Why DTC Brands Are Killing Their Loyalty Programs

The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth · Oct 8, 2026 · 11m · transcript

Loyalty programs are dying for a reason. In this episode, Lucas and Luna dig into why direct-to-consumer brands are abandoning points-based systems in favor of community-driven engagement and product-led growth. We explore the data behind declining redemption rates, the hidden costs of managing reward tiers, and how brands like Glossier and Allbirds shifted their focus from transactional incentives to authentic brand connection. If you run a Shopify store, this is the blueprint for stopping the bleed on your customer retention budget.

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