Creating Marketing That Actually Connects: Ross Plummer
Most B2B marketers cannot prove their content is actually working, and this week's guest thinks that is the real problem hiding underneath the industry. Ross Plummer spent over a decade running global sports marketing for Nike and Heineken across two World Cups and three Olympic Games before moving into Web3, and he joins Luke to unpack why traditional brand storytelling struggles to prove its own return, why Web3 marketing builds fiercely loyal communities almost by accident, and why vanity metrics are quietly wasting B2B marketing budgets everywhere. Along the way they get into the…
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