S3 E6: Why Charging More Than Everyone Else Was Our Best Business Decision With Maxim Martin
What does it actually take to build the most expensive spa in London - and why would anyone deliberately price themselves out of reach of most customers?
Maxim Martin, founder of Seven Bali Spa in central London, didn't stumble into luxury. He made a calculated decision to charge more than anyone else, serve a clientele that is 99% non-British, and build a business that runs on retention rather than acquisition. The results speak for themselves.
In this episode, Sabrina and Maxim get into the real economics of running a brick and mortar business in central London, why online businesses are…
The skinny
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