🎧 Episode 44: The Hidden Cost of OTA Dependence

Virtual GM - A Hotel Management Podcast · Jun 4, 2026 · 25m

In this episode, Cody is joined once again by longtime Virtual GM Malissa Baum to tackle one of the most important — and often misunderstood — topics in hospitality today: OTA dependence.

OTAs like Expedia, Booking.com, and Airbnb absolutely provide value. They help hotels gain visibility, drive occupancy, and compete in crowded markets. But when properties become too dependent on third-party bookings, the hidden costs can quietly erode profitability, guest loyalty, and long-term brand value.

🔹 Segment 1: The Obvious Cost — Commissions

The first thing most operators think about:

15–25%…