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No more human actors?: How AI is Reshaping Hollywood · Private Equity Data Guy

• 0:00
  So
• 0:00
  what
• 0:01
  we
• 0:01
  do
• 0:01
  is
• 0:01
  we
• 0:01
  just
• 0:01
  make
• 0:02
  sure
• 0:02
  that
• 0:02
  no
• 0:03
  one's
• 0:03
  using
• 0:03
  AI
• 0:04
  where
• 0:04
  they're
• 0:04
  not
• 0:04
  supposed
• 0:05
  to
• 0:05
  be.
• 0:05
  Somewhere
• 0:06
  in
• 0:06
  an
• 0:06
  organization.
• 0:07
  Every
• 0:08
  couple
• 0:08
  of
• 0:08
  months,
• 0:08
  the
• 0:09
  quality
• 0:09
  of
• 0:10
  image
• 0:10
  and
• 0:10
  video
• 0:10
  generation
• 0:11
  seems
• 0:11
  to
• 0:11
  improve.
• 0:12
  I
• 0:12
  know
• 0:12
  concept
• 0:13
  artists
• 0:13
  who
• 0:13
  have
• 0:13
  been
• 0:13
  out
• 0:14
  of
• 0:14
  work
• 0:14
  for
• 0:14
  two
• 0:14
  years.
• 0:15
  That's
• 0:15
  the
• 0:15
  kind
• 0:15
  of
• 0:16
  stuff
• 0:16
  that's
• 0:16
  getting
• 0:16
  replaced
• 0:17
  with
• 0:17
  AI.
• 0:18
  The
• 0:18
  Internet's
• 0:19
  become
• 0:19
  so
• 0:19
  omnipresent
• 0:20
  that,
• 0:21
  you
• 0:21
  know,
• 0:21
  if
• 0:21
  I'm
• 0:21
  watching
• 0:22
  a
• 0:22
  show
• 0:23
  and
• 0:23
  it's
• 0:23
  one
• 0:23
  of
• 0:23
  those
• 0:24
  that
• 0:24
  comes
• 0:24
  out
• 0:24
  every
• 0:24
  week,
• 0:25
  like,
• 0:25
  you
• 0:25
  just
• 0:26
  have
• 0:26
  to
• 0:26
  stay
• 0:26
  off
• 0:26
  the
• 0:26
  Internet
• 0:27
  because
• 0:27
  the
• 0:27
  Internet's
• 0:28
  so
• 0:28
  good
• 0:28
  at
• 0:28
  knowing
• 0:28
  what
• 0:28
  you're
• 0:28
  interested
• 0:29
  in
• 0:29
  that
• 0:30
  there's
• 0:30
  just
• 0:30
  no
• 0:30
  zero
• 0:31
  chance
• 0:31
  you're
• 0:31
  going
• 0:31
  to
• 0:31
  avoid
• 0:32
  the
• 0:32
  spoilers.
• 0:32
  You're
• 0:33
  listening
• 0:33
  to
• 0:33
  the
• 0:33
  Transformed
• 0:34
  with
• 0:34
  Data
• 0:34
  podcast
• 0:35
  with
• 0:35
  Graham
• 0:36
  Crawford,
• 0:36
  CEO
• 0:37
  of
• 0:37
  Crawford
• 0:38
  McMillan.
• 0:38
  Graham
• 0:39
  is
• 0:39
  here
• 0:39
  to
• 0:39
  share
• 0:39
  something
• 0:39
  he's
• 0:40
  genuinely
• 0:40
  passionate
• 0:41
  about.
• 0:41
  He's
• 0:41
  going
• 0:42
  to
• 0:42
  show
• 0:42
  you
• 0:42
  how
• 0:42
  data
• 0:42
  can
• 0:43
  completely
• 0:43
  change
• 0:44
  the
• 0:44
  outcome
• 0:44
  for
• 0:44
  both
• 0:45
  people
• 0:45
  and
• 0:45
  businesses.
• 0:46
  In
• 0:46
  each
• 0:46
  episode,
• 0:47
  he
• 0:47
  sits
• 0:47
  down
• 0:47
  with
• 0:47
  real
• 0:48
  people
• 0:48
  who've
• 0:48
  done
• 0:48
  incredible
• 0:49
  things
• 0:49
  with
• 0:49
  data.
• 0:50
  But
• 0:50
  don't
• 0:50
  worry,
• 0:51
  these
• 0:51
  aren't
• 0:52
  your
• 0:52
  typical
• 0:52
  dry
• 0:52
  case
• 0:53
  studies.
• 0:54
  Graham
• 0:54
  and
• 0:54
  his
• 0:54
  guests
• 0:54
  bring
• 0:55
  you
• 0:55
  stories
• 0:55
  about
• 0:55
  leaders
• 0:56
  and
• 0:56
  innovators
• 0:56
  who
• 0:57
  saw
• 0:57
  something
• 0:57
  in
• 0:57
  their
• 0:58
  data
• 0:58
  that
• 0:58
  sparked
• 0:58
  a
• 0:59
  brand
• 0:59
  new
• 0:59
  reality.
• 1:00
  These
• 1:00
  are
• 1:00
  changes
• 1:01
  that
• 1:01
  tore
• 1:01
  through
• 1:02
  entire
• 1:02
  industries,
• 1:03
  upended
• 1:03
  company
• 1:04
  cultures,
• 1:04
  and
• 1:05
  sometimes
• 1:05
  even
• 1:05
  changed
• 1:06
  lives.
• 1:07
  So
• 1:07
  whether
• 1:07
  you're
• 1:07
  a
• 1:08
  data
• 1:08
  enthusiast
• 1:09
  or
• 1:09
  just
• 1:09
  curious
• 1:10
  about
• 1:10
  how
• 1:10
  to
• 1:10
  find
• 1:11
  the
• 1:11
  truth
• 1:11
  in
• 1:11
  your
• 1:11
  data,
• 1:12
  join
• 1:12
  Graham
• 1:13
  as
• 1:13
  he
• 1:13
  discovers
• 1:14
  how
• 1:14
  data
• 1:14
  becomes
• 1:15
  more
• 1:15
  than
• 1:15
  just
• 1:16
  numbers.
• 1:16
  It
• 1:17
  becomes
• 1:17
  the
• 1:17
  spark
• 1:18
  that
• 1:18
  ignites
• 1:18
  real,
• 1:19
  meaningful
• 1:19
  changes.
• 1:21
  Let's
• 1:21
  get
• 1:21
  started.
• 1:22
  Thanks
• 1:22
  for
• 1:22
  listening.
• 1:23
  Most
• 1:23
  artists
• 1:23
  aren't
• 1:24
  scared
• 1:24
  of
• 1:24
  AI
• 1:24
  because
• 1:24
  it
• 1:24
  makes
• 1:25
  better
• 1:25
  art.
• 1:25
  They're
• 1:26
  scared
• 1:26
  because
• 1:26
  it
• 1:26
  makes
• 1:27
  more
• 1:27
  of
• 1:27
  it.
• 1:27
  Faster,
• 1:28
  cheaper,
• 1:28
  easier.
• 1:29
  But
• 1:29
  here's
• 1:29
  the
• 1:30
  twist.
• 1:30
  What
• 1:30
  if
• 1:31
  the
• 1:31
  future
• 1:31
  of
• 1:31
  creativity
• 1:32
  isn't
• 1:32
  about
• 1:32
  keeping
• 1:32
  up
• 1:33
  with
• 1:33
  AI
• 1:33
  but
• 1:34
  beating
• 1:34
  it
• 1:34
  at
• 1:34
  the
• 1:34
  one
• 1:34
  thing
• 1:34
  it
• 1:35
  will
• 1:35
  never
• 1:35
  understand?
• 1:36
  Being
• 1:36
  human.
• 1:37
  Ellery
• 1:37
  knows
• 1:37
  this
• 1:37
  better
• 1:38
  than
• 1:38
  anyone.
• 1:38
  As
• 1:38
  a
• 1:39
  machine
• 1:39
  learning
• 1:39
  engineer
• 1:39
  turned
• 1:40
  art
• 1:40
  tech
• 1:40
  founder,
• 1:41
  she's
• 1:42
  seen
• 1:42
  the
• 1:42
  inside
• 1:43
  of
• 1:43
  both
• 1:43
  worlds.
• 1:44
  Today,
• 1:44
  she's
• 1:45
  the
• 1:45
  CEO
• 1:45
  of
• 1:45
  Voight
• 1:46
  AI,
• 1:46
  a
• 1:46
  platform
• 1:46
  that
• 1:47
  uses
• 1:47
  data
• 1:47
  to
• 1:47
  protect
• 1:48
  and
• 1:48
  elevate
• 1:49
  human
• 1:49
  creativity
• 1:49
  in
• 1:50
  the
• 1:50
  age
• 1:50
  of
• 1:50
  AI.
• 1:51
  A
• 1:51
  noble
• 1:51
  quest
• 1:51
  indeed.
• 1:52
  We're
• 1:52
  going
• 1:52
  to
• 1:52
  dig
• 1:52
  into
• 1:53
  what
• 1:53
  buyers
• 1:53
  really
• 1:54
  value
• 1:54
  when
• 1:54
  choosing
• 1:54
  art.
• 1:55
  How
• 1:55
  data
• 1:55
  can
• 1:56
  become
• 1:56
  a
• 1:56
  moat
• 1:56
  for
• 1:56
  creative
• 1:57
  authenticity,
• 1:58
  and
• 1:58
  why
• 1:58
  slowing
• 1:59
  down
• 1:59
  might
• 1:59
  be
• 1:59
  the
• 2:00
  smartest
• 2:00
  business
• 2:00
  move
• 2:01
  of
• 2:01
  all.
• 2:02
  Let's
• 2:02
  get
• 2:02
  into
• 2:02
  it.
• 2:02
  Here's
• 2:03
  Ellery.
• 2:03
  Welcome
• 2:04
  to
• 2:04
  the
• 2:04
  show.
• 2:04
  Ellery,
• 2:05
  how
• 2:05
  are
• 2:05
  you
• 2:05
  doing?
• 2:06
  Hello.
• 2:06
  Thank
• 2:06
  you
• 2:07
  so
• 2:07
  much
• 2:07
  for
• 2:07
  having
• 2:08
  me
• 2:08
  here
• 2:08
  on
• 2:09
  this
• 2:09
  wonderful
• 2:10
  Friday.
• 2:11
  Your
• 2:11
  description
• 2:11
  of
• 2:12
  the
• 2:12
  company
• 2:12
  makes
• 2:12
  us
• 2:13
  sound
• 2:13
  far
• 2:14
  more
• 2:14
  noble.
• 2:14
  Than
• 2:15
  we
• 2:15
  actually
• 2:15
  are.
• 2:17
  One
• 2:17
  could
• 2:17
  argue
• 2:18
  that
• 2:19
  protecting
• 2:20
  the
• 2:20
  human
• 2:20
  artists
• 2:21
  and
• 2:21
  the
• 2:21
  human
• 2:21
  element
• 2:22
  is
• 2:23
  simply
• 2:23
  a
• 2:23
  byproduct
• 2:25
  of
• 2:26
  the
• 2:26
  actual
• 2:27
  thing
• 2:27
  that
• 2:27
  we
• 2:28
  do,
• 2:28
  which
• 2:28
  is
• 2:30
  managing
• 2:30
  AI
• 2:31
  compliance
• 2:32
  for
• 2:33
  a
• 2:33
  lot
• 2:33
  of
• 2:33
  these
• 2:33
  big
• 2:34
  companies,
• 2:34
  specifically
• 2:35
  in
• 2:35
  entertainment.
