Latest / The David Rubenstein Show / Chris Nassetta
Transcript
- 0:02Speaker 1: Before COVID, I used to travel about two hundred days
- 0:05Speaker 1: a year and stayed in a lot of hotels. Now
- 0:07Speaker 1: beginning to travel again, So I'm always interested in what's
- 0:10Speaker 1: going on in the hotel industry. And I had a
- 0:12Speaker 1: chance to talk to the head of Hilton Hotels, Christmas
- 0:15Speaker 1: set about how the industry was suffering during COVID, is
- 0:17Speaker 1: coming back now and how the industry is really changing
- 0:20Speaker 1: itself to accommodate new demands from its customers. So, of
- 0:25Speaker 1: all the industries in the United States, probably the lodging
- 0:28Speaker 1: industry has been the most heavily impacted by COVID. Uh,
- 0:32Speaker 1: you think that's a fair statement. You and the airline
- 0:34Speaker 1: industry probably, Yeah, I think so. Maybe the cruise industry
- 0:37Speaker 1: would it would probably top the list, but I think
- 0:40Speaker 1: we'd be near the top of the list. Yeah, it's
- 0:43Speaker 1: it's been a difficult couple of years, but things things
- 0:45Speaker 1: are have improved by by by significant margin from where
- 0:50Speaker 1: we were we we started out, you know, in the
- 0:52Speaker 1: first quarter of at you know, eight or ten percent occupancy,
- 0:58Speaker 1: which we've never you know, I've never never experienced that
- 1:01Speaker 1: kind of down draft. Um certainly in the foremost forty
- 1:04Speaker 1: years I've been doing this, but at this point we
- 1:06Speaker 1: are while we're not through COVID, we're not back to
- 1:09Speaker 1: where we were at the peaks of two thousand nineteen.
- 1:13Speaker 1: We're sort of like still fifteen down and generally trending
- 1:17Speaker 1: in a positive direction. My guess is when we get
- 1:22Speaker 1: to the second third quarter of next year, we will
- 1:25Speaker 1: be back to peak levels of of demand similar to nineteen.
- 1:30Speaker 1: What's been really interesting and been well documented I guess
- 1:34Speaker 1: at this at this point is the leisure business has
- 1:36Speaker 1: been off the charts. Um. If you look at demand
- 1:40Speaker 1: for leisure broadly, the rates on leisure, they're already significantly
- 1:46Speaker 1: higher than the peaks of two thousand nineteen, the business
- 1:49Speaker 1: segment and the group and the meetings and events segment.
- 1:53Speaker 1: You know, it was on a you know, on a
- 1:55Speaker 1: slower recovery, which you'd expect, but but but you know,
- 2:00Speaker 1: building building up some momentum, So you think the worst
- 2:02Speaker 1: is behind us for the time being. I think the
- 2:04Speaker 1: worst is definitely behind us. So it's not a straight
- 2:07Speaker 1: line up, but I think the worst is definitely As
- 2:10Speaker 1: COVID was hitting the industry, you had to close hotels
- 2:13Speaker 1: and lay people off. I assume that was extremely difficult.
- 2:16Speaker 1: It was. You know, it's interesting that, you know, having
- 2:19Speaker 1: done this for almost forty years, that we open hotels
- 2:23Speaker 1: all the time. In fact, at this point we're opening
- 2:25Speaker 1: more than a hotel a day in the world. Still,
- 2:27Speaker 1: even during COVID, we've been opening more than a hotel
- 2:30Speaker 1: a day around the world. But we very rarely close hotels.
- 2:33Speaker 1: So it's something people don't focus on. You know, when
- 2:35Speaker 1: a hotel opens, it's open most of them forever. Like
- 2:38Speaker 1: you open them up, they hope, but they're open their doors.
- 2:41Speaker 1: They're open twenty four hours a day, seven days a week. There.
