:13
  but
• 14:13
  they're.
• 14:13
  They're
• 14:14
  giving
• 14:14
  the
• 14:14
  impression
• 14:15
  they
• 14:15
  earned
• 14:15
  it
• 14:15
  editorially.
• 14:16
  So
• 14:16
  there's
• 14:16
  a
• 14:16
  lot
• 14:17
  like
• 14:17
  not
• 14:17
  just
• 14:18
  the
• 14:18
  industry,
• 14:18
  but
• 14:19
  my
• 14:19
  little,
• 14:19
  my
• 14:19
  little
• 14:20
  world
• 14:20
  is,
• 14:20
  is
• 14:21
  facing
• 14:21
  a
• 14:21
  lot
• 14:21
  of
• 14:22
  interesting
• 14:22
  challenges
• 14:22
  right
• 14:23
  now.
• 14:23
  It
• 14:24
  definitely
• 14:24
  is
• 14:24
  seeing
• 14:25
  a
• 14:25
  shift.
• 14:25
  And
• 14:26
  with
• 14:26
  all
• 14:26
  of
• 14:26
  that
• 14:26
  considered.
• 14:27
  So
• 14:28
  thinking
• 14:28
  about
• 14:28
  the
• 14:28
  rise
• 14:28
  of
• 14:29
  video,
• 14:29
  the
• 14:29
  social
• 14:29
  media,
• 14:30
  the
• 14:30
  way
• 14:30
  that
• 14:30
  the
• 14:30
  couples
• 14:31
  are
• 14:31
  behaving,
• 14:32
  do
• 14:32
  you
• 14:32
  think
• 14:33
  press
• 14:34
  and
• 14:34
  traditional
• 14:35
  PR
• 14:35
  does
• 14:35
  actually
• 14:36
  still
• 14:36
  have
• 14:36
  a
• 14:36
  place
• 14:37
  in
• 14:37
  our
• 14:37
  industry?
• 14:38
  And
• 14:38
  what
• 14:38
  does
• 14:38
  that
• 14:39
  look
• 14:39
  like?
• 14:39
  Where
• 14:40
  should
• 14:40
  people
• 14:41
  focusing
• 14:41
  their
• 14:41
  time
• 14:41
  and
• 14:42
  effort
• 14:42
  in
• 14:42
  that
• 14:42
  area?
• 14:43
  Sure.
• 14:43
  No,
• 14:43
  that's
• 14:44
  a
• 14:44
  great
• 14:44
  question.
• 14:44
  So
• 14:45
  press
• 14:45
  absolutely
• 14:46
  matters,
• 14:46
  but
• 14:46
  it
• 14:46
  matters
• 14:47
  differently
• 14:47
  than
• 14:47
  it
• 14:47
  has
• 14:48
  in
• 14:48
  years
• 14:48
  past.
• 14:49
  So
• 14:49
  again,
• 14:50
  not
• 14:50
  to
• 14:50
  over
• 14:50
  quote,
• 14:51
  I
• 14:51
  think
• 14:51
  Splendid
• 14:51
  insights
• 14:52
  is
• 14:52
  amazing.
• 14:52
  And
• 14:52
  like
• 14:53
  they
• 14:53
  just
• 14:53
  rolled
• 14:53
  out
• 14:53
  their
• 14:54
  2026.
• 14:54
  It's
• 14:54
  kind
• 14:54
  of
• 14:55
  like
• 14:55
  consumer
• 14:55
  reports
• 14:55
  for
• 14:56
  the
• 14:56
  wedding
• 14:56
  industry
• 14:56
  and
• 14:56
  I
• 14:56
  love
• 14:56
  it.
• 14:57
  But
• 14:57
  what
• 14:57
  we
• 14:57
  saw
• 14:58
  was
• 14:58
  actually
• 14:58
  an
• 14:58
  uptick
• 14:59
  in
• 14:59
  the
• 14:59
  number
• 14:59
  of,
• 14:59
  of
• 14:59
  couples
• 15:00
  who
• 15:00
  sing
• 15:00
  this
• 15:01
  year.
• 15:01
  Yeah,
• 15:01
  press
• 15:01
  matters.
• 15:02
  2
• 15:02
  degree.
• 15:02
  It's
• 15:02
  almost
• 15:03
  30%
• 15:03
  of
• 15:04
  couples
• 15:04
  say
• 15:04
  that's
• 15:05
  something
• 15:05
  we're
• 15:05
  looking
• 15:05
  at.
• 15:05
  So
• 15:06
  when
• 15:06
  it
• 15:06
  comes
• 15:06
  to
• 15:06
  press,
• 15:07
  I
• 15:07
  really
• 15:07
  encourage
• 15:07
  people
• 15:08
  to,
• 15:08
  to,
• 15:09
  you
• 15:09
  know,
• 15:09
  take
• 15:09
  a
• 15:09
  look
• 15:10
  at
• 15:10
  it
• 15:10
  and
• 15:10
  determine
• 15:11
  on
• 15:11
  their
• 15:11
  own
• 15:11
  what
• 15:12
  makes
• 15:12
  the
• 15:12
  most
• 15:12
  sense
• 15:14
  for
• 15:14
  what's
• 15:15
  going
• 15:15
  to
• 15:15
  work
• 15:15
  best
• 15:15
  for
• 15:16
  them.
• 15:16
  So
• 15:16
  there's
• 15:16
  a
• 15:16
  few
• 15:17
  things
• 15:17
  like
• 15:17
  how
• 15:17
  visibility
• 15:18
  is
• 15:18
  going
• 15:18
  to
• 15:18
  work
• 15:18
  for
• 15:18
  them.
• 15:18
  One,
• 15:19
  when
• 15:19
  it
• 15:19
  comes
• 15:19
  to
• 15:19
  press,
• 15:20
  it's
• 15:20
  going
• 15:20
  to
• 15:20
  be
• 15:20
  the
• 15:20
  backlinks.
• 15:21
  Like
• 15:21
  I'm
• 15:21
  sure
• 15:21
  I
• 15:21
  know
• 15:22
  SEO,
• 15:23
  it
• 15:23
  can
• 15:23
  serve
• 15:24
  you
• 15:24
  very
• 15:24
  well
• 15:24
  giving
• 15:25
  you
• 15:25
  those
• 15:25
  beautiful
• 15:25
  backlinks.
• 15:26
  Right.
• 15:26
  When
• 15:26
  you
• 15:26
  get
• 15:26
  quoted
• 15:27
  in
• 15:27
  the
• 15:27
  New
• 15:27
  York
• 15:27
  Times,
• 15:27
  when
• 15:28
  you
• 15:28
  get
• 15:28
  quoted
• 15:28
  in
• 15:28
  Bridesmar,
• 15:29
  whatever,
• 15:30
  you
• 15:30
  get
• 15:30
  those
• 15:31
  great
• 15:31
  backlinks.
• 15:31
  And
• 15:31
  that's
• 15:32
  part
• 15:32
  of
• 15:32
  an
• 15:32
  SEO
• 15:33
  campaign
• 15:33
  to
• 15:33
  move
• 15:33
  you
• 15:33
  up
• 15:34
  on
• 15:34
  Google,
• 15:34
  which
• 15:34
  is
• 15:34
  still
• 15:34
  one
• 15:35
  of
• 15:35
  the
• 15:35
  top
• 15:35
  ways
• 15:35
  couples
• 15:36
  find
• 15:36
  their,
• 15:36
  their
• 15:36
  180
• 15:37
  team
• 15:37
  relationships.
• 15:38
  Relationships
• 15:39
  are
• 15:39
  still
• 15:39
  a
• 15:40
  huge
• 15:40
  referral
• 15:41
  base
• 15:41
  for
• 15:41
  wedding
• 15:42
  pros.
• 15:42
  I
• 15:42
  work
• 15:43
  with
• 15:43
  a
• 15:43
  lot
• 15:43
  of
• 15:43
  photographers
• 15:44
  who
• 15:44
  do
• 15:44
  press
• 15:45
  because
• 15:45
  they
• 15:45
  know
• 15:45
  that
• 15:45
  their
• 15:46
  planners
• 15:46
  and
• 15:46
  their
• 15:47
  venues
• 15:47
  love
• 15:47
  it.
• 15:47
  So
• 15:47
  it's
• 15:48
  just
• 15:48
  kind
• 15:48
  of,
• 15:48
  you
• 15:48
  know,
• 15:49
  investing
• 15:49
  in
• 15:50
  those
• 15:50
  relationships
• 15:50
  as
• 15:51
  well.
• 15:51
  But
• 15:51
  it's
• 15:51
  also
• 15:51
  the
• 15:52
  social
• 15:52
  proof.
• 15:52
  It's
• 15:52
  what
• 15:52
  I
• 15:53
  said
• 15:53
  about
• 15:53
  the
• 15:53
  30%.
• 15:53
  You
• 15:54
  know,
• 15:54
  the
• 15:54
  couples
• 15:54
  who
• 15:55
  absolutely,
• 15:55
  you
• 15:56
  know,
• 15:56
  they're
• 15:56
  looking
• 15:56
  to
• 15:56
  social
• 15:56
  proof,
• 15:57
  they
• 15:57
  know
• 15:57
  that
• 15:58
  what
• 15:58
  that
• 15:58
  you
• 15:59
  do
• 15:59
  a
• 15:59
  great
• 15:59
  job.
• 15:59
  They
• 15:59
  need
• 16:00
  to
• 16:00
  know
• 16:00
  everybody
• 16:00
  else
• 16:01
  thinks
• 16:01
  you're
• 16:01
  great
• 16:01
  and
• 16:02
  they
• 16:02
  need
• 16:02
  to
• 16:02
  see
• 16:02
  that
• 16:03
  in
• 16:03
  one
• 16:03
  of
• 16:03
  the
• 16:03
  ways.
• 16:03
  There's
• 16:04
  others,
• 16:04
  there's
• 16:04
  testimonials
• 16:05
  and
• 16:05
  so
• 16:05
  and
• 16:05
  so
• 16:06
  forth,
• 16:06
  but
• 16:06
  press
• 16:06
  is
• 16:06
  part
• 16:07
  of
• 16:07
  it
• 16:07
  as
• 16:07
  well.
• 16:08
  So
• 16:08
  those
• 16:08
  are
• 16:08
  kind
• 16:08
  of
• 16:08
  big
• 16:08
  ones.
• 16:09
  Now
• 16:10
  when
• 16:10
  you
• 16:10
  look
• 16:10
  at
• 16:11
  statistically
• 16:11
  like
• 16:11
  couples
• 16:12
  are
• 16:12
  finding
• 16:12
  people
• 16:12
  through
• 16:12
  SEO
• 16:13
  and
• 16:14
  referrals,
• 16:15
  publications
• 16:15
  are
• 16:16
  still
• 16:16
  up
• 16:16
  there.
• 16:17
  So
• 16:17
  that's
• 16:17
  something
• 16:17
  to
• 16:18
  think
• 16:18
  about
• 16:18
  too.
• 16:18
  Whether
• 16:18
  it's
• 16:18
  editorial
• 16:19
  advertorial.
• 16:20
  So
• 16:20
  yeah,
• 16:21
  press
• 16:21
  still
• 16:22
  matters.
• 16:22
  It
• 16:22
  just
• 16:22
  matters
• 16:23
  in
• 16:23
  a
• 16:23
  different
• 16:23
  way
• 16:23
  than
• 16:24
  Maybe
• 16:24
  it
• 16:24
  did
• 16:24
  10
• 16:24
  years
• 16:25
  ago.
• 16:25
  And
• 16:25
  what's
• 16:26
  interesting,
• 16:27
  kind
• 16:27
  of
• 16:27
  my
• 16:27
  brain's
• 16:27
  ticking
• 16:28
  as
• 16:28
  you're
• 16:28
  talking
• 16:28
  with
• 16:29
  the
• 16:29
  rise
• 16:29
  of
• 16:29
  AI,
• 16:30
  One
• 16:30
  thing
• 16:30
  I've
• 16:30
  been
• 16:30
  talking
• 16:31
  about
• 16:31
  is
• 16:31
  how,
• 16:32
  you
• 16:32
  know,
• 16:32
  in
• 16:32
  the,
• 16:32
  in
• 16:33
  the
• 16:33
  digital
• 16:33
  world
• 16:33
  of
• 16:33
  AI,
• 16:34
  they're
• 16:35
  saying
• 16:35
  that
• 16:35
  brand
• 16:36
  mentions
• 16:36
  are
• 16:37
  as
• 16:37
  important
• 16:37
  as
• 16:37
  backlinks.
• 16:38
  So
• 16:38
  if
• 16:39
  you
• 16:39
  want
• 16:39
  to
• 16:39
  show
• 16:39
  up
• 16:39
  in
• 16:39
  the
• 16:40
  search,
• 16:40
  is
• 16:40
  being
• 16:41
  your
• 16:41
  brand
• 16:41
  being
• 16:41
  mentioned
• 16:42
  by
• 16:42
  publications
• 16:43
  and
• 16:43
  by
• 16:44
  those.
• 16:44
  Yeah.
• 16:44
  Helps
• 16:45
  your
• 16:45
  authority
• 16:45
  in
• 16:45
  the
• 16:46
  search.
• 16:46
  100%.
• 16:47
  Thank
• 16:47
  you
• 16:47
  for
• 16:47
  adding
• 16:48
  that
• 16:48
  geo,
• 16:48
  which
• 16:49
  I'm
• 16:49
  just
• 16:49
  still
• 16:50
  continuing
• 16:50
  to
• 16:50
  learn,
• 16:51
  but
• 16:51
  we
• 16:51
  had
• 16:51
  a
• 16:51
  great.
• 16:51
  We
• 16:51
  sat
• 16:52
  down
• 16:52
  with
• 16:52
  Sarah
• 16:52
  Dunn
• 16:52
  and
• 16:52
  talked
• 16:53
  about
• 16:53
  it
• 16:53
  recently.
• 16:53
  Geo,
• 16:54
  definitely
• 16:54
  how
• 16:55
  couples
• 16:55
  find
• 16:55
  you
• 16:55
  on
• 16:55
  ChatGPT.
• 16:56
  I'm
• 16:57
  always
• 16:57
  monitoring.
• 16:58
  So
• 16:58
  far
• 16:58
  so
• 16:58
  good.
• 16:58
  I'm
• 16:58
  good
• 16:59
  on
• 16:59
  ChatGPT.
• 16:59
  But
• 17:00
  those
• 17:00
  articles
• 17:01
  help.
• 17:01
  You're
• 17:01
  right.
• 17:01
  Absolutely.
• 17:02
  So
• 17:02
  thank
• 17:02
  you
• 17:03
  you
• 17:03
  for
• 17:03
  that.
• 17:03
  And
• 17:04
  when
• 17:04
  it
• 17:04
  comes
• 17:04
  to
• 17:04
  your
• 17:04
  kind
• 17:04
  of
• 17:05
  media
• 17:05
  PR
• 17:06
  approach
• 17:06
  as
• 17:06
  a
• 17:07
  wedding
• 17:07
  business
• 17:07
  owner,
• 17:08
  do
• 17:08
  you
• 17:08
  think
• 17:08
  we
• 17:08
  need
• 17:09
  to
• 17:09
  look
• 17:09
  at
• 17:09
  a
• 17:10
  more
• 17:10
  holistic
• 17:11
  package
• 17:12
  now
• 17:12
  rather
• 17:12
  than
• 17:12
  just
• 17:13
  the
• 17:13
  press?
• 17:13
  So
• 17:13
  should
• 17:13
  we
• 17:14
  be
• 17:14
  asking
• 17:14
  questions
• 17:15
  or
• 17:15
  looking
• 17:15
  to
• 17:16
  get
• 17:16
  social
• 17:16
  media
• 17:16
  mentions
• 17:17
  from
• 17:17
  the
• 17:17
  press?
• 17:18
  Should
• 17:18
  we
• 17:18
  be
• 17:19
  looking
• 17:19
  at
• 17:19
  things
• 17:20
  like
• 17:20
  podcasting,
• 17:21
  for
• 17:21
  example,
• 17:21
  as
• 17:21
  a
• 17:21
  growing
• 17:22
  market?
• 17:23
  I'm
• 17:23
  huge
• 17:23
  on
• 17:24
  diversification.
• 17:25
  I've
• 17:25
  always
• 17:25
  been,
• 17:26
  that's
• 17:26
  always
• 17:26
  been
• 17:26
  my
• 17:26
  thing.
• 17:27
  I
• 17:27
  mean
• 17:27
  that's
• 17:27
  how
• 17:27
  I
• 17:27
  run
• 17:27
  my
• 17:28
  business
• 17:28
  is
• 17:28
  that
• 17:28
  I
• 17:28
  always
• 17:29
  looking
• 17:29
  at
• 17:29
  ways
• 17:29
  to
• 17:29
  diversify
• 17:30
  without
• 17:31
  diluting
• 17:31
  and
• 17:31
  so
• 17:31
  on
• 17:32
  and
• 17:32
  so
• 17:32
  forth
• 17:32
  as
• 17:32
  well.
• 17:33
  So
• 17:33
  yes,
• 17:33
  100%,
• 17:34
  I'm
• 17:35
  a
• 17:35
  big
• 17:35
  fan
• 17:35
  of
• 17:35
  making
• 17:36
  sure
• 17:36
  that
• 17:36
  first
• 17:36
  of
• 17:37
  all,
• 17:37
  you
• 17:37
  diversify.
• 17:37
  If
• 17:37
  you're
• 17:38
  doing
• 17:38
  submissions,
• 17:38
  you
• 17:39
  diversify
• 17:39
  within
• 17:40
  that
• 17:40
  you're
• 17:40
  focused
• 17:40
  a
• 17:41
  little
• 17:41
  bit
• 17:41
  on
• 17:41
  national,
• 17:41
  a
• 17:41
  little
• 17:42
  bit
• 17:42
  on
• 17:42
  niche,
• 17:42
  a
• 17:42
  little
• 17:42
  bit
• 17:42
  on
• 17:43
  local,
• 17:43
  like
• 17:43
  whatever
• 17:43
  makes
• 17:44
  the
• 17:44
  most
• 17:44
  sense
• 17:44
  for
• 17:44
  you.
• 17:45
  Right.
• 17:45
  So
• 17:45
  that's
• 17:45
  part
• 17:45
  of
• 17:46
  it.
• 17:46
  But
• 17:46
  in
• 17:46
  addition
• 17:47
  to
• 17:47
  that,
• 17:47
  because
• 17:48
  winning
• 17:49
  submissions
• 17:49
  are
• 17:49
  such
• 17:49
  a
• 17:49
  long
• 17:49
  game
• 17:50
  and
• 17:50
  or
• 17:50
  not
• 17:50
  always
• 17:51
  a
• 17:51
  great
• 17:51
  fit
• 17:51
  for
• 17:52
  everybody,
• 17:52
  you're
• 17:52
  looking
• 17:52
  at
• 17:52
  being
• 17:53
  quoted.
• 17:53
  But
• 17:54
  as
• 17:54
  you
• 17:54
  say
• 17:54
  podcasts,
• 17:55
  I
• 17:55
  mean
• 17:55
  there's
• 17:55
  well
• 17:56
  over
• 17:56
  100
• 17:57
  different
• 17:57
  industry
• 17:58
  type
• 17:58
  podcasts
• 17:59
  also
• 17:59
  in
• 18:00
  and
• 18:00
  award
• 18:00
  winning
• 18:01
  ones
• 18:01
  right
• 18:01
  in
• 18:01
  front
• 18:02
  of
• 18:02
  us.
