Latest / Imagine If with Doone Roisin | Health, Wealth & Wisdom for Women (formerly Female Startup Club Podcast) / 6 quick questions with Jess Hatzis-Walker , Co founder of Frank Bod (Part 2)

Transcript

6 quick questions with Jess Hatzis-Walker , Co founder of Frank Bod (Part 2) · Imagine If with Doone Roisin | Health, Wealth & Wisdom for Women (formerly Female Startup Club Podcast)

• 0:00
  Welcome back. Here are the six quick questions. So question number one is, what's your why? Why do you wake up every day and work on building Frankfurt? My why has changed over the course of my life.
• 0:24
  My why now is creating flexibility and freedom, not just for myself, but for my family. Absolutely. Love that. Question number two is what's been your favorite marketing moment over the last almost decade? There have been a lot.
• 0:45
  I'd say, to be honest, going right back to our roots and the social strategy that we launched with and the consumer engagement we had around that, like tens of thousands of people taking the selfies that we asked them to take, that was momentous. Like that was just absolutely incredible. And I feel like because it's been 10 years, it's really easy to forget about it, but
• 1:12
  that gave me so much satisfaction to not only see that our strategy came to life, but just see how much people loved the product and the brand. Yeah, for sure. Question number three is what's your go-to business resource? If you have to think about a podcast or a book or a newsletter or something that you consume and find value in. Oh, I listened to so many. I go through phases and,
• 1:38
  I am really enjoying a whole bunch of different podcasts at the moment. So I've been listening to, to be magnetic expanded. I'm really interested in the whole manifestation space.
• 1:53
  things with outcomes. So I've been listening to things like my millennial investor and my millennial money. And I think Victoria's doing incredible job with she's on the money. I think no matter how much, you know, even if it feels like you're going back to basics, there's still something to be learned there. So I try and listen to the full spectrum of things on topics that I'm particularly interested in at the time. I've been listening to some really interesting interviews on the mentor
• 2:21
  with by Mark Boris as well. So yeah, there's just so many amazing free resources out there right now. I think it's such an incredible time. Like we didn't really have this medium when I was launching, there was no stories from other female founders out there. It was just like, hello, do you exist?
• 2:38
  Where are you? 100%. I also think the school of YouTube is just so powerful. Like if you want to be knowledgeable on something, set yourself a goal of 10 hours or 20 hours on that subject back to back on YouTube. You are going to learn so much.
• 2:55
  could not agree more. You can Google and YouTube your way to anything that you need to know. And chat GPT. It's like my best friend these days. 100%. My gosh. Question number four is how do you win the day? What are your AM and PM rituals and habits that keep you feeling happy and motivated?
• 3:17
  I want to keep it real. I have a two year old, so there's no such thing as a beautiful morning routine in my house anymore. It just doesn't exist. I think that's really nice for other founders who either have kids or are thinking about having kids to hear, because you hear a lot about these. I wake up at five and I meditate and I drink my lemon water and I go to the yoga. I'm like,
• 3:37
  That sounds nice. That does not happen over here. It's just like pure chaos. My morning sort of, my husband and I take it in turns, but I like to be able to spend the morning with my daughter before I then start my day at work. So I don't usually use it to do other things. So that's my morning routine. I soak her up. Sometimes I'll sit there reading a book. I've got my book sitting on the couch right here now. So I'll read with her while she's eating her breakfast, and I find that that gives me some...
• 4:07
  Sort of personal satisfaction. Like I've accomplished something before the day has even really started, even though I'm currently taking care of my child. I try and see exercise into just wherever it can during the day. So it might be sometimes I sit on the bike in the office while I'm on a call. Love that. Sometimes I squeeze in a 20 minute walk. I like to be really realistic about this. It's the juggle of motherhood and running two businesses. We don't have
• 4:35
  looking at people, everything like she's got a cleaner and she's got money and all these bits and pieces. We don't have any of that. We just have us. My parents work full time. So, you know, it's really just the chaos of every other household. Elbow grease. Elbow grease. In the evening I collapse and I watch TV. I'm not going to spin lies for you about this amazing wellness routine because it just doesn't exist right now. I love that. Keeping it real. I'm all for it.
• 5:00
  Question number five is what's been your worst money mistake and how much did it cost you? Oh, I was really young and dumb with credit cards, like back in my late teens and early 20s.
• 5:15