• 2:36
  So
• 2:36
  when
• 2:37
  you
• 2:37
  use
• 2:37
  generative
• 2:37
  AI,
• 2:38
  Right.
• 2:38
  I
• 2:39
  think
• 2:39
  many
• 2:39
  are
• 2:40
  familiar
• 2:40
  with
• 2:40
  some
• 2:41
  of
• 2:41
  the
• 2:41
  easy
• 2:41
  pitfalls
• 2:42
  of
• 2:42
  that.
• 2:42
  I
• 2:42
  mean,
• 2:42
  there's
• 2:43
  many.
• 2:43
  Right.
• 2:44
  But
• 2:44
  most
• 2:44
  consistently
• 2:45
  there's
• 2:45
  issues
• 2:46
  with
• 2:46
  pr,
• 2:46
  like
• 2:47
  consumers
• 2:47
  aren't
• 2:48
  big
• 2:48
  fans
• 2:48
  of
• 2:48
  AI,
• 2:49
  especially
• 2:49
  in
• 2:49
  creative
• 2:51
  industries.
• 2:52
  Right.
• 2:52
  Because
• 2:52
  I
• 2:52
  think
• 2:52
  it's
• 2:53
  cheapening.
• 2:54
  And
• 2:54
  then
• 2:55
  there's
• 2:55
  legal
• 2:56
  issues,
• 2:56
  which
• 2:56
  is
• 2:57
  what
• 2:57
  a
• 2:57
  lot
• 2:57
  of
• 2:57
  the
• 2:57
  companies
• 2:58
  really
• 2:58
  do
• 2:58
  care
• 2:58
  about,
• 2:59
  which
• 2:59
  is
• 2:59
  you
• 2:59
  cannot
• 3:00
  actually
• 3:01
  copyright,
• 3:02
  patent
• 3:03
  or
• 3:03
  trademark
• 3:03
  anything
• 3:04
  that's
• 3:04
  AI
• 3:04
  generated,
• 3:05
  even
• 3:06
  if
• 3:06
  things
• 3:06
  are
• 3:06
  partially
• 3:07
  AI
• 3:07
  generated
• 3:08
  or
• 3:08
  even
• 3:08
  if
• 3:08
  they're
• 3:09
  trained
• 3:09
  on
• 3:09
  completely
• 3:10
  clean
• 3:10
  legal
• 3:11
  data.
• 3:12
  The
• 3:13
  human
• 3:13
  authorship
• 3:14
  is
• 3:14
  the
• 3:14
  core
• 3:14
  component
• 3:15
  of
• 3:15
  being
• 3:15
  able
• 3:15
  to
• 3:16
  copyright
• 3:16
  something
• 3:16
  in
• 3:17
  the
• 3:17
  United
• 3:17
  States
• 3:17
  and
• 3:18
  in
• 3:18
  most
• 3:18
  countries,
• 3:19
  most
• 3:19
  major
• 3:19
  markets.
• 3:21
  So
• 3:21
  without
• 3:21
  the
• 3:21
  human
• 3:22
  element,
• 3:23
  you
• 3:23
  know,
• 3:23
  Disney
• 3:24
  can't
• 3:24
  own
• 3:24
  their
• 3:24
  next
• 3:24
  Mickey
• 3:25
  Mouse,
• 3:25
  which
• 3:25
  is
• 3:25
  going
• 3:26
  to
• 3:26
  be
• 3:26
  a
• 3:26
  big
• 3:26
  problem
• 3:27
  for
• 3:27
  them.
• 3:28
  So
• 3:28
  what
• 3:28
  we
• 3:28
  do
• 3:29
  is
• 3:29
  we
• 3:29
  just
• 3:29
  make
• 3:29
  sure
• 3:30
  that
• 3:30
  no
• 3:31
  one's
• 3:31
  using
• 3:31
  AI
• 3:31
  where
• 3:32
  they're
• 3:32
  not
• 3:32
  supposed
• 3:32
  to
• 3:32
  be,
• 3:33
  somewhere
• 3:34
  in
• 3:34
  an
• 3:34
  organization.
• 3:36
  And
• 3:36
  we
• 3:36
  do
• 3:36
  this
• 3:36
  with
• 3:37
  AI
• 3:37
  detection
• 3:38
  software.
• 3:39
  So
• 3:39
  as
• 3:39
  a
• 3:39
  byproduct
• 3:40
  kind
• 3:41
  of
• 3:41
  of
• 3:41
  this
• 3:41
  process,
• 3:42
  you
• 3:42
  know,
• 3:42
  we
• 3:43
  are,
• 3:43
  I'm
• 3:43
  intentionally
• 3:44
  making
• 3:44
  sure,
• 3:44
  yes,
• 3:45
  it's
• 3:45
  human
• 3:45
  made.
• 3:46
  Right.
• 3:46
  By
• 3:47
  making
• 3:47
  sure
• 3:47
  there's
• 3:47
  no
• 3:47
  AI
• 3:48
  in
• 3:48
  it.
• 3:48
  But
• 3:49
  I
• 3:49
  wouldn't
• 3:50
  go
• 3:50
  as
• 3:50
  so
• 3:50
  far
• 3:51
  as
• 3:51
  to
• 3:51
  say,
• 3:51
  like
• 3:52
  at
• 3:52
  our
• 3:52
  core
• 3:53
  we're
• 3:54
  protecting
• 3:54
  human
• 3:55
  artists.
• 3:55
  I
• 3:55
  personally
• 3:56
  believe
• 3:56
  in
• 3:56
  the
• 3:57
  human
• 3:57
  element.
• 3:57
  I.
• 3:58
  I'm
• 3:58
  not
• 3:58
  a
• 3:58
  big
• 3:58
  fan
• 3:59
  of
• 3:59
  AI
• 3:59
  art
• 4:00
  myself.
• 4:01
  Like
• 4:01
  I've
• 4:01
  been
• 4:01
  a
• 4:01
  digital
• 4:02
  artist.
• 4:02
  I've
• 4:02
  worked
• 4:02
  with
• 4:03
  hundreds
• 4:03
  of
• 4:03
  thousands
• 4:04
  of
• 4:04
  digital
• 4:04
  artists.
• 4:04
  In
• 4:04
  the
• 4:05
  past.
• 4:05
  We
• 4:05
  used
• 4:05
  to
• 4:05
  run
• 4:05
  a
• 4:06
  website
• 4:06
  that
• 4:07
  let
• 4:07
  them
• 4:07
  sell
• 4:07
  online
• 4:08
  to
• 4:08
  customers.
• 4:09
  And
• 4:09
  so,
• 4:09
  you
• 4:10
  know,
• 4:10
  I'm
• 4:10
  a
• 4:10
  big
• 4:10
  proponent
• 4:11
  of
• 4:11
  human
• 4:11
  art.
• 4:12
  Yeah.
• 4:12
  It's
• 4:12
  unfortunate
• 4:13
  that
• 4:13
  more
• 4:13
  companies
• 4:14
  don't
• 4:14
  see
• 4:14
  it
• 4:14
  that
• 4:14
  way.
• 4:15
  Right.
• 4:16
  And
• 4:16
  it's
• 4:16
  great
• 4:16
  to
• 4:16
  have
• 4:16
  an
• 4:17
  industrial
• 4:17
  process,
• 4:18
  even
• 4:18
  if
• 4:18
  it's
• 4:19
  commercially
• 4:19
  intended,
• 4:20
  that
• 4:20
  has
• 4:20
  a
• 4:21
  positive
• 4:21
  human
• 4:21
  byproduct
• 4:22
  from
• 4:22
  it.
• 4:22
  So,
• 4:23
  you
• 4:23
  know,
• 4:23
  I
• 4:23
  still
• 4:23
  think
• 4:23
  you
• 4:23
  all
• 4:24
  deserve
• 4:24
  the
• 4:24
  credit
• 4:24
  for
• 4:24
  that.
• 4:25
  Certainly
• 4:26
  it's
• 4:26
  fascinating
• 4:27
  to
• 4:27
  think
• 4:27
  about
• 4:27
  it
• 4:27
  as
• 4:27
  a
• 4:27
  protection
• 4:29
  perspective.
• 4:29
  You
• 4:29
  mentioned
• 4:30
  if
• 4:30
  Disney
• 4:30
  has
• 4:30
  the
• 4:30
  next
• 4:31
  Mickey
• 4:31
  Mouse,
• 4:32
  if
• 4:32
  the
• 4:32
  next
• 4:32
  Mickey
• 4:33
  Mouse,
• 4:34
  Matthew
• 4:34
  Mouse,
• 4:34
  for
• 4:35
  example,
• 4:35
  like
• 4:36
  if
• 4:36
  he's
• 4:36
  the
• 4:36
  next
• 4:36
  big
• 4:36
  thing,
• 4:37
  is
• 4:37
  generated
• 4:37
  by
• 4:37
  AI,
• 4:38
  then
• 4:38
  Disney
• 4:38
  can't
• 4:39
  copyright.
• 4:39
  And
• 4:40
  then
• 4:40
  presumably
• 4:42
  the
• 4:42
  T
• 4:42
  shirt
• 4:42
  sellers
• 4:43
  all
• 4:43
  across
• 4:43
  the
• 4:43
  world
• 4:44
  will
• 4:44
  be
• 4:44
  able
• 4:44
  to
• 4:45
  basically
• 4:45
  use
• 4:46
  Matthew
• 4:46
  Mouse
• 4:47
  with
• 4:47
  free
• 4:48
  will
• 4:48
  with
• 4:50
  no
• 4:50
  recourse
• 4:50
  for
• 4:51
  Disney.
• 4:51
  So
• 4:52
  that's
• 4:52
  the
• 4:52
  sort
• 4:52
  of
• 4:52
  protection
• 4:53
  that
• 4:53
  they're
• 4:53
  looking
• 4:54
  for.
• 4:54
  It's
• 4:54
  a
• 4:54
  fascinating
• 4:55
  timing
• 4:55
  with
• 4:55
  this
• 4:56
  interview,
• 4:57
  Allary,
• 4:57
  because
• 4:57
  I'm
• 4:57
  sure
• 4:58
  you
• 4:58
  probably
• 4:58
  way
• 4:59
  before
• 4:59
  me
• 4:59
  saw
• 4:59
  the
• 5:00
  emergence
• 5:00
  of
• 5:00
  the
• 5:01
  news
• 5:01
  about
• 5:01
  Tilly
• 5:01
  Norwood
• 5:02
  yesterday.
• 5:02
  Did
• 5:02
  you
• 5:02
  meet
• 5:03
  Tilly
• 5:03
  Norwood?
• 5:03
  I've
• 5:04
  not
• 5:04
  met
• 5:05
  her,
• 5:06
  but
• 5:07
  there
• 5:07
  was
• 5:07
  an
• 5:08
  article
• 5:08
  in
• 5:08
  the
• 5:08
  Wall
• 5:09
  Street
• 5:09
  Journal
• 5:10
  earlier
• 5:10
  this
• 5:10
  summer
• 5:11
  called
• 5:12
  is
• 5:12
  Disney
• 5:13
  still
• 5:13
  magic
• 5:13
  if
• 5:14
  it's
• 5:14
  AI
• 5:15
  Something
• 5:15
  to
• 5:15
  that
• 5:15
  effect.