- 2:45Speaker 1: You know, it's sort of an epicenter of activity, and
- 2:47Speaker 1: you rarely close them. You close them pretty much when
- 2:49Speaker 1: you're gonna tear them down for another use or build
- 2:52Speaker 1: another hotel. So we are not very experienced at closing hotels,
- 2:56Speaker 1: but we gained the experience. But the hard part, uh,
- 2:59Speaker 1: did you did close hotels? Actually we closed a significant
- 3:03Speaker 1: percentage of the system at some point in time. You know,
- 3:07Speaker 1: we had probably fifteen hundred of circus seven thousand hotels
- 3:12Speaker 1: that were closed. But the difficult part sort of you
- 3:15Speaker 1: asked it. The question was the people um hotels were
- 3:19Speaker 1: closing there. You know, it had a huge impact on
- 3:22Speaker 1: our frontline team members in the sense of, you know,
- 3:25Speaker 1: necessitating furloughs, reductions and force you know, both both in
- 3:29Speaker 1: the field and corporately. And so as hard as it
- 3:32Speaker 1: is to close the hotels, it was really the people's
- 3:34Speaker 1: side of it in the early stages of COVID where
- 3:37Speaker 1: was heart wrenching. So now that you're coming back, you
- 3:40Speaker 1: have the opposite challenge. You have to open hotels and
- 3:42Speaker 1: hire employees back. And it's been reported that it's hard
- 3:46Speaker 1: to get employees to come back for the previous jobs
- 3:49Speaker 1: were to hire new people you have to pay much more.
- 3:51Speaker 1: So is that a big challenge for you in reopening hotels?
- 3:54Speaker 1: It is. At this point almost all our hotels are
- 3:57Speaker 1: open um, but they're not fully staffed. The the the
- 4:01Speaker 1: single biggest issue that we have is getting labor back
- 4:04Speaker 1: into the hotels broadly, but particularly in certain roles like
- 4:08Speaker 1: housekeeping in the culinary areas. And while um we've seen
- 4:13Speaker 1: some easing of that, you know over the last few months,
- 4:15Speaker 1: we still have a ways to go, and so it's
- 4:18Speaker 1: something we're working very hard on. It's it's a complicated issue,
- 4:21Speaker 1: you know, it's it's part. You know, throughout throughout this
- 4:25Speaker 1: has been health concerns. People don't want to go to
- 4:27Speaker 1: places where other people are congregating. It's been significant issues
- 4:32Speaker 1: on child care, particularly when schools weren't open, people had
- 4:35Speaker 1: nobody to take care of their children. Um, there have
- 4:37Speaker 1: been government policies that have obviously, you know, compensated people,
- 4:42Speaker 1: you know that we're unemployed in ways that provided some
- 4:45Speaker 1: some distancentives and you you put and then there. To
- 4:48Speaker 1: be honest, there's some people that just have been reevaluating
- 4:52Speaker 1: you know, life and what they want to do, and
- 4:54Speaker 1: some of the you know, some of some of those
- 4:56Speaker 1: folks have said, you know, I'd rather go work and
- 4:59Speaker 1: where else rather than you know, clean rooms and other things.
- 5:02Speaker 1: So it's a complex equation that's going to take a
- 5:06Speaker 1: significant amount of time to sort of work through. We're
- 5:09Speaker 1: a lot better off than we were even three months ago,
- 5:12Speaker 1: and I think when we wake up over the next year,
- 5:14Speaker 1: we'll be able to get I'm hopeful labor back, you know,
- 5:18Speaker 1: to to be able to do what we did. So
- 5:20Speaker 1: one of the biggest concerns I assume the industry has
- 5:22Speaker 1: is that people like me have gotten used to using
- 5:25Speaker 1: zoom and Therefore, instead of traveling across the country around
- 5:29Speaker 1: the world, I can zoom. Is that a big concern
- 5:31Speaker 1: that people will say, Look, the Zoom experience is actually
- 5:34Speaker 1: pretty good, and I don't need to travel. It's not
- 5:36Speaker 1: a big concern for me. I think, you know, and
- 5:40Speaker 1: I think the world's figuring this out. I mean a
- 5:42Speaker 1: year ago, Um, you know, I think people were saying, gosh,
- 5:46Speaker 1: this works, it's so efficient. Maybe I don't need to
- 5:49Speaker 1: do the things that I was doing. I think a
- 5:51Speaker 1: year later, as at least everybody I'm talking to is
- 5:54Speaker 1: realize there are real limits to it. I mean, don't
- 5:56Speaker 1: even wrong. It's great technology. We use it and it
- 6:00Speaker 1: has facilitated our ability to continue to communicate during this crisis.
