Latest / 6 Ps in AI Pods (AI6P) / 🗣️ AISW #124: Sumaiya Shrabony, USA-based Bangladeshi technical program manager
Transcript
- 0:00SPEAKER_00: Hi, everyone.
- 0:00SPEAKER_00: This is Karen Smiley.
- 0:02SPEAKER_00: Welcome to 6P's in AI Pods.
- 0:07SPEAKER_00: This post is part of our AI 6P interview series on AI, software, and wetware.
- 0:13SPEAKER_00: Our guests share their experiences with using AI and how they feel
- 0:17SPEAKER_00: about AI using their data and content.
- 0:21SPEAKER_01: I'm delighted to welcome Sumayya Shagoni as my guest today on AI, software, and wetware.
- 0:27SPEAKER_01: Sumaya, thank you so much for joining me for this interview.
- 0:29SPEAKER_01: Please tell us about yourself, who you are, and what you do.
- 0:33SPEAKER_02: Hi Karen.
- 0:34SPEAKER_02: Thank you so much for inviting me on your podcast.
- 0:37SPEAKER_02: I'm Sumaya.
- 0:38SPEAKER_02: The short version of my background is that I run enterprise data and AI adoption at
- 0:43SPEAKER_02: a public research university in Colorado, United States.
- 0:47SPEAKER_02: But honestly, this short version does not really get at it.
- 0:51SPEAKER_02: Day-to-day,
- 0:51SPEAKER_02: I manage about 200 Azure data factory pipelines,
- 0:55SPEAKER_02: semantic models in SAS,
- 0:57SPEAKER_02: tabular Power BI dashboards across 10 plus departments,
- 1:01SPEAKER_02: and reliable security for over 530 plus users in a FERPA-governed environment.
- 1:07SPEAKER_02: So it means who can see what student data,
- 1:10SPEAKER_02: how that access is audited,
- 1:12SPEAKER_02: how we prove it when the compliance team asks, that is the work.
- 1:17SPEAKER_02: But what has happened since, I believe, January is a different story.
- 1:22SPEAKER_02: I started building with AI, not testing it, not piloting it, building with it.
- 1:27SPEAKER_02: I now run a 19-scale agentic system that researches and drafts my weekly content
- 1:34SPEAKER_02: across three platforms.
- 1:35SPEAKER_02: I built a five-agent job search pipeline that scans listings,
- 1:40SPEAKER_02: scores them, researches companies who sponsors H1B,
- 1:46SPEAKER_02: I have
- 1:51SPEAKER_02: a conference agent that writes speaker pitches.
- 1:55SPEAKER_02: I shipped two hackathon projects,
- 1:58SPEAKER_02: one on data readiness for ML, one on multimodal AI for humanitarian work.
- 2:05SPEAKER_02: Here's the thing that your listeners need to know about me is that I'm not someone
- 2:10SPEAKER_02: who just tried ChatGPT a few times and has opinions.
- 2:13SPEAKER_02: I'm someone who built her interprofessional infrastructure on top of AI
- 2:17SPEAKER_02: over roughly one and a half year.
- 2:20SPEAKER_02: And the more I built, the more complicated my feelings got about it.
- 2:25SPEAKER_02: I am an immigrant in the United States.
- 2:27SPEAKER_02: I came from Bangladesh at 19.
- 2:30SPEAKER_02: alone for a computer science degree.
- 2:32SPEAKER_02: And I'm also the eldest daughter of my family.
- 2:35SPEAKER_02: Both of those things turn out to matter a lot more for how I relate to AI
- 2:41SPEAKER_02: than my technical skills.
- 2:43SPEAKER_02: But I think we can get into that in the later questions.
- 2:47SPEAKER_01: Yes, thank you for sharing that background with us.
- 2:49SPEAKER_01: That's really interesting that you done all this with building these different skills.
- 2:53SPEAKER_01: And so, yeah, let's talk more about that.
- 2:55SPEAKER_01: Tell our audience a little bit about your level of experience with AI
- 2:59SPEAKER_01: and machine learning and analytics.
- 3:00SPEAKER_01: You've described some of the work that you've done with different AI tools,
- 3:04SPEAKER_01: but do you have formal education in it?
- 3:07SPEAKER_01: Do you use it professionally and personally?
- 3:10SPEAKER_01: It sounds like you do some of each.
- 3:12SPEAKER_02: Yes.
- 3:13SPEAKER_02: I do it both professionally and personally.
- 3:16SPEAKER_02: And for me, it sometimes feels like I'm more inside than is healthy.
- 3:22SPEAKER_02: Professionally,
- 3:23SPEAKER_02: I have spent roughly seven years in enterprise data analytics,
- 3:27SPEAKER_02: the architecture, data engineering, dimensional modeling, governance.
- 3:32SPEAKER_02: The AI part came in layers.
- 3:34SPEAKER_02: First, I joined our institutional AI working group at the university,
- 3:39SPEAKER_02: where we defined the guiding principles for how we are going
- 3:42SPEAKER_02: to roll out chat GPT-ADU across campus.
- 3:46SPEAKER_02: Privacy, transparency, human first explainability.
- 3:50SPEAKER_02: We wrote their principles,
- 3:51SPEAKER_02: then I had to actually implement that,
- 3:54SPEAKER_02: which is where the gap between policy and practice gets painfully real.
- 3:58SPEAKER_02: Personally is where it gets interesting because when I was doing my undergrad
- 4:03SPEAKER_02: and grad in computer science and information systems,
- 4:08SPEAKER_02: I did pick up machine learning courses.
- 4:11SPEAKER_02: Back in the day, it wasn't that much of AI application, it was more theory algorithms and such.
- 4:18SPEAKER_02: But nowadays when AI is so popular,
- 4:21SPEAKER_02: there's multiple tools in practice,
- 4:24SPEAKER_02: I decided I would just pick up some for my day-to-day use and my personal life.
- 4:29SPEAKER_02: So since January, I have been building agency AI systems.
- 4:34SPEAKER_02: I decided I will not just use AI as a tool,
- 4:37SPEAKER_02: but as a system that can be reused and be scheduled, even though I'm in the loop.
- 4:44SPEAKER_02: So I have that content system.
- 4:47SPEAKER_02: It has like 19 skills.
- 4:49SPEAKER_02: It researches the topic.
- 4:51SPEAKER_02: Drafts contents,
- 4:52SPEAKER_02: run voice complaint checks,
- 4:54SPEAKER_02: produce visual briefs,
- 4:55SPEAKER_02: cross-reference,
- 4:57SPEAKER_02: three different content calendars,
- 4:59SPEAKER_02: and handle platform-specific formatting for LinkedIn, Instagram, Substack.
- 5:04SPEAKER_02: My job search system is now most crucial for me since I'm in the job search phase.
- 5:09SPEAKER_02: So it has five agents,
- 5:11SPEAKER_02: a scanner, a scorer, a company researcher, a resume tailor, and an outreach writer.
- 5:17SPEAKER_02: They coordinate.
- 5:18SPEAKER_02: They also deduplicate.
- 5:19SPEAKER_02: They have their own daily schedule.
- 5:22SPEAKER_02: So I just want your listeners to sit with it for a second that I automated my own job search.
- 5:28SPEAKER_02: I automated my writing.
- 5:30SPEAKER_02: So I automated the thing that is supposed to represent my voice and the thing
- 5:34SPEAKER_02: that is supposed to represent my career.
- 5:37SPEAKER_02: And I did that because it works.
- 5:39SPEAKER_02: The system genuinely helps guide my chaotic thinking,
- 5:42SPEAKER_02: overwhelming workload and produces better output than I could do manually at
- 5:46SPEAKER_02: the same volume.
- 5:48SPEAKER_02: But this is the part I did not expect.
- 5:51SPEAKER_02: The more I automate, the less I recognize myself in the output.
- 5:56SPEAKER_02: And that's the tension.
- 5:57SPEAKER_02: I think I'm going to talk about a bit more in the later questions.
- 6:01SPEAKER_01: Yeah, that's a great observation that it is more productive,
- 6:04SPEAKER_01: but then it maybe is less you than what you would have written originally
- 6:09SPEAKER_01: for yourselves.
- 6:09SPEAKER_01: Can you tell us a specific story on how you are using a tool that has
- 6:14SPEAKER_01: or machine learning features?
- 6:15SPEAKER_01: I'd like to hear your thoughts about how well those features work for you,
- 6:19SPEAKER_01: basically what went well and maybe what didn't go so well.
- 6:22SPEAKER_02: I think I can give you a few.