• 5:16
  And
• 5:17
  it
• 5:17
  described.
• 5:18
  We
• 5:18
  talked
• 5:19
  about
• 5:19
  this
• 5:19
  previously,
• 5:20
  but
• 5:20
  I'll.
• 5:20
  I'll
• 5:20
  say
• 5:21
  it
• 5:21
  again
• 5:21
  because
• 5:22
  it's
• 5:22
  a
• 5:22
  really
• 5:22
  interesting
• 5:22
  anecdote.
• 5:23
  I'm
• 5:24
  not
• 5:24
  sure
• 5:24
  Tilly's
• 5:25
  days
• 5:25
  are
• 5:25
  long
• 5:26
  for
• 5:26
  this
• 5:26
  world,
• 5:27
  though.
• 5:28
  Don't
• 5:28
  quote
• 5:28
  me
• 5:28
  on
• 5:29
  that.
• 5:29
  Well,
• 5:30
  the
• 5:30
  article
• 5:30
  in
• 5:31
  the
• 5:31
  Wall
• 5:31
  Street
• 5:31
  Journal
• 5:31
  describes
• 5:32
  how
• 5:32
  Disney
• 5:32
  worked
• 5:33
  with
• 5:33
  a
• 5:34
  AI
• 5:34
  startup
• 5:35
  to
• 5:36
  attempt
• 5:36
  to
• 5:36
  deep
• 5:37
  fake.
• 5:38
  I
• 5:38
  think
• 5:38
  it
• 5:38
  was
• 5:38
  Dwayne
• 5:38
  the
• 5:39
  Rock
• 5:39
  Johnson's
• 5:40
  face
• 5:41
  over
• 5:41
  his
• 5:41
  cousin's
• 5:42
  face
• 5:42
  because
• 5:42
  he
• 5:43
  was
• 5:43
  not
• 5:43
  available
• 5:44
  for
• 5:44
  filming.
• 5:45
  Oh,
• 5:45
  wow.
• 5:46
  And
• 5:46
  they
• 5:46
  spent
• 5:47
  like
• 5:47
  millions
• 5:47
  of
• 5:47
  dollars
• 5:48
  on
• 5:48
  this.
• 5:49
  And
• 5:49
  unfortunately
• 5:50
  they
• 5:50
  cut
• 5:51
  it
• 5:51
  at
• 5:51
  the
• 5:51
  last
• 5:51
  second
• 5:51
  because
• 5:52
  the
• 5:52
  lawyers
• 5:53
  were
• 5:53
  concerned.
• 5:54
  Directly
• 5:55
  citing
• 5:55
  in
• 5:55
  the
• 5:55
  article
• 5:55
  concerned
• 5:56
  the
• 5:56
  inability
• 5:57
  to
• 5:57
  copyright
• 5:57
  every
• 5:58
  part
• 5:58
  of
• 5:58
  the
• 5:58
  film
• 5:59
  because
• 6:00
  parts
• 6:00
  of
• 6:00
  it
• 6:00
  would
• 6:00
  be
• 6:00
  wholly
• 6:01
  AI
• 6:01
  generated.
• 6:02
  Was
• 6:02
  AI
• 6:02
  generated?
• 6:03
  That's
• 6:03
  fascinating.
• 6:04
  So
• 6:04
  for
• 6:05
  the
• 6:05
  benefit
• 6:05
  of
• 6:05
  those
• 6:05
  who
• 6:05
  are
• 6:06
  new
• 6:06
  and
• 6:06
  me,
• 6:06
  there
• 6:06
  was
• 6:06
  a
• 6:06
  big
• 6:07
  buzzer
• 6:07
  until
• 6:07
  yesterday.
• 6:09
  She's
• 6:09
  an
• 6:10
  AI
• 6:10
  Hollywood
• 6:11
  star
• 6:11
  that
• 6:11
  some
• 6:11
  film
• 6:12
  studios
• 6:12
  created
• 6:13
  probably
• 6:13
  just
• 6:14
  as
• 6:14
  a
• 6:14
  PR
• 6:14
  stunt,
• 6:15
  but
• 6:15
  credits
• 6:15
  to
• 6:15
  them
• 6:16
  a
• 6:16
  very
• 6:16
  successful
• 6:16
  PR
• 6:17
  stunt
• 6:17
  because
• 6:17
  it's
• 6:17
  hit
• 6:17
  most
• 6:18
  of
• 6:18
  the
• 6:18
  kind
• 6:18
  of
• 6:19
  global
• 6:19
  AI
• 6:19
  newsletters
• 6:20
  that
• 6:20
  I've
• 6:20
  seen
• 6:21
  over
• 6:21
  the
• 6:21
  last
• 6:21
  week
• 6:21
  or
• 6:22
  so.
• 6:22
  And
• 6:22
  they
• 6:22
  showcase
• 6:23
  Tilly
• 6:24
  in
• 6:24
  an
• 6:24
  action
• 6:24
  movie,
• 6:25
  in
• 6:25
  a
• 6:25
  romance
• 6:26
  movie,
• 6:27
  in
• 6:27
  lots
• 6:27
  of
• 6:27
  different
• 6:27
  ways,
• 6:28
  as
• 6:28
  well
• 6:28
  as
• 6:28
  being
• 6:28
  kind
• 6:28
  of
• 6:29
  interviewed
• 6:29
  behind
• 6:29
  the,
• 6:30
  behind
• 6:30
  the
• 6:31
  scenes
• 6:31
  as
• 6:32
  saber
• 6:32
  rattling
• 6:32
  a
• 6:33
  little
• 6:33
  bit
• 6:33
  from
• 6:33
  a.
• 6:34
  From
• 6:34
  an
• 6:34
  AR
• 6:34
  studio.
• 6:35
  What
• 6:35
  would
• 6:36
  happen
• 6:36
  if
• 6:36
  they.
• 6:37
  If
• 6:37
  they
• 6:37
  released
• 6:38
  a
• 6:38
  film
• 6:39
  starring
• 6:39
  Tilly?
• 6:40
  Like,
• 6:40
  would
• 6:41
  it.
• 6:41
  Would
• 6:41
  they
• 6:42
  even
• 6:42
  be
• 6:42
  able
• 6:42
  to
• 6:42
  release
• 6:42
  that
• 6:43
  movie?
• 6:43
  Oh,
• 6:43
  I
• 6:43
  mean,
• 6:44
  you
• 6:44
  can.
• 6:44
  You
• 6:44
  can
• 6:45
  release
• 6:45
  whatever
• 6:45
  movie
• 6:46
  you
• 6:46
  want.
• 6:47
  I
• 6:47
  think
• 6:47
  it's
• 6:47
  OpenAI
• 6:48
  is
• 6:48
  backing
• 6:49
  a
• 6:49
  film
• 6:49
  that's
• 6:50
  wholly
• 6:50
  AI
• 6:50
  generated.
• 6:51
  They
• 6:51
  invested
• 6:51
  about
• 6:52
  30
• 6:52
  million
• 6:52
  in
• 6:53
  it.
• 6:53
  Can't.
• 6:54
  I
• 6:54
  should
• 6:54
  have
• 6:55
  done
• 6:55
  some
• 6:55
  research
• 6:56
  and
• 6:56
  actually
• 6:57
  got
• 6:57
  the
• 6:57
  name,
• 6:58
  but
• 6:58
  they
• 6:58
  haven't
• 6:59
  had
• 6:59
  a
• 6:59
  distribute.
• 7:00
  Distribute
• 7:00
  for
• 7:01
  it.
• 7:01
  It's
• 7:01
  like
• 7:01
  an
• 7:01
  animated
• 7:02
  film,
• 7:02
  but
• 7:02
  it's
• 7:03
  wholly
• 7:03
  AI
• 7:03
  animated.
• 7:04
  You
• 7:04
  can
• 7:05
  show
• 7:05
  whatever
• 7:05
  you
• 7:05
  want
• 7:05
  on
• 7:06
  a
• 7:06
  movie
• 7:06
  theater,
• 7:07
  right?
• 7:07
  Like
• 7:07
  on
• 7:07
  a.
• 7:08
  On
• 7:08
  a
• 7:08
  screen.
• 7:09
  But
• 7:09
  I
• 7:09
  think
• 7:09
  the
• 7:09
  real
• 7:10
  question
• 7:10
  is
• 7:10
  if
• 7:11
  people
• 7:11
  film
• 7:11
  it,
• 7:11
  torrent
• 7:12
  it,
• 7:13
  you
• 7:13
  can't.
• 7:13
  Can
• 7:14
  you
• 7:14
  issue
• 7:14
  copyright
• 7:15
  takedowns
• 7:16
  for
• 7:16
  like
• 7:16
  people
• 7:16
  posting
• 7:17
  on
• 7:17
  YouTube
• 7:18
  when
• 7:18
  it's
• 7:18
  wholly
• 7:19
  AI
• 7:19
  generated?
• 7:21
  No.
• 7:22
  Essentially
• 7:22
  the
• 7:23
  issue
• 7:23
  gets
• 7:23
  into
• 7:23
  it
• 7:23
  when
• 7:24
  it's
• 7:24
  like
• 7:25
  Tilly
• 7:25
  directly
• 7:26
  being
• 7:27
  maybe
• 7:27
  interacting
• 7:27
  with
• 7:28
  like
• 7:28
  another
• 7:28
  human.
• 7:29
  The
• 7:30
  actual
• 7:30
  legality
• 7:31
  on
• 7:31
  it
• 7:31
  is
• 7:31
  case
• 7:32
  by
• 7:32
  case.
• 7:33
  So
• 7:33
  it's
• 7:33
  difficult
• 7:34
  to
• 7:34
  say
• 7:34
  until
• 7:35
  the
• 7:35
  copyright
• 7:35
  office
• 7:36
  is
• 7:36
  actually
• 7:36
  reviewing
• 7:37
  it
• 7:38
  what
• 7:38
  the
• 7:38
  outcome
• 7:39
  is
• 7:39
  actually
• 7:39
  going
• 7:39
  to
• 7:40
  be
• 7:40
  of
• 7:40
  like,
• 7:40
  the
• 7:40
  levels
• 7:41
  of
• 7:41
  protectability.
• 7:42
  Currently
• 7:43
  the
• 7:43
  law
• 7:44
  in
• 7:44
  the
• 7:44
  US
• 7:45
  is
• 7:45
  that
• 7:45
  if
• 7:46
  part
• 7:46
  of
• 7:46
  something
• 7:47
  is
• 7:47
  AI
• 7:47
  generated,
• 7:48
  the
• 7:48
  parts
• 7:49
  of
• 7:49
  it
• 7:49
  that
• 7:49
  are
• 7:49
  AI
• 7:50
  generated
• 7:50
  cannot
• 7:51
  be
• 7:51
  protected.
• 7:52
  I
• 7:52
  think
• 7:52
  actually
• 7:53
  my
• 7:53
  more
• 7:54
  concern
• 7:54
  with
• 7:54
  something
• 7:55
  like
• 7:55
  Tilly
• 7:56
  is
• 7:56
  that
• 7:56
  because
• 7:56
  you
• 7:56
  can't
• 7:57
  own
• 7:57
  the
• 7:58
  likeness.
• 7:59
  Right.