- 6:04Speaker 1: But there is a a unstoppable force that exists with humans,
- 6:11Speaker 1: which is humans want to interact with humans, and that
- 6:15Speaker 1: isn't just for a vacation. Humans need and want to
- 6:18Speaker 1: interact on business, to build partnerships, to innovate, to build culture,
- 6:23Speaker 1: and they want to congregate the meetings and events business.
- 6:26Speaker 1: They want a network. They want to you know, to
- 6:28Speaker 1: grow their business, to build relationships, and so I have
- 6:32Speaker 1: no real worries. I mean, every time you know, we've
- 6:34Speaker 1: sort of as we've been recovering. If you look at
- 6:36Speaker 1: you know, the minute people start to feel like we're
- 6:40Speaker 1: through the crisis, the demand for meetings and events, which
- 6:44Speaker 1: is the longest lead, skyrockets. People are people are dying
- 6:47Speaker 1: to get out. Okay, let's talk about your own background.
- 6:50Speaker 1: How you came to be the president CEO. UM. Where
- 6:52Speaker 1: did you grow up? I grew up right nearby here, Arlington, Virginia.
- 6:56Speaker 1: And you went to school and high school, to high
- 6:59Speaker 1: public high school in Arlington, Yorktown high school, went to
- 7:02Speaker 1: u v A. I ended up at the McIntyre School
- 7:05Speaker 1: of Commerce, undergraduate business school. Uh. Got out and decided
- 7:09Speaker 1: I wanted to follow my father and uncle's footsteps and
- 7:13Speaker 1: being the real estate development business. And ended up working
- 7:17Speaker 1: for one of the biggest developers and and still a
- 7:20Speaker 1: good friend UH today in the d C. E. R.
- 7:23Speaker 1: Oliver Carr, and my first job was actually ended up
- 7:26Speaker 1: being a hotel, which was the Willard Hotel and Office complex,
- 7:31Speaker 1: So Oliver Carr was it was an individual who built
- 7:33Speaker 1: a very big real estate company in Washington. See the
- 7:36Speaker 1: company still around. UM. And then you were recruited, I
- 7:39Speaker 1: guess to go to Mariott, is that right. No, in
- 7:42Speaker 1: between there, I created a private equity business, I know,
- 7:45Speaker 1: a little teeny one compared to that big behemoth that
- 7:49Speaker 1: you're part of. At the time, you know, this would
- 7:51Speaker 1: have been in this was the early days a private
- 7:54Speaker 1: equity generally, certainly real estate private equity. And our view
- 7:58Speaker 1: was that it's there's gonna be massive opportunity as a
- 8:01Speaker 1: result of the displacement going on in the SNL crisis,
- 8:04Speaker 1: just so much inadvertent ownership of real estate on the
- 8:08Speaker 1: wrong people's balance sheets, and we wanted to get out
- 8:11Speaker 1: and UH and take advantage of that. So we did so.
- 8:14Speaker 1: For five years, my partner and I went out and
- 8:16Speaker 1: uh I had a fabulous private equity business. We did,
- 8:20Speaker 1: you know, a lot of deals probably you know, it
- 8:22Speaker 1: seems like small numbers today, but probably a half a
- 8:24Speaker 1: billion dollars of deals across the spectrum of hotels and
- 8:28Speaker 1: office did a lot of tax exempt multi family UH
- 8:33Speaker 1: in in in our fund, and had a lot of
- 8:36Speaker 1: great partners UM, one of whom was Blackstone, and then
- 8:40Speaker 1: got recruited my partner and I to go to what
- 8:44Speaker 1: was then Host Marriott UM. After after doing that for
- 8:48Speaker 1: five years, Host Marriott was the real estate arm Marriott Hotel.
- 8:51Speaker 1: Mary had split the company into two parts. One was
- 8:54Speaker 1: the brand Marriott that operates the hotels and managers HUM.
- 8:57Speaker 1: The other part was owned the real estate right and
- 8:59Speaker 1: that was Host Mary. I came in as a CEO,
- 9:01Speaker 1: and I became the CEO within four years. My partner
- 9:04Speaker 1: in our private equity did business, Terry Golden was the CEO.
- 9:07Speaker 1: I was CEO. He retired in four years and I
- 9:10Speaker 1: and UH and I took over. So you're running Host Marriott.
