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Fan Jerseys and the Paradox of Choice | Salt Lake City News
The Islanders’ fan-designed third jersey contest blew up with 80K submissions, whittled down to eight — and now fans are voting on the final two. While it’s a cool way to involve supporters, many feel the options lack boldness or true Long Island spirit, sparking online debates about what “fan input” really means. Surprisingly, research shows too much choice — even the illusion of it — can backfire: people often prefer what they’re given over what they pick. And hey, even past fan-driven decisions like Utah’s Mammoth name didn’t satisfy everyone. Still, these moments tend to fade as new…
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