• 7:59
  Because
• 7:59
  she's
• 8:00
  AI
• 8:00
  generated,
• 8:01
  I
• 8:02
  guess
• 8:02
  you
• 8:02
  could
• 8:02
  have
• 8:02
  Tilly
• 8:03
  kind
• 8:03
  of
• 8:03
  like
• 8:03
  do
• 8:04
  anything
• 8:04
  and
• 8:04
  anyone
• 8:05
  could
• 8:05
  take
• 8:05
  her
• 8:06
  likeness
• 8:06
  and.
• 8:08
  Yeah,
• 8:08
  I
• 8:09
  can
• 8:09
  imagine.
• 8:09
  Yeah,
• 8:10
  I'm
• 8:10
  sure
• 8:11
  every
• 8:12
  agree
• 8:12
  with
• 8:12
  you.
• 8:12
  And
• 8:12
  we've
• 8:13
  covered
• 8:13
  the
• 8:14
  kind
• 8:14
  of
• 8:14
  legal
• 8:15
  and
• 8:16
  risk
• 8:16
  elements
• 8:17
  of
• 8:17
  it.
• 8:17
  And
• 8:17
  you
• 8:17
  know,
• 8:18
  there
• 8:18
  may
• 8:18
  be
• 8:18
  creators
• 8:18
  out
• 8:19
  there
• 8:19
  who
• 8:19
  say,
• 8:20
  such
• 8:20
  as
• 8:20
  the
• 8:21
  ones
• 8:21
  making
• 8:21
  the
• 8:21
  film
• 8:21
  that's
• 8:21
  backed
• 8:22
  by
• 8:22
  OpenAI,
• 8:22
  who
• 8:23
  say
• 8:23
  what?
• 8:24
  I
• 8:24
  don't
• 8:24
  care.
• 8:24
  I'm
• 8:25
  a
• 8:25
  creator
• 8:25
  and
• 8:25
  I
• 8:25
  want
• 8:25
  to
• 8:26
  create
• 8:26
  something.
• 8:27
  And
• 8:28
  these
• 8:28
  new
• 8:28
  tools
• 8:29
  that
• 8:29
  AI
• 8:30
  has
• 8:30
  given
• 8:30
  me
• 8:31
  has
• 8:32
  created
• 8:32
  this
• 8:32
  path
• 8:33
  to
• 8:33
  build
• 8:34
  something
• 8:34
  of
• 8:34
  a
• 8:35
  standard
• 8:35
  and
• 8:35
  quality
• 8:37
  that
• 8:37
  would
• 8:37
  never
• 8:37
  have
• 8:37
  been
• 8:38
  possible
• 8:38
  for
• 8:38
  me
• 8:38
  before.
• 8:39
  So
• 8:39
  I've
• 8:40
  seen
• 8:40
  some
• 8:40
  pretty
• 8:41
  cool
• 8:41
  anime
• 8:42
  style
• 8:42
  shorts
• 8:42
  on
• 8:42
  Reddit,
• 8:43
  for
• 8:43
  example,
• 8:43
  that
• 8:43
  people
• 8:43
  have
• 8:44
  put
• 8:44
  together.
• 8:44
  They
• 8:45
  might
• 8:45
  still
• 8:45
  get
• 8:45
  the
• 8:45
  enjoyment
• 8:46
  out
• 8:46
  of
• 8:46
  that
• 8:46
  and
• 8:46
  still
• 8:46
  might
• 8:46
  want
• 8:46
  to
• 8:47
  go
• 8:47
  ahead
• 8:47
  and
• 8:48
  to
• 8:48
  hell
• 8:48
  with
• 8:48
  the
• 8:48
  copyright.
• 8:49
  I
• 8:49
  can
• 8:49
  see
• 8:49
  a
• 8:49
  big
• 8:49
  game
• 8:50
  company,
• 8:50
  for
• 8:50
  example,
• 8:51
  being
• 8:51
  very
• 8:51
  concerned
• 8:51
  and
• 8:52
  correctly
• 8:52
  concerned
• 8:52
  about
• 8:52
  that,
• 8:53
  or
• 8:53
  Disney,
• 8:53
  for
• 8:53
  example.
• 8:54
  But
• 8:55
  you
• 8:55
  know,
• 8:55
  for
• 8:55
  those
• 8:56
  people
• 8:56
  just
• 8:56
  wanting
• 8:56
  to
• 8:56
  explore
• 8:57
  their
• 8:57
  creativity,
• 8:58
  that's
• 8:58
  an
• 8:58
  amazing
• 8:58
  new
• 8:58
  avenue
• 8:59
  for
• 8:59
  them.
• 8:59
  Yeah.
• 9:00
  Oh,
• 9:00
  I'm
• 9:01
  not
• 9:01
  faulting
• 9:01
  that.
• 9:02
  I
• 9:02
  mean,
• 9:03
  it's
• 9:03
  certainly
• 9:04
  true.
• 9:05
  I
• 9:05
  think
• 9:05
  the
• 9:05
  tools
• 9:06
  are
• 9:07
  helpful
• 9:07
  to
• 9:07
  a
• 9:07
  lot
• 9:08
  of
• 9:08
  people
• 9:08
  in
• 9:08
  various
• 9:09
  different
• 9:09
  ways,
• 9:10
  whether
• 9:10
  it's,
• 9:11
  you
• 9:12
  know,
• 9:12
  making,
• 9:13
  making
• 9:13
  art
• 9:13
  or.
• 9:14
  Actually
• 9:14
  my,
• 9:15
  my
• 9:15
  friend
• 9:15
  runs
• 9:16
  a
• 9:16
  D
• 9:16
  and
• 9:16
  D
• 9:16
  campaign
• 9:17
  and
• 9:18
  you
• 9:18
  know,
• 9:19
  he
• 9:20
  often
• 9:20
  generates
• 9:21
  scenes
• 9:22
  of
• 9:22
  things
• 9:23
  that
• 9:23
  he's
• 9:23
  describing.
• 9:24
  Right.
• 9:25
  So
• 9:25
  I
• 9:25
  think
• 9:25
  it's,
• 9:25
  it's
• 9:26
  certainly,
• 9:26
  it's
• 9:27
  certainly
• 9:27
  additive
• 9:27
  in
• 9:28
  a
• 9:28
  lot
• 9:28
  of
• 9:28
  ways.
• 9:29
  Right.
• 9:30
  And
• 9:31
  what
• 9:31
  I
• 9:31
  have
• 9:31
  also
• 9:32
  found
• 9:32
  is
• 9:32
  that
• 9:33
  as
• 9:33
  someone
• 9:34
  that
• 9:34
  again,
• 9:34
  we,
• 9:34
  we
• 9:35
  run
• 9:35
  an
• 9:35
  art
• 9:35
  site
• 9:36
  for
• 9:36
  like
• 9:36
  private
• 9:36
  commissions
• 9:37
  from
• 9:37
  artists
• 9:37
  on
• 9:38
  social
• 9:38
  media.
• 9:39
  We
• 9:39
  actually
• 9:39
  were
• 9:40
  expecting
• 9:40
  that
• 9:41
  the
• 9:41
  demand
• 9:41
  for
• 9:42
  commissions
• 9:42
  would
• 9:43
  go
• 9:43
  down
• 9:44
  as
• 9:44
  AI
• 9:45
  kind
• 9:45
  of
• 9:45
  took
• 9:45
  over,
• 9:46
  because.
• 9:47
  Right.
• 9:47
  What's
• 9:47
  the
• 9:47
  value
• 9:48
  in
• 9:48
  paying
• 9:48
  a
• 9:48
  human
• 9:48
  artist
• 9:49
  like
• 9:49
  $200
• 9:50
  for
• 9:51
  something
• 9:51
  you
• 9:51
  could
• 9:51
  generate
• 9:52
  that's
• 9:52
  probably
• 9:53
  like
• 9:53
  70%
• 9:54
  as
• 9:54
  good
• 9:55
  in
• 9:55
  10
• 9:55
  minutes
• 9:56
  and
• 9:56
  essentially
• 9:57
  maybe
• 9:57
  20
• 9:57
  bucks
• 9:58
  a
• 9:58
  month.
• 9:58
  Right.
• 10:00
  But
• 10:00
  actually
• 10:00
  what
• 10:00
  we
• 10:01
  noticed
• 10:01
  is
• 10:01
  that
• 10:02
  it
• 10:02
  didn't
• 10:03
  go
• 10:03
  down
• 10:03
  at
• 10:03
  all
• 10:03
  whatsoever.
• 10:04
  In
• 10:04
  fact,
• 10:04
  it's
• 10:05
  continued
• 10:05
  rising
• 10:06
  and
• 10:06
  the
• 10:06
  majority
• 10:07
  of
• 10:07
  the
• 10:07
  artists
• 10:07
  on
• 10:08
  our
• 10:08
  site
• 10:09
  don't
• 10:09
  use
• 10:09
  AI.
• 10:10
  So
• 10:10
  it's
• 10:10
  not
• 10:10
  like
• 10:11
  it's
• 10:11
  new
• 10:11
  demand
• 10:11
  for
• 10:12
  AI
• 10:12
  commissions
• 10:13
  or
• 10:13
  anything.
• 10:13
  What
• 10:13
  I
• 10:14
  think
• 10:14
  is
• 10:14
  interesting
• 10:14
  is
• 10:14
  like
• 10:15
  in
• 10:15
  the
• 10:15
  case
• 10:15
  of
• 10:15
  for
• 10:15
  example,
• 10:17
  my
• 10:17
  roommate
• 10:17
  and
• 10:17
  many
• 10:18
  users
• 10:18
  of
• 10:18
  the
• 10:18
  technology
• 10:19
  who
• 10:19
  are
• 10:19
  using
• 10:19
  it
• 10:20
  to
• 10:20
  generate
• 10:20
  things.
• 10:22
  When
• 10:22
  people
• 10:22
  talk
• 10:22
  about
• 10:23
  the
• 10:23
  impact
• 10:24
  of
• 10:24
  AI
• 10:24
  art
• 10:25
  on
• 10:25
  artists
• 10:25
  or
• 10:26
  maybe
• 10:27
  copywriting
• 10:27
  and
• 10:28
  certain
• 10:28
  jobs
• 10:29
  are
• 10:29
  different,
• 10:29
  but
• 10:29
  I
• 10:30
  think
• 10:30
  in
• 10:30
  terms
• 10:30
  of
• 10:31
  artists,
• 10:32
  at
• 10:32
  least
• 10:32
  where
• 10:33
  private
• 10:33
  commissions
• 10:33
  are
• 10:33
  concerned.
• 10:34
  My
• 10:34
  roommate,
• 10:35
  for
• 10:35
  example,
• 10:35
  he
• 10:35
  was
• 10:35
  never
• 10:36
  a
• 10:36
  candidate.
• 10:36
  A
• 10:36
  lot
• 10:37
  of
• 10:37
  the
• 10:37
  people
• 10:37
  using
• 10:38
  generative
• 10:38
  AI
• 10:39
  to
• 10:39
  generate
• 10:39
  stuff,
• 10:39
  they
• 10:40
  were
• 10:40
  never
• 10:40
  going
• 10:40
  to
• 10:40
  commission
• 10:41
  an
• 10:41
  artist
• 10:41
  in
• 10:41
  the
• 10:41
  first
• 10:42
  place.
• 10:42
  Right.
• 10:43
  If
• 10:43
  that
• 10:43
  makes
• 10:43
  sense.
• 10:44
  The
• 10:44
  bar
• 10:44
  was
• 10:44
  lower
• 10:46
  for
• 10:46
  what
• 10:46
  they
• 10:46
  wanted
• 10:46
  in
• 10:47
  terms
• 10:47
  of
• 10:47
  quality
• 10:47
  of
• 10:47
  output.