- 6:26SPEAKER_02: As I mentioned,
- 6:27SPEAKER_02: AI shows up in my life at every level now, from the mundane to the deeply personal.
- 6:32SPEAKER_02: And the experience is different at each one.
- 6:36SPEAKER_02: So the everyday stuff first.
- 6:38SPEAKER_02: I use Grammarly with AI features at almost everything I write professionally
- 6:43SPEAKER_02: because English is not my first language.
- 6:46SPEAKER_02: I tried to make sure my grammar,
- 6:49SPEAKER_02: the style checking, everything is genuinely useful with Grammarly's AI feature.
- 6:54SPEAKER_02: It catches things I miss, especially when I'm writing fast.
- 6:57SPEAKER_02: Then Grammarly added this generative AI suggestions, and that is where it got very weird for me.
- 7:04SPEAKER_02: It started suggesting readouts that were technically smooth, but sounded nothing like me.
- 7:09SPEAKER_02: I would write a dark,
- 7:10SPEAKER_02: slightly rough sentence and Grammarly would offer a polished version
- 7:14SPEAKER_02: that read like consulting memo.
- 7:17SPEAKER_02: I started declining more and more those AI rewrites.
- 7:20SPEAKER_02: I don't think I have even accepted them anymore in recent months.
- 7:26SPEAKER_02: The tool was optimizing for a voice.
- 7:29SPEAKER_02: It's really not mine.
- 7:31SPEAKER_02: And I'm actively trying to avoid that, even though it feels so easy and fast to accept it.
- 7:39SPEAKER_02: The Zoom AI summaries, I see it in so many cross departmental meetings at the university.
- 7:45SPEAKER_02: So we have our Zoom enterprise plan and it started generating meeting summaries automatically.
- 7:52SPEAKER_02: And they're honestly about, I think 70% useful.
- 7:57SPEAKER_02: They captured the topics discussed,
- 7:59SPEAKER_02: the action items, the decisions, what they miss is the subtext.
- 8:03SPEAKER_02: They cannot capture that the provost's tone kind of shifted when we brought up
- 8:08SPEAKER_02: the chat GPT-EDU budget.
- 8:10SPEAKER_02: They cannot capture that three people went quiet when the data governance question came up.
- 8:16SPEAKER_02: The summary says discussed data governance approach.
- 8:20SPEAKER_02: And what actually happened was a 15-minute tension about who owns the AI policy.
- 8:25SPEAKER_02: So the summary is correct, but it's missing everything that matters.
- 8:29SPEAKER_02: So if we go by these summaries,
- 8:32SPEAKER_02: our decisions in the future will just keep going in the wrong direction.
- 8:38SPEAKER_02: And then the big one is my content system that I built for my content pipeline.
- 8:45SPEAKER_02: I have six refinement passes in the system.
- 8:48SPEAKER_02: One of them is called the skeptic, where it checks, could anyone have written this?
- 8:53SPEAKER_02: And if yes, then rewrite.
- 8:55SPEAKER_02: Another is called the competitor,
- 8:57SPEAKER_02: where it checks what angle would someone with 10x my followers already be posting?
- 9:03SPEAKER_02: And it works.
- 9:04SPEAKER_02: The system produces drafts that are structured on brand,
- 9:08SPEAKER_02: site, real sources, references, my actual technical stack.
- 9:13SPEAKER_02: But here is what really feels wrong.
- 9:16SPEAKER_02: And even though I try to optimize the prompts,
- 9:20SPEAKER_02: the reference files,
- 9:21SPEAKER_02: the content pillars,
- 9:23SPEAKER_02: it just I think your listeners will recognize it even in a bigger or smaller scale.
- 9:29SPEAKER_02: On February, I kind of got fed up with my outputs.
- 9:32SPEAKER_02: It was incredible, the essays.
- 9:35SPEAKER_02: I will not say that it was bad.
- 9:37SPEAKER_02: It just felt too incredible.
- 9:40SPEAKER_02: It wasn't me at all in many cases because the structure was right,
- 9:44SPEAKER_02: but I was just feeling like I'm missing my soul because It has no hesitation.
- 9:50SPEAKER_02: It's way too confident in its writing.
- 9:53SPEAKER_02: It just doesn't say to my readers what can go wrong, where I lack confidence.
- 10:00SPEAKER_02: So now when my agent runs on a Sunday, I have this ritual.
- 10:06SPEAKER_02: I will sit with my draft and put the rough edges back in.
- 10:10SPEAKER_02: I will add my hesitations.
- 10:12SPEAKER_02: I will break the clean sentences.
- 10:15SPEAKER_02: Isn't it weird to do this with your Sunday?
- 10:17SPEAKER_02: I would never have done it if I didn't have an agent system, you know?
- 10:22SPEAKER_02: So yeah, the tools are powerful enough to produce output that passes.
- 10:27SPEAKER_02: Grammar check pass,
- 10:28SPEAKER_02: meeting summaries pass,
- 10:30SPEAKER_02: first drafts pass, but passes is actually not the same as is right.
- 10:35SPEAKER_02: And the gap between passing and being right is where the human work actually lives now.
- 10:41SPEAKER_02: So your listeners who use any AI feature tool,
- 10:44SPEAKER_02: even just Grammarly or Zoom are navigating that gap every day,
- 10:48SPEAKER_02: whether they have named it or not.
- 10:51SPEAKER_01: Yeah.
- 10:51SPEAKER_01: And I think you're echoing things I've seen written on subset where we both hang out
- 10:55SPEAKER_01: and where we met about concerns that the systems go to the average
- 11:02SPEAKER_01: and they are averaging out your voice and yet voice is and should be distinctive.
- 11:07SPEAKER_01: That distinctive voice is what your subscribers want.
- 11:12SPEAKER_01: There's some risk of losing that if you let it sand away all the edges
- 11:16SPEAKER_01: and smooth everything out and make it average.
- 11:19SPEAKER_02: Yeah.
- 11:20SPEAKER_02: And sometimes if you keep seeing more outputs like this,
- 11:24SPEAKER_02: you kind of even forget whether it is your voice or whether this is what it used
- 11:30SPEAKER_02: to be.
- 11:31SPEAKER_01: It sounds like you are making good use of AI tools for a lot of different purposes.
- 11:35SPEAKER_01: Are there any things that you avoid using AI tools for something
- 11:40SPEAKER_01: that you would never use AI for?
- 11:42SPEAKER_01: And so can you share an example of when and why you would choose not to use it?
- 11:47SPEAKER_02: Yes.
- 11:47SPEAKER_02: So there are some ongoing roles that I set for myself and
- 11:51SPEAKER_02: a few more specific moments where I actively walked away from a tool
- 11:55SPEAKER_02: that was right there, ready to go.
- 11:58SPEAKER_02: And so I tried using Generative AI for technical architecture diagrams early on.
- 12:04SPEAKER_02: I needed visual showing of how our models connect to Power BI through
- 12:10SPEAKER_02: the XMLA endpoint with row-level security filtering at the semantic layer.
- 12:15SPEAKER_02: The AI-generated diagram looked professional.
- 12:18SPEAKER_02: Clean boxes, clean arrows, and the data flow was wrong.
- 12:22SPEAKER_02: It had Power BI querying the SQL Server directly instead of going through the semantic layer.
- 12:28SPEAKER_02: And the more I tried to correct that visual, the more it started messing up.
- 12:36SPEAKER_02: And I realized that if I had published that,
- 12:39SPEAKER_02: someone on my team or someone reading my newsletter could have built something based
- 12:44SPEAKER_02: on a structural lie.
- 12:46SPEAKER_02: And a wrong architecture diagram is not a minor mistake.
- 12:50SPEAKER_02: It is a confident integration of how a system actually works.
- 12:55SPEAKER_02: After that,
- 12:55SPEAKER_02: I decided I'm never going to spend or waste that much of my time in generative AI,
- 13:01SPEAKER_02: at least for technical architecture diagrams.
- 13:04SPEAKER_02: I now specifically use Excalibur Draw and draw the diagrams with my hand.
- 13:10SPEAKER_02: It's not handled like the Excalibur app, but it's just the way it is.
- 13:15SPEAKER_02: I cannot go back.
- 13:16SPEAKER_02: Even though I know now ChatGPT is way better, but I just cannot.
- 13:21SPEAKER_02: I cannot trust it to give me the better diagram that I can do manually.
- 13:27SPEAKER_02: And the ongoing rule for me is governance, especially in my professional work.
- 13:34SPEAKER_02: At CU Denver, where I work, and I manage role level security for the departments.