• 18:04
  And
• 18:04
  you
• 18:04
  know,
• 18:05
  that's
• 18:05
  a
• 18:05
  great
• 18:05
  way
• 18:05
  to
• 18:05
  be
• 18:06
  able
• 18:06
  to
• 18:06
  showcase
• 18:06
  your
• 18:06
  personality.
• 18:07
  It's
• 18:07
  a
• 18:07
  little
• 18:07
  bit
• 18:07
  of
• 18:08
  a.
• 18:08
  The
• 18:08
  lift,
• 18:09
  you
• 18:09
  know,
• 18:09
  it's.
• 18:09
  You
• 18:10
  always
• 18:10
  want
• 18:10
  to
• 18:10
  be
• 18:10
  prepped
• 18:11
  and
• 18:11
  ready
• 18:11
  to
• 18:11
  go
• 18:11
  and
• 18:12
  I'm
• 18:12
  sure
• 18:12
  you
• 18:12
  can
• 18:12
  share
• 18:12
  that
• 18:13
  with
• 18:13
  people.
• 18:13
  But
• 18:13
  really
• 18:14
  the
• 18:14
  lift
• 18:14
  is
• 18:14
  not
• 18:15
  so
• 18:15
  much
• 18:15
  that
• 18:15
  you
• 18:15
  can't
• 18:16
  integrate
• 18:16
  that
• 18:16
  into
• 18:17
  a
• 18:17
  busy
• 18:17
  schedule
• 18:18
  as
• 18:18
  well.
• 18:18
  So
• 18:18
  yes,
• 18:19
  big
• 18:19
  part
• 18:19
  of
• 18:19
  that.
• 18:19
  Now
• 18:20
  I
• 18:20
  will
• 18:20
  say
• 18:20
  when
• 18:20
  it
• 18:20
  comes
• 18:21
  to
• 18:21
  social
• 18:21
  media,
• 18:21
  like
• 18:22
  is
• 18:22
  it
• 18:22
  part
• 18:22
  of
• 18:23
  a
• 18:23
  bigger
• 18:23
  look
• 18:24
  at
• 18:24
  promotion,
• 18:25
  how
• 18:25
  you're
• 18:25
  showing
• 18:25
  up
• 18:26
  on
• 18:26
  social,
• 18:26
  SEO,
• 18:27
  geo.
• 18:27
  Yes.
• 18:28
  In
• 18:28
  our
• 18:29
  world,
• 18:29
  when
• 18:30
  we're
• 18:30
  looking
• 18:30
  at
• 18:31
  publications
• 18:32
  to
• 18:32
  decide
• 18:32
  well,
• 18:33
  who's
• 18:33
  the
• 18:33
  best
• 18:33
  fit
• 18:33
  so
• 18:34
  and
• 18:34
  so
• 18:34
  forth,
• 18:34
  all
• 18:34
  this
• 18:35
  stuff
• 18:35
  you,
• 18:35
  you
• 18:36
  are
• 18:36
  mindful
• 18:36
  of,
• 18:36
  like,
• 18:37
  are
• 18:37
  you
• 18:37
  going
• 18:37
  to
• 18:37
  be
• 18:37
  tagged
• 18:38
  by
• 18:38
  their
• 18:38
  social.
• 18:38
  Will
• 18:38
  they
• 18:39
  put
• 18:39
  you
• 18:39
  on
• 18:39
  social?
• 18:39
  So
• 18:40
  yeah,
• 18:40
  that,
• 18:40
  that
• 18:40
  absolutely
• 18:41
  is.
• 18:41
  But
• 18:41
  diversification
• 18:42
  continues
• 18:43
  to
• 18:43
  be
• 18:43
  the,
• 18:43
  the
• 18:43
  name
• 18:43
  of
• 18:44
  the
• 18:44
  game
• 18:44
  for
• 18:44
  sure.
• 18:45
  Yeah.
• 18:45
  And
• 18:45
  even
• 18:45
  when
• 18:46
  it
• 18:46
  comes
• 18:46
  to
• 18:46
  things
• 18:46
  like
• 18:46
  podcasts,
• 18:47
  there's
• 18:47
  a
• 18:47
  huge
• 18:48
  selection
• 18:48
  and
• 18:48
  you
• 18:48
  thinking
• 18:49
  about
• 18:49
  what's
• 18:50
  the
• 18:50
  right
• 18:50
  fit
• 18:50
  in
• 18:50
  the
• 18:50
  same
• 18:51
  way
• 18:51
  as
• 18:51
  you
• 18:51
  are
• 18:51
  with
• 18:51
  any
• 18:52
  traditional
• 18:52
  press.
• 18:53
  Like,
• 18:53
  is
• 18:53
  it,
• 18:53
  am
• 18:53
  I
• 18:54
  trying
• 18:54
  to
• 18:54
  go
• 18:54
  after
• 18:54
  a
• 18:55
  couple
• 18:55
  market,
• 18:56
  Is
• 18:56
  this
• 18:56
  a
• 18:56
  business
• 18:57
  to
• 18:57
  consumer
• 18:57
  podcast
• 18:58
  or
• 18:58
  am
• 18:58
  I
• 18:58
  going
• 18:58
  after
• 18:59
  the
• 18:59
  other
• 18:59
  business
• 18:59
  owners?
• 19:00
  Business
• 19:00
  to
• 19:00
  business,
• 19:00
  There's
• 19:01
  a
• 19:01
  whole
• 19:01
  lot
• 19:01
  of
• 19:02
  stuff
• 19:02
  we
• 19:02
  could
• 19:02
  talk
• 19:02
  about
• 19:02
  there.
• 19:03
  Yes.
• 19:03
  I
• 19:03
  think
• 19:03
  it's
• 19:04
  interesting
• 19:04
  to
• 19:04
  see
• 19:05
  press
• 19:05
  and
• 19:06
  PR
• 19:06
  as
• 19:06
  a
• 19:06
  more
• 19:07
  holistic
• 19:07
  picture
• 19:08
  rather
• 19:08
  than
• 19:08
  just
• 19:08
  going
• 19:09
  styled
• 19:09
  shoots
• 19:10
  in
• 19:10
  magazines.
• 19:10
  Do
• 19:10
  you
• 19:11
  think
• 19:11
  styled
• 19:11
  shoots
• 19:12
  are
• 19:12
  kind
• 19:12
  of
• 19:12
  slowly
• 19:13
  becoming
• 19:13
  a
• 19:13
  thing
• 19:13
  of
• 19:14
  the
• 19:14
  past?
• 19:14
  Because
• 19:14
  I'm
• 19:15
  definitely
• 19:15
  noticing
• 19:15
  less
• 19:16
  people
• 19:16
  doing
• 19:16
  it.
• 19:17
  I
• 19:17
  knew
• 19:18
  that
• 19:18
  when
• 19:18
  you
• 19:18
  said
• 19:18
  style
• 19:18
  shoots,
• 19:19
  I
• 19:19
  was
• 19:19
  like,
• 19:19
  I
• 19:20
  knew
• 19:20
  that's
• 19:20
  coming.
• 19:21
  Here's
• 19:21
  the
• 19:21
  thing.
• 19:21
  I
• 19:21
  wish
• 19:21
  my
• 19:22
  colleague
• 19:22
  Megan,
• 19:23
  the
• 19:23
  other
• 19:23
  Megan
• 19:23
  in
• 19:23
  my
• 19:23
  life,
• 19:23
  Megan
• 19:24
  Acosta,
• 19:24
  who's
• 19:24
  on
• 19:24
  my
• 19:24
  team,
• 19:25
  I
• 19:25
  wish
• 19:25
  she
• 19:25
  was
• 19:25
  with
• 19:25
  me
• 19:25
  because
• 19:25
  we
• 19:26
  both
• 19:26
  have
• 19:27
  different
• 19:27
  but
• 19:27
  passionate
• 19:28
  views
• 19:28
  about
• 19:28
  styled
• 19:29
  shoots.
• 19:29
  I'm
• 19:29
  going
• 19:29
  to
• 19:29
  try
• 19:30
  and
• 19:30
  do
• 19:30
  us
• 19:30
  both
• 19:30
  well.
• 19:30
  Here's
• 19:31
  the
• 19:31
  thing,
• 19:32
  styled
• 19:32
  shoots
• 19:32
  can
• 19:33
  work
• 19:33
  under
• 19:33
  certain
• 19:34
  circumstances,
• 19:34
  but
• 19:34
  you
• 19:35
  got
• 19:35
  to
• 19:35
  change
• 19:35
  your
• 19:35
  goals.
• 19:35
  I
• 19:36
  personally
• 19:36
  have
• 19:37
  never
• 19:37
  been
• 19:37
  a
• 19:37
  massive
• 19:37
  fan
• 19:38
  of.
• 19:38
  I've
• 19:38
  never
• 19:38
  been
• 19:39
  a
• 19:39
  big
• 19:39
  fan
• 19:39
  of
• 19:39
  them.
• 19:40
  In
• 19:40
  the
• 19:40
  early
• 19:40
  years
• 19:40
  of
• 19:41
  your
• 19:41
  2009,
• 19:42
  2010,
• 19:43
  they
• 19:43
  would
• 19:44
  get
• 19:44
  picked
• 19:44
  up,
• 19:45
  but
• 19:45
  over
• 19:46
  time,
• 19:46
  the
• 19:47
  wedding
• 19:48
  publications
• 19:49
  primarily
• 19:49
  will
• 19:50
  lean
• 19:50
  into
• 19:50
  weddings
• 19:51
  and
• 19:51
  prefer
• 19:51
  weddings
• 19:51
  over
• 19:52
  style
• 19:52
  shoots.
• 19:52
  Now,
• 19:52
  there
• 19:52
  are,
• 19:53
  there
• 19:53
  are
• 19:53
  exceptions
• 19:54
  to
• 19:54
  the
• 19:54
  rule.
• 19:54
  There
• 19:54
  are
• 19:55
  publications
• 19:55
  that
• 19:55
  still
• 19:55
  do
• 19:56
  really
• 19:56
  beautiful
• 19:56
  editorial
• 19:57
  shoots.
• 19:57
  Like,
• 19:58
  I
• 19:58
  don't
• 19:58
  necessarily
• 19:58
  mean
• 19:59
  those,
• 19:59
  but
• 19:59
  when
• 19:59
  someone's
• 20:00
  like,
• 20:00
  hey,
• 20:00
  let's
• 20:00
  all
• 20:00
  get
• 20:00
  together
• 20:01
  and
• 20:01
  do
• 20:01
  it.
• 20:01
  If
• 20:02
  you
• 20:02
  are
• 20:02
  doing
• 20:02
  styled
• 20:03
  shoots,
• 20:03
  they're
• 20:04
  still
• 20:04
  around,
• 20:04
  but
• 20:04
  they're
• 20:05
  less
• 20:05
  so.
• 20:05
  And
• 20:05
  I'm
• 20:05
  fine
• 20:05
  with
• 20:06
  that.
• 20:06
  And
• 20:06
  you
• 20:07
  just
• 20:07
  have
• 20:07
  to
• 20:07
  make
• 20:07
  sure
• 20:07
  that
• 20:07
  the
• 20:08
  goals
• 20:08
  are
• 20:08
  not
• 20:08
  completely
• 20:09
  focused
• 20:10
  on
• 20:10
  editorial.
• 20:11
  Instead
• 20:11
  it
• 20:11
  could
• 20:12
  be
• 20:12
  focused
• 20:12
  on,
• 20:13
  you
• 20:13
  know,
• 20:13
  maybe
• 20:13
  that's
• 20:14
  third
• 20:15
  place
• 20:15
  compared
• 20:16
  to
• 20:16
  like,
• 20:16
  well,
• 20:16
  I'm
• 20:16
  trying
• 20:16
  to
• 20:16
  build
• 20:17
  these
• 20:17
  relationships.
• 20:17
  This
• 20:17
  is
• 20:18
  a
• 20:18
  new
• 20:18
  venue.
• 20:18
  I
• 20:18
  really
• 20:19
  want
• 20:19
  to
• 20:19
  do
• 20:19
  something
• 20:20
  new
• 20:20
  and
• 20:20
  exciting
• 20:21
  and
• 20:21
  different.
• 20:22
  So
• 20:22
  I'm
• 20:22
  going
• 20:22
  to
• 20:22
  go
• 20:22
  ahead
• 20:22
  and
• 20:23
  jump
• 20:23
  in
• 20:24
  here
• 20:24
  and
• 20:25
  do
• 20:25
  this
• 20:26
  and
• 20:26
  show
• 20:26
  people
• 20:26
  I
• 20:26
  can.
• 20:27
  This
• 20:27
  is
• 20:27
  something
• 20:27
  I
• 20:27
  can
• 20:27
  do.
• 20:28
  So
• 20:28
  if
• 20:28
  you
• 20:29
  do
• 20:29
  it
• 20:29
  for
• 20:29
  content,
• 20:29
  if
• 20:30
  you
• 20:30
  do
• 20:30
  it
• 20:30
  for
• 20:30
  relationship
• 20:31
  building,
• 20:31
  fine.
• 20:31
  Just,
• 20:32
  I
• 20:32
  would
• 20:32
  say
• 20:32
  please,
• 20:33
  please,
• 20:33
  please
• 20:34
  make
• 20:34
  sure
• 20:34
  that
• 20:35
  there's
• 20:35
  no
• 20:35
  one
• 20:36
  person.
• 20:36
  Like,
• 20:36
  I
• 20:37
  mean,
• 20:37
  I
• 20:37
  feel
• 20:37
  like
• 20:37
  the
• 20:37
  florists
• 20:38
  get
• 20:38
  hit
• 20:38
  so
• 20:39
  hard,
• 20:39
  Becca,
• 20:39
  with
• 20:39
  these,
• 20:40
  because,
• 20:40
  like,
• 20:40
  it's
• 20:40
  a
• 20:40
  lot
• 20:41
  of
• 20:41
  product
• 20:42
  for
• 20:42
  them,
• 20:42
  but
• 20:42
  you
• 20:42
  just
• 20:43
  have
• 20:43
  to
• 20:43
  make
• 20:43
  sure
• 20:43
  you're
• 20:43
  fair
• 20:44
  with
• 20:44
  how
• 20:44
  people
• 20:45
  are,
• 20:45
  what
• 20:45
  they're
• 20:45
  putting
• 20:45
  into
• 20:46
  it.
• 20:46
  But
• 20:46
  also
• 20:46
  be
• 20:47
  mindful
• 20:47
  that
• 20:47
  press
• 20:47
  is
• 20:48
  less
• 20:48
  likely
• 20:48
  than
• 20:48
  it
• 20:49
  used
• 20:49
  to
• 20:49
  be,
• 20:49
  which
• 20:49
  is
• 20:49
  fine
• 20:50
  by
• 20:50
  me.
• 20:50
  I'd
• 20:50
  rather
• 20:50
  see
• 20:51
  the
• 20:51
  weddings.
• 20:51
  I'd
• 20:51
  rather
• 20:52
  see
• 20:52
  actual
• 20:52
  events.
• 20:53
  As
• 20:53
  a
• 20:53
  former
• 20:53
  event
• 20:53
  pro,
• 20:54
  and
• 20:54
  I.
• 20:54
  Think
• 20:55
  that
• 20:55
  has
• 20:55
  definitely
• 20:55
  been
• 20:55
  a
• 20:55
  shift.
• 20:56
  I'm
• 20:56
  definitely
• 20:56
  seeing
• 20:56
  it
• 20:57
  here
• 20:57
  in
• 20:57
  the
• 20:57
  uk.
• 20:57
  Less
• 20:58
  people
• 20:58
  are
• 20:58
  doing
• 20:58
  style
• 20:58
  sheets.
• 20:59
  And
• 20:59
  you're
• 20:59
  right,
• 20:59
  the
• 20:59
  goal
• 20:59
  needs
• 21:00
  to
• 21:00
  change.
• 21:00
  And
• 21:01
  I
• 21:01
  am
• 21:01
  still
• 21:01
  seeing
• 21:01
  some
• 21:02
  people
• 21:02
  in
• 21:02
  the
• 21:02
  old
• 21:02
  model
• 21:03
  where
• 21:03
  they're
• 21:03
  like,
• 21:03
  they're
• 21:04
  desperate
• 21:04
  to
• 21:04
  get
• 21:04
  it
• 21:04
  in
• 21:04
  a
• 21:05
  certain
• 21:05
  magazine
• 21:05
  and
• 21:05
  therefore
• 21:06
  they're
• 21:06
  not
• 21:06
  showing
• 21:06
  any
• 21:06
  of
• 21:06
  the
• 21:07
  content
• 21:07
  anywhere.
• 21:08
  And
• 21:08
  I
• 21:09
  understand
• 21:09
  that,
• 21:09
  but
• 21:10
  actually,
• 21:10
  so
• 21:10
  often
• 21:11
  they
• 21:11
  don't
• 21:11
  then
• 21:11
  get
• 21:11
  that.
• 21:12
  And
• 21:12
  I'm
• 21:12
  like,
• 21:12
  you're
• 21:12
  wasting
• 21:13
  it.
• 21:13
  Like,
• 21:13
  just
• 21:14
  get
• 21:14
  it
• 21:14
  out
• 21:14
  there,
• 21:14
  let
• 21:14
  everyone
• 21:15
  see
• 21:15
  it.
• 21:16
  I
• 21:16
  would
• 21:16
  say
• 21:16
  one
• 21:16
  of
• 21:16
  the
• 21:17
  biggest
• 21:17
  misnomers,
• 21:18
  though,
• 21:18
  one
• 21:18
  of
• 21:18
  the
• 21:18
  biggest
• 21:19
  misnomers
• 21:19
  is
• 21:19
  that
• 21:19
  you
• 21:20
  don't
• 21:20
  have
• 21:21
  to,
• 21:21
  like,
• 21:22
  when
• 21:22
  it
• 21:22
  comes
• 21:22
  to
• 21:22
  features,
• 21:22
  like,
• 21:23
  you
• 21:23
  can't
• 21:23
  share
• 21:23
  it
• 21:23
  anywhere.
• 21:24
  And
• 21:24
  that's
• 21:24
  rare.
• 21:25
  Like,
• 21:26
  for
• 21:26
  the
• 21:26
  most
• 21:26
  part,
• 21:27
  with
• 21:27
  the
• 21:27
  rare
• 21:28
  exceptions
• 21:28
  of,
• 21:28
  like,
• 21:29
  New
• 21:29
  York
• 21:29
  Times,
• 21:30
  Vogue,
• 21:31
  you
• 21:31
  know,
• 21:31
  like,
• 21:32
  very
• 21:32
  rare
• 21:32
  exception,
• 21:33
  used
• 21:33
  to
• 21:34
  be
• 21:34
  brides,
• 21:34
  like
• 21:34
  anything
• 21:35
  and
• 21:35
  of
• 21:35
  course,
• 21:35
  anything
• 21:35
  celebrity,
• 21:36
  like
• 21:36
  People
• 21:36
  magazine,
• 21:38
  you
• 21:38
  can't
• 21:38
  share.