- 9:13Speaker 1: You did very good job, as I remember it, Um,
- 9:16Speaker 1: I think, So how did you come to Hilton? I
- 9:18Speaker 1: mentioned in my private equity days, I had gotten to
- 9:21Speaker 1: know the Blackstone guys, you know really well, John Schreiber
- 9:24Speaker 1: then who since retired, but John Gray you know particularly
- 9:27Speaker 1: really well, UM, Steve Schorzman a bit and UM. When
- 9:33Speaker 1: I got to Host. As a result of that relationship
- 9:35Speaker 1: and given their interest in the hotel space, we did
- 9:37Speaker 1: a bunch of UM transactions to them. So while I
- 9:41Speaker 1: had known them, I got to know them really really well.
- 9:45Speaker 1: And as a result of that relationship, I guess when
- 9:48Speaker 1: they decided, you know, in July, early late June, early
- 9:51Speaker 1: July of two thousand and seven that they were gonna
- 9:56Speaker 1: buy Hilton. John Gray Calton said, I've got I've got
- 9:59Speaker 1: the perfect job for you. We know you, we like you,
- 10:03Speaker 1: we trust you. We think you've sort of trained your
- 10:05Speaker 1: whole career to be able to run a company like this.
- 10:08Speaker 1: I think there's a huge amount of upside and potential this.
- 10:12Speaker 1: This company has been grossly undermanaged and you should come
- 10:16Speaker 1: do it. Um, And I said, what are you crazy? Um,
- 10:21Speaker 1: I'm gonna pick up my wife and my six little
- 10:24Speaker 1: daughters at this time, and we're gonna move to Beverly Hills, California.
- 10:28Speaker 1: And you know, I famously said like, well, we're gonna
- 10:30Speaker 1: be like the Beverly Hillbillies out You know, I don't
- 10:33Speaker 1: see that the set is on on Rodeo Drive, but
- 10:36Speaker 1: those who know John Gray know that he's very persuasive.
- 10:40Speaker 1: And the truth is, as I stepped back from it,
- 10:43Speaker 1: and as I talked to my wife, who was an
- 10:44Speaker 1: equal partner in the decision, we realized how many chances
- 10:48Speaker 1: in your life are you going to have where it's
- 10:51Speaker 1: a counterparty like Blackstone, who you know really well, who
- 10:54Speaker 1: you trust. It's a business that you know but has
- 10:58Speaker 1: massive opportunity, and it meeting and it suits your skill set, um,
- 11:03Speaker 1: and those things just don't come together that often. And
- 11:06Speaker 1: so eventually I decided we would be pick up and
- 11:08Speaker 1: be the Beverly Hill bill As and we moved. So
- 11:11Speaker 1: Hilton was a publicly traded company. Blackstone bought her for
- 11:13Speaker 1: roughly billion dollars. Some people thought it was a pretty
- 11:16Speaker 1: high price at the time. You come in to manage
- 11:20Speaker 1: the large amount of debt and so forth, and you
- 11:22Speaker 1: moved your six young daughters all the way out to California,
- 11:26Speaker 1: and then, um, the Great Recession comes and all of
- 11:30Speaker 1: a sudden, the debt from the leverage buyout seems to
- 11:32Speaker 1: be burdensome. Were you worried that the deal wasn't gonna
- 11:35Speaker 1: work at all and it might go bankrupt? David, I
- 11:38Speaker 1: I slept like a baby. I slept for two hours.
- 11:41Speaker 1: I woke up, cried, slept for another two hours, woke
- 11:44Speaker 1: up and cried. Kidding, no, you know, the truth is
- 11:47Speaker 1: there were some tense moments at the you know, at
- 11:49Speaker 1: the beginning of the Great Recession, but we never lost faith.
- 11:52Speaker 1: Like John and I particularly is the two that sort
- 11:56Speaker 1: of put our heart and soul into making this thing work.
- 11:59Speaker 1: John Gray and I we we knew we had a
- 12:02Speaker 1: really good strategy. We were building a world class team.
- 12:06Speaker 1: And you know, I'm a big believer in a steady
- 12:08Speaker 1: hand on the wheel. What goes down will come up.
- 12:11Speaker 1: You know, don't panic. If you've got a strategy, work
- 12:14Speaker 1: the strategy, adapted to the times, and and you know
- 12:17Speaker 1: you'll get to the other side. And we did. So
- 12:20Speaker 1: we don't have as much gray hair as I do.