- 13:40SPEAKER_02: It means who can see which student data when and under what conditions.
- 13:44SPEAKER_02: I have been asked more than once whether we could use AI to help with access decisions.
- 13:51SPEAKER_02: Automate the review process, flag anomalies, and I use AI for the auditing side.
- 13:56SPEAKER_02: Absolutely.
- 13:57SPEAKER_02: Pattern detection, compliance checks, and this is what machines are good at.
- 14:02SPEAKER_02: But the actual decision, should this person see the data?
- 14:06SPEAKER_02: I will not automate that.
- 14:07SPEAKER_02: Because it is not a classification problem.
- 14:09SPEAKER_02: It is a values problem.
- 14:11SPEAKER_02: It involves institutional trust.
- 14:13SPEAKER_02: Why it is?
- 14:14SPEAKER_02: Because historical relationships between departments,
- 14:17SPEAKER_02: FERPA compliance,
- 14:18SPEAKER_02: where the stakes are real,
- 14:20SPEAKER_02: the kind of conceptual judgment that a model trained on,
- 14:24SPEAKER_02: general patterns cannot make.
- 14:26SPEAKER_02: The model does not know that the reason I restricted a specific report last year was
- 14:31SPEAKER_02: a conversation between two directors.
- 14:34SPEAKER_02: That never made it into any system.
- 14:37SPEAKER_02: That context leaves on people.
- 14:40SPEAKER_02: And I cannot expect my system to really know this answer because it was never in any
- 14:47SPEAKER_02: of the system, right?
- 14:48SPEAKER_02: It wasn't written down.
- 14:49SPEAKER_02: So it's not the system's fault.
- 14:51SPEAKER_02: It's just I'm never gonna trust it.
- 14:53SPEAKER_02: With the small nuances or the context that just leaves the people.
- 14:59SPEAKER_02: There was one more that I started doing that will be resonated by many people.
- 15:04SPEAKER_02: I have been reading about it in a couple of my friends' posts too,
- 15:08SPEAKER_02: that people have stopped using AI-generated replies in emails.
- 15:14SPEAKER_02: I have stopped it too,
- 15:15SPEAKER_02: like in Gmail,
- 15:16SPEAKER_02: Outlook or whatever platforms,
- 15:18SPEAKER_02: I will just turn off the suggested replies because I noticed
- 15:22SPEAKER_02: that I was just clicking sounds good to be done with one of the replies
- 15:27SPEAKER_02: since it's fast,
- 15:29SPEAKER_02: but then I was putting replies that sounds good to the emails
- 15:35SPEAKER_02: that just doesn't sound good.
- 15:37SPEAKER_02: I was trying to avoid friction, but it's just making my tone go off.
- 15:43SPEAKER_02: Or since I'm just outsourcing this,
- 15:46SPEAKER_02: it's just making me kind of inactive
- 15:49SPEAKER_03: from all the bigger decision makings.
- 15:52SPEAKER_03: And that might really affect my career trajectories in the long run.
- 15:58SPEAKER_03: I think for your listeners, the question is not, should I avoid AI?
- 16:02SPEAKER_03: It's more like, do I notice when AI is making decisions I did not realize I was delegating?
- 16:09SPEAKER_03: The suggested reply is a decision about your tone.
- 16:12SPEAKER_03: The AI-generated summary is a decision about what mattered in a meeting.
- 16:17SPEAKER_02: The auto-generated architecture diagram is a decision about how your system works.
- 16:22SPEAKER_02: If you're not checking those decisions, you're not using a tool.
- 16:25SPEAKER_02: The tool is using your name.
- 16:28SPEAKER_01: Yeah, very important distinction.
- 16:30SPEAKER_01: I'm glad you called that out.
- 16:31SPEAKER_01: I'm going to switch gears a little bit and talk a bit about what's behind these systems.
- 16:36SPEAKER_01: One growing concern is where AI and ML systems get the data and the works that they train on.
- 16:43SPEAKER_00: A lot of times
- 16:44SPEAKER_01: they're using data that people put into online systems
- 16:47SPEAKER_01: or publish online,
- 16:49SPEAKER_01: and the companies are not always transparent about how they intend to use our data
- 16:53SPEAKER_01: when we sign up and agree to share it with them.
- 16:55SPEAKER_01: I'm wondering how you feel about companies using people's data,
- 17:00SPEAKER_01: people's works for training their tools.
- 17:03SPEAKER_01: One question that comes up is whether they should be required
- 17:07SPEAKER_01: to get people's consent to give them credit or to compensate them.
- 17:12SPEAKER_01: We're all three.
- 17:13SPEAKER_01: Some people have thoughts about that, about whether it's a good thing or a bad thing.
- 17:16SPEAKER_01: And I'd like to hear your thoughts.
- 17:18SPEAKER_02: Well, let's not talk about good thing or bad thing first.
- 17:22SPEAKER_02: Let me tell you my answer from two different positions because I think I hold both
- 17:27SPEAKER_02: at the same time and the tension between them is the honest answer.
- 17:32SPEAKER_02: My number one position is from my day job where I'm a data governance practitioner, right?
- 17:38SPEAKER_02: So at work,
- 17:39SPEAKER_02: when I'm managing access to student data under FERPA,
- 17:44SPEAKER_02: Department wants to see enrollment numbers.
- 17:47SPEAKER_02: There is a process.
- 17:48SPEAKER_02: There is documentation.
- 17:49SPEAKER_02: There is a review.
- 17:50SPEAKER_02: I can tell you who has access to what and why and when it was last audited.
- 17:55SPEAKER_02: We do this because the data belongs to students, not to us.
- 17:59SPEAKER_02: That principle is non-negotiable in my professional life.
- 18:05SPEAKER_02: In my second position, I'm a heavy AI user, right?
- 18:09SPEAKER_02: I'm benefiting every single day from models that were trained
- 18:13SPEAKER_02: on data their creators never consented to.
- 18:16SPEAKER_02: So even though my content system runs on cloud code,
- 18:20SPEAKER_02: my job search agent runs on codex,
- 18:23SPEAKER_02: the value I extract from those tools exist because someone's writing,
- 18:27SPEAKER_02: someone's code, someone's published work became training data without anyone asking.
- 18:33SPEAKER_02: I hold both of these positions simultaneously.
- 18:36SPEAKER_02: And I think anyone who is honest about their relationship with AI does too.
- 18:43SPEAKER_02: And I feel contradiction about both of my feelings.
- 18:47SPEAKER_02: In one case,
- 18:48SPEAKER_02: I'm holding governance in such a strict standard,
- 18:52SPEAKER_02: but in another way, I am actually benefiting from the abuse of that.
- 19:01SPEAKER_02: I want to be specific about why each one matters,
- 19:04SPEAKER_02: consent, credit,
- 19:04SPEAKER_02: and compensation,
- 19:06SPEAKER_02: because I think people collapse them into one thing,
- 19:09SPEAKER_02: and there are actually three different problems.
- 19:11SPEAKER_02: Consent is the foundation.
- 19:14SPEAKER_02: If you read Monika's 3C framework,
- 19:17SPEAKER_02: you know that this was originally for protecting indigenous culture property,
- 19:22SPEAKER_02: and the principle transfers perfectly.
- 19:25SPEAKER_02: Prior and informed consent,
- 19:27SPEAKER_02: not buried in paragraph 47 of the Terms of Service,
- 19:31SPEAKER_02: not opt-in by default with a toggle you did not know existed,
- 19:36SPEAKER_02: actual consent,
- 19:37SPEAKER_02: the kind word the person understands what they are agreeing to
- 19:40SPEAKER_02: before they even agree.
- 19:42SPEAKER_02: Then there's credit.
- 19:43SPEAKER_02: It matters because invisible labor is exploitable labor.
- 19:48SPEAKER_02: When a musician's work, trains Suno or Udiyo.
- 19:51SPEAKER_02: When a writer's essays train a language model.
- 19:54SPEAKER_02: When a software's code trains co-pilot,
- 19:57SPEAKER_02: the output comes with the person whose work made it possible.
- 20:01SPEAKER_02: But the person is invisible, no attribution, no acknowledgement, no record.
- 20:07SPEAKER_02: Credit does not solve the economic problem,
- 20:09SPEAKER_02: but it makes the relationship visible and visibility is where accountability starts.
- 20:15SPEAKER_02: And compensation is the hardest one because I think this is
- 20:18SPEAKER_02: the one companies will resist the longest.
- 20:21SPEAKER_02: Because compensation means the training data has a cost now.
