#278 - Intense Tell-all About Costco, VPP, Industry Limitations and a Frame-fresh Future
Intense is one of the oldest, boldest and storied frame brands in mountain biking. That said, it certainly hasn't been plain sailing for the Californian company. While their ever-present race teams have enjoyed success at world cups, with their race-focused approach providing clarity and intention, the brand's aims have been a bit harder to discern.
Regardless of whether it's the 951 deal with Costco, or a greater reliance on carbon manufacturing outside of the US, the brand is going back to its roots and putting the frame-first. As such, their new distribution model takes the same name, and…
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