• 10:48
  You
• 10:48
  mentioned
• 10:49
  before
• 10:49
  that
• 10:49
  you
• 10:49
  used
• 10:49
  to
• 10:49
  be
• 10:49
  a
• 10:50
  digital
• 10:50
  artist.
• 10:51
  To
• 10:51
  you,
• 10:52
  what's
• 10:52
  fundamentally
• 10:53
  the
• 10:53
  difference
• 10:54
  between
• 10:54
  a
• 10:54
  really
• 10:55
  nice
• 10:55
  looking
• 10:56
  piece
• 10:56
  of
• 10:56
  AI
• 10:56
  generated
• 10:57
  art
• 10:57
  and
• 10:58
  something
• 10:59
  that
• 10:59
  a
• 10:59
  digital
• 10:59
  artist,
• 11:00
  or
• 11:00
  indeed
• 11:01
  a
• 11:01
  non
• 11:02
  digital
• 11:02
  artist
• 11:03
  has
• 11:04
  put
• 11:04
  together?
• 11:04
  Do
• 11:04
  you
• 11:04
  think
• 11:05
  the
• 11:05
  difference
• 11:05
  is
• 11:05
  in
• 11:05
  the
• 11:05
  technique,
• 11:06
  the
• 11:06
  composition,
• 11:06
  or
• 11:07
  is
• 11:07
  the
• 11:07
  emotion
• 11:08
  that
• 11:08
  goes
• 11:08
  into
• 11:08
  it?
• 11:09
  What
• 11:09
  do
• 11:09
  you
• 11:10
  think
• 11:10
  some
• 11:10
  of
• 11:10
  the
• 11:10
  differences
• 11:10
  are?
• 11:11
  Well,
• 11:11
  I'll
• 11:12
  put
• 11:12
  it
• 11:12
  like
• 11:12
  this.
• 11:13
  I
• 11:13
  won't
• 11:14
  speak
• 11:14
  for
• 11:14
  all
• 11:14
  artists,
• 11:15
  but
• 11:15
  you
• 11:15
  know,
• 11:16
  you
• 11:16
  have
• 11:16
  a
• 11:16
  mind's
• 11:16
  eye,
• 11:17
  right?
• 11:17
  Have
• 11:17
  you,
• 11:17
  Are
• 11:18
  you
• 11:18
  an
• 11:18
  artist
• 11:18
  yourself
• 11:18
  or
• 11:19
  what's
• 11:20
  kind
• 11:20
  of
• 11:20
  your,
• 11:20
  your
• 11:21
  primary
• 11:21
  career?
• 11:21
  Photography?
• 11:22
  I
• 11:22
  would
• 11:22
  say
• 11:22
  so.
• 11:22
  I
• 11:22
  used
• 11:23
  to,
• 11:23
  used
• 11:23
  to
• 11:23
  do
• 11:23
  quite
• 11:23
  a
• 11:23
  lot
• 11:23
  of
• 11:24
  photography,
• 11:24
  so
• 11:24
  I
• 11:24
  composed
• 11:25
  some,
• 11:25
  some
• 11:25
  photographs
• 11:26
  in
• 11:26
  my
• 11:26
  time
• 11:26
  that
• 11:26
  I
• 11:26
  lost.
• 11:26
  Okay.
• 11:27
  Do
• 11:27
  you,
• 11:28
  when
• 11:28
  you're
• 11:28
  kind
• 11:28
  of
• 11:28
  thinking
• 11:29
  about
• 11:29
  a
• 11:29
  photograph,
• 11:30
  you
• 11:31
  know
• 11:31
  you're
• 11:31
  kind
• 11:31
  of
• 11:31
  imagining
• 11:32
  things
• 11:32
  in
• 11:32
  a
• 11:33
  certain
• 11:33
  way,
• 11:33
  right.
• 11:34
  You
• 11:34
  almost
• 11:34
  have
• 11:34
  the
• 11:34
  image
• 11:35
  in
• 11:35
  your
• 11:35
  mind
• 11:36
  and
• 11:36
  then
• 11:36
  you
• 11:36
  try
• 11:37
  and
• 11:37
  kind
• 11:37
  of
• 11:37
  create
• 11:37
  it
• 11:38
  in
• 11:38
  reality.
• 11:39
  Yeah,
• 11:39
  that
• 11:39
  I
• 11:39
  think
• 11:39
  is
• 11:40
  part
• 11:40
  of
• 11:40
  the
• 11:40
  process
• 11:40
  for
• 11:41
  many
• 11:41
  artists.
• 11:42
  Right.
• 11:42
  And
• 11:43
  the,
• 11:43
  your
• 11:43
  ability
• 11:43
  to
• 11:44
  execute
• 11:44
  and
• 11:44
  put
• 11:45
  that
• 11:45
  into
• 11:45
  reality
• 11:46
  depends
• 11:46
  on
• 11:46
  your
• 11:47
  skill.
• 11:48
  What
• 11:48
  I've
• 11:48
  found
• 11:48
  is
• 11:49
  that
• 11:49
  using.
• 11:51
  Using
• 11:51
  generative
• 11:52
  AI
• 11:52
  tools,
• 11:54
  if
• 11:54
  you
• 11:54
  just
• 11:54
  use
• 11:55
  words
• 11:55
  without
• 11:56
  any
• 11:56
  kind
• 11:56
  of
• 11:57
  even
• 11:57
  like
• 11:57
  a
• 11:58
  sketch
• 11:58
  reference,
• 11:59
  you
• 11:59
  can't
• 11:59
  read
• 12:00
  your
• 12:00
  mind.
• 12:00
  Right.
• 12:02
  What
• 12:02
  it's
• 12:02
  going
• 12:02
  to
• 12:02
  put
• 12:02
  to
• 12:03
  page
• 12:03
  is
• 12:03
  never
• 12:05
  really
• 12:05
  what
• 12:05
  you're
• 12:05
  thinking
• 12:06
  because
• 12:07
  you
• 12:07
  essentially
• 12:07
  lack
• 12:08
  the
• 12:08
  actual
• 12:09
  creative
• 12:10
  control
• 12:10
  over
• 12:10
  the
• 12:11
  output.
• 12:12
  And
• 12:12
  that's
• 12:12
  actually
• 12:13
  the
• 12:13
  US
• 12:13
  Copyright
• 12:14
  Office
• 12:14
  likens
• 12:14
  it
• 12:14
  to.
• 12:15
  You
• 12:15
  are
• 12:15
  basically
• 12:16
  commissioning
• 12:16
  an
• 12:16
  AI
• 12:17
  artist
• 12:18
  to
• 12:18
  paint
• 12:18
  it
• 12:19
  for
• 12:19
  you.
• 12:19
  Only
• 12:20
  you
• 12:20
  will
• 12:20
  ever
• 12:20
  understand
• 12:21
  the
• 12:21
  art
• 12:21
  that's
• 12:22
  in
• 12:22
  your
• 12:22
  head.
• 12:22
  Right.
• 12:23
  And
• 12:23
  so
• 12:23
  if
• 12:23
  you
• 12:24
  are
• 12:24
  not
• 12:24
  the
• 12:24
  one
• 12:25
  actually
• 12:25
  controlling
• 12:26
  the
• 12:26
  actual
• 12:26
  outputs,
• 12:28
  what
• 12:28
  it
• 12:29
  creates,
• 12:30
  in
• 12:30
  many
• 12:30
  ways,
• 12:30
  at
• 12:31
  least
• 12:31
  to
• 12:31
  me,
• 12:31
  is
• 12:32
  never
• 12:32
  as
• 12:32
  satisfying
• 12:33
  because
• 12:34
  it's
• 12:34
  not
• 12:34
  like
• 12:34
  fully
• 12:35
  outputting
• 12:36
  the
• 12:36
  reality.
• 12:37
  Does
• 12:38
  that
• 12:38
  make
• 12:38
  sense?
• 12:38
  Yeah,
• 12:39
  it
• 12:39
  does
• 12:39
  make
• 12:39
  sense
• 12:41
  as
• 12:41
  I
• 12:41
  think
• 12:41
  about
• 12:42
  the
• 12:42
  world
• 12:42
  of
• 12:42
  photography
• 12:43
  that
• 12:43
  I
• 12:43
  was
• 12:44
  part
• 12:44
  of
• 12:44
  for
• 12:44
  such
• 12:44
  a
• 12:44
  long
• 12:44
  time.
• 12:45
  Stock
• 12:45
  photography,
• 12:46
  I
• 12:46
  think,
• 12:46
  has
• 12:46
  had
• 12:47
  its
• 12:47
  day.
• 12:49
  Those
• 12:49
  were
• 12:49
  functional
• 12:50
  photographs
• 12:50
  designed
• 12:51
  to
• 12:51
  serve
• 12:51
  a
• 12:51
  purpose
• 12:52
  and
• 12:52
  I
• 12:52
  don't
• 12:53
  think
• 12:53
  were
• 12:53
  ever
• 12:54
  particularly
• 12:55
  artistically
• 12:56
  created.
• 12:57
  It
• 12:57
  was
• 12:57
  more
• 12:58
  functional.
• 12:58
  And
• 12:58
  I
• 12:58
  think
• 13:00
  AI
• 13:01
  is
• 13:01
  obviously
• 13:01
  very
• 13:01
  good
• 13:01
  at
• 13:02
  doing
• 13:02
  that
• 13:02
  kind
• 13:02
  of
• 13:02
  thing.
• 13:03
  But
• 13:03
  you
• 13:03
  know,
• 13:03
  I
• 13:03
  think
• 13:04
  conversely
• 13:05
  about
• 13:05
  some
• 13:06
  of
• 13:06
  the
• 13:06
  great
• 13:06
  portraits
• 13:07
  that
• 13:07
  I've
• 13:07
  seen
• 13:08
  and
• 13:08
  you
• 13:08
  feel
• 13:08
  like
• 13:09
  you
• 13:09
  get
• 13:09
  to
• 13:09
  know
• 13:09
  a
• 13:09
  person
• 13:10
  because
• 13:11
  the
• 13:11
  creative
• 13:12
  process
• 13:12
  between
• 13:12
  the
• 13:12
  photographer
• 13:13
  and
• 13:13
  the
• 13:13
  subject
• 13:13
  has
• 13:14
  such
• 13:14
  that
• 13:14
  like
• 13:15
  an
• 13:15
  almost
• 13:16
  emotional
• 13:16
  bond
• 13:16
  has
• 13:17
  formed,
• 13:17
  setting
• 13:18
  has
• 13:18
  been
• 13:18
  created,
• 13:19
  a
• 13:19
  conversation
• 13:19
  has
• 13:20
  been
• 13:20
  had,
• 13:20
  interactions
• 13:21
  have
• 13:21
  happened
• 13:22
  such
• 13:22
  that
• 13:22
  that
• 13:22
  person
• 13:23
  feels
• 13:23
  comfortable
• 13:23
  revealing
• 13:24
  their
• 13:24
  true
• 13:24
  self
• 13:25
  to
• 13:25
  the
• 13:25
  photographer.
• 13:26
  That
• 13:26
  is
• 13:26
  very
• 13:26
  hard
• 13:26
  to,
• 13:27
  to
• 13:27
  recreate
• 13:28
  from
• 13:28
  an
• 13:29
  AI
• 13:29
  perspective.