- 20:25SPEAKER_02: And right now,
- 20:26SPEAKER_02: the entire economic model of foundational models depend on training data being free.
- 20:32SPEAKER_02: If you had to compensate every writer,
- 20:35SPEAKER_02: every artist,
- 20:36SPEAKER_02: every developer whose work trained GPT-4 or Cloud or Gemini,
- 20:40SPEAKER_02: the cost structure changes fundamentally.
- 20:43SPEAKER_02: I think it should change,
- 20:45SPEAKER_02: but I also think I need to be honest that I benefit from
- 20:48SPEAKER_02: the current arrangement every day.
- 20:51SPEAKER_02: So if you have ever written a blog post,
- 20:54SPEAKER_02: published a photo,
- 20:56SPEAKER_02: posted code on GitHub,
- 20:58SPEAKER_02: left a review,
- 20:59SPEAKER_02: you are a data contributor to those models, whether you know it or not.
- 21:03SPEAKER_02: Even if I Feel is not good.
- 21:07SPEAKER_02: Heart is bad.
- 21:08SPEAKER_02: The supply chain is there.
- 21:10SPEAKER_02: And I'm also the problem inside the supply chain.
- 21:14SPEAKER_01: Yeah.
- 21:14SPEAKER_01: I think a lot of people are wrestling with that duality and I appreciate you being
- 21:19SPEAKER_01: so candid about seeing it from both sides.
- 21:22SPEAKER_01: So thank you for sharing that.
- 21:24SPEAKER_01: As someone who uses tools,
- 21:25SPEAKER_01: you mentioned looking at terms and conditions and page 47 and not being aware of it.
- 21:31SPEAKER_01: Do you feel like any of the providers or the tools
- 21:33SPEAKER_01: that you use have been transparent with you about where they got the data
- 21:38SPEAKER_01: that they use for training their models and whether there was consent from
- 21:42SPEAKER_01: the people whose data it is?
- 21:45SPEAKER_02: No.
- 21:46SPEAKER_02: And I think it has been a escalating pattern since 2024 and 2026 kind of made it worse.
- 21:53SPEAKER_02: The most recent example that genuinely shocked me is GitHub because I use this extensively.
- 22:00SPEAKER_02: In March 2026,
- 22:01SPEAKER_02: they announced that starting April 24 interaction data from Copilot Free Pro
- 22:07SPEAKER_02: and ProPlus users,
- 22:09SPEAKER_02: your inputs,
- 22:10SPEAKER_02: your outputs,
- 22:11SPEAKER_02: your core snippets, all of it would be used to train AI models unless you opt out.
- 22:16SPEAKER_02: Opt out, not opt in.
- 22:18SPEAKER_02: Default is opt in.
- 22:21SPEAKER_02: Your code that trains their model is opt-in by default.
- 22:26SPEAKER_02: The community discussion on GitHub got so many downboards and responses,
- 22:32SPEAKER_02: but only one GitHub VP defended the plan.
- 22:35SPEAKER_02: Developers were furious and this is GitHub, a platform where people publish open source code.
- 22:41SPEAKER_02: Even that community which understands licensing better
- 22:44SPEAKER_02: than almost any user base felt blindsided by the default.
- 22:49SPEAKER_02: Then there's Atlassian,
- 22:50SPEAKER_02: which just announced that starting August,
- 22:52SPEAKER_02: they will use customer data from Jira,
- 22:55SPEAKER_02: Confluence, and other cloud products to train Robo and RoboDev.
- 23:00SPEAKER_02: 300,000 customers were affected.
- 23:02SPEAKER_02: And here is the part that should alarm anyone who uses enterprise SaaS.
- 23:06SPEAKER_02: If you're on free, standard, or premium tiers, metadata collection is mandatory.
- 23:11SPEAKER_02: You cannot opt out.
- 23:13SPEAKER_02: Only enterprise customers get opt-out controls.
- 23:16SPEAKER_02: So Atlassian created a system where opting out of AI training is
- 23:21SPEAKER_02: a premium feature you have to pay for.
- 23:24SPEAKER_02: And this reverses their prior stated position that customer data would not be used
- 23:29SPEAKER_02: for AI training.
- 23:30SPEAKER_02: They said one thing, they're doing the opposite.
- 23:34SPEAKER_02: That is not a transparency gap.
- 23:36SPEAKER_02: That is a broken promise with a price tag.
- 23:39SPEAKER_02: And I think X is the most extreme case right now.
- 23:43SPEAKER_02: Their January Terms Revision explicitly treats AI prompts,
- 23:47SPEAKER_02: outputs,
- 23:48SPEAKER_02: and interactions as content under a worldwide royalty-free sub-licensable license
- 23:54SPEAKER_02: for any purpose, including training.
- 23:56SPEAKER_02: And the opt-out tool provides incomplete protection
- 24:00SPEAKER_02: because your data remains available to X for other purposes under the 2026 terms.
- 24:06SPEAKER_02: That is not an opt-out.
- 24:07SPEAKER_02: That is complete theater.
- 24:11SPEAKER_01: So, Somalia,
- 24:12SPEAKER_01: when you've worked with building AI-based tools or systems,
- 24:15SPEAKER_01: can you share about where the data came from and how it was obtained?
- 24:19SPEAKER_02: Yeah, sure.
- 24:20SPEAKER_02: So, yeah,
- 24:21SPEAKER_02: I have built AI systems,
- 24:23SPEAKER_02: my content system, the job search pipeline and hackathon projects.
- 24:26SPEAKER_02: And here I can tell you about where the data came from because I Put it there
- 24:32SPEAKER_02: and I know where it came from, right?
- 24:33SPEAKER_02: My content system does not fine-tune a model.
- 24:36SPEAKER_02: It uses Cloud as a runtime and fears it in my context at interference time.
- 24:42SPEAKER_02: The training data for my system is my own voice rules,
- 24:45SPEAKER_02: my own content pillars,
- 24:47SPEAKER_02: my own brand guidelines, my own editorial standards, files I wrote.
- 24:52SPEAKER_02: My hackathon project, Data Ready, works with email data sets to assess data readiness.
- 24:57SPEAKER_02: The data sets it evaluates are user provided and is never stored in any cloud platforms.
- 25:02SPEAKER_02: It also uses public benchmark sets to give you the demo scores.
- 25:08SPEAKER_02: I think this distinction matters because there is a difference between building
- 25:12SPEAKER_02: a system that uses an existing model's capabilities with your own data
- 25:18SPEAKER_02: at interference time and building a system that scrapes other people's work to train
- 25:23SPEAKER_02: a new model.
- 25:24SPEAKER_02: I do the first, but the companies whose models I build on did the second.
- 25:28SPEAKER_02: So I'm benefiting from both,
- 25:30SPEAKER_02: which is why I do not think anyone gets to be purely self-righteous about this.
- 25:36SPEAKER_02: As I mentioned, the supply chain is compromised and I'm actively in the supply chain.
- 25:41SPEAKER_01: Yeah, that's a very fair point.
- 25:43SPEAKER_01: And you've probably seen these articles as well.
- 25:45SPEAKER_01: If you look farther back in the supply chain too,
- 25:48SPEAKER_01: how the data has been processed and where we get the devices that we use and where
- 25:53SPEAKER_01: the minerals come from to build them.
- 25:54SPEAKER_01: That entire supply chain going far back beyond what most people even see or think
- 25:59SPEAKER_01: about,
- 26:00SPEAKER_01: it's all compromised too.
- 26:01SPEAKER_01: There's a great article by Rebecca that I just read talking
- 26:05SPEAKER_01: about how being ethical may mean accepting that we have a responsibility for this,
- 26:12SPEAKER_01: that there's no way to make a perfectly ethical, innocent choice.
- 26:17SPEAKER_01: In some cases, there's just no good options.
- 26:20SPEAKER_01: We don't have better options.
- 26:21SPEAKER_01: And I think a lot of us are trying to fight so that we have better options,
- 26:25SPEAKER_01: so we have more ethical tools, but that's not where we are right now.
- 26:30SPEAKER_02: Yeah, exactly.
- 26:31SPEAKER_02: Even if I use local AI models, there's still no 100% better way to make it fully ethical.
- 26:42SPEAKER_02: That's what I found out.
- 26:44SPEAKER_01: Yeah.
- 26:44SPEAKER_01: But we can still try.
- 26:45SPEAKER_00: Yeah, obviously we have
- 26:47SPEAKER_01: to try.
- 26:48SPEAKER_01: Yes.
- 26:49SPEAKER_01: There are things that we can do and we can take steps.
