Why Community-Led Growth is the Future of B2B Marketing
Curious about the future of B2B marketing? One spoiler: Communities remain one of its pillars. In this episode, Melinda Lee sits down with Joshua Zerkel, a seasoned community-led growth leader who has helped grow companies like Asana and Evernote, to explore how companies can shift from traditional marketing to creating meaningful, human-centered communities that drive growth. Joshua shares his proven framework for building communities, the transformative impact they can have on businesses, and why listening is the cornerstone of effective leadership.
In This Episode, You Will Learn:
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