• 21:38
  But
• 21:38
  otherwise,
• 21:39
  as
• 21:40
  long
• 21:40
  as
• 21:40
  we
• 21:40
  like
• 21:40
  to
• 21:40
  use
• 21:41
  the
• 21:41
  word
• 21:41
  judicious
• 21:41
  here
• 21:42
  at
• 21:42
  ofd,
• 21:42
  if
• 21:43
  you
• 21:43
  are
• 21:43
  selective,
• 21:43
  judicious,
• 21:44
  if
• 21:44
  you
• 21:44
  want
• 21:44
  to
• 21:44
  share
• 21:45
  and
• 21:45
  then,
• 21:46
  then
• 21:46
  you
• 21:46
  can
• 21:46
  share.
• 21:47
  You
• 21:47
  just
• 21:47
  can't
• 21:47
  overdo
• 21:48
  it
• 21:48
  and
• 21:48
  put
• 21:48
  like
• 21:48
  20
• 21:49
  images
• 21:49
  in
• 21:49
  a
• 21:49
  carousel.
• 21:50
  But
• 21:50
  the
• 21:50
  other
• 21:50
  thing
• 21:50
  too
• 21:51
  is
• 21:51
  you
• 21:51
  do
• 21:51
  have
• 21:51
  to
• 21:52
  wait.
• 21:52
  Like,
• 21:52
  we
• 21:52
  talk
• 21:52
  about
• 21:52
  setting
• 21:53
  the
• 21:53
  filters
• 21:53
  for
• 21:53
  these
• 21:54
  publications,
• 21:54
  right,
• 21:54
  and
• 21:55
  say,
• 21:55
  well,
• 21:55
  what
• 21:55
  are
• 21:55
  they
• 21:55
  doing
• 21:55
  for
• 21:56
  social?
• 21:56
  The
• 21:56
  other
• 21:56
  is
• 21:57
  there.
• 21:57
  Are
• 21:57
  they
• 21:57
  a
• 21:57
  long
• 21:57
  wait
• 21:58
  or
• 21:58
  not?
• 21:58
  Because
• 21:58
  we're
• 21:58
  doing
• 21:59
  our
• 21:59
  state
• 21:59
  of
• 21:59
  the
• 21:59
  wedding
• 21:59
  media
• 22:00
  later
• 22:00
  today
• 22:00
  and
• 22:01
  we
• 22:01
  have.
• 22:01
  Spoiler
• 22:02
  alert.
• 22:02
  We've
• 22:02
  got
• 22:02
  some
• 22:03
  slides
• 22:03
  dedicated
• 22:04
  to
• 22:04
  acknowledging,
• 22:05
  like,
• 22:05
  these
• 22:05
  are
• 22:05
  quicker
• 22:06
  turnaround
• 22:06
  places,
• 22:06
  these
• 22:07
  are
• 22:07
  longer
• 22:07
  turnaround
• 22:08
  places.
• 22:08
  I
• 22:08
  think
• 22:08
  that's
• 22:09
  important
• 22:09
  that
• 22:09
  people
• 22:10
  know
• 22:10
  that.
• 22:11
  You
• 22:12
  know,
• 22:12
  we
• 22:12
  had
• 22:12
  this
• 22:12
  one
• 22:13
  publication
• 22:13
  that
• 22:13
  I
• 22:14
  won't
• 22:14
  name,
• 22:14
  but
• 22:14
  it
• 22:14
  was
• 22:14
  a
• 22:15
  Very,
• 22:15
  it's
• 22:15
  a
• 22:15
  very
• 22:15
  sought
• 22:16
  after,
• 22:16
  like
• 22:16
  people
• 22:17
  really
• 22:17
  are
• 22:17
  gunning
• 22:18
  for
• 22:18
  it.
• 22:18
  Not
• 22:18
  one
• 22:18
  we've
• 22:19
  talked
• 22:19
  about
• 22:19
  yet,
• 22:19
  but
• 22:19
  it's
• 22:20
  a
• 22:20
  really
• 22:20
  well
• 22:20
  known
• 22:20
  one
• 22:21
  and
• 22:21
  we
• 22:22
  got
• 22:22
  accepted.
• 22:22
  It
• 22:22
  was
• 22:23
  18
• 22:23
  months,
• 22:24
  18
• 22:25
  months
• 22:25
  until
• 22:26
  that
• 22:26
  wedding
• 22:26
  was
• 22:26
  featured.
• 22:27
  Which
• 22:27
  is
• 22:27
  like
• 22:27
  a
• 22:28
  wild
• 22:28
  amount
• 22:28
  of
• 22:29
  time
• 22:29
  for
• 22:29
  me
• 22:29
  when
• 22:30
  you
• 22:30
  really
• 22:30
  want
• 22:30
  to
• 22:30
  showcase
• 22:31
  those
• 22:31
  images.
• 22:32
  So
• 22:32
  you
• 22:32
  have
• 22:32
  to
• 22:32
  make
• 22:32
  determinations
• 22:33
  for
• 22:33
  yourself
• 22:33
  what's
• 22:34
  worth
• 22:34
  it
• 22:34
  and
• 22:34
  what's
• 22:35
  not.
• 22:35
  You
• 22:35
  know,
• 22:36
  so
• 22:36
  helpful.
• 22:36
  Yeah.
• 22:37
  You
• 22:38
  work
• 22:38
  with
• 22:38
  a
• 22:38
  lot
• 22:38
  of
• 22:38
  wedding
• 22:39
  pros.
• 22:39
  I
• 22:39
  work
• 22:39
  with
• 22:39
  a
• 22:39
  lot
• 22:39
  of
• 22:40
  wedding
• 22:40
  pros.
• 22:40
  So
• 22:41
  I
• 22:41
  want
• 22:41
  to
• 22:41
  know
• 22:42
  what
• 22:42
  you're
• 22:42
  seeing
• 22:43
  out
• 22:43
  there.
• 22:43
  What
• 22:43
  are
• 22:44
  the
• 22:44
  most
• 22:44
  successful
• 22:45
  pros
• 22:45
  focusing
• 22:46
  on
• 22:46
  right
• 22:47
  now?
• 22:47
  So
• 22:47
  people,
• 22:47
  you
• 22:47
  know,
• 22:48
  that
• 22:48
  are
• 22:48
  doing
• 22:48
  well
• 22:49
  in
• 22:49
  the
• 22:49
  industry,
• 22:50
  what's
• 22:50
  their
• 22:50
  focus
• 22:50
  on?
• 22:51
  So
• 22:52
  there's
• 22:52
  a
• 22:52
  few
• 22:52
  things.
• 22:52
  First
• 22:53
  of
• 22:53
  all,
• 22:53
  they
• 22:53
  are
• 22:53
  focused
• 22:54
  on
• 22:54
  what
• 22:54
  I
• 22:54
  like
• 22:54
  to
• 22:54
  call
• 22:54
  purposeful
• 22:55
  visibility.
• 22:56
  Like
• 22:56
  they're
• 22:56
  focused
• 22:57
  on
• 22:57
  being
• 22:57
  visible
• 22:58
  in
• 22:58
  the
• 22:58
  right
• 22:58
  rooms,
• 22:59
  the
• 22:59
  right
• 22:59
  places
• 23:00
  and
• 23:00
  really
• 23:00
  running
• 23:01
  their
• 23:01
  why
• 23:01
  test
• 23:02
  on
• 23:02
  why
• 23:02
  they're
• 23:02
  doing
• 23:02
  the
• 23:03
  things
• 23:03
  they
• 23:03
  do.
• 23:03
  They
• 23:03
  don't
• 23:03
  just
• 23:04
  go
• 23:04
  to
• 23:04
  galas
• 23:04
  because
• 23:05
  they're
• 23:05
  fun.
• 23:05
  They
• 23:05
  go
• 23:06
  because
• 23:06
  there's
• 23:06
  connections
• 23:07
  to
• 23:07
  be
• 23:07
  had
• 23:07
  there.
• 23:07
  They
• 23:08
  don't
• 23:08
  just
• 23:08
  serve
• 23:09
  on
• 23:09
  industry
• 23:09
  boards
• 23:10
  because
• 23:10
  like
• 23:10
  of
• 23:10
  course
• 23:11
  you
• 23:11
  do
• 23:11
  it,
• 23:11
  you
• 23:12
  know,
• 23:12
  to
• 23:12
  be
• 23:12
  of
• 23:13
  service.
• 23:13
  But
• 23:13
  there's,
• 23:13
  there's
• 23:14
  a
• 23:14
  reasoning
• 23:14
  behind
• 23:14
  that
• 23:15
  as
• 23:15
  well.
• 23:16
  They
• 23:16
  are,
• 23:16
  they're
• 23:17
  going
• 23:17
  for
• 23:17
  publications
• 23:17
  that
• 23:18
  make
• 23:18
  sense
• 23:18
  for
• 23:19
  of
• 23:20
  course,
• 23:20
  you
• 23:20
  know,
• 23:20
  the
• 23:21
  people.
• 23:21
  They're
• 23:21
  trying
• 23:21
  to
• 23:21
  attract
• 23:22
  their
• 23:22
  ideal
• 23:22
  client
• 23:22
  and
• 23:23
  so
• 23:23
  and
• 23:23
  so
• 23:23
  forth
• 23:23
  as
• 23:23
  well.
• 23:24
  So
• 23:24
  they're
• 23:24
  running
• 23:24
  a
• 23:25
  Y
• 23:25
  test
• 23:25
  on
• 23:25
  their
• 23:25
  visibility
• 23:26
  and
• 23:26
  they're
• 23:26
  choosing
• 23:26
  accordingly.
• 23:27
  Those
• 23:27
  are
• 23:27
  what
• 23:28
  successful
• 23:28
  people
• 23:28
  doing.
• 23:29
  And
• 23:29
  if
• 23:29
  I
• 23:29
  may
• 23:29
  say
• 23:30
  more
• 23:30
  in
• 23:30
  a
• 23:30
  general
• 23:30
  since
• 23:30
  wedding
• 23:31
  pros,
• 23:31
  the
• 23:31
  success,
• 23:31
  successful
• 23:32
  ones
• 23:32
  are
• 23:32
  still
• 23:32
  pouring
• 23:33
  into
• 23:33
  people.
• 23:33
  That,
• 23:34
  that's
• 23:34
  never
• 23:34
  going
• 23:34
  to
• 23:35
  change.
• 23:35
  Everything
• 23:35
  has
• 23:35
  changed
• 23:36
  every
• 23:36
  year
• 23:36
  since
• 23:37
  I've
• 23:37
  been
• 23:37
  in
• 23:37
  business.
• 23:37
  But
• 23:38
  what
• 23:38
  doesn't
• 23:38
  change
• 23:38
  is
• 23:39
  people
• 23:39
  and
• 23:40
  putting
• 23:40
  time
• 23:40
  into
• 23:40
  them,
• 23:42
  you
• 23:42
  know,
• 23:42
  taking
• 23:42
  care
• 23:43
  of
• 23:43
  each
• 23:43
  other
• 23:43
  and
• 23:44
  with,
• 23:44
  with
• 23:44
  a
• 23:44
  purpose
• 23:45
  as
• 23:45
  well.
• 23:45
  But,
• 23:45
  but
• 23:46
  just
• 23:46
  being
• 23:46
  mindful
• 23:47
  others
• 23:47
  and
• 23:47
  pouring
• 23:47
  into
• 23:48
  them,
• 23:48
  that
• 23:49
  is,
• 23:49
  that's
• 23:50
  going
• 23:50
  to
• 23:50
  lead
• 23:50
  to
• 23:51
  success.
• 23:51
  And
• 23:51
  it's,
• 23:52
  it's
• 23:52
  a
• 23:52
  do
• 23:52
  good
• 23:52
  thing
• 23:53
  too.
• 23:53
  Don't
• 23:53
  get
• 23:53
  me
• 23:53
  wrong.
• 23:53
  I
• 23:54
  don't
• 23:54
  mean
• 23:54
  this
• 23:54
  to
• 23:54
  sound
• 23:54
  like
• 23:55
  a
• 23:55
  strategic,
• 23:55
  but
• 23:56
  the
• 23:56
  people
• 23:56
  who
• 23:56
  really
• 23:56
  value
• 23:57
  relationships
• 23:57
  are
• 23:58
  the
• 23:58
  ones
• 23:58
  who'll
• 23:58
  do
• 23:58
  well.
• 23:59
  Yeah,
• 23:59
  100%.
• 24:00
  And
• 24:00
  I
• 24:00
  love
• 24:00
  that
• 24:00
  phrase,
• 24:01
  purposeful
• 24:02
  visibility.
• 24:03
  I
• 24:03
  think
• 24:03
  people
• 24:04
  need
• 24:04
  to
• 24:04
  hang
• 24:04
  on
• 24:04
  to
• 24:04
  that
• 24:05
  because
• 24:05
  people
• 24:05
  can
• 24:06
  be
• 24:06
  visible
• 24:06
  for
• 24:06
  the
• 24:06
  sake
• 24:07
  of
• 24:07
  being
• 24:07
  visible.
• 24:07
  But
• 24:08
  actually
• 24:09
  you're
• 24:09
  so
• 24:09
  right
• 24:09
  at
• 24:10
  doing
• 24:10
  something
• 24:10
  with
• 24:10
  purpose,
• 24:11
  knowing
• 24:11
  the
• 24:11
  reason
• 24:12
  behind
• 24:12
  doing
• 24:12
  it,
• 24:12
  why
• 24:13
  you're
• 24:13
  going
• 24:13
  and
• 24:13
  doing
• 24:13
  those
• 24:13
  Things
• 24:14
  is
• 24:14
  always
• 24:14
  going
• 24:15
  to
• 24:15
  be
• 24:15
  more
• 24:15
  impactful
• 24:15
  for
• 24:16
  your
• 24:16
  business.
• 24:16
  Thousand
• 24:16
  percent.
• 24:17
  Stop
• 24:17
  you
• 24:17
  being
• 24:17
  a
• 24:17
  busy
• 24:18
  fool.
• 24:18
  Because
• 24:18
  we
• 24:18
  can
• 24:18
  all
• 24:19
  just
• 24:19
  go
• 24:19
  to
• 24:19
  every
• 24:20
  trip
• 24:20
  or
• 24:20
  every
• 24:20
  event
• 24:21
  happening
• 24:21
  and
• 24:22
  burn
• 24:22
  out.
• 24:23
  Yeah,
• 24:23
  you
• 24:23
  can
• 24:23
  burn
• 24:23
  out.
• 24:24
  It
• 24:24
  leads.
• 24:24
  That's
• 24:25
  what
• 24:25
  I
• 24:25
  say
• 24:25
  is
• 24:25
  when
• 24:25
  you're.
• 24:26
  When
• 24:26
  you
• 24:26
  don't
• 24:26
  have
• 24:26
  alignment
• 24:27
  with
• 24:27
  your
• 24:27
  visibility.
• 24:28
  Right?
• 24:28
  When
• 24:28
  you
• 24:28
  don't
• 24:28
  have
• 24:28
  alignment,
• 24:29
  it's
• 24:29
  burnout.
• 24:30
  What
• 24:30
  you
• 24:30
  experience,
• 24:31
  not
• 24:31
  breakthrough.
• 24:31
  You
• 24:31
  don't
• 24:32
  get
• 24:32
  some
• 24:32
  sort
• 24:32
  of
• 24:32
  breakthrough.
• 24:33
  You're
• 24:33
  burnt
• 24:33
  out
• 24:33
  by
• 24:33
  the
• 24:34
  end
• 24:34
  of
• 24:34
  it.
• 24:34
  And
• 24:34
  I
• 24:34
  just.
• 24:34
  As
• 24:35
  someone
• 24:35
  who's
• 24:35
  come
• 24:35
  dangerously
• 24:36
  close
• 24:36
  a
• 24:36
  few
• 24:36
  times
• 24:37
  because
• 24:37
  I
• 24:37
  was
• 24:37
  a
• 24:37
  yes
• 24:38
  person
• 24:38
  so
• 24:38
  many
• 24:38
  times,
• 24:39
  I've
• 24:39
  learned
• 24:40
  not
• 24:40
  to.
• 24:40
  Not
• 24:40
  to
• 24:41
  do
• 24:41
  that.
• 24:41
  Yeah,
• 24:42
  me
• 24:42
  too.
• 24:42
  There
• 24:43
  was
• 24:43
  someone
• 24:43
  years
• 24:43
  ago
• 24:44
  when
• 24:44
  I
• 24:44
  started
• 24:44
  a
• 24:44
  business
• 24:44
  that
• 24:45
  used
• 24:45
  to
• 24:45
  teach
• 24:45
  just
• 24:46
  go
• 24:46
  for
• 24:46
  all
• 24:46
  the
• 24:46
  coffees,
• 24:47
  go
• 24:47
  for
• 24:47
  all
• 24:47
  the
• 24:47
  coffees
• 24:48
  with
• 24:48
  no
• 24:48
  purpose.
• 24:48
  And
• 24:49
  I
• 24:49
  used
• 24:49
  to
• 24:49
  then
• 24:49
  teach
• 24:50
  the
• 24:50
  opposite
• 24:50
  and
• 24:50
  be
• 24:50
  like,
• 24:50
  there
• 24:51
  should
• 24:51
  be
• 24:51
  a
• 24:51
  reason
• 24:51
  if
• 24:51
  I'm
• 24:52
  going
• 24:52
  for
• 24:52
  coffee
• 24:52
  with
• 24:52
  you.
• 24:53
  Like,
• 24:53
  unless
• 24:53
  we're
• 24:54
  really
• 24:54
  good
• 24:54
  friends.
• 24:55
  Like,
• 24:55
  my
• 24:55
  time
• 24:56
  is
• 24:56
  precious
• 24:56
  and
• 24:57
  there
• 24:57
  needs
• 24:57
  to
• 24:57
  be
• 24:57
  a
• 24:57
  purpose
• 24:58
  to
• 24:58
  the
• 24:58
  coffee.
• 24:58
  We
• 24:58
  can't
• 24:59
  just
• 24:59
  go
• 24:59
  for
• 24:59
  coffee.
• 25:00
  I've
• 25:00
  had
• 25:00
  to
• 25:00
  learn
• 25:01
  that.
• 25:01
  Well,
• 25:01
  let
• 25:01
  me
• 25:01
  tell.
• 25:02
  Let
• 25:02
  me
• 25:02
  give.
• 25:03
  Can
• 25:03
  I
• 25:03
  tell
• 25:03
  you
• 25:03
  what
• 25:03
  I
• 25:04
  do
• 25:04
  a
• 25:04
  lot
• 25:04
  of.
• 25:04
  And
• 25:04
  this
• 25:04
  is
• 25:05
  like,
• 25:05
  I.
• 25:05
  Believe
• 25:06
  me,
• 25:06
  if
• 25:06
  I
• 25:06
  could,
• 25:06
  I
• 25:07
  would
• 25:07
  with
• 25:07
  everybody,
• 25:07
  but
• 25:08
  I
• 25:08
  just.
• 25:08
  It
• 25:08
  doesn't
• 25:08
  work.
• 25:08
  And
• 25:09
  you
• 25:09
  and
• 25:09
  I
• 25:09
  both
• 25:09
  with
• 25:10
  families
• 25:10
  and
• 25:10
  so
• 25:11
  and
• 25:11
  so
• 25:11
  forth.
• 25:11
  Like,
• 25:11
  I.
• 25:12
  There's
• 25:12
  just
• 25:12
  no
• 25:12
  way
• 25:13
  with
• 25:13
  my
• 25:13
  time
• 25:13
  and
• 25:13
  my
• 25:13
  travel.
• 25:14
  And
• 25:14
  so
• 25:14
  if
• 25:15
  someone
• 25:15
  comes
• 25:15
  in
• 25:15
  there,
• 25:15
  even
• 25:16
  them
• 25:16
  really.