- 26:51SPEAKER_01: I'm always glad to hear when people are making efforts.
- 26:53SPEAKER_01: Let's talk about your data for a minute.
- 26:55SPEAKER_01: Just being consumers,
- 26:57SPEAKER_01: being members of the public,
- 26:59SPEAKER_01: our personal data and our content has probably been used by some AI-based tools
- 27:04SPEAKER_01: or systems.
- 27:05SPEAKER_01: Do you know of any cases that you could share when your data has been used?
- 27:10SPEAKER_02: Yes, I can probably share three at different scales because I think
- 27:15SPEAKER_02: the range is what makes this real for the listeners.
- 27:18SPEAKER_02: The personal one is I have been active on LinkedIn for I think almost 10 years now.
- 27:24SPEAKER_02: I post three to four times a week, technical analysis, career reflection, enterprise frameworks.
- 27:31SPEAKER_02: LinkedIn has been using member content to train their AI models
- 27:35SPEAKER_02: since I believe 2020 opted in by default, opt out only by prospective.
- 27:42SPEAKER_02: But here's what happened more recently.
- 27:44SPEAKER_02: In March, 2026, I mentioned it before too.
- 27:47SPEAKER_02: GitHub announced the same thing for Copilot users.
- 27:50SPEAKER_02: Your code snippets,
- 27:51SPEAKER_02: your inputs, your outputs, training their models starting April, unless you opt out.
- 27:56SPEAKER_02: I use Copilot.
- 27:57SPEAKER_02: I write code.
- 27:58SPEAKER_02: I did not consent.
- 28:00SPEAKER_02: I found out from a news article, went into settings and toggled the opt out.
- 28:04SPEAKER_03: But here is the question I cannot answer.
- 28:06SPEAKER_03: Was my code already used before I toggled?
- 28:10SPEAKER_03: GitHub says previously opted out, preferences are retained.
- 28:14SPEAKER_03: But what are the period between this started collecting and when I found out?
- 28:19SPEAKER_03: That gap is where trust completely dies.
- 28:22SPEAKER_03: And then Atlassian, right?
- 28:24SPEAKER_03: It's heavily used in my work.
- 28:27SPEAKER_03: We use Jira and Confluence at work.
- 28:29SPEAKER_03: We manage sprints, document architecture decisions.
- 28:32SPEAKER_03: We track incidents.
- 28:33SPEAKER_03: They announced that starting August, they will use the data to train Rovo.
- 28:38SPEAKER_03: And if we are not on enterprise tier, metadata collection is mandatory.
- 28:42SPEAKER_03: We cannot opt out even if we want to without paying extra.
- 28:45SPEAKER_03: And sprint velocity data.
- 28:47SPEAKER_02: Our issue descriptions,
- 28:49SPEAKER_02: our workflow names, all of it fits their AI whether we agree to it or not.
- 28:53SPEAKER_02: This is enterprise data.
- 28:55SPEAKER_02: Some of it is FERPA-edjacent in my environment.
- 28:59SPEAKER_02: The idea that a SaaS vendor can unilaterally decide to train AI models
- 29:04SPEAKER_02: on my institutional workflow data and then the opt-out is
- 29:09SPEAKER_02: a paid premium feature should concern anyone who manages data in
- 29:13SPEAKER_02: a regulated environment.
- 29:15SPEAKER_02: The one that sits with me most,
- 29:17SPEAKER_02: honestly,
- 29:17SPEAKER_02: is watching my own content come back to me in someone else's mouth, you know.
- 29:23SPEAKER_02: As I write weekly newsletters,
- 29:25SPEAKER_02: Enterprise AI Adoption from practitioners said, I put hours into each one.
- 29:30SPEAKER_02: Even though I'm using a content system, all of my contents are my own experiences.
- 29:36SPEAKER_02: Whenever I'm finding my technical references, I sit with the drafts for hours to make it.
- 29:44SPEAKER_02: Then I will see a generated LinkedIn post on the same topics,
- 29:48SPEAKER_02: sometimes within days or hours using the same framing.
- 29:52SPEAKER_02: Same structural argument, sometimes even the same example sequence.
- 29:56SPEAKER_02: I cannot prove those posts were trained on my writing specifically, right?
- 30:01SPEAKER_02: But I publish publicly,
- 30:02SPEAKER_02: my work is indiced, and language models do not spontaneously arrive at the same.
- 30:07SPEAKER_02: Here is how role level security governance fills in multi-department power
- 30:11SPEAKER_02: by deployment framing that I wrote last month, right?
- 30:15SPEAKER_02: So the economics of it are what bothers me.
- 30:18SPEAKER_02: I am not a full-time paid writer.
- 30:20SPEAKER_02: So this is not a direct income loss for me,
- 30:23SPEAKER_02: but I watched the effort to reach collapse in real time.
- 30:26SPEAKER_02: Someone can prompt a model with write a LinkedIn post
- 30:29SPEAKER_02: about enterprise BI governance challenges,
- 30:32SPEAKER_02: get a version that is structurally similar to what I spent four hours writing posted
- 30:38SPEAKER_02: in 90 seconds.
- 30:39SPEAKER_02: Get comparable engagement because the algorithm does not distinguish between
- 30:43SPEAKER_02: a four hour effort and a four minute effort.
- 30:47SPEAKER_02: The content I make is being used at some level to train the models that produce
- 30:52SPEAKER_02: the content that compares with mine.
- 30:55SPEAKER_02: And there is no mechanism for me to know to consent or to be compensated.
- 31:01SPEAKER_02: It's not hypothetical.
- 31:02SPEAKER_02: It's just a normal Tuesday note.
- 31:04SPEAKER_02: So I want to name something about the opt out conversation that I think gets missed.
- 31:10SPEAKER_02: When people say just opt out, they assume that opting out is free.
- 31:14SPEAKER_02: It's not.
- 31:15SPEAKER_02: In my scenario,
- 31:17SPEAKER_02: as I'm on an immigrant visa,
- 31:19SPEAKER_02: every time I push back on a system,
- 31:21SPEAKER_02: I'm aware that I'm making a choice that carries a different weight than it does for
- 31:25SPEAKER_02: a citizen.
- 31:26SPEAKER_02: Opting out of LinkedIn AI training means accepting that my content gets less distribution.
- 31:33SPEAKER_02: Which means fewer recruiter views,
- 31:35SPEAKER_02: which matters when my visa status completely depends on employment.
- 31:39SPEAKER_03: Challenging a vendor's data policy at
- 31:41SPEAKER_02: work means being the person
- 31:43SPEAKER_02: who slows down adoption,
- 31:45SPEAKER_02: which is a different risk when you are not a permanent employee category because
- 31:49SPEAKER_02: of your visa status.
- 31:51SPEAKER_02: So the costing of opting out is not evenly distributed,
- 31:55SPEAKER_02: and the people with the least institutional power pay the highest price
- 31:59SPEAKER_02: of saying no.
- 32:02SPEAKER_01: Having a higher risk as a non-citizen.
- 32:04SPEAKER_01: One example that a lot of people bring up is going through TSA when they travel.
- 32:09SPEAKER_01: And there's a note on the TSA signs at the bottom in small printing
- 32:13SPEAKER_01: that you are entitled to opt out of allowing them to take a picture of your face
- 32:18SPEAKER_01: and use facial recognition on it.
- 32:20SPEAKER_01: But even for citizens, that can be an intimidating thing to end up and request that.
- 32:26SPEAKER_01: I understand it would be even more so for anyone who is not in the same legal status
- 32:31SPEAKER_01: and might feel less safe to do so.
- 32:33SPEAKER_01: As you said, it's not always free.
- 32:36SPEAKER_01: It's not always even any choice.
- 32:39SPEAKER_00: Yeah.
- 32:40SPEAKER_01: So that's an important consideration.
- 32:42SPEAKER_01: I think you've mentioned Atlassian and LinkedIn and it sounds like Atlassian
- 32:46SPEAKER_01: at least was proactive telling people about it before they did it.
- 32:50SPEAKER_01: But if you're on an enterprise system,
- 32:53SPEAKER_01: or if you're not on an enterprise system,
- 32:54SPEAKER_01: but using one of their pro licenses,
- 32:56SPEAKER_01: it's not like you can just change over your whole company's operation to
- 32:59SPEAKER_01: an enterprise plan within a short period of time.
- 33:02SPEAKER_01: Then I remember that in 2024, that they were not proactive about telling us.
- 33:07SPEAKER_01: They basically opted us in for everything up to that point.
- 33:11SPEAKER_01: And only the people in Europe got a choice about whether or not their content was used.