- 12:22Speaker 1: But you get any hairs, I might question that you
- 12:25Speaker 1: Did you get any gray hairs from this experience? Definitely?
- 12:28Speaker 1: I definitely did, but I found it. You know, I
- 12:30Speaker 1: definitely got more gray hairs. And I'm not gonna say, like,
- 12:33Speaker 1: you know, it didn't stress me out on occasion, but
- 12:35Speaker 1: I love a challenge. I mean, the truth is, I
- 12:37Speaker 1: had a really great job running HOST, and I love
- 12:39Speaker 1: the company and the people and the board was incredible
- 12:42Speaker 1: to me. And so why did I leave. I wanted
- 12:45Speaker 1: a bigger challenge and you know, something that was more
- 12:47Speaker 1: global and needed fixing. And so the reality is the
- 12:51Speaker 1: Great Recession. While it was hard and it was stressful,
- 12:54Speaker 1: it was also an opportunity to sort of stretch myself
- 12:58Speaker 1: and and to you know, fix it and to really
- 13:01Speaker 1: push myself to get to the other side. So black
- 13:04Speaker 1: Stunt ultimately injected some more money into the deal and
- 13:07Speaker 1: they bought some debt back at a discounted The bottom
- 13:10Speaker 1: line was they ultimately took a public or you took
- 13:12Speaker 1: a public and it turned out to be one of
- 13:14Speaker 1: the most successful, if not the most successful buyouts in history.
- 13:17Speaker 1: I think Blackstone made about a fourteen or fifteen billion
- 13:20Speaker 1: dollar profit when what I'm told and when you took
- 13:23Speaker 1: the company public, um you did at a certain price.
- 13:26Speaker 1: But today I think the price is up about SI
- 13:29Speaker 1: stock is up about so you must be pretty happy,
- 13:33Speaker 1: right think. So we we, you know, did our job
- 13:36Speaker 1: for Blackstone and their investors, and they, you know, they
- 13:40Speaker 1: made a great profit, you know, out of what looked
- 13:43Speaker 1: like a difficult set up during the Great Recession. And yeah,
- 13:45Speaker 1: anybody that is that bought the stock and we when
- 13:48Speaker 1: we went public and held it has done exceptionally well.
- 13:51Speaker 1: So c e o s today are under a lot
- 13:54Speaker 1: of pressure to speak out on publicly controversial issues, civil
- 13:58Speaker 1: rights issues, voting rights issues, other things. Do you feel
- 14:01Speaker 1: as a CEO that you should be speaking out? Is
- 14:04Speaker 1: that good for your shareholders or stakeholders. It's a really
- 14:08Speaker 1: complicated issue and it always has been. But as the representatives,
- 14:12Speaker 1: the most senior representative of the company, for for the
- 14:15Speaker 1: company effectively through me, to have a you, it has
- 14:17Speaker 1: to be directly connected to our purpose. So I'm constantly
- 14:21Speaker 1: looking at the convergence of what is good for society
- 14:26Speaker 1: but is also good for our business, and and looking
- 14:29Speaker 1: at that point of overlap and making sure that we're
- 14:32Speaker 1: focused in those areas. So here's the thing again, in
- 14:35Speaker 1: my humble opinion, today's world, everybody wants to have an
- 14:38Speaker 1: opinion on everything and do everything. Last I checked focus
- 14:43Speaker 1: and discipline matter, and so we've picked sort of three
- 14:46Speaker 1: areas that are most in important to us. Diversity and inclusion,
- 14:52Speaker 1: which is clearly a huge part of our business. We
- 14:54Speaker 1: serve a mentally diverse customer base, immensely diverse team member
- 14:59Speaker 1: pop relation. So you know, that's a really important area
- 15:03Speaker 1: of work and that I do speak out on. On
- 15:06Speaker 1: the social side, youth. You know, one of the biggest
- 15:09Speaker 1: issues in the world today is that was a problem
- 15:11Speaker 1: before COVID. It's only gotten worse as youth unemployment. We
- 15:15Speaker 1: need young people desperately to want to get into our business.