• 25:16
  Oh,
• 25:16
  even
• 25:17
  the
• 25:17
  really
• 25:17
  nice
• 25:17
  people
• 25:18
  who
• 25:18
  are
• 25:18
  like,
• 25:18
  I
• 25:19
  really
• 25:19
  just
• 25:19
  want
• 25:19
  to
• 25:19
  pick
• 25:19
  your
• 25:19
  brain.
• 25:20
  I
• 25:20
  want
• 25:20
  to
• 25:20
  grab
• 25:20
  coffee
• 25:21
  when
• 25:21
  I
• 25:21
  usually
• 25:21
  say,
• 25:21
  hey,
• 25:22
  listen,
• 25:22
  like,
• 25:23
  truly,
• 25:23
  my
• 25:23
  time
• 25:23
  is
• 25:24
  not
• 25:24
  my
• 25:24
  own
• 25:24
  right
• 25:24
  now.
• 25:25
  I
• 25:25
  have
• 25:25
  to
• 25:26
  focus
• 25:26
  fully
• 25:26
  on
• 25:26
  prospect
• 25:27
  clients
• 25:27
  and
• 25:27
  current
• 25:28
  clients.
• 25:28
  Like,
• 25:28
  there's
• 25:29
  just
• 25:29
  no
• 25:29
  in
• 25:30
  between
• 25:30
  with
• 25:30
  that.
• 25:30
  So,
• 25:31
  you
• 25:31
  know,
• 25:31
  I'm
• 25:31
  sorry,
• 25:32
  I
• 25:32
  can't.
• 25:32
  Da,
• 25:32
  da,
• 25:32
  da.
• 25:33
  If
• 25:33
  I
• 25:33
  can
• 25:33
  answer
• 25:33
  a
• 25:33
  couple
• 25:33
  email
• 25:34
  like,
• 25:34
  or
• 25:35
  like,
• 25:35
  you
• 25:35
  know,
• 25:35
  I
• 25:35
  just
• 25:36
  can't.
• 25:37
  But
• 25:37
  I
• 25:37
  also,
• 25:38
  what
• 25:38
  I
• 25:38
  tell
• 25:38
  people
• 25:39
  too
• 25:39
  is
• 25:39
  one
• 25:39
  of
• 25:39
  the.
• 25:40
  I
• 25:40
  actually
• 25:40
  choose
• 25:40
  to.
• 25:41
  I'm
• 25:41
  a.
• 25:41
  I
• 25:41
  have.
• 25:42
  I
• 25:42
  mentor
• 25:43
  two
• 25:43
  people
• 25:43
  at
• 25:44
  my
• 25:44
  alma
• 25:44
  mater
• 25:44
  and
• 25:45
  also
• 25:45
  through
• 25:45
  the
• 25:45
  National
• 25:46
  Society
• 25:46
  of
• 25:47
  Black
• 25:47
  Wedding
• 25:47
  and
• 25:47
  Event
• 25:48
  Professionals.
• 25:48
  I
• 25:49
  love
• 25:49
  that
• 25:49
  group.
• 25:50
  And
• 25:50
  so
• 25:50
  I
• 25:50
  devote
• 25:51
  my
• 25:51
  time
• 25:52
  to
• 25:52
  three
• 25:53
  people
• 25:53
  and
• 25:53
  that's
• 25:54
  what
• 25:54
  my
• 25:54
  bandwidth
• 25:54
  allows
• 25:55
  this
• 25:55
  year.
• 25:55
  And
• 25:55
  that's
• 25:55
  what
• 25:55
  I
• 25:55
  let
• 25:55
  people
• 25:56
  know.
• 25:56
  It's
• 25:56
  like
• 25:56
  it.
• 25:57
  It
• 25:57
  doesn't
• 25:57
  mean
• 25:57
  you
• 25:57
  can't,
• 25:59
  you
• 25:59
  know,
• 25:59
  meet
• 25:59
  with
• 25:59
  people
• 26:00
  and
• 26:00
  do
• 26:00
  good.
• 26:00
  It
• 26:00
  just
• 26:01
  means
• 26:01
  you
• 26:01
  have
• 26:01
  to
• 26:01
  build
• 26:02
  boundaries
• 26:02
  around
• 26:02
  it.
• 26:03
  Otherwise
• 26:03
  you
• 26:03
  and
• 26:04
  I
• 26:04
  will
• 26:04
  be
• 26:04
  overly
• 26:05
  caffeinated.
• 26:05
  With
• 26:05
  everybody
• 26:06
  in
• 26:06
  town,
• 26:06
  you
• 26:07
  know.
• 26:07
  Yeah.
• 26:08
  And
• 26:08
  that's
• 26:08
  hard
• 26:09
  when
• 26:09
  you're
• 26:09
  a
• 26:09
  yes
• 26:09
  person
• 26:10
  because
• 26:10
  sometimes
• 26:10
  you
• 26:11
  just
• 26:11
  want
• 26:11
  to
• 26:11
  say
• 26:11
  yes
• 26:11
  to
• 26:12
  everyone.
• 26:12
  But
• 26:12
  I
• 26:12
  think
• 26:13
  there's
• 26:13
  a
• 26:13
  lot
• 26:13
  of
• 26:13
  people
• 26:13
  in
• 26:13
  this
• 26:14
  industry
• 26:14
  that
• 26:14
  are
• 26:14
  yes
• 26:14
  people.
• 26:15
  And
• 26:15
  there's
• 26:15
  a
• 26:15
  lot
• 26:15
  of
• 26:15
  people
• 26:15
  that
• 26:16
  need
• 26:16
  to
• 26:16
  understand
• 26:17
  that
• 26:17
  we
• 26:17
  need
• 26:18
  boundaries
• 26:18
  to
• 26:18
  move
• 26:18
  forward.
• 26:19
  Now,
• 26:19
  talking
• 26:20
  about
• 26:20
  your
• 26:20
  precious
• 26:21
  time,
• 26:21
  you
• 26:21
  are
• 26:21
  spending
• 26:22
  some
• 26:22
  of
• 26:22
  your
• 26:22
  precious
• 26:23
  time
• 26:23
  over
• 26:24
  here
• 26:24
  with
• 26:25
  me
• 26:26
  in
• 26:26
  2026.
• 26:26
  So
• 26:27
  you're
• 26:27
  coming
• 26:27
  to
• 26:27
  Ireland.
• 26:28
  You're
• 26:28
  coming
• 26:28
  to
• 26:29
  London.
• 26:29
  I
• 26:29
  know
• 26:30
  you've
• 26:30
  been
• 26:30
  to
• 26:30
  both
• 26:30
  places
• 26:31
  before,
• 26:31
  but
• 26:31
  just
• 26:31
  tell
• 26:32
  the
• 26:32
  listeners
• 26:32
  what
• 26:32
  are
• 26:32
  you
• 26:32
  excited
• 26:33
  about
• 26:33
  in
• 26:33
  terms
• 26:34
  of
• 26:34
  the
• 26:34
  country?
• 26:34
  What
• 26:35
  are
• 26:35
  you
• 26:35
  excited
• 26:35
  about
• 26:35
  doing
• 26:36
  in.
• 26:36
  Oh,
• 26:36
  my
• 26:36
  gosh.
• 26:36
  And
• 26:36
  what
• 26:36
  are
• 26:37
  you
• 26:37
  excited
• 26:37
  about
• 26:37
  doing
• 26:37
  in
• 26:37
  London?
• 26:38
  So
• 26:38
  this
• 26:38
  is
• 26:39
  my,
• 26:39
  like,
• 26:39
  ninth
• 26:40
  trip
• 26:40
  to
• 26:40
  Ireland.
• 26:41
  Like,
• 26:41
  I've
• 26:41
  been
• 26:41
  Ireland
• 26:42
  a
• 26:42
  bunch,
• 26:42
  so
• 26:42
  I'm
• 26:42
  very
• 26:43
  excited.
• 26:43
  I'm
• 26:43
  taking.
• 26:44
  I've
• 26:44
  got
• 26:44
  to
• 26:44
  my.
• 26:45
  My
• 26:45
  two
• 26:45
  besties
• 26:46
  and
• 26:46
  speakers,
• 26:47
  Renee
• 26:47
  and
• 26:48
  Leah
• 26:48
  and
• 26:48
  are
• 26:48
  going
• 26:48
  a
• 26:48
  little
• 26:49
  over
• 26:49
  early.
• 26:50
  So
• 26:50
  we're
• 26:50
  in
• 26:50
  Dublin.
• 26:50
  Y'
• 26:51
  all
• 26:51
  know
• 26:51
  where
• 26:51
  we're
• 26:51
  going.
• 26:52
  Y'
• 26:52
  all
• 26:52
  know
• 26:52
  the
• 26:53
  two
• 26:53
  we're.
• 26:53
  We're
• 26:53
  going
• 26:54
  to.
• 26:54
  I'm
• 26:54
  taking
• 26:54
  them
• 26:54
  to
• 26:54
  the
• 26:54
  Book
• 26:54
  of
• 26:55
  Kells.
• 26:55
  I'm
• 26:55
  taking
• 26:56
  him
• 26:56
  to
• 26:56
  the
• 26:56
  Guinness
• 26:56
  Storehouse,
• 26:57
  which,
• 26:57
  I
• 26:57
  mean,
• 26:57
  I
• 26:58
  know,
• 26:58
  but,
• 26:58
  like,
• 26:58
  that's
• 26:58
  what
• 26:59
  everyone
• 26:59
  does.
• 26:59
  But
• 26:59
  I'm
• 27:00
  really
• 27:00
  looking
• 27:00
  forward
• 27:00
  to
• 27:00
  walking
• 27:00
  around
• 27:01
  with
• 27:01
  them
• 27:01
  so.
• 27:01
  And
• 27:01
  so
• 27:01
  forth
• 27:02
  personally
• 27:02
  over
• 27:03
  in
• 27:03
  Ireland.
• 27:03
  I'm
• 27:04
  really
• 27:04
  excited.
• 27:04
  My
• 27:05
  family
• 27:05
  will
• 27:05
  join
• 27:05
  me
• 27:05
  later,
• 27:06
  and
• 27:06
  I'm
• 27:06
  excited
• 27:06
  to
• 27:06
  go
• 27:07
  down
• 27:07
  to
• 27:07
  the
• 27:07
  coast
• 27:07
  to
• 27:08
  Dingle
• 27:08
  and
• 27:09
  visit
• 27:09
  some
• 27:09
  friends.
• 27:09
  And
• 27:10
  also,
• 27:11
  Travis
• 27:12
  and
• 27:12
  I
• 27:12
  renewed
• 27:12
  our
• 27:12
  vows
• 27:12
  there
• 27:13
  many,
• 27:13
  many
• 27:13
  years
• 27:14
  ago.
• 27:14
  And
• 27:14
  then
• 27:14
  we
• 27:14
  partied
• 27:15
  all
• 27:15
  night
• 27:15
  at
• 27:15
  Dick
• 27:16
  Mac's
• 27:16
  Pub
• 27:16
  in
• 27:17
  downtown
• 27:17
  Little
• 27:17
  Dingle.
• 27:18
  So.
• 27:19
  And
• 27:19
  the
• 27:19
  owner
• 27:20
  of
• 27:20
  the
• 27:21
  pub,
• 27:21
  who's.
• 27:21
  Who
• 27:22
  has
• 27:22
  since
• 27:22
  passed,
• 27:22
  but
• 27:23
  he
• 27:23
  was
• 27:23
  literally,
• 27:23
  like,
• 27:24
  he
• 27:24
  grew
• 27:24
  up
• 27:24
  there.
• 27:24
  He
• 27:25
  was
• 27:25
  born
• 27:25
  there,
• 27:25
  all
• 27:25
  the
• 27:25
  things.
• 27:26
  His
• 27:26
  name
• 27:26
  is
• 27:26
  Oliver,
• 27:27
  and
• 27:27
  his
• 27:28
  name
• 27:28
  is
• 27:28
  what
• 27:28
  inspired
• 27:29
  Oliver's
• 27:29
  name
• 27:30
  to
• 27:30
  remind
• 27:30
  us
• 27:30
  of
• 27:30
  that
• 27:30
  fun
• 27:31
  time.
• 27:31
  So
• 27:31
  to
• 27:31
  be
• 27:31
  able
• 27:31
  to
• 27:32
  bring
• 27:32
  my
• 27:32
  son
• 27:32
  back
• 27:32
  is
• 27:33
  crazy.
• 27:33
  Like,
• 27:33
  I'm
• 27:34
  so
• 27:34
  excited.
• 27:34
  So
• 27:34
  that's
• 27:35
  a
• 27:35
  personal.
• 27:35
  But
• 27:35
  I'm
• 27:35
  excited
• 27:36
  to
• 27:36
  bring
• 27:36
  the
• 27:36
  ladies
• 27:37
  around
• 27:37
  to
• 27:38
  some
• 27:38
  of
• 27:38
  the
• 27:38
  little
• 27:38
  hot
• 27:39
  spots,
• 27:39
  spots
• 27:39
  that
• 27:39
  we
• 27:39
  only
• 27:40
  have
• 27:40
  a
• 27:40
  few
• 27:40
  days
• 27:40
  there.
• 27:41
  So
• 27:41
  I'm
• 27:41
  excited
• 27:42
  that
• 27:42
  personally.
• 27:42
  And
• 27:42
  then,
• 27:43
  of
• 27:43
  course,
• 27:43
  I'm
• 27:44
  excited
• 27:44
  at
• 27:44
  the
• 27:45
  conference
• 27:45
  to
• 27:46
  revisit
• 27:46
  people
• 27:47
  I
• 27:47
  haven't
• 27:47
  seen
• 27:47
  in
• 27:47
  a
• 27:48
  while.
• 27:48
  I
• 27:48
  mean,
• 27:48
  I've
• 27:48
  done
• 27:49
  many
• 27:49
  conferences.
• 27:50
  Back
• 27:51
  in
• 27:51
  the
• 27:51
  day
• 27:51
  when
• 27:51
  there
• 27:51
  was
• 27:51
  wipa,
• 27:52
  I
• 27:52
  spoke
• 27:52
  there.
• 27:52
  So
• 27:52
  I'm
• 27:53
  excited
• 27:53
  to
• 27:53
  get
• 27:53
  reacquainted
• 27:54
  with
• 27:54
  some
• 27:54
  friends
• 27:54
  who
• 27:54
  haven't
• 27:55
  seen
• 27:55
  in
• 27:55
  A
• 27:55
  long
• 27:55
  time.
• 27:56
  And
• 27:57
  for
• 27:58
  both
• 27:58
  of
• 27:58
  them,
• 27:58
  I
• 27:59
  will
• 27:59
  say
• 27:59
  I'm
• 27:59
  excited
• 28:00
  because
• 28:00
  the
• 28:00
  talk
• 28:01
  for
• 28:01
  each
• 28:01
  of
• 28:01
  them
• 28:01
  will
• 28:01
  be
• 28:02
  a
• 28:02
  little
• 28:02
  bit
• 28:02
  different,
• 28:02
  and
• 28:02
  it
• 28:03
  will
• 28:03
  be
• 28:04
  based
• 28:04
  on
• 28:04
  some
• 28:04
  of
• 28:05
  the
• 28:05
  attendees.
• 28:05
  Like,
• 28:05
  we
• 28:05
  pull
• 28:06
  examples
• 28:06
  of
• 28:06
  people
• 28:06
  doing
• 28:07
  things
• 28:07
  really
• 28:07
  well.
• 28:07
  So
• 28:08
  I
• 28:08
  always
• 28:08
  love
• 28:09
  customizing
• 28:10
  that
• 28:10
  for
• 28:10
  these
• 28:11
  events
• 28:11
  and
• 28:11
  then
• 28:11
  having
• 28:12
  people's
• 28:12
  reaction.
• 28:13
  Like,
• 28:13
  someone's
• 28:13
  like,
• 28:14
  oh,
• 28:14
  my
• 28:14
  God,
• 28:14
  that's
• 28:14
  me
• 28:15
  on
• 28:15
  her
• 28:15
  slides.
• 28:15
  And
• 28:16
  so,
• 28:17
  London.
• 28:17
  Well,
• 28:18
  I'm
• 28:18
  excited
• 28:18
  to
• 28:18
  spend
• 28:19
  time
• 28:19
  with
• 28:19
  you,
• 28:19
  obviously,
• 28:20
  in
• 28:20
  both
• 28:20
  places.
• 28:22
  Leah.
• 28:23
  And
• 28:23
  I
• 28:24
  was
• 28:24
  gonna
• 28:24
  say
• 28:24
  Leah,
• 28:24
  Renee.
• 28:25
  And
• 28:25
  I
• 28:25
  have
• 28:25
  not
• 28:25
  made
• 28:26
  fully
• 28:26
  plans
• 28:27
  for
• 28:27
  that
• 28:27
  week,
• 28:27
  but
• 28:27
  I'm
• 28:28
  excited.
• 28:28
  See
• 28:28
  what
• 28:29
  I'm
• 28:29
  gonna
• 28:29
  say.
• 28:29
  Becca,
• 28:29
  you're
• 28:29
  just
• 28:29
  gonna
• 28:30
  roll
• 28:30
  your
• 28:30
  eyes
• 28:30
  because
• 28:30
  it's
• 28:31
  just
• 28:31
  so
• 28:32
  touristy.
• 28:33
  Like,
• 28:33
  if
• 28:33
  I
• 28:33
  tell
• 28:33
  you,
• 28:33
  you're
• 28:34
  gonna
• 28:34
  be
• 28:34
  like,
• 28:34
  girl,
• 28:35
  you
• 28:35
  know,
• 28:35
  I'm
• 28:35
  a
• 28:36
  royals
• 28:36
  person,
• 28:36
  so,
• 28:37
  like,
• 28:37
  I
• 28:37
  might
• 28:37
  just
• 28:37
  slip
• 28:38
  back
• 28:38
  over
• 28:38
  to
• 28:38
  Kensington
• 28:38
  palace
• 28:39
  and
• 28:39
  hang
• 28:39
  out
• 28:39
  all
• 28:40
  day.
• 28:41
  I
• 28:41
  love
• 28:42
  talking
• 28:42
  to
• 28:42
  the
• 28:42
  staff,
• 28:43
  like,
• 28:43
  in
• 28:43
  the.
• 28:43
  In
• 28:44
  the
• 28:44
  museum
• 28:44
  area.
• 28:45
  Like,
• 28:45
  I
• 28:45
  have
• 28:46
  all
• 28:46
  these
• 28:46
  questions
• 28:46
  about,
• 28:47
  like,
• 28:47
  Queen
• 28:47
  Victoria's
• 28:48
  mourning
• 28:48
  period.
• 28:48
  Like,
• 28:49
  I
• 28:49
  just
• 28:49
  have
• 28:49
  all
• 28:49
  these
• 28:49
  questions.
• 28:51
  But
• 28:51
  I
• 28:51
  love
• 28:51
  walking
• 28:52
  over
• 28:52
  to
• 28:52
  Harrods.
• 28:53
  I
• 28:53
  just
• 28:53
  do.
• 28:53
  I
• 28:53
  love.
• 28:54
  Oh,
• 28:54
  Fornum
• 28:54
  and
• 28:55
  Mason,
• 28:55
  too.
• 28:55
  I'm
• 28:55
  sorry.
• 28:56
  That
• 28:56
  makes
• 28:56
  me
• 28:56
  so
• 28:57
  such
• 28:57
  a
• 28:58
  tourist.