• 13:29
  I've
• 13:30
  seen
• 13:30
  plenty
• 13:30
  of
• 13:30
  like
• 13:31
  super
• 13:31
  close
• 13:31
  ups
• 13:32
  of
• 13:32
  people's
• 13:32
  eyes
• 13:33
  with
• 13:33
  incredible
• 13:34
  depth
• 13:34
  of
• 13:34
  field
• 13:34
  and
• 13:35
  really
• 13:36
  fine
• 13:36
  detail,
• 13:36
  but
• 13:37
  it
• 13:37
  lacks
• 13:38
  that
• 13:39
  for
• 13:39
  me.
• 13:39
  It
• 13:39
  lacks
• 13:40
  that
• 13:40
  emotion
• 13:40
  that
• 13:41
  goes
• 13:42
  into
• 13:42
  the
• 13:42
  work.
• 13:43
  That's
• 13:43
  the
• 13:43
  intangible
• 13:44
  human
• 13:44
  thing
• 13:45
  that
• 13:45
  I
• 13:45
  think
• 13:45
  of
• 13:45
  about
• 13:46
  it.
• 13:46
  Yeah.
• 13:47
  What
• 13:48
  I've
• 13:48
  seen
• 13:48
  is
• 13:49
  that
• 13:50
  actually
• 13:51
  going
• 13:51
  back
• 13:51
  to
• 13:51
  the
• 13:51
  movies
• 13:52
  for
• 13:52
  a
• 13:52
  bit,
• 13:52
  we've
• 13:53
  actually
• 13:53
  spoken
• 13:53
  to
• 13:54
  like
• 13:54
  a
• 13:55
  very
• 13:55
  large
• 13:55
  film
• 13:56
  film
• 13:56
  distributor,
• 13:57
  probably
• 13:58
  one
• 13:58
  of
• 13:58
  like
• 13:58
  the
• 13:58
  top
• 13:59
  five.
• 14:00
  I
• 14:00
  can't
• 14:00
  say
• 14:00
  the
• 14:01
  name,
• 14:01
  but
• 14:01
  they
• 14:02
  were
• 14:02
  interested
• 14:02
  in
• 14:03
  our
• 14:03
  technology
• 14:04
  to
• 14:04
  know
• 14:05
  if
• 14:05
  their
• 14:05
  VFX
• 14:06
  studios
• 14:07
  were
• 14:07
  using
• 14:07
  AI
• 14:08
  where
• 14:08
  they're
• 14:08
  not
• 14:08
  supposed
• 14:09
  to
• 14:09
  be.
• 14:09
  You
• 14:10
  know,
• 14:10
  you
• 14:10
  could
• 14:10
  probably.
• 14:11
  Or
• 14:11
  maybe
• 14:11
  you've
• 14:11
  had
• 14:11
  someone
• 14:12
  on
• 14:12
  more
• 14:12
  of
• 14:13
  a
• 14:13
  movie
• 14:13
  buff
• 14:13
  who
• 14:13
  understands
• 14:14
  the
• 14:14
  more
• 14:14
  of
• 14:14
  like
• 14:15
  inner
• 14:16
  machinations
• 14:17
  of
• 14:17
  actual
• 14:18
  movie
• 14:18
  production,
• 14:19
  right?
• 14:19
  Not.
• 14:20
  Yeah,
• 14:20
  but
• 14:20
  it's
• 14:20
  on
• 14:20
  the
• 14:20
  list
• 14:21
  maybe.
• 14:22
  It's
• 14:22
  really
• 14:22
  fascinating
• 14:23
  actually
• 14:23
  someone
• 14:24
  I
• 14:24
  can
• 14:24
  recommend
• 14:25
  to
• 14:25
  you
• 14:25
  because
• 14:26
  he's
• 14:26
  one
• 14:26
  of
• 14:27
  our
• 14:27
  investors.
• 14:27
  He,
• 14:28
  he
• 14:28
  produced
• 14:28
  a
• 14:29
  couple
• 14:29
  movies
• 14:29
  in
• 14:29
  his
• 14:30
  day.
• 14:30
  But
• 14:30
  I
• 14:30
  thought
• 14:30
  that
• 14:31
  was
• 14:31
  fascinating
• 14:32
  and
• 14:32
  there
• 14:32
  was
• 14:33
  a
• 14:33
  point
• 14:33
  in
• 14:33
  the
• 14:33
  conversation
• 14:34
  and
• 14:35
  it
• 14:35
  was
• 14:35
  actually
• 14:35
  one
• 14:36
  of
• 14:36
  the
• 14:36
  scariest
• 14:36
  intro
• 14:37
  calls
• 14:37
  I'd
• 14:37
  ever
• 14:37
  been
• 14:37
  on
• 14:38
  because
• 14:39
  there
• 14:39
  were
• 14:39
  like
• 14:40
  60
• 14:40
  people
• 14:40
  from
• 14:40
  their
• 14:41
  legal
• 14:41
  department
• 14:41
  and
• 14:42
  just
• 14:42
  little
• 14:42
  old.
• 14:43
  Me
• 14:44
  and
• 14:44
  someone
• 14:44
  came
• 14:44
  heavy
• 14:45
  handed.
• 14:45
  It
• 14:46
  was
• 14:46
  scary.
• 14:46
  But
• 14:47
  they
• 14:47
  were
• 14:47
  like
• 14:47
  clearly
• 14:48
  very
• 14:48
  interested
• 14:49
  because
• 14:49
  it
• 14:49
  was
• 14:49
  like
• 14:49
  people
• 14:50
  from
• 14:50
  multiple
• 14:50
  departments
• 14:51
  and
• 14:51
  I
• 14:51
  was
• 14:51
  very
• 14:52
  scared.
• 14:52
  I
• 14:52
  recall
• 14:53
  asking
• 14:53
  them,
• 14:54
  you
• 14:55
  know,
• 14:55
  are
• 14:55
  you
• 14:55
  interested
• 14:55
  in
• 14:56
  this
• 14:56
  for
• 14:56
  like
• 14:56
  issues?
• 14:56
  Are
• 14:57
  you
• 14:57
  having
• 14:57
  like
• 14:57
  issues
• 14:57
  with
• 14:58
  marketing?
• 14:58
  Are
• 14:58
  you
• 14:59
  having
• 14:59
  issues
• 14:59
  with
• 15:00
  like
• 15:00
  previs,
• 15:01
  which
• 15:01
  is
• 15:02
  like
• 15:03
  you
• 15:03
  would
• 15:03
  say
• 15:04
  it's
• 15:04
  like
• 15:04
  storyboarding
• 15:05
  or
• 15:05
  kind
• 15:06
  of
• 15:06
  early
• 15:06
  in
• 15:06
  development.
• 15:07
  Like
• 15:07
  pre
• 15:07
  visual
• 15:08
  stuff.
• 15:09
  Like
• 15:09
  early
• 15:09
  development.
• 15:10
  Is
• 15:10
  that
• 15:10
  like
• 15:10
  an
• 15:11
  issue
• 15:11
  for
• 15:11
  where
• 15:11
  you're
• 15:11
  using
• 15:12
  AI
• 15:13
  and
• 15:13
  the
• 15:13
  person
• 15:14
  goes,
• 15:14
  no,
• 15:16
  basically
• 15:16
  they're
• 15:17
  allowed
• 15:17
  to
• 15:17
  use
• 15:17
  it.
• 15:17
  A
• 15:18
  lot
• 15:18
  of
• 15:18
  previous
• 15:19
  stuff,
• 15:19
  like
• 15:19
  concept
• 15:20
  art,
• 15:21
  I
• 15:21
  know
• 15:21
  Concept
• 15:21
  artists
• 15:22
  who
• 15:22
  have
• 15:22
  been
• 15:22
  out
• 15:22
  of
• 15:22
  work
• 15:23
  for
• 15:23
  two
• 15:23
  years.
• 15:23
  That's
• 15:24
  the
• 15:24
  kind
• 15:24
  of
• 15:24
  stuff
• 15:25
  that's
• 15:25
  getting
• 15:25
  replaced
• 15:26
  with
• 15:26
  AI.
• 15:27
  So
• 15:27
  a
• 15:27
  lot
• 15:27
  of
• 15:27
  stuff
• 15:28
  that
• 15:28
  the
• 15:28
  consumer
• 15:28
  isn't
• 15:29
  going
• 15:29
  to
• 15:29
  see
• 15:30
  has
• 15:30
  been
• 15:30
  sped
• 15:31
  up
• 15:31
  with
• 15:31
  the
• 15:32
  use
• 15:32
  of
• 15:32
  AI,
• 15:33
  but
• 15:33
  they
• 15:33
  don't
• 15:33
  want
• 15:33
  any
• 15:34
  in,
• 15:34
  like
• 15:34
  the
• 15:34
  final
• 15:34
  product
• 15:35
  that
• 15:35
  the
• 15:35
  consumer
• 15:36
  is
• 15:36
  going
• 15:36
  to
• 15:36
  see
• 15:36
  and
• 15:36
  that
• 15:36
  they're
• 15:37
  actually
• 15:37
  making
• 15:37
  the
• 15:37
  money
• 15:38
  off
• 15:38
  of,
• 15:39
  which
• 15:39
  I
• 15:39
  think
• 15:39
  was
• 15:39
  really
• 15:40
  fascinating.
• 15:40
  Yeah.
• 15:41
  I
• 15:41
  mean,
• 15:42
  partially
• 15:42
  for
• 15:42
  the
• 15:42
  copyright
• 15:43
  reasons
• 15:43
  we
• 15:43
  previously
• 15:44
  discussed
• 15:44
  as
• 15:45
  well.
• 15:45
  Right.
• 15:45
  Well,
• 15:45
  we
• 15:46
  talked
• 15:46
  about
• 15:46
  how
• 15:46
  I
• 15:46
  might
• 15:47
  discern
• 15:47
  between
• 15:48
  AI
• 15:48
  art
• 15:48
  and
• 15:49
  human
• 15:50
  created
• 15:50
  art.
• 15:51
  I'd
• 15:51
  love
• 15:51
  your
• 15:51
  perspective
• 15:52
  on
• 15:52
  it.
• 15:53
  Like,
• 15:54
  when
• 15:54
  you
• 15:54
  look
• 15:54
  at
• 15:54
  two
• 15:54
  pieces
• 15:55
  side
• 15:55
  by
• 15:55
  side,
• 15:55
  like,
• 15:56
  how
• 15:56
  good
• 15:56
  is
• 15:56
  your
• 15:56
  algorithm,
• 15:57
  Ellery?
• 15:57
  Like,
• 15:58
  I
• 15:58
  think
• 15:59
  this
• 15:59
  is
• 15:59
  AI.
• 15:59
  I
• 15:59
  think
• 15:59
  this
• 16:00
  isn't
• 16:00
  AI.
• 16:00
  And
• 16:00
  you
• 16:01
  see
• 16:01
  these
• 16:01
  side
• 16:01
  by
• 16:01
  sides
• 16:02
  on
• 16:02
  the
• 16:02
  Internet
• 16:02
  all
• 16:02
  the
• 16:03
  time.
• 16:03
  So
• 16:03
  how
• 16:03
  good
• 16:03
  is
• 16:03
  your
• 16:04
  algorithm?
• 16:04
  And
• 16:04
  what
• 16:04
  pointers
• 16:05
  do
• 16:05
  you
• 16:05
  use
• 16:06
  when
• 16:07
  you're
• 16:07
  looking
• 16:07
  at
• 16:07
  something
• 16:07
  with
• 16:08
  just.