  I feel as though my formal education really set me up for failure there. That's why I talk a lot about financial literacy and the type of podcast that I mentioned before, especially for younger listeners, because it's so easy to go, oh, my God, that's so boring. I don't want to do it.
• 5:32
  Oh man, if you just learn the ABCs of that and do things properly from the very start, you will be leaps and bounds ahead of where I am now at 37 because I made so many dumb mistakes when I was young. So that's probably the biggest financial mistake I've made. And I wish I'd learned about investing for my future younger than what I did. Absolutely. I really agree with that. Resonates with me.
• 5:59
  Question number six, last question. What is just a crazy story, good or bad, that you can share from your journey in building FrankBod? Oh, the one that's coming to mind is when,
• 6:15
  all of a sudden Ariana Grande started telling everybody how much she loved Frank. And we had no idea how she got her hands on it. It was pretty incredible. It's still around in like different beauty articles and some YouTube clips with her on interviews. And we thought, my God, this is amazing. And then all of a sudden, about two or three months later, she launched her own copycat, like a coffee scrub by Ariana Grande and launched it into Ulta. And we're like,
• 6:41
  excuse me, it's not very supportive. It's not where I saw this going. It's just like, it's a, it's a moment that's coming to my head for, um, you know, I mean, good on her. She saw an opportunity, but yeah, it, it really stood out to me as just the perfect example of how there could have been so much opportunity to collaborate and build something really beautiful and successful together. But
• 7:11
  Not everyone sees things that way, I guess. Yeah, I feel like the copycat discussion is like, again, a whole other episode and I'm sure you have plenty of examples of seeing this happen either for your own brands or for the brands that you've worked on and been part of. I guess we were just having a chat about it actually inside Magic, which is our network for founders, and we were talking about how it is inevitable but it still sucks. Yeah.
• 7:39
  Yeah, you have to, it's like water if a duck's back for me now. I just don't even think about it. At the time when we were younger and launching, it felt hyper-personal. And I think that's probably why it comes to mind because it did trigger a different response in me at the time. Now I just laugh about it. But, you know, it's hard at the time when you're building something and you're spending so much time and energy and probably money to have someone just come and rip off your idea. That hurts. But if you're in that position...
• 8:09
  as a founder, see the flattering side and use it as your, what's the word I'm looking for? I guess the catalyst for looking at what's going to be next for your brand doesn't mean changing your brand, but always staying one step ahead and future-proofing your own business. Yes, I know the feeling.
• 8:26
  Thank you very much for saying that. That's a great tip and a piece of advice to leave us with. This was so fun. Jess, thank you so much for coming on the show and sharing your journey with Frank Bud and all the cool stuff that you've been up to for the last decade. Loved it. Thank you so much for having me. It was really lovely to chat.
• 8:50
  Hey, it's June here. Thanks for listening to this amazing episode of the Female Startup Club podcast. If you're a fan of the show and want even more of the good stuff, I'd recommend checking out femalestartupclub.com where you can subscribe to our free newsletter. We send it out weekly covering female founder business news, insights and learnings in D2C, and interesting business resources.
• 9:14
  And if you're a founder building an e-commerce brand, you can join our private network of entrepreneurs called Hype Club at femalestartupclub.com forward slash Hype Club. We have guests from the show joining us for intimate Ask Me Anythings, expert workshops, and a group of totally amazing, like-minded women building the future of D2C brands.
• 9:37
  As always, please do subscribe, rate and review the show and post your favorite episodes to Instagram stories. I am beyond grateful when you do that. Thank you.
• 9:53
  Hey, it's June here. Thanks for listening to this amazing episode of the Female Startup Club podcast. If you're a fan of the show and want even more of the good stuff, I'd recommend checking out femalestartupclub.com where you can subscribe to our free newsletter. We send it out weekly covering female founder business news, insights and learnings in D2C, and interesting business resources.
• 10:17
  And if you're a founder building an e-commerce brand, you can join our private network of entrepreneurs called Hype Club at femalestartupclub.com forward slash Hype Club. We have guests from the show joining us for intimate Ask Me Anythings, expert workshops, and a group of totally amazing, like-minded women building the future of D2C brands.
• 10:40
  As always, please do subscribe, rate and review the show, and post your favorite episodes to Instagram stories. I am beyond grateful when you do that.