- 15:18Speaker 1: So it's it's uh, definitely in that convergence. And then
- 15:22Speaker 1: the environmental side of it. You know, if we don't
- 15:24Speaker 1: have destined, if we don't take care of our destinations
- 15:26Speaker 1: around the world, there is no travel business. And so
- 15:29Speaker 1: that is directly you know, taking care of the environment
- 15:32Speaker 1: and and attending to climate issues. Not only can we
- 15:35Speaker 1: have a big impact on it, but it's it's immensely
- 15:38Speaker 1: important to the to the future opportunities and traveling towards him. Now,
- 15:42Speaker 1: your company was started more than a hundred years ago,
- 15:44Speaker 1: a little bit more than a hundred years ago, by
- 15:46Speaker 1: Conrad Hilton. He's famous for many things. He built this company.
- 15:49Speaker 1: But I was told at one time he made a
- 15:51Speaker 1: famous statement about the most important thing in the hotel business.
- 15:55Speaker 1: Can you tell us what that was? He did? I
- 15:57Speaker 1: I wasn't alive to see it, but he was. He
- 15:59Speaker 1: was famous in the time, and he ended up on
- 16:02Speaker 1: the Johnny Carson Show on more than one occasion at
- 16:05Speaker 1: one point. And as it goes, I've seen the clips,
- 16:07Speaker 1: so it's not legend. Johnny Carson said, all right, Connie,
- 16:11Speaker 1: he went by Connie, Um, you're the biggest hotel man
- 16:15Speaker 1: on earth. Could you just give everybody in the audience
- 16:18Speaker 1: one piece of advice. He said, if I could give
- 16:20Speaker 1: you one piece of advice, I would say, please keep
- 16:23Speaker 1: your your shower curtain inside the shower because otherwise it
- 16:27Speaker 1: was going to leak out and the water was going
- 16:28Speaker 1: to damage the hotel. So do you ever commune with
- 16:31Speaker 1: Conrad Hilton? You ever getting messages from heaven from him?
- 16:34Speaker 1: You're doing a good job protecting my name. I haven't,
- 16:36Speaker 1: but I do have his bust right next to my office.
- 16:39Speaker 1: When we moved out of Beverly Hills, UM, we had
- 16:41Speaker 1: all sorts of paraphernalia that you know that was related
- 16:46Speaker 1: to the history of the company, most of which I
- 16:48Speaker 1: sent to the Conrad Hilton Museum at the at the
- 16:51Speaker 1: University of Houston because I thought it would be great
- 16:53Speaker 1: for them. The catalog didn't have it. The one thing
- 16:55Speaker 1: I did keep was his bust, which I keep very
- 16:58Speaker 1: close by my office. I did so I didn't know
- 17:01Speaker 1: Conrad personally. I did meet his son, Baron Um, who
- 17:04Speaker 1: ran the company for for over forty years UM and
- 17:09Speaker 1: was very close to his father Um, and they, you know,
- 17:12Speaker 1: at least talking to Baron, he was quite proud of
- 17:16Speaker 1: what we had done. With the company and suggested to
- 17:18Speaker 1: me Conrad would have been as well. Well. Conrad Hilton
- 17:21Speaker 1: was very famous, and Barren Hilton was very famous, But honestly,
- 17:24Speaker 1: the most famous person with the last name Hilton is
- 17:27Speaker 1: Paris Hilton. Harris is she involved in the company she had.
- 17:31Speaker 1: More recently, we've been working with Paris on the marketing
- 17:34Speaker 1: side of it. We're working with her. She just got
- 17:38Speaker 1: married and she's on her honeymoon and we're helping sponsor
- 17:41Speaker 1: the honeymoon, and so we we have been doing, um
- 17:44Speaker 1: some work more more recently. When I was growing up
- 17:49Speaker 1: a blue collar family, we couldn't afford to go to Hilton.