• 28:58
  But
• 28:58
  I
• 28:58
  love.
• 28:59
  Oliver
• 29:00
  only
• 29:00
  drinks
• 29:00
  Fortnum
• 29:01
  and
• 29:01
  Mason
• 29:01
  tea,
• 29:02
  and
• 29:02
  I
• 29:02
  can't
• 29:02
  get
• 29:02
  it
• 29:02
  over
• 29:03
  here,
• 29:03
  so
• 29:03
  I
• 29:04
  have
• 29:04
  to
• 29:05
  go
• 29:05
  get
• 29:05
  his
• 29:05
  Christmas
• 29:06
  presents
• 29:06
  for
• 29:06
  the
• 29:06
  next
• 29:07
  three
• 29:07
  years.
• 29:07
  So
• 29:07
  that's
• 29:08
  so
• 29:08
  funny,
• 29:08
  because
• 29:08
  that
• 29:09
  sounds
• 29:09
  like
• 29:09
  such
• 29:09
  a
• 29:09
  bougie
• 29:10
  thing
• 29:10
  to
• 29:10
  say
• 29:11
  here.
• 29:11
  My
• 29:11
  child
• 29:12
  only
• 29:12
  drinks.
• 29:13
  No,
• 29:13
  no,
• 29:14
  no,
• 29:14
  guys.
• 29:14
  Like,
• 29:14
  he's.
• 29:15
  Well,
• 29:15
  he
• 29:15
  is
• 29:15
  bougie.
• 29:16
  I
• 29:16
  mean,
• 29:16
  he
• 29:16
  literally
• 29:16
  has
• 29:16
  a
• 29:16
  towel
• 29:17
  warmer
• 29:17
  to
• 29:17
  warm
• 29:17
  up
• 29:17
  his
• 29:18
  pj.
• 29:18
  So,
• 29:18
  I
• 29:18
  mean,
• 29:18
  the
• 29:19
  kid
• 29:19
  loves
• 29:19
  comfort.
• 29:20
  He
• 29:20
  love.
• 29:20
  He
• 29:20
  knows
• 29:21
  what
• 29:21
  he
• 29:21
  loves,
• 29:21
  so
• 29:21
  he
• 29:22
  primarily.
• 29:22
  Yeah,
• 29:23
  he
• 29:23
  loves
• 29:23
  Fortnum
• 29:23
  and
• 29:24
  Mason.
• 29:24
  So
• 29:24
  I'm
• 29:24
  gonna.
• 29:25
  I'm
• 29:25
  just
• 29:25
  gonna
• 29:26
  go
• 29:26
  back
• 29:26
  over,
• 29:26
  and
• 29:26
  I.
• 29:26
  I.
• 29:27
  My
• 29:27
  happy
• 29:27
  place
• 29:28
  is
• 29:28
  Fortnum
• 29:28
  and
• 29:28
  Mason.
• 29:29
  I
• 29:29
  just
• 29:29
  love
• 29:29
  being
• 29:30
  there
• 29:30
  and
• 29:30
  taking
• 29:31
  it
• 29:31
  all
• 29:31
  in
• 29:31
  and
• 29:31
  staring
• 29:32
  at
• 29:32
  everything
• 29:32
  all
• 29:33
  day.
• 29:33
  But
• 29:34
  we
• 29:34
  won't
• 29:34
  judge
• 29:34
  you
• 29:34
  for
• 29:35
  being
• 29:35
  touristy,
• 29:35
  because
• 29:35
  we
• 29:36
  all
• 29:36
  know
• 29:36
  that
• 29:36
  when
• 29:36
  I
• 29:36
  come
• 29:37
  to
• 29:37
  the
• 29:37
  States,
• 29:37
  I
• 29:37
  do
• 29:38
  everything.
• 29:38
  Yeah,
• 29:38
  you
• 29:39
  do.
• 29:39
  I
• 29:39
  was
• 29:39
  gonna
• 29:40
  say,
• 29:40
  I
• 29:40
  know
• 29:40
  I'm
• 29:41
  hard
• 29:41
  on
• 29:41
  myself,
• 29:41
  but
• 29:42
  then
• 29:42
  I'm
• 29:42
  like,
• 29:42
  well,
• 29:42
  I
• 29:42
  am
• 29:42
  a
• 29:43
  tourist.
• 29:43
  Like,
• 29:43
  it's
• 29:43
  the.
• 29:44
  Like,
• 29:44
  why
• 29:44
  am
• 29:45
  I.
• 29:45
  Exactly.
• 29:45
  I
• 29:45
  come
• 29:46
  to
• 29:46
  Vegas.
• 29:46
  You
• 29:46
  guys
• 29:46
  are
• 29:47
  all
• 29:47
  working
• 29:47
  hard,
• 29:47
  and
• 29:47
  I'm
• 29:47
  like,
• 29:48
  I
• 29:48
  just
• 29:48
  went
• 29:48
  to
• 29:48
  the
• 29:48
  Giant
• 29:49
  cocktail
• 29:49
  shop.
• 29:50
  I
• 29:50
  just
• 29:50
  went
• 29:50
  to
• 29:51
  the
• 29:51
  Strip.
• 29:51
  I
• 29:51
  went
• 29:52
  because,
• 29:52
  oh,
• 29:52
  my
• 29:52
  God,
• 29:53
  we've
• 29:53
  flown
• 29:53
  all
• 29:53
  that
• 29:54
  way.
• 29:54
  We
• 29:54
  got
• 29:54
  to
• 29:54
  enjoy
• 29:54
  the
• 29:55
  things
• 29:55
  that
• 29:55
  are
• 29:55
  there
• 29:55
  and
• 29:56
  be
• 29:56
  touristy.
• 29:57
  That's
• 29:57
  okay.
• 29:58
  And
• 29:58
  so
• 29:58
  if
• 29:58
  you're
• 29:58
  listening
• 29:59
  to
• 29:59
  this
• 29:59
  and
• 29:59
  you're
• 29:59
  from
• 30:00
  outside
• 30:00
  of
• 30:00
  the
• 30:00
  London
• 30:01
  area
• 30:01
  or
• 30:02
  outside
• 30:02
  of
• 30:02
  the
• 30:02
  island
• 30:03
  area,
• 30:03
  like,
• 30:03
  make
• 30:04
  the
• 30:04
  most
• 30:04
  of
• 30:04
  your
• 30:04
  time
• 30:04
  coming
• 30:05
  to
• 30:05
  the
• 30:05
  conference.
• 30:06
  Spend
• 30:06
  a
• 30:06
  couple
• 30:06
  of
• 30:06
  days,
• 30:06
  do
• 30:07
  something
• 30:07
  either
• 30:07
  side
• 30:07
  because
• 30:07
  there's
• 30:08
  so
• 30:08
  much
• 30:08
  to
• 30:08
  do.
• 30:08
  Yeah,
• 30:09
  Come
• 30:09
  to
• 30:09
  tea
• 30:09
  with
• 30:09
  me.
• 30:10
  I'll
• 30:10
  be
• 30:10
  there.
• 30:11
  I'll
• 30:11
  go
• 30:11
  for
• 30:11
  tea
• 30:12
  at
• 30:12
  Fortnum
• 30:13
  and
• 30:13
  Mason.
• 30:14
  So
• 30:14
  your
• 30:14
  talk
• 30:15
  at
• 30:15
  both
• 30:15
  Ireland
• 30:16
  and
• 30:16
  London.
• 30:17
  Yeah,
• 30:17
  yeah.
• 30:17
  As
• 30:17
  I
• 30:17
  said
• 30:18
  in
• 30:18
  the
• 30:18
  introduction,
• 30:19
  is
• 30:19
  all
• 30:19
  about
• 30:19
  like,
• 30:20
  are
• 30:20
  you
• 30:20
  ready
• 30:20
  for
• 30:21
  the
• 30:21
  new
• 30:21
  way
• 30:21
  of
• 30:21
  doing
• 30:21
  weddings?
• 30:22
  What
• 30:22
  are
• 30:22
  people
• 30:22
  going
• 30:23
  to
• 30:23
  learn
• 30:23
  specifically
• 30:24
  from
• 30:24
  that
• 30:24
  session?
• 30:25
  Sure.
• 30:25
  I'm
• 30:26
  so
• 30:26
  excited
• 30:26
  about
• 30:27
  this.
• 30:27
  You
• 30:27
  know,
• 30:27
  it
• 30:27
  started
• 30:28
  as
• 30:28
  a
• 30:29
  20
• 30:29
  minute
• 30:29
  one
• 30:29
  that
• 30:30
  I
• 30:30
  did
• 30:30
  in
• 30:30
  the
• 30:30
  Middle
• 30:30
  East
• 30:31
  a
• 30:31
  couple
• 30:31
  of
• 30:31
  years
• 30:31
  ago
• 30:32
  and
• 30:33
  it
• 30:33
  really
• 30:33
  kind
• 30:33
  of
• 30:34
  landed.
• 30:34
  And
• 30:34
  then
• 30:35
  I
• 30:35
  started
• 30:35
  expanding
• 30:36
  that
• 30:36
  and
• 30:36
  updating
• 30:37
  it
• 30:37
  every
• 30:37
  six
• 30:37
  months.
• 30:38
  And
• 30:38
  so,
• 30:38
  so
• 30:38
  what
• 30:38
  they're
• 30:39
  going
• 30:39
  to
• 30:39
  see
• 30:39
  is
• 30:39
  some
• 30:40
  of
• 30:40
  the
• 30:40
  top
• 30:40
  like
• 30:41
  buyer
• 30:41
  behaviors
• 30:42
  of
• 30:42
  couples
• 30:42
  right
• 30:42
  now.
• 30:43
  We're
• 30:43
  going
• 30:43
  to
• 30:43
  see
• 30:43
  what
• 30:44
  it
• 30:44
  is
• 30:44
  about
• 30:44
  them,
• 30:45
  what
• 30:45
  are
• 30:45
  the
• 30:45
  shifts
• 30:45
  we're
• 30:46
  seeing
• 30:46
  with
• 30:46
  them,
• 30:46
  how
• 30:46
  do
• 30:46
  we
• 30:47
  react
• 30:47
  to
• 30:47
  those
• 30:47
  things?
• 30:48
  There's
• 30:48
  going
• 30:48
  to
• 30:48
  be
• 30:48
  a
• 30:49
  bunch
• 30:49
  of
• 30:49
  homework
• 30:49
  things
• 30:49
  I
• 30:50
  want
• 30:50
  people
• 30:50
  thinking
• 30:50
  about,
• 30:50
  you
• 30:51
  know,
• 30:51
  embracing
• 30:51
  social
• 30:52
  proof
• 30:52
  and,
• 30:52
  and
• 30:53
  what
• 30:53
  we're
• 30:53
  going
• 30:53
  to
• 30:53
  do
• 30:53
  is
• 30:53
  we're
• 30:54
  going
• 30:54
  to,
• 30:54
  for
• 30:54
  each,
• 30:55
  each
• 30:55
  one,
• 30:56
  we're
• 30:56
  going
• 30:56
  to
• 30:56
  weave
• 30:56
  in
• 30:57
  examples
• 30:58
  of
• 30:58
  wedding
• 30:59
  pros
• 30:59
  who
• 30:59
  are
• 30:59
  already
• 31:00
  doing
• 31:00
  it
• 31:00
  well,
• 31:00
  which
• 31:00
  I
• 31:01
  love
• 31:01
  because
• 31:01
  it's
• 31:01
  one
• 31:01
  thing
• 31:02
  for
• 31:02
  me
• 31:02
  to
• 31:02
  stand
• 31:02
  up
• 31:02
  there
• 31:02
  and
• 31:03
  say,
• 31:03
  well,
• 31:03
  you
• 31:03
  need
• 31:04
  this,
• 31:04
  you
• 31:04
  need
• 31:04
  logos,
• 31:04
  you
• 31:05
  need.
• 31:05
  But
• 31:05
  to
• 31:05
  actually
• 31:06
  show
• 31:06
  people's
• 31:07
  peers
• 31:07
  doing
• 31:07
  it
• 31:07
  and
• 31:08
  doing
• 31:08
  it
• 31:08
  well,
• 31:09
  I
• 31:09
  think
• 31:09
  is,
• 31:09
  is
• 31:10
  it
• 31:10
  really
• 31:10
  adds
• 31:11
  something
• 31:11
  to
• 31:11
  the
• 31:12
  talk
• 31:12
  as
• 31:12
  well.
• 31:12
  So
• 31:13
  expect
• 31:13
  to
• 31:13
  get
• 31:14
  really
• 31:14
  shed
• 31:14
  some
• 31:15
  light
• 31:15
  on
• 31:15
  what
• 31:15
  we're
• 31:15
  seeing
• 31:16
  with,
• 31:16
  like
• 31:16
  I
• 31:16
  said,
• 31:16
  buyer
• 31:17
  behaviors
• 31:17
  right
• 31:17
  now
• 31:17
  based
• 31:18
  on,
• 31:18
  and
• 31:18
  it's
• 31:18
  global,
• 31:19
  you
• 31:19
  know,
• 31:19
  generationally
• 31:20
  what
• 31:20
  we're
• 31:20
  seeing
• 31:21
  and
• 31:21
  you
• 31:22
  know
• 31:22
  how
• 31:22
  to,
• 31:23
  I
• 31:23
  don't
• 31:23
  want
• 31:23
  to
• 31:23
  say
• 31:23
  the
• 31:23
  word
• 31:23
  pivot
• 31:24
  because
• 31:24
  that
• 31:24
  reminds
• 31:24
  me
• 31:24
  of
• 31:25
  COVID
• 31:25
  but
• 31:26
  you
• 31:26
  know,
• 31:26
  how
• 31:26
  to
• 31:26
  adjust
• 31:27
  accordingly
• 31:28
  to
• 31:28
  see
• 31:28
  long
• 31:28
  term
• 31:29
  success.
• 31:29
  Amazing.
• 31:30
  And
• 31:30
  I
• 31:30
  love
• 31:30
  it
• 31:31
  when
• 31:31
  people
• 31:31
  bring
• 31:32
  in
• 31:32
  real
• 31:32
  examples
• 31:32
  as
• 31:32
  well
• 31:33
  because
• 31:33
  I
• 31:33
  think
• 31:33
  we
• 31:33
  learn
• 31:34
  from
• 31:34
  seeing
• 31:34
  what
• 31:35
  someone
• 31:35
  else
• 31:35
  is
• 31:36
  doing
• 31:36
  rather
• 31:36
  than
• 31:36
  it
• 31:36
  just
• 31:37
  a,
• 31:37
  a
• 31:37
  concept
• 31:38
  that's
• 31:38
  kind
• 31:38
  of
• 31:39
  airy
• 31:40
  in
• 31:40
  the
• 31:40
  sky.
• 31:40
  And
• 31:40
  that's
• 31:40
  why
• 31:40
  I
• 31:41
  love
• 31:41
  your
• 31:41
  trends
• 31:41
  talk
• 31:42
  that
• 31:42
  you
• 31:42
  do
• 31:42
  at
• 31:42
  wedding
• 31:42
  mva
• 31:43
  because
• 31:43
  you're
• 31:43
  bringing
• 31:43
  in,
• 31:44
  you're
• 31:44
  saying
• 31:44
  this
• 31:44
  is
• 31:44
  the
• 31:44
  trend
• 31:45
  and
• 31:45
  here's
• 31:45
  some
• 31:46
  pictures
• 31:46
  of
• 31:46
  people
• 31:46
  who've
• 31:46
  actually,
• 31:47
  actually
• 31:47
  done
• 31:48
  it.
• 31:48
  Well,
• 31:48
  can
• 31:48
  I
• 31:48
  give
• 31:48
  you
• 31:49
  a
• 31:49
  little
• 31:49
  spoiler
• 31:50
  alert
• 31:50
  that
• 31:51
  you,
• 31:51
  you
• 31:51
  might
• 31:52
  keep
• 31:52
  your
• 31:52
  eyes
• 31:52
  open
• 31:53
  for,
• 31:53
  for,
• 31:54
  for
• 31:54
  wedding,
• 31:55
  NBA
• 31:55
  2026,
• 31:56
  you
• 31:56
  know,
• 31:57
  looking
• 31:57
  at
• 31:58
  getting
• 31:58
  us
• 31:58
  back,
• 31:59
  getting
• 31:59
  the
• 31:59
  gang
• 31:59
  back
• 32:00
  together.
• 32:00
  So
• 32:00
  keep
• 32:00
  an
• 32:00
  eye
• 32:01
  out
• 32:01
  because
• 32:01
  you
• 32:02
  might
• 32:02
  see
• 32:02
  us
• 32:02
  back
• 32:02
  with
• 32:03
  new
• 32:03
  ideas.
• 32:03
  We'll
• 32:04
  see.
• 32:04
  Amazing.
• 32:05
  That's
• 32:05
  definitely
• 32:06
  one
• 32:06
  of
• 32:07
  the
• 32:07
  highlights.
• 32:08
  Okay.
• 32:09
  Pushback.
• 32:09
  Only
• 32:09
  a
• 32:10
  tiny
• 32:10
  bit
• 32:10
  of
• 32:10
  pushback
• 32:11
  from
• 32:11
  people.
• 32:11
  When
• 32:11
  I've
• 32:11
  been
• 32:12
  talking
• 32:12
  about
• 32:12
  my
• 32:12
  conference
• 32:12
  here
• 32:13
  in
• 32:13
  London,
• 32:13
  saying,
• 32:14
  Becca,
• 32:14
  it's
• 32:14
  great
• 32:14
  you're
• 32:15
  bringing
• 32:15
  in
• 32:15
  all
• 32:15
  your
• 32:15
  friends,
• 32:16
  they're
• 32:16
  coming
• 32:16
  to
• 32:16
  speak
• 32:17
  from
• 32:17
  the
• 32:17
  us
• 32:17
  But
• 32:18
  I'm
• 32:18
  a
• 32:18
  florist
• 32:18
  in
• 32:19
  Wales.
• 32:19
  What's
• 32:19
  this
• 32:19
  American
• 32:20
  publicist
• 32:20
  gonna
• 32:21
  teach
• 32:21
  me?
• 32:21
  Why?
• 32:22
  Yeah,
• 32:23
  that's
• 32:23
  a
• 32:23
  good
• 32:23
  question.
• 32:24
  So
• 32:25
  here's
• 32:25
  the
• 32:25
  thing.
• 32:25
  And
• 32:27
  to
• 32:27
  the
• 32:27
  florists
• 32:27
  in
• 32:28
  Wales
• 32:28
  and
• 32:28
  everybody
• 32:29
  else
• 32:29
  as
• 32:29
  well,
• 32:30
  you
• 32:30
  know,
• 32:30
  the
• 32:30
  right
• 32:31
  speakers,
• 32:31
  when
• 32:31
  Becca
• 32:32
  brings
• 32:32
  them
• 32:32
  in
• 32:32
  and
• 32:33
  you
• 32:33
  have
• 32:33
  brought
• 32:33
  in
• 32:33
  the
• 32:33
  right
• 32:33
  speakers,
• 32:34
  are
• 32:34
  going
• 32:35
  to
• 32:35
  adjust
• 32:35
  accordingly.
• 32:35
  Like
• 32:36
  I'm
• 32:36
  an
• 32:36
  international
• 32:36
  speaker.
• 32:37
  I've
• 32:37
  spoken
• 32:38
  before
• 32:39
  in
• 32:39
  many,
• 32:39
  many
• 32:40
  places.
