314 Sali Christeson: Founder & CEO of Argent
Thrilled to have Sali Christeson here with us today. She is the Founder & CEO of an incredible clothing brand called Argent that you especially may have noticed recently as they had a number of incredible influential women wearing bright pink suits. We talk about that campaign, but also her story of how she started Argent, her journey from 10-years at CISCO to becoming a fashion entrepreneur, how she created this extremely aspirational positioning for her brand, why she launched at a conference and I am certain we will hear plenty of great branding lessons sprinkled throughout. I am excited…
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