- 17:51Speaker 1: Hilton was the ultimate brand in those days, and we
- 17:53Speaker 1: were lucky if we go to, say a holiday inn
- 17:55Speaker 1: or something like that. Um Over the years, Hilton name
- 17:59Speaker 1: hasn't yet been seen as maybe as ultimately elite as Ritz,
- 18:04Speaker 1: Carlton or four Seasons. Is that a fair statement in
- 18:07Speaker 1: some respects? Yeah, it is, and my choice if you
- 18:09Speaker 1: go back fifty years ago, Hilton was probably the leading
- 18:13Speaker 1: pioneering luxury brand on Earth. But as time went on
- 18:17Speaker 1: and as we learned that segmentation mattered in the business,
- 18:21Speaker 1: and that the customers had these different needs. We really
- 18:25Speaker 1: tried purposefully to make Hilton a four star brand to
- 18:30Speaker 1: allow for other things above it. So your ultimate luxury
- 18:33Speaker 1: brand is that Waldorf Historia, that's Waldaver Sto. Luxury brands
- 18:36Speaker 1: are Water water for Historia, Conrad and alex Are. You're
- 18:40Speaker 1: in a Conrad as it turns out today, but the
- 18:43Speaker 1: very highest end of luxury for us is his Waldor.
- 18:46Speaker 1: Then Conrad and alex Are is a collection of luxury,
- 18:50Speaker 1: historic luxury hotels. Now in New York City, there's the
- 18:53Speaker 1: famous initial waldorfer Historia which has been under construction and
- 18:57Speaker 1: rehabilitation for a few years. Um, you don't own it,
- 19:00Speaker 1: but you're going to manage it. I presume isn't going
- 19:02Speaker 1: to open in my lifetime. Well, let me correct one thing.
- 19:05Speaker 1: That is not the original Waldorf story. The original water
- 19:08Speaker 1: for story was was put together as a consequence of
- 19:14Speaker 1: the Astor two members of the Astor family feuding that
- 19:20Speaker 1: had two hotels that were on the site of what
- 19:22Speaker 1: is today the Empire State Building. And the way they
- 19:25Speaker 1: settled the feud was they one hotel was the Walter
- 19:28Speaker 1: if the other was the Astoria, and they settled the
- 19:31Speaker 1: feud by connecting them with what they called Peacock Alley,
- 19:34Speaker 1: and it became famously the Waldorf Storia, New York. That
- 19:37Speaker 1: was in the late eighteen hundreds. They ultimately sold it
- 19:41Speaker 1: to what got redeveloped as the Empire State Building and
- 19:44Speaker 1: where the current water story is was built during the
- 19:47Speaker 1: Great Depression and opened the nineteen and is under massive
- 19:52Speaker 1: redevelopment um and should open reopen as what I think
- 19:57Speaker 1: will be the best luxury hotel in New York in
- 20:00Speaker 1: with four hundred rooms and you know, about the same
- 20:03Speaker 1: amount of high end luxury apartments. So there's another rumor
- 20:07Speaker 1: going around about another Walldorf story. It's rumored in Washington,
- 20:11Speaker 1: see where we are now at the Trump Hotel um
- 20:14Speaker 1: which had its challenges, which has been reported and sold
- 20:17Speaker 1: to somebody, and that you Hilton will manage it as
- 20:20Speaker 1: a wal Dover Storia. Can you comment on that. I've
- 20:23Speaker 1: read that same rumor, but no, I can't comment. I
- 20:25Speaker 1: have a very strict rule. I'll comment when something is
- 20:30Speaker 1: And so the rumors are justified in the sense that
- 20:33Speaker 1: there's there's a lot of work and discussion going on,
- 20:35Speaker 1: but nothing is done. Now there's a new phenomenon that's
- 20:39Speaker 1: now not that new called airbnb. What what is that?
- 20:42Speaker 1: And when it came along, the hotel industry kind of
- 20:44Speaker 1: shrugged it off a bit. But is it a real
- 20:46Speaker 1: competitor to you? And are you going to be in
- 20:48Speaker 1: that business? UM? I do not think it's a real
- 20:52Speaker 1: competitor to us. So if you think about what we do,
- 20:55Speaker 1: it's something different than what they do, and I think
- 20:58Speaker 1: we coexist with them quite well. We deliver a high quality,
- 21:03Speaker 1: consistent product with the amenities wrapped in service, with all
- 21:07Speaker 1: the technology loyalty, and people pay us generally a big
- 21:12Speaker 1: premium for that because they, you know, they want that
- 21:14Speaker 1: level of consistent, high quality experience. What they do is
- 21:19Speaker 1: something different that what they're doing is by definition, you know,
- 21:22Speaker 1: doesn't can't have the consistency and the quality and the
- 21:26Speaker 1: products and the amenities that are tailor fit because it's
- 21:29Speaker 1: just something different. But it doesn't mean it's bad. It
- 21:31Speaker 1: just means something. It's it's satisfying a different kind of tripication.