• 32:41
  When
• 32:41
  we
• 32:41
  bring
• 32:41
  content,
• 32:42
  it
• 32:43
  is
• 32:43
  not
• 32:43
  going
• 32:43
  to
• 32:43
  be
• 32:43
  primarily
• 32:44
  U.S.
• 32:44
  based.
• 32:45
  You
• 32:45
  know
• 32:45
  what
• 32:45
  I
• 32:45
  mean?
• 32:45
  Like
• 32:46
  my
• 32:46
  content
• 32:46
  is
• 32:46
  going
• 32:47
  to
• 32:47
  work
• 32:48
  for,
• 32:49
  for
• 32:49
  this
• 32:49
  market.
• 32:50
  And
• 32:51
  one
• 32:51
  thing
• 32:51
  I
• 32:51
  always
• 32:51
  like
• 32:52
  to
• 32:52
  remind
• 32:52
  people
• 32:52
  too
• 32:53
  is
• 32:53
  because
• 32:54
  of
• 32:54
  the
• 32:54
  World
• 32:54
  Wide
• 32:55
  web,
• 32:55
  because
• 32:55
  of
• 32:55
  the
• 32:56
  Internet
• 32:56
  and
• 32:56
  all
• 32:56
  those
• 32:56
  things,
• 32:57
  our
• 32:58
  generations
• 32:59
  are
• 32:59
  all
• 33:00
  connected
• 33:00
  a
• 33:00
  lot.
• 33:01
  There
• 33:01
  are
• 33:01
  a
• 33:01
  lot
• 33:01
  more
• 33:01
  similarities
• 33:02
  with
• 33:02
  our
• 33:02
  audiences
• 33:03
  than
• 33:03
  there
• 33:03
  were
• 33:03
  10,
• 33:04
  15
• 33:04
  years
• 33:04
  ago.
• 33:05
  So.
• 33:06
  So
• 33:07
  yes,
• 33:07
  I'll
• 33:07
  be
• 33:07
  bringing
• 33:08
  some
• 33:08
  thoughts
• 33:09
  from
• 33:09
  America,
• 33:09
  but
• 33:10
  they
• 33:10
  will
• 33:10
  translate
• 33:10
  over
• 33:11
  well.
• 33:11
  But
• 33:11
  a
• 33:12
  lot
• 33:12
  of
• 33:12
  what
• 33:12
  I
• 33:12
  do,
• 33:12
  this
• 33:12
  stems
• 33:13
  from
• 33:13
  a
• 33:13
  global
• 33:14
  talk.
• 33:14
  So
• 33:14
  it's
• 33:14
  always
• 33:15
  meant
• 33:15
  I
• 33:16
  gave
• 33:16
  this
• 33:16
  talk
• 33:17
  in
• 33:17
  different.
• 33:18
  It's
• 33:18
  been
• 33:18
  obviously
• 33:19
  changed
• 33:19
  quite
• 33:20
  a
• 33:20
  bit
• 33:20
  because
• 33:20
  so
• 33:20
  much
• 33:20
  has
• 33:21
  continued
• 33:21
  to
• 33:21
  evolve.
• 33:21
  But
• 33:22
  it
• 33:22
  was,
• 33:22
  it
• 33:22
  was
• 33:22
  actually
• 33:23
  exclusively
• 33:23
  an
• 33:24
  international
• 33:24
  talk
• 33:24
  at
• 33:25
  first.
• 33:25
  So
• 33:26
  yeah,
• 33:27
  the
• 33:27
  right
• 33:27
  people
• 33:27
  will
• 33:27
  bring
• 33:28
  the
• 33:28
  right
• 33:28
  content
• 33:28
  with
• 33:28
  them.
• 33:29
  I
• 33:29
  100%
• 33:30
  agree.
• 33:30
  And
• 33:30
  what's
• 33:31
  interesting
• 33:31
  is
• 33:31
  I
• 33:31
  really
• 33:31
  think
• 33:32
  we
• 33:32
  are
• 33:32
  becoming
• 33:32
  more
• 33:32
  and
• 33:32
  more
• 33:33
  of
• 33:33
  a
• 33:33
  global
• 33:34
  industry.
• 33:34
  We
• 33:35
  are,
• 33:35
  we're
• 33:36
  getting
• 33:36
  inspiration
• 33:36
  here
• 33:37
  in
• 33:37
  the
• 33:37
  uk.
• 33:37
  We're
• 33:38
  seeing
• 33:38
  rise
• 33:38
  of
• 33:39
  multicultural
• 33:39
  weddings.
• 33:40
  We're
• 33:40
  seeing
• 33:40
  things
• 33:40
  from
• 33:41
  different
• 33:41
  cultures,
• 33:41
  different
• 33:42
  places.
• 33:42
  You
• 33:42
  know,
• 33:42
  the
• 33:43
  industry
• 33:43
  isn't
• 33:43
  siloed
• 33:44
  just
• 33:44
  to
• 33:44
  the
• 33:44
  uk.
• 33:45
  No.
• 33:46
  You
• 33:46
  know,
• 33:46
  yeah,
• 33:47
  we
• 33:47
  can
• 33:47
  universally,
• 33:48
  we
• 33:48
  can
• 33:49
  universally
• 33:49
  dislike
• 33:50
  the
• 33:51
  pantone
• 33:51
  color
• 33:51
  of
• 33:51
  the
• 33:52
  year.
• 33:52
  That
• 33:52
  is
• 33:52
  not
• 33:53
  a
• 33:53
  US
• 33:53
  based
• 33:54
  dislike
• 33:55
  unhappiness.
• 33:56
  Just
• 33:56
  so
• 33:56
  you
• 33:56
  know.
• 33:57
  Exactly.
• 33:58
  Now
• 33:58
  one
• 33:58
  of
• 33:58
  the
• 33:58
  things
• 33:58
  I've
• 33:59
  done
• 33:59
  from
• 33:59
  this
• 33:59
  conference
• 34:00
  is
• 34:00
  been
• 34:00
  very
• 34:01
  intentional
• 34:01
  about
• 34:01
  the
• 34:02
  speakers
• 34:02
  that
• 34:03
  I
• 34:03
  bring
• 34:03
  in.
• 34:03
  Because
• 34:04
  for
• 34:04
  me,
• 34:05
  going
• 34:05
  to
• 34:05
  a
• 34:05
  conference
• 34:06
  and
• 34:06
  having
• 34:06
  a
• 34:06
  boring
• 34:06
  speaker
• 34:07
  or
• 34:07
  a,
• 34:07
  to
• 34:07
  a
• 34:07
  speaker
• 34:08
  that's
• 34:08
  not
• 34:08
  very
• 34:08
  good
• 34:08
  at
• 34:09
  speaking,
• 34:09
  you
• 34:10
  lose
• 34:10
  the
• 34:10
  whole
• 34:10
  room.
• 34:10
  And
• 34:11
  it,
• 34:11
  you
• 34:11
  know,
• 34:11
  it's
• 34:11
  people's
• 34:12
  precious
• 34:12
  time,
• 34:12
  they're
• 34:12
  giving
• 34:13
  up
• 34:13
  a
• 34:13
  day
• 34:13
  of
• 34:13
  their
• 34:13
  time
• 34:13
  to
• 34:14
  come
• 34:14
  and
• 34:14
  learn.
• 34:15
  We
• 34:15
  want
• 34:15
  to
• 34:15
  make
• 34:15
  sure
• 34:15
  that
• 34:16
  the
• 34:16
  best
• 34:16
  people
• 34:16
  are
• 34:16
  there
• 34:17
  to
• 34:17
  teach
• 34:17
  them.
• 34:17
  And
• 34:17
  I
• 34:18
  know
• 34:18
  you
• 34:18
  work
• 34:18
  with
• 34:18
  speakers
• 34:19
  all
• 34:19
  of
• 34:19
  the
• 34:19
  time.
• 34:20
  You
• 34:20
  help
• 34:20
  speaker
• 34:21
  training
• 34:21
  course.
• 34:22
  So
• 34:22
  in
• 34:22
  your
• 34:22
  opinion,
• 34:23
  what
• 34:23
  makes
• 34:24
  a
• 34:24
  great
• 34:24
  conference
• 34:24
  speaker?
• 34:25
  Oh,
• 34:26
  I
• 34:26
  mean
• 34:27
  this
• 34:27
  could
• 34:27
  be
• 34:27
  a
• 34:27
  whole
• 34:28
  other.
• 34:28
  Whole
• 34:28
  other
• 34:29
  thing.
• 34:30
  What
• 34:31
  makes
• 34:31
  a
• 34:31
  great
• 34:31
  conference
• 34:31
  speaker?
• 34:32
  Like,
• 34:32
  let
• 34:32
  me
• 34:32
  do
• 34:32
  the
• 34:32
  unsexy
• 34:33
  stuff
• 34:33
  real
• 34:33
  quick.
• 34:33
  Okay.
• 34:34
  The
• 34:34
  behind
• 34:34
  the
• 34:34
  scenes,
• 34:35
  a
• 34:35
  great
• 34:35
  conference
• 34:35
  speaker
• 34:36
  will
• 34:36
  first
• 34:36
  of
• 34:36
  all
• 34:37
  be
• 34:37
  easy
• 34:37
  to
• 34:37
  work
• 34:37
  with.
• 34:38
  Becca,
• 34:38
  I'm
• 34:38
  sure
• 34:39
  I
• 34:39
  can
• 34:39
  get
• 34:39
  snaps
• 34:39
  from
• 34:40
  you
• 34:40
  on
• 34:40
  that
• 34:40
  one.
• 34:40
  Easy
• 34:41
  to
• 34:41
  work
• 34:41
  with.
• 34:42
  Really
• 34:42
  take
• 34:42
  time
• 34:43
  to
• 34:43
  understand
• 34:44
  the
• 34:44
  audience
• 34:45
  going
• 34:45
  into
• 34:45
  it
• 34:46
  ahead
• 34:46
  of
• 34:46
  time
• 34:48
  and
• 34:48
  is
• 34:48
  responsive
• 34:49
  all
• 34:49
  the
• 34:49
  things
• 34:49
  like
• 34:50
  admin
• 34:50
  wise.
• 34:50
  But
• 34:50
  a
• 34:51
  great
• 34:51
  speaker
• 34:51
  on
• 34:52
  site,
• 34:52
  they're
• 34:52
  not
• 34:52
  going
• 34:53
  to
• 34:53
  be
• 34:53
  someone
• 34:53
  who
• 34:53
  just
• 34:53
  turns
• 34:54
  it
• 34:54
  off
• 34:54
  as
• 34:54
  soon
• 34:54
  as
• 34:54
  they
• 34:55
  get
• 34:55
  off
• 34:55
  stage.
• 34:55
  It's
• 34:56
  so
• 34:56
  interesting
• 34:56
  to
• 34:56
  me
• 34:57
  when
• 34:57
  you
• 34:57
  have
• 34:58
  like
• 34:58
  Renee
• 34:58
  Dallow
• 34:59
  is
• 34:59
  never
• 34:59
  off.
• 34:59
  Let
• 35:00
  me
• 35:00
  be
• 35:00
  clear.
• 35:00
  Like
• 35:01
  Renee,
• 35:01
  never
• 35:02
  off.
• 35:02
  Like
• 35:02
  she's
• 35:02
  stayed
• 35:03
  with
• 35:03
  me
• 35:03
  at
• 35:03
  my
• 35:03
  house
• 35:04
  never.
• 35:04
  And
• 35:04
  I
• 35:04
  love
• 35:04
  that
• 35:04
  about
• 35:05
  her.
• 35:05
  Her
• 35:05
  energy
• 35:05
  is
• 35:06
  her
• 35:06
  energy
• 35:06
  and
• 35:06
  it's
• 35:07
  infectious.
• 35:08
  And
• 35:08
  it's
• 35:08
  someone
• 35:08
  who
• 35:08
  takes
• 35:09
  the
• 35:09
  energy
• 35:09
  from
• 35:09
  the
• 35:10
  stage
• 35:10
  and
• 35:10
  brings
• 35:11
  it
• 35:11
  out
• 35:11
  in
• 35:11
  life
• 35:12
  as
• 35:12
  well.
• 35:12
  You
• 35:12
  know,
• 35:13
  there's
• 35:13
  someone
• 35:13
  who
• 35:14
  they
• 35:14
  understand,
• 35:14
  they're
• 35:15
  there
• 35:15
  to
• 35:15
  educate,
• 35:16
  but
• 35:16
  also
• 35:16
  connect
• 35:16
  one
• 35:17
  on
• 35:17
  one
• 35:17
  with
• 35:17
  people.
• 35:18
  And
• 35:18
  then
• 35:18
  when
• 35:18
  on
• 35:19
  stage,
• 35:19
  there's
• 35:19
  someone
• 35:20
  who
• 35:20
  is
• 35:20
  engaging
• 35:21
  and
• 35:22
  you.
• 35:22
  Because
• 35:22
  they
• 35:23
  understand
• 35:23
  the
• 35:23
  crowd
• 35:24
  to
• 35:24
  the
• 35:24
  best
• 35:24
  of
• 35:24
  their
• 35:24
  ability
• 35:25
  ahead
• 35:25
  of
• 35:25
  time,
• 35:26
  you
• 35:27
  know,
• 35:27
  yeah,
• 35:27
  they,
• 35:27
  they're
• 35:28
  catching
• 35:28
  the
• 35:28
  attention
• 35:30
  and
• 35:30
  they
• 35:31
  just
• 35:32
  hopefully
• 35:32
  people
• 35:33
  listen
• 35:33
  to
• 35:33
  them
• 35:34
  and
• 35:34
  they
• 35:34
  grab
• 35:34
  a
• 35:35
  few
• 35:35
  nuggets.
• 35:35
  Maybe
• 35:36
  it's
• 35:36
  not
• 35:36
  a
• 35:36
  million
• 35:36
  things,
• 35:37
  but
• 35:37
  enough
• 35:37
  nuggets
• 35:38
  that
• 35:38
  they
• 35:38
  feel
• 35:38
  satisfied.
• 35:39
  And
• 35:39
  also
• 35:39
  maybe
• 35:39
  a
• 35:39
  little
• 35:40
  bit
• 35:40
  of
• 35:40
  homework
• 35:40
  as
• 35:40
  well.
• 35:40
  But
• 35:41
  I
• 35:41
  mean,
• 35:41
  I
• 35:41
  could
• 35:41
  literally
• 35:43
  talk
• 35:43
  about
• 35:43
  this
• 35:43
  forever,
• 35:44
  but
• 35:45
  those
• 35:45
  are
• 35:45
  a
• 35:45
  few
• 35:45
  things
• 35:46
  that
• 35:46
  stand
• 35:46
  out.
• 35:46
  I
• 35:46
  think
• 35:46
  that
• 35:47
  there's
• 35:48
  someone
• 35:48
  who
• 35:48
  can
• 35:48
  be
• 35:48
  easy
• 35:49
  to
• 35:49
  work
• 35:49
  with,
• 35:49
  but
• 35:49
  also
• 35:49
  understand
• 35:50
  that
• 35:50
  the
• 35:50
  audience
• 35:50
  they're
• 35:51
  bringing,
• 35:51
  like
• 35:51
  they
• 35:51
  truly
• 35:51
  understand
• 35:52
  the
• 35:52
  people
• 35:52
  in
• 35:52
  the
• 35:53
  room
• 35:53
  so
• 35:53
  that
• 35:53
  they
• 35:53
  can
• 35:53
  present
• 35:54
  something
• 35:54
  that
• 35:54
  makes
• 35:54
  sense
• 35:55
  for
• 35:55
  them.
• 35:55
  And
• 35:55
  I
• 35:56
  think
• 35:56
  a
• 35:56
  great
• 35:56
  conference
• 35:57
  is
• 35:57
  a
• 35:57
  great
• 35:58
  conference
• 35:58
  because
• 35:58
  it
• 35:59
  has
• 35:59
  great
• 35:59
  speakers.
• 36:00
  We've
• 36:00
  all
• 36:00
  been
• 36:01
  in
• 36:01
  those
• 36:01
  conferences
• 36:01
  where,
• 36:02
  you
• 36:02
  know,
• 36:03
  some
• 36:03
  big
• 36:03
  name
• 36:04
  is
• 36:04
  announced
• 36:04
  as
• 36:04
  being
• 36:05
  the
• 36:05
  headline
• 36:05
  speaker,
• 36:06
  but
• 36:06
  then
• 36:06
  our
• 36:06
  speaker
• 36:07
  and
• 36:07
  then
• 36:07
  they
• 36:08
  share
• 36:08
  their
• 36:08
  story
• 36:08
  and
• 36:08
  it
• 36:09
  doesn't
• 36:09
  resonate
• 36:09
  and
• 36:09
  then
• 36:10
  we
• 36:10
  find
• 36:10
  it
• 36:10
  hard.
• 36:10
  And
• 36:11
  I
• 36:11
  think
• 36:11
  it's
• 36:11
  difficult
• 36:11
  for
• 36:12
  me
• 36:12
  as
• 36:12
  a
• 36:12
  marketer
• 36:12
  because
• 36:13
  I'm
• 36:13
  like,
• 36:13
  come
• 36:13
  to
• 36:13
  my
• 36:13
  conference.
• 36:14
  Here's
• 36:14
  a
• 36:14
  great.
• 36:15
  There's
• 36:15
  loads
• 36:15
  of
• 36:15
  great
• 36:15
  speakers.
• 36:16
  But
• 36:16
  sometimes
• 36:17
  people
• 36:17
  don't
• 36:17
  know
• 36:17
  what
• 36:17
  that
• 36:17
  means.
• 36:18
  So
• 36:18
  thank
• 36:18
  you.
• 36:19
  No,
• 36:19
  no,
• 36:19
  absolutely.
• 36:20
  Well,
• 36:20
  you
• 36:20
  know,
• 36:20
  I
• 36:20
  think
• 36:21
  one
• 36:21
  of
• 36:21
  the
• 36:21
  biggest
• 36:21
  things
• 36:22
  you
• 36:22
  said,
• 36:22
  I
• 36:22
  teach
• 36:22
  a
• 36:23
  course
• 36:23
  on
• 36:23
  speaking
• 36:23
  and
• 36:24
  I
• 36:24
  have
• 36:24
  to
• 36:24
  remind
• 36:24
  people
• 36:24
  all
• 36:25
  the
• 36:25
  time,
• 36:25
  someone's
• 36:25
  like,
• 36:25
  well,
• 36:26
  they,
• 36:26
  they
• 36:26
  consider
• 36:26
  to
• 36:27
  be
• 36:27
  there.
• 36:27
  Well,
• 36:27
  I've
• 36:27
  been
• 36:27
  doing
• 36:28
  this
• 36:28
  planning
• 36:28
  thing
• 36:28
  for
• 36:28
  20
• 36:29
  years
• 36:29
  or
• 36:29
  look
• 36:29
  at
• 36:29
  my
• 36:29
  portfolio.
• 36:30
  It's
• 36:30
  like
• 36:30
  all
• 36:30
  of
• 36:30
  that
• 36:30
  is
• 36:31
  amazing.
• 36:31
  This
• 36:32
  is
• 36:32
  a
• 36:32
  different
• 36:32
  discipline.
• 36:33
  This
• 36:33
  is
• 36:33
  a
• 36:33
  completely
• 36:34
  different
• 36:34
  discipline.
• 36:35
  Like
• 36:35
  you
• 36:35
  are
• 36:35
  learning
• 36:36
  a
• 36:36
  brand
• 36:36
  new
• 36:36
  thing.