- 33:16SPEAKER_01: So they definitely didn't make us aware proactively.
- 33:20SPEAKER_01: Do you know of any other companies that have made you aware
- 33:22SPEAKER_01: that they would use your information for training an AI system?
- 33:28SPEAKER_02: That GitHub posts that one viral dimension upfront that their policy is changing.
- 33:34SPEAKER_02: It also discloses that individual users writing is used for product environment
- 33:39SPEAKER_02: that toggle exists.
- 33:41SPEAKER_02: But it's enabled by default.
- 33:43SPEAKER_02: So the majority of users are contributing to their writing model improvement
- 33:48SPEAKER_02: without ever knowing the setting exists.
- 33:50SPEAKER_02: Even for me, I actually didn't know that Grammarly's toggle is opt-in by default.
- 33:56SPEAKER_02: I had to go into their settings to check out,
- 33:59SPEAKER_02: I think after months of usage,
- 34:01SPEAKER_02: when I remembered, oh, let me check whether it's actually opt-in by default or not.
- 34:05SPEAKER_02: So this is what is surprising for me.
- 34:08SPEAKER_02: Why?
- 34:10SPEAKER_02: It has to be by default opt-in.
- 34:12SPEAKER_02: Why cannot it have opt-out by default?
- 34:14SPEAKER_02: Then give us an option.
- 34:15SPEAKER_02: Okay, please click to opt-in.
- 34:17SPEAKER_01: Yeah.
- 34:18SPEAKER_01: I think the short answer comes down to in some ways it's their business model.
- 34:23SPEAKER_01: They're counting on the fact that most people won't think to go in and look for things.
- 34:29SPEAKER_01: As soon as I create a new account somewhere,
- 34:31SPEAKER_01: I immediately go find the privacy settings,
- 34:34SPEAKER_01: but we shouldn't have to do that.
- 34:36SPEAKER_02: Exactly.
- 34:37SPEAKER_02: Like why should it be so hidden, especially for users who are not that technical, right?
- 34:43SPEAKER_02: People who doesn't have that awareness that these kinds of things can be completely plugged in.
- 34:49SPEAKER_02: They might not even realize that there are this kind of options or
- 34:53SPEAKER_02: the data is being used in this way.
- 34:55SPEAKER_02: For example,
- 34:56SPEAKER_02: my family back home,
- 34:58SPEAKER_02: they don't realize that if you use social media or LinkedIn,
- 35:02SPEAKER_02: the data is completely by default training their AI model unless they go inside
- 35:08SPEAKER_02: and opt out,
- 35:11SPEAKER_02: especially if you're not a primary English user,
- 35:14SPEAKER_02: but you're heavily using apps that are English based.
- 35:19SPEAKER_01: It's one thing to read the terms and conditions when we sign up,
- 35:22SPEAKER_01: but they also have been known to change them after the fact.
- 35:25SPEAKER_01: Sometimes there's a surprise, as you've mentioned, that sometimes they tell us in advance.
- 35:30SPEAKER_02: I want to be really specific because I think there is
- 35:34SPEAKER_02: a legal shift happening right now that the listeners should know about.
- 35:38SPEAKER_02: California's AB 2013 took effect January 2026.
- 35:42SPEAKER_02: It is the first US law that requires AI developers
- 35:46SPEAKER_02: to publicly disclose what data they use to train their models,
- 35:50SPEAKER_02: whether copyrighted materials were included,
- 35:53SPEAKER_02: and whether personal information was part of the training set.
- 35:56SPEAKER_02: That is new,
- 35:57SPEAKER_02: and on August 2026,
- 35:59SPEAKER_02: the EU AI Act's enforcement provisions for high-risk systems
- 36:03SPEAKER_02: and general-purpose AI models become enforceable,
- 36:06SPEAKER_02: with fines up to €15 million or 3% of global revenue.
- 36:11SPEAKER_02: That includes mandatory training data disclosures tied to the EU Copyright Directive opt-out.
- 36:17SPEAKER_02: So the regulatory landscape is shifting,
- 36:19SPEAKER_02: but right now for a US-based user like me or EU,
- 36:23SPEAKER_02: the answer to do I have a real choice is it depends on my geography,
- 36:28SPEAKER_02: my subscription tier, and how carefully I read the settings page.
- 36:32SPEAKER_02: GDPR gives European users actual rights.
- 36:35SPEAKER_02: California's AB 2013 gives transparency but not opt-out enforcement.
- 36:40SPEAKER_02: And for Atlassian users on Standard or Premium,
- 36:43SPEAKER_02: there is no opt-out at all for metadata collection.
- 36:46SPEAKER_02: A real choice requires three things,
- 36:48SPEAKER_02: awareness that the choice exists,
- 36:50SPEAKER_02: understanding of what each option means,
- 36:53SPEAKER_02: and confidence that your choice will be respected.
- 36:56SPEAKER_02: Most platforms give you the first if you're technically curious,
- 36:59SPEAKER_02: the second if you read the fine print,
- 37:02SPEAKER_02: the third,
- 37:03SPEAKER_02: you're trusting the same company that changed its terms without your input to honor
- 37:07SPEAKER_02: the toggle it gave you.
- 37:09SPEAKER_02: I think your listeners should decide for themselves whether that is a real choice
- 37:13SPEAKER_02: or just a gesture.
- 37:15SPEAKER_01: Yeah, that's a great point.
- 37:16SPEAKER_01: About two years ago,
- 37:18SPEAKER_01: Meadow announced that they were going to start using all of our pictures
- 37:21SPEAKER_01: and early information.
- 37:23SPEAKER_01: And, you know, some of us weren't even able to opt out.
- 37:26SPEAKER_01: They had this opt out mechanism that I put in mind and they said,
- 37:29SPEAKER_01: no, we don't have to honor that.
- 37:30SPEAKER_01: So we're not going to say, okay, then I'm going to delete everything.
- 37:34SPEAKER_01: And I did, I just deleted years of pictures and texts and everything.
- 37:39SPEAKER_01: But afterwards I was thinking I have almost no confidence that they aren't going
- 37:44SPEAKER_01: to use it anyway.
- 37:45SPEAKER_01: It's on backups.
- 37:46SPEAKER_01: They already had it.
- 37:48SPEAKER_01: I wouldn't want to count on it not being used.
- 37:50SPEAKER_01: Some of my guests have said they like what they call a billboard rule now,
- 37:53SPEAKER_01: where if they want to see it on a billboard along the highway,
- 37:56SPEAKER_01: they don't want to share it in any of those systems because they don't trust
- 38:00SPEAKER_01: the companies to not use it if they say they won't.
- 38:05SPEAKER_03: When cloud was booming,
- 38:07SPEAKER_03: there was this saying going around, if anything is cloud once, it's there forever.
- 38:13SPEAKER_03: So what does that even mean?
- 38:17SPEAKER_01: So has a company's use of your personal data
- 38:20SPEAKER_01: and content ever created any specific issues for you,
- 38:23SPEAKER_01: like privacy violations or phishing attacks or any loss of income,
- 38:28SPEAKER_01: any examples like that?
- 38:30SPEAKER_02: Yes, and the one that made me the most angry has nothing to do with AI companies directly.
- 38:36SPEAKER_02: It's about how data flows when it leaves your hands, regardless of what you consented to.
- 38:42SPEAKER_02: In mid 2024, I ran a credit inquiry to explore buying a house.
- 38:47SPEAKER_02: Standard process, I opted out of third-party data sharing completely.
- 38:51SPEAKER_02: I checked the boxes, did what you were supposed to do.
- 38:54SPEAKER_02: However, within days, my phone became unusable.
- 38:58SPEAKER_02: Robo calls, marketing calls, scam calls, all related to mortgage lending offers.
- 39:04SPEAKER_02: Not one or two, a constant stream that has not stopped to this day.
- 39:09SPEAKER_02: Two years later, I still get them.
- 39:12SPEAKER_02: It's frustrating.
- 39:13SPEAKER_02: What happened is something called trigger leads.
- 39:16SPEAKER_02: When a lender pulls your credit,
- 39:17SPEAKER_02: the credit bureaus,
- 39:18SPEAKER_02: Equifax,
- 39:19SPEAKER_02: Experian,
- 39:20SPEAKER_02: TransUnion can legally sell that inquiry to other lenders and marketers,
- 39:25SPEAKER_02: not your credit reports, just the fact that you applied.
- 39:28SPEAKER_02: But that fact alone is enough to generate a lead, and that lead gets sold and resold.