• 16:08
  With.
• 16:09
  We'll
• 16:09
  talk
• 16:09
  about
• 16:09
  the
• 16:09
  code
• 16:10
  in
• 16:10
  a
• 16:10
  minute.
• 16:10
  But,
• 16:10
  like,
• 16:11
  what
• 16:11
  happens
• 16:11
  through
• 16:12
  your
• 16:12
  eyeballs.
• 16:13
  So
• 16:13
  we
• 16:13
  actually
• 16:14
  teach
• 16:14
  a
• 16:14
  class
• 16:15
  that
• 16:16
  is
• 16:16
  like
• 16:16
  a
• 16:16
  separate
• 16:17
  service
• 16:17
  offered
• 16:18
  by
• 16:18
  our
• 16:18
  company
• 16:19
  for
• 16:20
  AI
• 16:20
  spotting
• 16:21
  training,
• 16:21
  we
• 16:21
  call
• 16:22
  it.
• 16:23
  And
• 16:23
  next
• 16:23
  month
• 16:23
  I'm
• 16:23
  actually
• 16:24
  giving
• 16:24
  it
• 16:24
  to
• 16:24
  one
• 16:25
  of
• 16:25
  the
• 16:26
  top
• 16:26
  10
• 16:27
  video
• 16:27
  game
• 16:27
  companies
• 16:28
  in
• 16:28
  the
• 16:28
  world
• 16:28
  by
• 16:28
  revenue,
• 16:29
  like
• 16:29
  all
• 16:29
  their
• 16:29
  art
• 16:29
  departments
• 16:30
  and
• 16:30
  stuff.
• 16:30
  We've
• 16:31
  given
• 16:31
  this
• 16:31
  talk
• 16:31
  for
• 16:32
  many
• 16:33
  game
• 16:33
  companies,
• 16:34
  and
• 16:34
  it's
• 16:35
  just
• 16:35
  to
• 16:35
  help
• 16:36
  people
• 16:36
  kind
• 16:37
  of
• 16:37
  spot
• 16:37
  the
• 16:37
  more
• 16:38
  obvious
• 16:38
  signs
• 16:39
  of
• 16:39
  AI
• 16:39
  usage
• 16:40
  in
• 16:41
  the
• 16:41
  context
• 16:41
  of,
• 16:43
  am
• 16:43
  I
• 16:43
  an
• 16:43
  outsource
• 16:44
  manager?
• 16:44
  Do
• 16:45
  I
• 16:45
  know
• 16:45
  that
• 16:45
  my
• 16:45
  outsourcers
• 16:46
  are
• 16:46
  not
• 16:46
  using
• 16:47
  AI,
• 16:47
  et
• 16:47
  cetera,
• 16:48
  et
• 16:48
  cetera,
• 16:49
  just
• 16:49
  being
• 16:49
  able
• 16:49
  to
• 16:49
  give
• 16:49
  them
• 16:50
  the
• 16:50
  tools
• 16:50
  to
• 16:51
  kind
• 16:51
  of
• 16:51
  make
• 16:51
  their
• 16:51
  own
• 16:52
  decisions.
• 16:52
  But
• 16:53
  also
• 16:53
  part
• 16:53
  of
• 16:53
  that
• 16:54
  class
• 16:54
  is
• 16:55
  candidly
• 16:56
  to
• 16:56
  show
• 16:57
  them
• 16:57
  just
• 16:57
  how
• 16:57
  hard
• 16:58
  it
• 16:58
  is
• 16:58
  and
• 16:58
  why
• 16:59
  you
• 16:59
  do
• 16:59
  want
• 16:59
  to
• 17:00
  rely
• 17:00
  on
• 17:00
  a
• 17:00
  service
• 17:00
  like
• 17:01
  ours
• 17:01
  and
• 17:01
  the
• 17:01
  technology
• 17:02
  behind
• 17:02
  it.
• 17:03
  Because
• 17:03
  there's
• 17:04
  many
• 17:04
  kinds
• 17:04
  of
• 17:05
  art
• 17:05
  styles
• 17:05
  you
• 17:06
  could
• 17:06
  say
• 17:06
  many
• 17:06
  things
• 17:07
  that
• 17:07
  AI
• 17:07
  can
• 17:08
  output
• 17:10
  in
• 17:10
  your
• 17:10
  case.
• 17:11
  Right.
• 17:11
  It
• 17:11
  may
• 17:12
  be
• 17:12
  more
• 17:13
  obvious
• 17:13
  in
• 17:14
  things
• 17:14
  like
• 17:14
  photography,
• 17:15
  where
• 17:16
  oftentimes
• 17:17
  you
• 17:17
  notice
• 17:17
  that
• 17:18
  AI
• 17:18
  just
• 17:19
  kind
• 17:19
  of
• 17:19
  has
• 17:19
  this
• 17:19
  like,
• 17:20
  artificial
• 17:21
  look.
• 17:21
  It
• 17:21
  doesn't
• 17:22
  really
• 17:22
  understand
• 17:22
  skin.
• 17:23
  Right.
• 17:24
  And
• 17:24
  there
• 17:24
  just
• 17:24
  seems
• 17:25
  like
• 17:25
  something
• 17:25
  a
• 17:25
  little
• 17:26
  uncanny
• 17:26
  valley,
• 17:27
  like
• 17:27
  a
• 17:27
  little
• 17:27
  off
• 17:28
  about
• 17:28
  a
• 17:29
  lot
• 17:29
  of
• 17:29
  stuff
• 17:30
  where
• 17:31
  it's
• 17:31
  like
• 17:31
  very
• 17:31
  hyper
• 17:32
  realistic,
• 17:33
  photorealistic.
• 17:33
  I
• 17:33
  agree
• 17:34
  with
• 17:34
  you.
• 17:34
  And
• 17:34
  at
• 17:34
  the
• 17:35
  same
• 17:35
  time,
• 17:35
  though,
• 17:35
  I
• 17:35
  wouldn't
• 17:36
  be
• 17:36
  able
• 17:36
  to
• 17:36
  specifically
• 17:37
  say
• 17:37
  what
• 17:37
  it
• 17:37
  was
• 17:37
  that
• 17:38
  made
• 17:38
  me
• 17:38
  feel
• 17:38
  better
• 17:38
  as
• 17:39
  a
• 17:39
  feeling.
• 17:39
  Right.
• 17:39
  It's.
• 17:40
  It's
• 17:40
  exactly.
• 17:40
  A
• 17:41
  lot
• 17:41
  of
• 17:41
  the
• 17:41
  time
• 17:41
  it's.
• 17:42
  It's
• 17:42
  difficult
• 17:42
  to
• 17:43
  actually
• 17:43
  quantify
• 17:44
  what.
• 17:46
  What
• 17:46
  it
• 17:46
  is
• 17:46
  you're
• 17:46
  feeling
• 17:47
  as
• 17:47
  a
• 17:47
  human.
• 17:47
  Right?
• 17:48
  And
• 17:48
  it's
• 17:48
  just
• 17:48
  kind
• 17:48
  of
• 17:49
  like
• 17:49
  a.
• 17:50
  A
• 17:50
  natural
• 17:51
  instinct
• 17:51
  of,
• 17:51
  like,
• 17:51
  there's
• 17:52
  something
• 17:52
  off
• 17:52
  about
• 17:52
  this,
• 17:53
  but
• 17:53
  I
• 17:53
  can't
• 17:53
  quite
• 17:54
  tell.
• 17:54
  It
• 17:54
  gets
• 17:55
  even
• 17:55
  harder
• 17:56
  when
• 17:56
  you
• 17:56
  get
• 17:56
  into
• 17:57
  traditional
• 17:58
  art,
• 17:59
  right?
• 17:59
  Because
• 18:01
  the
• 18:01
  telltale
• 18:02
  signs
• 18:02
  of
• 18:03
  this
• 18:03
  person's.
• 18:04
  Maybe
• 18:05
  they're,
• 18:05
  like,
• 18:05
  reflecting
• 18:06
  the
• 18:06
  wrong
• 18:06
  number
• 18:06
  of
• 18:07
  light
• 18:07
  sources
• 18:07
  in
• 18:08
  their
• 18:08
  eyes.
• 18:08
  Right?
• 18:09
  That
• 18:09
  kind
• 18:09
  of
• 18:09
  goes
• 18:10
  away.
• 18:10
  And
• 18:10
  especially
• 18:11
  when
• 18:11
  you
• 18:11
  get
• 18:11
  into
• 18:11
  more
• 18:12
  kind
• 18:12
  of
• 18:12
  abstract
• 18:14
  or,
• 18:14
  like,
• 18:14
  surrealist
• 18:15
  art,
• 18:16
  then
• 18:16
  that's
• 18:17
  where
• 18:17
  AI
• 18:17
  really
• 18:17
  thrives,
• 18:18
  because
• 18:19
  normal
• 18:20
  kind
• 18:21
  of
• 18:21
  things
• 18:22
  that
• 18:22
  would
• 18:22
  make
• 18:22
  you
• 18:22
  go,
• 18:23
  huh,
• 18:23
  like
• 18:23
  five
• 18:24
  finger,
• 18:24
  like.
• 18:24
  Or
• 18:25
  20
• 18:26
  fingers.
• 18:26
  What
• 18:26
  the
• 18:26
  hell
• 18:27
  is
• 18:27
  going
• 18:27
  on
• 18:27
  there?
• 18:27
  But
• 18:27
  when
• 18:28
  it
• 18:28
  get
• 18:28
  more
• 18:28
  surreal,
• 18:30
  that's
• 18:30
  where
• 18:30
  it
• 18:30
  gets
• 18:31
  harder
• 18:31
  too.
• 18:32
  So
• 18:32
  we
• 18:33
  teach
• 18:33
  a
• 18:33
  class
• 18:33
  on
• 18:34
  it.
• 18:34
  We.
• 18:34
  What
• 18:35
  we
• 18:35
  do
• 18:35
  is
• 18:35
  we
• 18:35
  mostly
• 18:36
  train
• 18:36
  folks
• 18:37
  to
• 18:37
  spot
• 18:38
  what
• 18:38
  we
• 18:38
  call
• 18:40
  AI
• 18:40
  anomalies
• 18:41
  or,
• 18:42
  like,
• 18:42
  AI
• 18:42
  artifacts.
• 18:43
  And
• 18:43
  some
• 18:44
  are
• 18:44
  the
• 18:44
  more
• 18:44
  obvious,
• 18:45
  which
• 18:45
  are.
• 18:45
  Honestly,
• 18:45
  AI
• 18:46
  is
• 18:46
  pretty
• 18:46
  good
• 18:46
  at
• 18:46
  doing
• 18:46
  hands
• 18:47
  now.
• 18:48
  Yeah.
• 18:48
  Go
• 18:49
  bad
• 18:49
  on
• 18:49
  it
• 18:49
  now.
• 18:49
  Yeah.
• 18:50
  A
• 18:50
  lot
• 18:50
  of
• 18:50
  the
• 18:50
  major
• 18:50
  models
• 18:51
  did.
• 18:51
  Did
• 18:51
  put
• 18:52
  in
• 18:52
  a
• 18:52
  lot
• 18:52
  of
• 18:52
  effort
• 18:53
  to
• 18:53
  fix
• 18:53
  that.