• 36:37
  And
• 36:37
  so
• 36:38
  if
• 36:38
  we
• 36:38
  don't
• 36:38
  humble
• 36:39
  ourselves
• 36:39
  to
• 36:39
  that
• 36:40
  fact,
• 36:40
  it's
• 36:41
  not
• 36:41
  going
• 36:41
  to
• 36:41
  work
• 36:41
  out,
• 36:42
  you
• 36:42
  know.
• 36:42
  Yeah,
• 36:43
  100
• 36:43
  agree.
• 36:44
  Yeah.
• 36:44
  Now
• 36:45
  you
• 36:45
  like
• 36:45
  me
• 36:45
  also
• 36:46
  go
• 36:46
  to
• 36:47
  a
• 36:47
  lot
• 36:47
  of
• 36:47
  industry
• 36:47
  events.
• 36:48
  You're
• 36:48
  always
• 36:48
  up
• 36:48
  and
• 36:49
  down
• 36:49
  the
• 36:49
  US
• 36:49
  across
• 36:50
  the
• 36:50
  world
• 36:50
  going
• 36:50
  to
• 36:50
  industry
• 36:51
  events.
• 36:51
  So
• 36:52
  you've
• 36:52
  seen
• 36:52
  it
• 36:52
  all.
• 36:53
  What
• 36:53
  do
• 36:53
  you
• 36:53
  think
• 36:54
  makes
• 36:55
  a
• 36:55
  good
• 36:55
  industry
• 36:55
  event
• 36:56
  and
• 36:57
  why
• 36:57
  do
• 36:58
  you
• 36:58
  think
• 36:58
  people
• 36:58
  should
• 36:58
  prioritize
• 36:59
  them
• 37:00
  as
• 37:00
  a
• 37:00
  business
• 37:00
  owner?
• 37:01
  Sure.
• 37:01
  One
• 37:02
  of
• 37:02
  the
• 37:02
  best
• 37:02
  things,
• 37:03
  it's
• 37:03
  the
• 37:03
  people.
• 37:03
  I
• 37:04
  mean,
• 37:04
  you
• 37:04
  cannot
• 37:06
  replicate
• 37:07
  that.
• 37:07
  You
• 37:07
  know,
• 37:07
  I
• 37:07
  just
• 37:07
  went
• 37:08
  to
• 37:08
  a
• 37:08
  brand
• 37:08
  new
• 37:09
  conference
• 37:09
  out
• 37:09
  in
• 37:09
  Arizona
• 37:10
  and
• 37:10
  it's
• 37:10
  their
• 37:11
  first
• 37:11
  year
• 37:11
  and
• 37:11
  they
• 37:11
  did
• 37:11
  a
• 37:12
  great
• 37:12
  job.
• 37:12
  But
• 37:13
  I,
• 37:13
  and
• 37:14
  I
• 37:14
  went
• 37:14
  to
• 37:14
  the
• 37:14
  one
• 37:15
  of
• 37:15
  the
• 37:15
  conference,
• 37:15
  I
• 37:15
  think
• 37:15
  I
• 37:15
  went
• 37:16
  to
• 37:16
  both
• 37:16
  conference
• 37:16
  directors,
• 37:16
  Megan
• 37:17
  and
• 37:17
  Ashley
• 37:17
  and
• 37:17
  I
• 37:17
  said
• 37:18
  to
• 37:18
  them
• 37:18
  at
• 37:18
  the
• 37:18
  end,
• 37:18
  I'm
• 37:18
  like,
• 37:18
  like
• 37:19
  you
• 37:19
  can't.
• 37:20
  Whatever
• 37:20
  you
• 37:20
  did
• 37:20
  in
• 37:20
  this
• 37:21
  room
• 37:21
  is
• 37:21
  magical.
• 37:21
  Like
• 37:22
  these
• 37:22
  people,
• 37:22
  this
• 37:23
  exact
• 37:23
  group
• 37:23
  of
• 37:24
  people,
• 37:24
  this,
• 37:24
  this
• 37:24
  was,
• 37:25
  this
• 37:25
  was
• 37:25
  it,
• 37:25
  you
• 37:26
  did
• 37:26
  it.
• 37:26
  And
• 37:27
  this
• 37:27
  is
• 37:27
  a
• 37:27
  very
• 37:27
  hard
• 37:27
  thing
• 37:28
  to
• 37:28
  replicate
• 37:28
  meaning
• 37:29
  outside
• 37:29
  of
• 37:29
  that.
• 37:30
  And
• 37:30
  so
• 37:30
  I
• 37:30
  think
• 37:30
  that
• 37:31
  having
• 37:31
  people
• 37:31
  come
• 37:32
  where
• 37:32
  there's
• 37:32
  no
• 37:32
  ego,
• 37:34
  there's
• 37:34
  no
• 37:34
  ego.
• 37:35
  And
• 37:35
  they're
• 37:35
  there
• 37:36
  to
• 37:36
  learn
• 37:36
  and
• 37:36
  be
• 37:37
  there
• 37:37
  to
• 37:37
  humble
• 37:37
  themselves,
• 37:37
  to
• 37:38
  meet
• 37:38
  more
• 37:38
  people.
• 37:39
  That
• 37:39
  kind
• 37:39
  of
• 37:40
  vibe,
• 37:40
  that
• 37:40
  kind
• 37:40
  of
• 37:40
  electricity,
• 37:41
  that
• 37:41
  kind
• 37:41
  of
• 37:41
  energy
• 37:42
  is,
• 37:42
  is
• 37:43
  something
• 37:43
  that
• 37:43
  is
• 37:45
  amazing.
• 37:45
  Like
• 37:45
  that's
• 37:46
  a
• 37:46
  big
• 37:46
  part
• 37:46
  of
• 37:46
  it.
• 37:47
  I
• 37:47
  love
• 37:47
  that
• 37:47
  the
• 37:48
  most
• 37:48
  is
• 37:48
  going
• 37:48
  to
• 37:48
  be
• 37:48
  the
• 37:48
  people
• 37:49
  I
• 37:49
  also
• 37:49
  love.
• 37:50
  You
• 37:50
  know,
• 37:50
  for
• 37:50
  me,
• 37:51
  I
• 37:51
  always
• 37:51
  lean
• 37:51
  towards
• 37:51
  the
• 37:51
  education
• 37:52
  too.
• 37:52
  I
• 37:52
  want
• 37:52
  great
• 37:53
  speakers
• 37:53
  who
• 37:54
  it's
• 37:54
  not
• 37:54
  their
• 37:54
  first
• 37:54
  day
• 37:55
  on
• 37:55
  a
• 37:55
  stage
• 37:55
  for
• 37:56
  a
• 37:56
  conference.
• 37:56
  Like,
• 37:57
  I
• 37:57
  just
• 37:57
  can't,
• 37:57
  I
• 37:58
  just
• 37:58
  can't.
• 37:58
  I
• 37:58
  can't.
• 37:59
  They
• 37:59
  can
• 37:59
  start
• 37:59
  somewhere
• 38:00
  else
• 38:00
  and
• 38:00
  then
• 38:00
  move
• 38:00
  their
• 38:01
  way
• 38:01
  up.
• 38:01
  Why
• 38:02
  people
• 38:02
  should
• 38:02
  prioritize
• 38:03
  a
• 38:03
  few
• 38:03
  different
• 38:03
  things.
• 38:04
  One
• 38:04
  is
• 38:05
  FaceTime.
• 38:06
  FaceTime
• 38:07
  with
• 38:07
  people
• 38:07
  is
• 38:07
  still
• 38:08
  huge.
• 38:09
  I
• 38:09
  mean,
• 38:09
  I
• 38:10
  go
• 38:10
  on
• 38:10
  the
• 38:10
  road,
• 38:10
  I'm
• 38:11
  at
• 38:11
  wedding
• 38:11
  and
• 38:11
  be,
• 38:11
  I'm
• 38:11
  at
• 38:12
  all
• 38:12
  these
• 38:12
  things.
• 38:13
  Having
• 38:13
  that
• 38:13
  FaceTime
• 38:14
  makes
• 38:14
  all
• 38:14
  the
• 38:14
  difference.
• 38:15
  It
• 38:15
  truly
• 38:15
  does.
• 38:16
  Is,
• 38:16
  you
• 38:16
  know,
• 38:18
  top
• 38:18
  of
• 38:19
  mind,
• 38:19
  right?
• 38:19
  Makes
• 38:19
  you
• 38:20
  top
• 38:20
  of
• 38:20
  mind
• 38:20
  for
• 38:20
  referrals,
• 38:21
  but
• 38:21
  also
• 38:22
  just
• 38:22
  fills
• 38:22
  your
• 38:22
  cup.
• 38:23
  And
• 38:23
  it's
• 38:23
  the
• 38:23
  inspiration
• 38:24
  that
• 38:24
  comes
• 38:24
  with
• 38:24
  it.
• 38:25
  But
• 38:25
  also
• 38:26
  it's
• 38:26
  the
• 38:26
  education,
• 38:27
  yes.
• 38:28
  There's
• 38:28
  some
• 38:28
  great
• 38:28
  online
• 38:29
  stuff.
• 38:29
  And
• 38:29
  don't
• 38:30
  get
• 38:30
  me
• 38:30
  wrong,
• 38:30
  I'm
• 38:30
  a
• 38:31
  big
• 38:31
  fan
• 38:31
  of
• 38:31
  your
• 38:31
  podcast,
• 38:32
  Becca,
• 38:32
  so
• 38:32
  I
• 38:32
  get
• 38:32
  a
• 38:33
  lot
• 38:33
  from
• 38:33
  your
• 38:33
  podcast.
• 38:34
  But
• 38:34
  there's
• 38:34
  no
• 38:35
  substitute
• 38:35
  to
• 38:35
  listening
• 38:36
  to
• 38:36
  someone
• 38:36
  live,
• 38:37
  being
• 38:37
  able
• 38:38
  to
• 38:38
  have
• 38:38
  lunch
• 38:38
  with
• 38:38
  them
• 38:38
  afterwards
• 38:39
  after,
• 38:39
  ask
• 38:39
  follow
• 38:40
  up
• 38:40
  questions,
• 38:41
  discuss
• 38:41
  among
• 38:41
  your
• 38:42
  peers.
• 38:42
  Like
• 38:43
  that
• 38:43
  is
• 38:43
  the
• 38:43
  best
• 38:43
  way
• 38:44
  to
• 38:44
  learn.
• 38:44
  So
• 38:44
  for
• 38:44
  me,
• 38:45
  I,
• 38:46
  yes,
• 38:46
  I
• 38:46
  do
• 38:46
  a
• 38:47
  lot
• 38:47
  of
• 38:47
  speaking,
• 38:47
  so
• 38:47
  I'm
• 38:47
  out
• 38:47
  on
• 38:48
  the
• 38:48
  road,
• 38:48
  but
• 38:48
  I
• 38:48
  also
• 38:48
  invest
• 38:49
  in
• 38:49
  going
• 38:49
  things.
• 38:50
  Like
• 38:50
  I
• 38:50
  do
• 38:50
  go
• 38:51
  to
• 38:51
  things,
• 38:51
  you
• 38:52
  know,
• 38:52
  I
• 38:52
  practice
• 38:52
  what
• 38:52
  I
• 38:53
  preach.
• 38:53
  Yeah.
• 38:53
  100.
• 38:54
  Nothing
• 38:54
  beats
• 38:54
  being
• 38:55
  in
• 38:55
  a
• 38:55
  room
• 38:55
  with
• 38:55
  people.
• 38:55
  And
• 38:56
  it
• 38:56
  kind
• 38:56
  of
• 38:56
  brings
• 38:56
  us
• 38:56
  full
• 38:57
  circle
• 38:57
  to
• 38:57
  what
• 38:57
  we
• 38:57
  were
• 38:58
  saying
• 38:58
  earlier
• 38:59
  in
• 38:59
  terms
• 38:59
  of,
• 38:59
  you
• 38:59
  know,
• 38:59
  me
• 39:00
  and
• 39:00
  you.
• 39:00
  We're
• 39:00
  saying
• 39:01
  we
• 39:01
  don't
• 39:01
  have
• 39:01
  time
• 39:01
  to
• 39:02
  go
• 39:02
  out
• 39:02
  for
• 39:02
  coffee
• 39:02
  and
• 39:03
  chat
• 39:03
  with
• 39:03
  everyone,
• 39:03
  but
• 39:04
  actually
• 39:04
  being
• 39:04
  in
• 39:04
  a
• 39:04
  room
• 39:04
  with
• 39:05
  people
• 39:05
  at
• 39:05
  an
• 39:05
  event
• 39:05
  when
• 39:06
  we're
• 39:06
  there
• 39:06
  all
• 39:06
  day,
• 39:07
  that's
• 39:07
  the
• 39:07
  perfect
• 39:08
  time
• 39:08
  for
• 39:08
  you
• 39:08
  to
• 39:08
  ask
• 39:08
  a
• 39:08
  quick
• 39:09
  question,
• 39:09
  get
• 39:09
  a
• 39:10
  little
• 39:10
  bit
• 39:10
  of
• 39:10
  insight,
• 39:11
  follow
• 39:11
  up
• 39:11
  on
• 39:11
  a
• 39:11
  conversation
• 39:12
  over
• 39:12
  a
• 39:12
  cup
• 39:12
  of
• 39:12
  tea
• 39:13
  rather
• 39:13
  than,
• 39:14
  you
• 39:14
  know,
• 39:14
  and
• 39:14
  so
• 39:14
  being
• 39:14
  in
• 39:15
  the
• 39:15
  room
• 39:15
  with
• 39:15
  the
• 39:15
  people
• 39:16
  at
• 39:16
  that
• 39:16
  time
• 39:17
  is
• 39:17
  a
• 39:17
  great
• 39:18
  opportunity.
• 39:18
  And
• 39:18
  the
• 39:18
  other
• 39:19
  thing
• 39:19
  is,
• 39:19
  it's
• 39:19
  going
• 39:19
  back
• 39:20
  to
• 39:20
  that
• 39:20
  purposeful
• 39:20
  visibility.
• 39:21
  If
• 39:22
  you're
• 39:22
  going
• 39:22
  to
• 39:22
  choose
• 39:22
  to
• 39:22
  come,
• 39:23
  be
• 39:23
  purposeful
• 39:24
  in
• 39:24
  it.
• 39:24
  Why
• 39:24
  are
• 39:24
  you
• 39:24
  coming
• 39:25
  to
• 39:25
  that
• 39:25
  room?
• 39:25
  How
• 39:25
  are
• 39:25
  you
• 39:26
  going
• 39:26
  to
• 39:26
  showcase
• 39:27
  that
• 39:27
  on
• 39:27
  your
• 39:27
  social
• 39:27
  media?
• 39:28
  How
• 39:28
  are
• 39:28
  you
• 39:28
  going
• 39:28
  to
• 39:28
  make
• 39:28
  connections?
• 39:29
  Are
• 39:29
  there
• 39:29
  certain
• 39:29
  people
• 39:30
  in
• 39:30
  the
• 39:30
  room
• 39:30
  you
• 39:30
  want
• 39:30
  to
• 39:30
  meet?
• 39:31
  Are
• 39:31
  there
• 39:31
  certain
• 39:31
  topics
• 39:32
  you
• 39:32
  want
• 39:32
  to
• 39:32
  learn
• 39:33
  more
• 39:33
  about?
• 39:33
  Like
• 39:33
  be
• 39:33
  purposeful.
• 39:35
  If
• 39:35
  you're
• 39:35
  gonna
• 39:35
  come,
• 39:35
  don't
• 39:36
  just
• 39:36
  think,
• 39:36
  oh,
• 39:36
  that
• 39:36
  looks
• 39:37
  fun,
• 39:37
  I'll
• 39:37
  go
• 39:37
  there.
• 39:38
  You
• 39:38
  need
• 39:38
  to
• 39:38
  know
• 39:38
  why
• 39:38
  you're
• 39:39
  giving.
• 39:39
  Up
• 39:39
  that,
• 39:39
  why
• 39:39
  you're
• 39:40
  doing
• 39:40
  that.
• 39:40
  I
• 39:40
  mean,
• 39:40
  as
• 39:41
  you
• 39:41
  and
• 39:41
  I
• 39:41
  know,
• 39:41
  we
• 39:41
  have
• 39:42
  to
• 39:42
  balance
• 39:42
  home,
• 39:43
  work,
• 39:43
  life,
• 39:44
  the
• 39:44
  life
• 39:44
  that
• 39:45
  my
• 39:45
  cats
• 39:45
  deserve,
• 39:46
  you
• 39:46
  know,
• 39:46
  and
• 39:47
  I,
• 39:47
  if
• 39:47
  I'm
• 39:47
  gonna
• 39:47
  leave,
• 39:48
  I
• 39:48
  have
• 39:48
  to
• 39:48
  do
• 39:48
  it
• 39:49
  and
• 39:49
  have
• 39:49
  a
• 39:49
  reason
• 39:50
  behind
• 39:50
  it,
• 39:50
  you
• 39:51
  know,
• 39:51
  and
• 39:51
  justify
• 39:51
  that.
• 39:51
  Yeah.
• 39:52
  100.
• 39:52
  Well,
• 39:52
  I'm
• 39:53
  excited
• 39:53
  to
• 39:53
  have
• 39:53
  you
• 39:54
  in
• 39:54
  March
• 39:54
  in
• 39:54
  both
• 39:55
  island
• 39:55
  and
• 39:56
  London.
• 39:56
  I
• 39:57
  know
• 39:57
  we're
• 39:57
  gonna
• 39:57
  have
• 39:57
  so
• 39:58
  much.
• 39:58
  I
• 39:58
  can't
• 39:58
  believe
• 39:58
  we're
• 39:58
  all
• 39:58
  gonna
• 39:58
  be,
• 39:59
  this
• 39:59
  is
• 39:59
  so
• 39:59
  dorky.
• 39:59
  But
• 39:59
  we're
• 40:00
  all
• 40:00
  gonna
• 40:00
  be
• 40:00
  on
• 40:00
  a
• 40:00
  plane
• 40:00
  together
• 40:01
  from,
• 40:02
  from
• 40:02
  Dublin
• 40:02
  to
• 40:03
  London.
• 40:03
  And
• 40:03
  I
• 40:03
  think
• 40:03
  that's
• 40:04
  so
• 40:04
  adorable.
• 40:05
  It's
• 40:05
  a
• 40:05
  road
• 40:06
  trip.
• 40:06
  We're
• 40:06
  road
• 40:06
  tripping
• 40:07
  around
• 40:07
  the
• 40:07
  uk.
• 40:07
  It's
• 40:08
  gonna
• 40:08
  be,
• 40:09
  it's
• 40:09
  gonna
• 40:09
  be
• 40:09
  a
• 40:09
  lot
• 40:09
  of
• 40:10
  fun.
• 40:10
  I
• 40:10
  mean,
• 40:10
  I
• 40:10
  don't
• 40:11
  know
• 40:11
  what
• 40:11
  possessed
• 40:11
  me
• 40:11
  to
• 40:12
  think
• 40:12
  starting
• 40:12
  a
• 40:12
  conference
• 40:12
  was
• 40:13
  a
• 40:13
  good
• 40:13
  idea,
• 40:13
  but
• 40:14
  the
• 40:14
  closer
• 40:14
  I
• 40:14
  get,
• 40:15
  the
• 40:15
  more
• 40:15
  excited
• 40:16
  I
• 40:16
  am
• 40:16
  about
• 40:16
  it
• 40:16
  because
• 40:16
  it's
• 40:17
  all
• 40:17
  coming
• 40:17
  together,
• 40:17
  and
• 40:18
  I
• 40:18
  know
• 40:18
  it's
• 40:18
  gonna
• 40:18
  be
• 40:18
  a
• 40:18
  great
• 40:19
  event.