- 39:34SPEAKER_03: The CFPB received 5 million complaints about credit reporting agencies and lenders
- 39:40SPEAKER_03: in 2025 alone.
- 39:43SPEAKER_03: A 3,700% increase from 2019.
- 39:46SPEAKER_03: The problem got so bad that Congress passed the Home Buyers Privacy Protection Act,
- 39:51SPEAKER_03: signed in September last year,
- 39:53SPEAKER_03: which bans trigger leads starting March 2026, except in narrow circumstances.
- 39:59SPEAKER_03: Congress literally had to write a law because opting out did not work.
- 40:04SPEAKER_03: And here's the part that connects to everything else we have been talking about.
- 40:07SPEAKER_03: I opted out, I followed the process, but it did not matter.
- 40:11SPEAKER_03: The system was designed so that my credit inquiry was a product before I finished
- 40:15SPEAKER_03: the application.
- 40:16SPEAKER_03: That is the same structural problem as AI training data consent.
- 40:20SPEAKER_03: You can check every opt out box on LinkedIn or GitHub or Atlassian,
- 40:25SPEAKER_03: but the data that has already moved has already moved.
- 40:29SPEAKER_03: The architecture is built to extract first and process objections later.
- 40:35SPEAKER_03: My phone ringing
- 40:36SPEAKER_02: at 9 p.m.
- 40:37SPEAKER_02: with a fake landing pro offer is the most mundane,
- 40:40SPEAKER_02: most annoying,
- 40:41SPEAKER_02: most daily version of the same constant failure that,
- 40:44SPEAKER_02: Karen, you have been documenting in the AI training data context.
- 40:48SPEAKER_02: It is just less interesting to write about because it is not a frontier model.
- 40:52SPEAKER_02: It's a spreadsheet of phone numbers sold for three cents each probably.
- 40:56SPEAKER_02: And on the professional side,
- 40:58SPEAKER_02: the issue compounds because I need to govern data access in
- 41:01SPEAKER_02: a further regulated environment.
- 41:03SPEAKER_02: So when companies like Atlassian just announced abruptly
- 41:08SPEAKER_02: that they would use product interaction data to train their models
- 41:12SPEAKER_02: and metadata collection would be mandatory,
- 41:15SPEAKER_02: I had to stop my actual work and draft a risk assessment.
- 41:19SPEAKER_02: Our JIRA and Confluence instances contains print planning,
- 41:22SPEAKER_02: incident descriptions,
- 41:24SPEAKER_02: architectural docs, discussion threads referencing student-facing systems.
- 41:28SPEAKER_02: This is not abstract.
- 41:29SPEAKER_02: If that trains a model and something surfaces that traces to a student record,
- 41:34SPEAKER_02: I'm the person explaining it to the compliance office.
- 41:37SPEAKER_02: That is the dual cost.
- 41:39SPEAKER_02: Personally, my phone is a liability because I ran a credit check two years ago.
- 41:43SPEAKER_02: Professionally,
- 41:44SPEAKER_02: I'm not spending real hours on vendor data policy review that did not exist
- 41:49SPEAKER_02: in my job description.
- 41:51SPEAKER_02: And in both cases, I did the right thing.
- 41:53SPEAKER_02: I opted out.
- 41:54SPEAKER_02: I read the terms.
- 41:56SPEAKER_02: It just did not matter.
- 41:58SPEAKER_02: So for your listeners,
- 41:59SPEAKER_02: if you have ever opted out of something and then watched the thing you opted out
- 42:03SPEAKER_02: of happen anyway, that's not a bug.
- 42:06SPEAKER_02: That's just the business model.
- 42:08SPEAKER_02: And it's the same business model whether the product is a mortgage lead
- 42:12SPEAKER_02: an AI training dataset.
- 42:14SPEAKER_01: Yeah, and one thing that I think is worth noting is that this use of our data,
- 42:19SPEAKER_01: it's not really new with the generative AI tools that just really hit broad usage
- 42:25SPEAKER_01: a few years ago.
- 42:25SPEAKER_01: They've been doing that really for decades.
- 42:28SPEAKER_01: What makes it more insidious is that once our data is out there and it's been sold,
- 42:33SPEAKER_01: once it gets pulled into an AI system as training data,
- 42:36SPEAKER_01: it's never going to come back out.
- 42:39SPEAKER_01: So whatever mistakes or connections between a phone number and some other data
- 42:43SPEAKER_01: about you, there's just no way it's ever going to get corrected.
- 42:47SPEAKER_01: And that was already an existing problem, but it just amplifies it and makes it more serious.
- 42:53SPEAKER_02: Yeah.
- 42:53SPEAKER_02: I mean, previously we could still trace it back to where the data leaked.
- 42:58SPEAKER_02: But now we cannot even know when and where the data leak or data sharing happened.
- 43:06SPEAKER_01: Yeah.
- 43:06SPEAKER_01: So last question, we've talked a little bit about trust.
- 43:09SPEAKER_01: We see public distrust of AI and tech companies has been growing and
- 43:13SPEAKER_01: for some good reasons, I think.
- 43:15SPEAKER_01: I'm wondering what you think is the most important thing
- 43:18SPEAKER_01: that these companies would need to do to earn and to keep your trust,
- 43:22SPEAKER_01: if that's even possible.
- 43:24SPEAKER_01: Some folks I've talked to say they don't feel they could ever really trust them.
- 43:27SPEAKER_01: So I'm wondering what your thoughts are.
- 43:29SPEAKER_02: Yeah, it's really going to be very hard to trust again, like 100%.
- 43:34SPEAKER_02: But at least I think the one thing I would really like to see is default to off, you know?
- 43:40SPEAKER_02: And I know I have been talking about it in previous questions too,
- 43:45SPEAKER_02: but I think this is the single most important thing for me.
- 43:49SPEAKER_02: I know it sounds simple, but I mean it to sound simple.
- 43:53SPEAKER_02: The complexity is a distraction.
- 43:55SPEAKER_02: Every AI company that wants my trust should adopt one principle.
- 43:59SPEAKER_02: No user's data or content is used for training unless
- 44:03SPEAKER_02: the user explicitly affirmatively opts in not opt out opt in not buried in settings
- 44:10SPEAKER_02: on the sign up screen before the account is created and
- 44:14SPEAKER_02: the reason I'm picking this one over transparency over compensation
- 44:18SPEAKER_02: over ethic boards is because it is the one that cannot be performed You can write
- 44:25SPEAKER_02: a beautiful AI ethics statement and ignore it operationally.
- 44:29SPEAKER_02: I've seen organizations do that.
- 44:30SPEAKER_02: You can publish a model card and leave out the uncomfortable parts.
- 44:34SPEAKER_02: You can create an ethics board and then overwrite its recommendations.
- 44:38SPEAKER_02: But default to off is binary.
- 44:40SPEAKER_02: Either the toggle starts off or it just doesn't.
- 44:44SPEAKER_02: Either the user opted in before the data was used or they did not.
- 44:49SPEAKER_02: There is no way to
- 44:49SPEAKER_03: fake it.
- 44:51SPEAKER_03: And specific implementation ideas, I think I can give a few.
- 44:55SPEAKER_03: First, data provenance labeling.
- 44:57SPEAKER_03: California's AB 2013 that took effect now requires AI developers to use
- 45:02SPEAKER_03: and disclose what data trained their models,
- 45:05SPEAKER_03: including whether copyrighted materials or personal information was included.
- 45:10SPEAKER_03: That's a start, but it is just one state and it is disclosure without enforcement teeth.
- 45:16SPEAKER_02: And the EU Act enforcement provisions will require training data transparency
- 45:21SPEAKER_02: for general purpose AI models with actual fines behind it up to 15 million euros
- 45:26SPEAKER_02: or 3% of global revenue.
- 45:28SPEAKER_02: We need the California standard as a federal baseline with the EU's enforcement model behind it.
- 45:35SPEAKER_02: Disclosure without consequences is just a press release.
- 45:39SPEAKER_02: Secondly, I think retroactive constant mechanism is very important.
- 45:44SPEAKER_02: Every platform I have discussed today,
- 45:47SPEAKER_02: LinkedIn, GitHub, Atlassian, X, says the opt-out only applies going forward.
- 45:52SPEAKER_02: Everything already ingested is already used.
- 45:56SPEAKER_02: That cannot be the final answer.
- 45:57SPEAKER_02: If you can ingest my data without asking,
- 46:00SPEAKER_02: you can build the infrastructure to remove it when I ask.