- 21:35Speaker 1: So if you look at the numbers, even you know
- 21:37Speaker 1: pre COVID we were coexisting quite what we were. We
- 21:40Speaker 1: were at the peak levels of performance UM at a
- 21:44Speaker 1: time you know where they were growing leaps and bounds,
- 21:46Speaker 1: and we weren't really seeing UM significant competitive threat as
- 21:52Speaker 1: a result of it. As an investor, UM, should I
- 21:55Speaker 1: be looking at the hotel lodging industry is a good
- 21:57Speaker 1: area to invest in? I mean, your stocked rely has
- 22:00Speaker 1: gone to near all time highs from very low point
- 22:04Speaker 1: in time during the COVID period of time. UM, you
- 22:06Speaker 1: think there's a lot of growth left in lodging in
- 22:09Speaker 1: hotel stocks? Uh that you know, You're one of the
- 22:11Speaker 1: smartest investors on us, so I'm not going to give you.
- 22:14Speaker 1: And I'm a lowly hotel guy, I like you decide that.
- 22:18Speaker 1: I think why the stocks have performed well is UM
- 22:23Speaker 1: really quite simple. I think it's an underlying belief that
- 22:27Speaker 1: the business broadly will demand in the business in all
- 22:31Speaker 1: segments will come back and will ultimately over time grow
- 22:35Speaker 1: to be greater than it was before, which I believe,
- 22:38Speaker 1: and I think in our case, why we performed well
- 22:41Speaker 1: as I think they believe. Investors believe that the decisions
- 22:44Speaker 1: we made that we had a very good capital light
- 22:47Speaker 1: business that was that was growing faster than anybody in
- 22:49Speaker 1: the industry before. The decisions that we made during COVID
- 22:53Speaker 1: put us in an even better position where when we
- 22:55Speaker 1: get to the other side of it, where a higher
- 22:58Speaker 1: market share, higher growth, higher margin business, and um, the
- 23:03Speaker 1: market as you and I both know, as a result
- 23:06Speaker 1: of a whole bunch of things in terms of discal
- 23:09Speaker 1: policy and like, is just looking further forward. And I
- 23:12Speaker 1: think when people look forward two and three years, they
- 23:16Speaker 1: like what they see in the industry, and I'd like
- 23:18Speaker 1: to believe they really like what they see in terms
- 23:20Speaker 1: of what we can deliver. You've now been doing this
- 23:22Speaker 1: about fourteen years. Count the numbers, right, and you're fifty
- 23:25Speaker 1: nine years old. I am so have you thought maybe
- 23:29Speaker 1: I should go do something else. I can't do anything
- 23:31Speaker 1: better than I'm already doing. I already turned this company around.
- 23:33Speaker 1: I've made a lot of money for the investors, the shareholders,
- 23:35Speaker 1: and yourself. Are you happy doing this? You're gonna do
- 23:38Speaker 1: this for the resieable future. I'm gonna do it for
- 23:40Speaker 1: the foreseeable future. I love what I do, And the
- 23:42Speaker 1: reality is we've accomplished a lot. As you've described, We've
- 23:46Speaker 1: made blacks and a lot of money. We made our
- 23:48Speaker 1: shareholders a lot of money. More importantly, we've grown the
- 23:50Speaker 1: business and we've been a huge engine of opportunity. If
- 23:53Speaker 1: you think about all the jobs we've created around the world,
- 23:56Speaker 1: all the communities we've made better places, all the ownership
- 24:00Speaker 1: groups who we've helped grow their business and and having
- 24:03Speaker 1: built a world class culture, the opportunities we've created for
- 24:06Speaker 1: upward mobility for people, and this business I would still
- 24:10Speaker 1: say is like a coiled spring coming out of COVID particularly,
- 24:13Speaker 1: so I feel like we just have more to do.
- 24:16Speaker 1: You know, my job, My job is far from dune.
- 24:19Speaker 1: Thanks for listening to hear more of my interviews. You
- 24:22Speaker 1: can subscribe and download my podcast on Spotify, Apple, or
- 24:26Speaker 1: wherever you listen.