• 40:19
  Now,
• 40:19
  Megan,
• 40:19
  I
• 40:20
  always
• 40:20
  end
• 40:20
  my
• 40:20
  podcast
• 40:21
  with
• 40:21
  the
• 40:21
  same
• 40:21
  question.
• 40:22
  Yes.
• 40:22
  Which
• 40:22
  is,
• 40:22
  what's
• 40:23
  one
• 40:23
  thing
• 40:23
  you
• 40:24
  wish
• 40:24
  you'd
• 40:24
  known
• 40:24
  sooner
• 40:25
  in
• 40:25
  your
• 40:25
  own
• 40:25
  business?
• 40:26
  Now,
• 40:26
  before
• 40:26
  I
• 40:26
  ask
• 40:26
  you
• 40:27
  this,
• 40:28
  I
• 40:28
  also
• 40:28
  looked
• 40:29
  back
• 40:29
  to
• 40:29
  see
• 40:29
  what
• 40:29
  you
• 40:30
  said
• 40:30
  last
• 40:30
  time.
• 40:30
  Oh,
• 40:31
  shoot.
• 40:31
  Oh,
• 40:31
  my
• 40:32
  God.
• 40:32
  I
• 40:32
  don't
• 40:32
  remember
• 40:33
  what
• 40:33
  I
• 40:33
  said
• 40:33
  last
• 40:33
  time.
• 40:34
  Of
• 40:34
  course
• 40:34
  you
• 40:34
  don't.
• 40:34
  But
• 40:34
  I
• 40:35
  will.
• 40:35
  You
• 40:35
  tell
• 40:35
  me
• 40:35
  after.
• 40:36
  I
• 40:36
  will.
• 40:36
  I
• 40:37
  find
• 40:37
  it
• 40:37
  very
• 40:37
  interesting
• 40:38
  because
• 40:38
  I
• 40:38
  think
• 40:39
  our
• 40:40
  minds
• 40:40
  change.
• 40:40
  We
• 40:41
  evolve.
• 40:41
  What
• 40:41
  we're
• 40:41
  thinking
• 40:42
  about
• 40:42
  at
• 40:42
  a
• 40:42
  certain
• 40:42
  time
• 40:42
  changes.
• 40:43
  So
• 40:43
  I'm
• 40:43
  interested
• 40:44
  to
• 40:44
  know
• 40:44
  whether
• 40:44
  your
• 40:45
  answer's
• 40:45
  the
• 40:45
  same
• 40:45
  or
• 40:46
  different
• 40:46
  to
• 40:46
  last
• 40:46
  time.
• 40:47
  I'll
• 40:48
  tell
• 40:48
  you
• 40:48
  afterwards
• 40:48
  what
• 40:48
  it
• 40:48
  is.
• 40:49
  Okay.
• 40:49
  One
• 40:49
  thing
• 40:49
  you
• 40:50
  wish
• 40:50
  you'd
• 40:50
  know
• 40:50
  sooner.
• 40:51
  That
• 40:52
  the
• 40:52
  world
• 40:53
  will
• 40:53
  not
• 40:53
  crumble
• 40:54
  if
• 40:54
  you
• 40:54
  say
• 40:54
  no
• 40:55
  to
• 40:55
  something.
• 40:55
  Like
• 40:56
  I
• 40:56
  used
• 40:56
  to.
• 40:56
  Used
• 40:57
  to.
• 40:57
  I
• 40:58
  was
• 40:58
  a
• 40:58
  yes
• 40:58
  lady
• 40:59
  for
• 40:59
  everything.
• 40:59
  And,
• 41:00
  you
• 41:00
  know,
• 41:00
  I
• 41:01
  learned.
• 41:01
  I
• 41:01
  started.
• 41:02
  It
• 41:02
  started
• 41:02
  with
• 41:02
  my
• 41:02
  mature.
• 41:03
  Not
• 41:03
  maternity
• 41:03
  leave.
• 41:03
  I
• 41:04
  barely
• 41:04
  have
• 41:04
  maternity
• 41:04
  leave.
• 41:05
  Shout
• 41:05
  out
• 41:06
  to
• 41:06
  America
• 41:07
  for
• 41:07
  that
• 41:07
  one.
• 41:07
  But
• 41:07
  anyways,
• 41:08
  I
• 41:08
  had.
• 41:08
  But
• 41:09
  I
• 41:09
  did
• 41:09
  have
• 41:10
  to
• 41:10
  limit
• 41:10
  the
• 41:10
  number
• 41:11
  of
• 41:11
  clients
• 41:11
  I
• 41:11
  came
• 41:11
  in.
• 41:12
  So
• 41:12
  to
• 41:12
  be
• 41:12
  able
• 41:12
  to
• 41:12
  say.
• 41:12
  And
• 41:13
  I
• 41:13
  realized
• 41:13
  they
• 41:13
  waited.
• 41:14
  They
• 41:14
  were
• 41:14
  okay
• 41:14
  with
• 41:15
  waiting.
• 41:15
  And.
• 41:15
  And
• 41:16
  then
• 41:16
  sometimes
• 41:16
  I
• 41:17
  say
• 41:17
  no
• 41:18
  to
• 41:18
  a
• 41:18
  volunteer
• 41:19
  board
• 41:19
  position
• 41:19
  because
• 41:20
  I'm
• 41:20
  doing
• 41:21
  a
• 41:21
  lot
• 41:21
  on
• 41:21
  boards
• 41:22
  already
• 41:22
  and
• 41:22
  nothing's
• 41:23
  ever
• 41:23
  crumbled
• 41:23
  because
• 41:24
  of
• 41:24
  that.
• 41:24
  And
• 41:24
  I
• 41:24
  wish
• 41:24
  I
• 41:24
  could
• 41:25
  have
• 41:25
  assured
• 41:25
  myself
• 41:26
  that
• 41:27
  that's
• 41:27
  okay.
• 41:28
  It's
• 41:28
  okay
• 41:28
  to
• 41:29
  build,
• 41:29
  you
• 41:29
  know,
• 41:30
  a
• 41:30
  few
• 41:30
  more
• 41:30
  boundaries
• 41:31
  and
• 41:31
  not
• 41:31
  go
• 41:31
  to
• 41:31
  everything
• 41:32
  because
• 41:33
  you're
• 41:33
  not
• 41:33
  going
• 41:33
  to
• 41:33
  see.
• 41:33
  Like,
• 41:34
  it's
• 41:34
  not
• 41:34
  like
• 41:34
  I
• 41:34
  say
• 41:34
  no
• 41:35
  to
• 41:35
  everything.
• 41:35
  I
• 41:35
  purposely
• 41:36
  say
• 41:36
  no
• 41:36
  to
• 41:36
  some
• 41:37
  things
• 41:37
  or
• 41:38
  maybe
• 41:38
  later,
• 41:39
  and
• 41:39
  it's
• 41:40
  okay.
• 41:40
  And
• 41:40
  I
• 41:40
  wish
• 41:41
  I
• 41:41
  would
• 41:41
  have
• 41:41
  given
• 41:41
  myself
• 41:42
  permission.
• 41:42
  It
• 41:42
  took
• 41:42
  years.
• 41:43
  And
• 41:43
  it
• 41:43
  took
• 41:44
  Michelle,
• 41:44
  Loretta,
• 41:44
  who
• 41:45
  love
• 41:45
  her
• 41:46
  bch
• 41:46
  consulting
• 41:47
  with
• 41:47
  the
• 41:48
  numbers
• 41:48
  to
• 41:48
  say,
• 41:48
  you
• 41:49
  don't
• 41:49
  have
• 41:49
  to
• 41:49
  say
• 41:49
  yes
• 41:49
  to
• 41:50
  that.
• 41:50
  That
• 41:50
  doesn't.
• 41:50
  That's
• 41:51
  not
• 41:51
  making.
• 41:51
  That's
• 41:52
  not
• 41:52
  a
• 41:52
  profitable
• 41:53
  choice.
• 41:53
  Okay,
• 41:54
  what
• 41:54
  did
• 41:54
  I
• 41:54
  say
• 41:54
  last
• 41:54
  time?
• 41:55
  Last.
• 41:55
  It's
• 41:56
  not
• 41:56
  that
• 41:56
  far
• 41:56
  off,
• 41:56
  actually.
• 41:57
  Lastly,
• 41:58
  to
• 41:58
  stop
• 41:59
  being
• 41:59
  so
• 41:59
  hard
• 42:00
  on
• 42:00
  yourself.
• 42:01
  Oh,
• 42:01
  well,
• 42:01
  yeah,
• 42:02
  that's.
• 42:03
  I.
• 42:04
  Whoo.
• 42:05
  That
• 42:05
  has
• 42:05
  not
• 42:05
  improved.
• 42:06
  I'll
• 42:06
  be
• 42:06
  honest.
• 42:06
  Like,
• 42:07
  but
• 42:07
  the
• 42:07
  thing
• 42:07
  is,
• 42:07
  I'm
• 42:07
  a
• 42:07
  perfectionist.
• 42:08
  Like,
• 42:08
  I'm
• 42:08
  very.
• 42:09
  I
• 42:09
  go
• 42:09
  on
• 42:09
  stage
• 42:10
  and
• 42:10
  I
• 42:11
  know
• 42:11
  it
• 42:11
  when
• 42:11
  I
• 42:11
  do
• 42:12
  a
• 42:12
  good
• 42:12
  job.
• 42:12
  But
• 42:12
  in
• 42:12
  my
• 42:12
  head,
• 42:13
  I'm
• 42:13
  like,
• 42:13
  oh,
• 42:13
  you
• 42:13
  could
• 42:13
  have
• 42:13
  done
• 42:14
  that.
• 42:14
  You
• 42:14
  could
• 42:14
  have
• 42:14
  done
• 42:14
  it.
• 42:15
  But
• 42:15
  no,
• 42:15
  I,
• 42:15
  I.
• 42:16
  Yes,
• 42:17
  Yes,
• 42:17
  I
• 42:18
  am
• 42:18
  hard
• 42:18
  on
• 42:18
  myself.
• 42:19
  That's
• 42:19
  a
• 42:19
  good
• 42:19
  I
• 42:19
  should
• 42:20
  probably
• 42:20
  bring
• 42:20
  that
• 42:20
  to
• 42:20
  a
• 42:20
  thing.
• 42:22
  Well,
• 42:22
  now's
• 42:23
  not
• 42:23
  the
• 42:23
  time
• 42:23
  that
• 42:24
  I
• 42:24
  am
• 42:24
  not
• 42:24
  the
• 42:24
  therapist.
• 42:25
  No,
• 42:25
  no.
• 42:26
  But
• 42:26
  I
• 42:26
  think
• 42:26
  that's
• 42:27
  so
• 42:27
  interesting.
• 42:28
  Yeah,
• 42:28
  it
• 42:28
  is
• 42:28
  interesting.
• 42:29
  And
• 42:29
  I
• 42:29
  think
• 42:29
  it's
• 42:30
  actually.
• 42:30
  It
• 42:30
  kind
• 42:30
  of
• 42:30
  all
• 42:31
  comes
• 42:31
  together,
• 42:31
  though,
• 42:31
  because
• 42:32
  not
• 42:32
  being
• 42:32
  so
• 42:32
  hard
• 42:32
  on
• 42:32
  yourself
• 42:33
  is
• 42:33
  also
• 42:33
  part
• 42:33
  of
• 42:34
  learning
• 42:34
  to
• 42:34
  say
• 42:34
  no.
• 42:35
  Because
• 42:35
  as
• 42:35
  people
• 42:35
  pleasers,
• 42:36
  when
• 42:36
  we
• 42:37
  say
• 42:37
  no,
• 42:37
  then
• 42:38
  we
• 42:38
  give
• 42:38
  ourselves
• 42:38
  a
• 42:39
  hard
• 42:39
  time
• 42:39
  about
• 42:39
  it
• 42:39
  because
• 42:39
  then
• 42:40
  we
• 42:40
  feel
• 42:40
  bad.
• 42:40
  Absolutely.
• 42:41
  You
• 42:41
  know,
• 42:42
  if
• 42:42
  I
• 42:42
  can
• 42:42
  make
• 42:42
  a
• 42:43
  guess,
• 42:43
  here
• 42:44
  is.
• 42:44
  I
• 42:44
  think
• 42:44
  I've
• 42:45
  gotten
• 42:45
  to
• 42:45
  truly
• 42:46
  a
• 42:46
  place
• 42:46
  in
• 42:46
  my
• 42:46
  life.
• 42:47
  Not
• 42:47
  again,
• 42:47
  not
• 42:47
  to
• 42:47
  turn
• 42:47
  you
• 42:48
  into
• 42:48
  a
• 42:48
  therapist,
• 42:48
  but.
• 42:48
  But
• 42:48
  I've
• 42:49
  gotten
• 42:49
  to
• 42:49
  a
• 42:49
  place
• 42:49
  in
• 42:49
  my
• 42:50
  life
• 42:50
  where
• 42:50
  I
• 42:50
  understand
• 42:50
  that
• 42:51
  me
• 42:51
  being
• 42:51
  hard
• 42:51
  on
• 42:51
  myself,
• 42:52
  like,
• 42:52
  there's
• 42:52
  ways
• 42:52
  to
• 42:53
  leverage
• 42:53
  that
• 42:53
  in
• 42:54
  a
• 42:54
  healthy
• 42:54
  way.
• 42:54
  You
• 42:55
  know
• 42:55
  what
• 42:55
  I
• 42:55
  mean,
• 42:55
  what
• 42:55
  I'm
• 42:55
  looking
• 42:56
  for
• 42:56
  and
• 42:56
  what
• 42:56
  I
• 42:56
  hope.
• 42:56
  But
• 42:56
  I
• 42:57
  also
• 42:57
  don't
• 42:57
  hold
• 42:57
  others
• 42:58
  to
• 42:58
  that.
• 42:58
  You
• 42:58
  know
• 42:58
  what
• 42:58
  I
• 42:59
  mean?
• 42:59
  So
• 42:59
  I
• 42:59
  think
• 42:59
  I've
• 43:00
  truly.
• 43:00
  Yes,
• 43:01
  I'm
• 43:01
  hard
• 43:01
  on
• 43:01
  myself,
• 43:01
  But
• 43:02
  I
• 43:02
  think
• 43:02
  three,
• 43:02
  four
• 43:03
  years
• 43:03
  into
• 43:03
  the
• 43:03
  future
• 43:04
  now,
• 43:04
  where
• 43:04
  we
• 43:04
  are
• 43:04
  today,
• 43:05
  2026,
• 43:06
  I
• 43:07
  think
• 43:07
  I've
• 43:07
  learned
• 43:07
  to
• 43:08
  make
• 43:08
  peace
• 43:08
  with
• 43:08
  it
• 43:09
  and
• 43:09
  use
• 43:09
  it
• 43:09
  for
• 43:09
  kind
• 43:10
  of
• 43:10
  like
• 43:10
  the
• 43:10
  power
• 43:10
  of
• 43:10
  good.
• 43:11
  So
• 43:11
  that's
• 43:11
  aw.
• 43:12
  2022
• 43:13
  Megan.
• 43:14
  Exactly.
• 43:14
  Well,
• 43:15
  maybe
• 43:15
  2030
• 43:16
  Megan
• 43:16
  will
• 43:17
  be
• 43:17
  back
• 43:17
  on
• 43:17
  the
• 43:17
  podcast.
• 43:18
  Oh,
• 43:18
  my
• 43:18
  God.
• 43:18
  Flexing
• 43:19
  back
• 43:19
  in
• 43:19
  some
• 43:19
  kind
• 43:20
  of.
• 43:20
  Of
• 43:20
  crazy.
• 43:22
  The
• 43:22
  rest
• 43:22
  of
• 43:22
  this
• 43:23
  will
• 43:23
  be
• 43:23
  gray.
• 43:23
  I'll
• 43:23
  go
• 43:24
  from
• 43:24
  gray
• 43:24
  to
• 43:24
  gray
• 43:24
  hair.
• 43:25
  I
• 43:25
  can't
• 43:25
  imagine
• 43:25
  what
• 43:25
  will
• 43:26
  my
• 43:26
  hair
• 43:26
  look
• 43:26
  like?
• 43:26
  And
• 43:26
  we'll
• 43:27
  revisit
• 43:27
  it.
• 43:27
  We'll
• 43:28
  revisit.
• 43:29
  Meghan,
• 43:29
  it's
• 43:30
  been
• 43:30
  such
• 43:30
  a
• 43:31
  pleasure.
• 43:31
  Thank
• 43:31
  you
• 43:32
  so
• 43:32
  much
• 43:32
  for
• 43:32
  your
• 43:32
  time.
• 43:32
  And
• 43:33
  I
• 43:33
  cannot
• 43:33
  wait
• 43:34
  to
• 43:34
  hear
• 43:34
  what
• 43:34
  you've
• 43:34
  got
• 43:34
  to
• 43:34
  say
• 43:35
  in
• 43:35
  both
• 43:35
  Ireland
• 43:36
  and
• 43:36
  London,
• 43:36
  especially
• 43:36
  now.
• 43:37
  I
• 43:37
  know
• 43:37
  they're
• 43:37
  not
• 43:37
  going
• 43:37
  to
• 43:37
  be
• 43:38
  the
• 43:38
  same.
• 43:38
  Yeah,
• 43:39
  I'm
• 43:39
  excited.
• 43:41
  Such
• 43:41
  a
• 43:41
  great
• 43:41
  conversation
• 43:42
  with
• 43:42
  Megan.
• 43:42
  Always
• 43:43
  love
• 43:43
  to
• 43:43
  chat
• 43:43
  with
• 43:43
  her.
• 43:43
  She
• 43:44
  has
• 43:44
  so
• 43:44
  much
• 43:44
  to
• 43:45
  say.
• 43:45
  She's
• 43:45
  such
• 43:45
  a.
• 43:46
  A
• 43:46
  guiding
• 43:47
  fountain
• 43:47
  of
• 43:47
  knowledge
• 43:48
  when
• 43:48
  it
• 43:48
  comes
• 43:48
  to
• 43:48
  all
• 43:48
  things
• 43:48
  press
• 43:49
  and
• 43:49
  PR
• 43:49
  and
• 43:50
  the
• 43:50
  state
• 43:50
  of
• 43:50
  the
• 43:50
  industry.
• 43:51
  If
• 43:51
  you
• 43:51
  haven't
• 43:51
  yet
• 43:51
  got
• 43:52
  your
• 43:52
  tickets
• 43:52
  for
• 43:52
  London
• 43:53
  or
• 43:53
  Ireland,
• 43:53
  you
• 43:53
  can
• 43:54
  get
• 43:54
  them
• 43:54
  now
• 43:54
  at
• 43:54
  wedproslive.
• 43:55
  Com
• 43:55
  and
• 43:56
  I
• 43:56
  cannot
• 43:56
  wait
• 43:56
  to
• 43:56
  see
• 43:56
  you
• 43:56
  there.
• 43:57
  I'll
• 43:57
  see
• 43:57
  you
• 43:57
  next
• 43:57
  time.