- 46:03SPEAKER_02: Atlasian says they will retain models within 90 days of an opt-out
- 46:08SPEAKER_02: and remove in-app data within 30 days of deletion.
- 46:11SPEAKER_02: That is actually a good model.
- 46:13SPEAKER_02: Other companies should match it.
- 46:15SPEAKER_02: Most will never do.
- 46:17SPEAKER_02: And lastly, stop getting opt-out behind premium tiers, please.
- 46:22SPEAKER_02: This is really crucial.
- 46:25SPEAKER_02: Why should I need to pay more and more just to be able to have the opt-out option?
- 46:32SPEAKER_02: If it becomes the industry norm, privacy will become a luxury feature.
- 46:38SPEAKER_02: The people with the least institutional power,
- 46:40SPEAKER_02: the freelancers,
- 46:41SPEAKER_02: the small teams, the individual developers will get the least production.
- 46:45SPEAKER_02: That is the opposite of how it should work.
- 46:49SPEAKER_02: So the foundation is needed to be defaulted off.
- 46:53SPEAKER_02: Everything else is kind of negotiable for me if I can just get this foundation there.
- 47:00SPEAKER_01: That makes good sense.
- 47:01SPEAKER_01: Yeah, you have to start from the point where if you have the default off,
- 47:06SPEAKER_01: then hopefully they would be transparent about any opting in that would
- 47:11SPEAKER_00: be happening
- 47:11SPEAKER_00: and telling you what you're opting into and things like that.
- 47:14SPEAKER_00: But yeah, you have to have a starting point.
- 47:15SPEAKER_01: I want to thank you, Samaya, for sharing your time with me for this interview.
- 47:18SPEAKER_01: Is there anything else that you would like to share with our audience?
- 47:21SPEAKER_02: I just want to talk to the person listening right now who is exhausted,
- 47:26SPEAKER_02: not exhausted from work,
- 47:28SPEAKER_02: exhausted from the feeling that AI means you should be doing more,
- 47:31SPEAKER_02: that everyone else figured out everything about it and you are so behind.
- 47:37SPEAKER_02: If you're not automating something, you are failing.
- 47:39SPEAKER_02: This is completely wrong.
- 47:41SPEAKER_02: I want to tell you something about why I built all these systems,
- 47:44SPEAKER_02: because the reason is not what you might think.
- 47:47SPEAKER_02: I'm an eldest daughter in a Bangladeshi family.
- 47:50SPEAKER_02: I came to the U.S.
- 47:52SPEAKER_02: The wearing I grew up with is anticipate everything,
- 47:55SPEAKER_02: carry the load, never drop the ball, never be the reason something fails.
- 47:59SPEAKER_02: If you grew up in this way, you know it's not a personality trait.
- 48:03SPEAKER_02: It's an operating system.
- 48:05SPEAKER_02: It runs in the background of every decision.
- 48:08SPEAKER_02: Now give that person AI.
- 48:10SPEAKER_02: It has me infinite capacity to do exactly what I was already worried to do.
- 48:15SPEAKER_02: Before AI, I could carry a lot.
- 48:17SPEAKER_02: Now I can carry almost everything.
- 48:19SPEAKER_02: I can automate my newsletter, my job search, my content calendar.
- 48:23SPEAKER_02: I can do all of it.
- 48:25SPEAKER_02: So I do all of it.
- 48:26SPEAKER_02: And the result is that I produce more than I ever have.
- 48:29SPEAKER_02: So I'm more anxious than I have ever been because the finish line just moved.
- 48:35SPEAKER_02: When I could to just X, doing X was enough.
- 48:39SPEAKER_02: But now I know that I can do five times.
- 48:42SPEAKER_02: So if I ever do four times, it just feels like I'm falling behind.
- 48:47SPEAKER_02: In April,
- 48:48SPEAKER_02: I caught myself at 1 AM building a new agent to automate something I could have done
- 48:53SPEAKER_02: in 20 minutes by hand.
- 48:56SPEAKER_02: That's the moment I stopped because it was a bad idea.
- 48:59SPEAKER_02: I realized I was not building it to save time.
- 49:02SPEAKER_02: I was building it because finishing felt like permission to rest.
- 49:06SPEAKER_02: I was not going to give myself permission anyway.
- 49:08SPEAKER_02: So I closed the laptop.
- 49:10SPEAKER_02: That was the first time in months.
- 49:12SPEAKER_02: And the moment I realized it's becoming unhealthy.
- 49:15SPEAKER_02: So now I have two rules on myself,
- 49:18SPEAKER_02: no building after 10 p.m. And one day a week, I will not open any agentic systems.
- 49:24SPEAKER_02: Obviously I break those rules sometimes, but at least the rule exists, right?
- 49:28SPEAKER_02: So it's different from before.
- 49:30SPEAKER_02: I think your listeners feel the version of it.
- 49:33SPEAKER_02: Applies to them too.
- 49:34SPEAKER_02: Maybe they're not eldest daughters or immigrants,
- 49:36SPEAKER_02: but if you have ever looked at all the things they could help you do
- 49:40SPEAKER_02: and felt not
- 49:41SPEAKER_03: excited but overwhelmed,
- 49:43SPEAKER_03: that's the same worrying under a different name.
- 49:45SPEAKER_03: Rescaling capacity with our scaling piece,
- 49:48SPEAKER_03: and I worry we are about to do that to millions of people and call it productivity.
- 49:53SPEAKER_03: So if you're listening and you feel like you cannot keep up, you're not behind.
- 49:57SPEAKER_03: The finish line just moved.
- 49:59SPEAKER_03: It was not your fault and the bravest thing you can do with the tool
- 50:03SPEAKER_03: that offers infinite capacity is choose not to use all of it.
- 50:08SPEAKER_03: And I obviously do not have it figured out.
- 50:10SPEAKER_03: I still check my agents before breakfast,
- 50:12SPEAKER_03: but I'm learning that the point of building a system is that you can do everything
- 50:16SPEAKER_03: to not choose to let it do everything.
- 50:21SPEAKER_02: Thank you so much, Karen, for giving me the space to say that out loud.
- 50:25SPEAKER_01: Thank you.
- 50:26SPEAKER_01: And do you want to let people know where they can find you online
- 50:29SPEAKER_01: if they're interested in reading more of your writing?
- 50:32SPEAKER_02: Yes, absolutely.
- 50:33SPEAKER_02: I'm almost 24-7 available on LinkedIn.
- 50:38SPEAKER_02: I have a weekly newsletter in Substack.
- 50:41SPEAKER_02: You can feel free to subscribe to it if you want to learn more
- 50:44SPEAKER_02: about Enterprise AI Adoption from a practitioner's site.
- 50:47SPEAKER_02: I'm also making educational content in Instagram almost daily.
- 50:52SPEAKER_02: You can find me there as well.
- 50:55SPEAKER_01: We'll have a LinkedIn link in the article, but I know some people listen instead of reading.
- 50:58SPEAKER_02: LinkedIn, I don't even know if they type my name, it even comes.
- 51:03SPEAKER_02: When they type Sumayashwini, it goes to another person in LinkedIn somehow.
- 51:09SPEAKER_02: That's the only problem.
- 51:12SPEAKER_02: Exactly, it goes to another person by default because they have more followers.
- 51:17SPEAKER_01: So maybe the best way for someone to find you is to find you on Substack
- 51:20SPEAKER_01: and connect there.
- 51:21SPEAKER_01: Say the name of your newsletter.
- 51:23SPEAKER_01: My newsletter name is GroundTruth.
- 51:26SPEAKER_01: All right.
- 51:27SPEAKER_01: Well, we will include the links in the article.
- 51:28SPEAKER_01: So if anyone doesn't get it from the recording, they'll be able to pick it up from there.
- 51:33SPEAKER_01: I really enjoyed talking with you and thank you so much for making time for the interview.
- 51:37SPEAKER_02: Thank you for giving me such a long time, Karen.
- 51:41SPEAKER_00: About this interview series and newsletter.
- 51:44SPEAKER_00: This post is part of our AI 6P interview series on AI software and wetware.
- 51:51SPEAKER_00: It showcases how real people around the world are using their wetware brains
- 51:56SPEAKER_00: and human intelligence with AI-based software tools who are being affected by AI.
- 52:03SPEAKER_00: And we're all being affected by AI nowadays in our daily lives, perhaps more than we realize.
- 52:09SPEAKER_00: For some examples, see post, but I don't use AI.
- 52:14SPEAKER_00: We want to hear from a diverse pool of people worldwide in a variety of roles.
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- 52:22SPEAKER_00: anonymous or with credit, please get in touch.
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