• 18:54
  But
• 18:54
  what
• 18:54
  you'll
• 18:55
  see
• 18:55
  a
• 18:55
  lot
• 18:55
  is
• 18:55
  what
• 18:55
  we
• 18:56
  call
• 18:56
  issues
• 18:56
  with,
• 18:57
  like,
• 18:57
  object
• 18:57
  permanence.
• 18:59
  And
• 18:59
  that's
• 18:59
  something
• 18:59
  like
• 19:00
  you'll
• 19:00
  see
• 19:00
  hair
• 19:01
  turning
• 19:01
  into
• 19:01
  ears
• 19:02
  or,
• 19:03
  like,
• 19:03
  you
• 19:04
  know,
• 19:04
  you
• 19:04
  ever
• 19:04
  see,
• 19:05
  like,
• 19:05
  hair
• 19:05
  tangling
• 19:06
  into
• 19:06
  a
• 19:06
  necklace
• 19:07
  or.
• 19:08
  It's
• 19:08
  easier
• 19:08
  when
• 19:09
  we
• 19:09
  can
• 19:10
  actually
• 19:10
  give
• 19:10
  visual
• 19:11
  examples.
• 19:12
  I
• 19:12
  didn't
• 19:12
  bring
• 19:12
  my
• 19:13
  PowerPoint
• 19:13
  with
• 19:14
  me,
• 19:15
  but
• 19:16
  that's
• 19:16
  kind
• 19:17
  of
• 19:17
  one
• 19:17
  thing
• 19:17
  we
• 19:17
  focus
• 19:17
  on.
• 19:18
  It
• 19:18
  struggles
• 19:18
  a
• 19:18
  lot
• 19:19
  with,
• 19:19
  like,
• 19:19
  textures
• 19:20
  as
• 19:20
  well.
• 19:20
  But
• 19:21
  actually
• 19:21
  what
• 19:21
  we
• 19:22
  find
• 19:22
  is
• 19:22
  most
• 19:22
  interesting
• 19:23
  is
• 19:23
  in
• 19:23
  art,
• 19:24
  it
• 19:25
  doesn't
• 19:25
  understand
• 19:26
  mediums.
• 19:27
  So
• 19:27
  it
• 19:27
  will
• 19:27
  mix
• 19:28
  mediums
• 19:28
  in
• 19:29
  a
• 19:29
  way
• 19:29
  that
• 19:29
  no
• 19:29
  human
• 19:30
  is
• 19:30
  possible
• 19:30
  of
• 19:31
  doing.
• 19:32
  Right.
• 19:32
  So
• 19:33
  if
• 19:33
  you
• 19:33
  have
• 19:33
  it,
• 19:33
  try
• 19:34
  to
• 19:34
  create,
• 19:34
  like,
• 19:34
  a
• 19:35
  sketch,
• 19:36
  right?
• 19:36
  It
• 19:37
  may
• 19:37
  create
• 19:38
  parts
• 19:38
  of
• 19:38
  the
• 19:38
  image
• 19:39
  that
• 19:39
  look
• 19:39
  like
• 19:39
  graphite
• 19:40
  pencil
• 19:40
  and
• 19:41
  parts
• 19:41
  that
• 19:41
  look
• 19:41
  like
• 19:42
  charcoal
• 19:43
  where
• 19:43
  no
• 19:43
  human
• 19:43
  artist
• 19:44
  would.
• 19:44
  Realistically.
• 19:45
  I'm
• 19:46
  not
• 19:46
  gonna
• 19:46
  say
• 19:46
  no
• 19:46
  human
• 19:47
  artist,
• 19:47
  but
• 19:47
  it's
• 19:48
  untraditional
• 19:49
  for
• 19:49
  a
• 19:49
  human
• 19:49
  artist
• 19:50
  to
• 19:50
  mix
• 19:50
  things.
• 19:51
  It
• 19:51
  would
• 19:51
  be
• 19:51
  unusual.
• 19:51
  Yeah.
• 19:52
  In
• 19:52
  a
• 19:52
  certain
• 19:53
  way.
• 19:54
  Right.
• 19:54
  And
• 19:54
  you
• 19:54
  see
• 19:54
  this
• 19:55
  a
• 19:55
  lot
• 19:55
  with,
• 19:55
  like,
• 19:56
  where
• 19:57
  it,
• 19:57
  like,
• 19:57
  mixes
• 19:57
  stuff
• 19:58
  with
• 19:58
  oil
• 19:58
  paintings
• 19:59
  and
• 19:59
  watercolors
• 20:00
  turning
• 20:00
  into
• 20:00
  oil
• 20:01
  painting.
• 20:01
  And
• 20:03
  that
• 20:03
  we
• 20:03
  find
• 20:03
  is
• 20:04
  pretty
• 20:04
  interesting
• 20:04
  in
• 20:05
  terms
• 20:05
  of,
• 20:05
  like,
• 20:05
  things
• 20:06
  that
• 20:06
  humans
• 20:06
  can
• 20:07
  actually
• 20:07
  detect
• 20:08
  realistically.
• 20:09
  Most
• 20:09
  AI
• 20:10
  models
• 20:10
  kind
• 20:10
  of.
• 20:12
  To
• 20:12
  put
• 20:12
  it
• 20:12
  simply,
• 20:13
  they
• 20:13
  output,
• 20:13
  like,
• 20:14
  a
• 20:14
  pattern
• 20:14
  in
• 20:14
  the
• 20:14
  pixels,
• 20:15
  which
• 20:16
  computers
• 20:17
  are
• 20:17
  much
• 20:18
  better
• 20:18
  at
• 20:18
  detecting
• 20:19
  than
• 20:19
  actual
• 20:20
  human
• 20:20
  eyes.
• 20:21
  So
• 20:21
  there's
• 20:21
  some
• 20:21
  things
• 20:22
  that
• 20:22
  even
• 20:22
  I
• 20:22
  probably
• 20:22
  couldn't
• 20:23
  tell,
• 20:24
  especially
• 20:24
  when
• 20:24
  you
• 20:25
  get
• 20:25
  to,
• 20:25
  like,
• 20:25
  super
• 20:26
  simple,
• 20:26
  like,
• 20:27
  just
• 20:27
  outlines.
• 20:27
  If
• 20:28
  you
• 20:28
  think
• 20:28
  about,
• 20:28
  like,
• 20:28
  an
• 20:28
  anime
• 20:29
  art
• 20:30
  Style
• 20:30
  are
• 20:30
  like
• 20:30
  very
• 20:31
  simplified.
• 20:32
  Those
• 20:32
  can
• 20:32
  be
• 20:32
  very
• 20:33
  difficult
• 20:33
  to
• 20:34
  tell
• 20:34
  if
• 20:34
  it's
• 20:35
  AI
• 20:35
  or
• 20:35
  not
• 20:35
  without
• 20:36
  machine
• 20:37
  intervention.
• 20:38
  Brings
• 20:39
  me
• 20:39
  on
• 20:39
  to
• 20:39
  my
• 20:39
  next
• 20:39
  question,
• 20:39
  which
• 20:40
  was,
• 20:40
  you
• 20:40
  know,
• 20:41
  the
• 20:41
  amazing
• 20:42
  platform
• 20:42
  that
• 20:42
  you
• 20:42
  have
• 20:43
  that
• 20:43
  is
• 20:44
  just
• 20:44
  so
• 20:44
  good
• 20:45
  at
• 20:45
  detecting
• 20:45
  this.
• 20:45
  Are
• 20:46
  those
• 20:46
  some
• 20:46
  of
• 20:46
  the
• 20:46
  things
• 20:46
  that
• 20:47
  it
• 20:47
  uses?
• 20:47
  Is
• 20:48
  there
• 20:48
  anything?
• 20:48
  Obviously
• 20:48
  you
• 20:48
  can't
• 20:49
  give
• 20:49
  away
• 20:49
  all
• 20:49
  your
• 20:49
  trade
• 20:49
  secrets,
• 20:50
  but
• 20:50
  is
• 20:50
  that
• 20:50
  typically
• 20:51
  how
• 20:51
  it's
• 20:51
  working?
• 20:51
  It's
• 20:51
  looking
• 20:52
  for
• 20:52
  things
• 20:52
  beyond
• 20:53
  what
• 20:53
  the
• 20:53
  human
• 20:53
  eye
• 20:53
  can
• 20:54
  see,
• 20:54
  as
• 20:54
  well
• 20:55
  as
• 20:55
  the
• 20:55
  human
• 20:55
  eye
• 20:56
  obvious
• 20:56
  ones.
• 20:57
  The
• 20:57
  issue
• 20:57
  is
• 20:58
  that
• 20:58
  if
• 20:58
  you're
• 20:58
  only
• 20:59
  looking
• 20:59
  for
• 21:00
  traces
• 21:00
  of
• 21:02
  AI,
• 21:02
  it
• 21:03
  won't
• 21:03
  work
• 21:03
  very
• 21:03
  well
• 21:04
  in
• 21:04
  a
• 21:04
  professional
• 21:05
  context.
• 21:06
  And
• 21:06
  that's
• 21:06
  because
• 21:07
  a
• 21:07
  professional
• 21:08
  artist
• 21:08
  is
• 21:09
  not
• 21:09
  going
• 21:09
  to
• 21:09
  generate
• 21:10
  something
• 21:10
  in
• 21:10
  midjourney
• 21:11
  and
• 21:11
  submit
• 21:11
  it
• 21:11
  straight
• 21:12
  to
• 21:12
  their
• 21:12
  art
• 21:12
  director.
• 21:13
  Right.
• 21:14
  Oftentimes
• 21:15
  they
• 21:15
  will
• 21:15
  be
• 21:16
  doing
• 21:16
  the
• 21:16
  smart
• 21:17
  way
• 21:17
  to
• 21:17
  use
• 21:18
  AI,
• 21:18
  which
• 21:19
  I,
• 21:19
  you
• 21:20
  know,
• 21:20
  which
• 21:20
  many
• 21:21
  people
• 21:21
  cannot
• 21:21
  do,
• 21:21
  which
• 21:22
  is
• 21:22
  they
• 21:22
  will
• 21:22
  submit
• 21:22
  like
• 21:23
  a
• 21:23
  sketch
• 21:23
  to
• 21:23
  the
• 21:23
  AI
• 21:24
  to
• 21:24
  have
• 21:24
  it
• 21:24
  render
• 21:25
  it
• 21:25
  out,
• 21:26
  and
• 21:26
  then
• 21:26
  they'll
• 21:26
  like,
• 21:26
  fix
• 21:27
  up
• 21:27
  the
• 21:27
  parts
• 21:27
  of
• 21:27
  it
• 21:27
  that
• 21:28
  look
• 21:28
  messed
• 21:28
  up
• 21:29
  manually.
• 21:29
  Is
• 21:30
  there
• 21:30
  an
• 21:30
  artist
• 21:31
  and
• 21:31
  this
• 21:31
  creates
• 21:31
  something
• 21:32
  that's
• 21:32
  kind
• 21:32
  of
• 21:33
  like
• 21:33
  a.
• 21:34
  A
• 21:34
  zombified
• 21:35
  half
• 21:35
  human
• 21:35
  half.
• 21:36
  Like
• 21:36
  a
• 21:36
  hybrid.
• 21:36
  Yeah,
• 21:37
  yeah,
• 21:37
  exactly.
• 21:37
  It's
• 21:38
  like
• 21:38
  a
• 21:38
  hybrid
• 21:39
  work
• 21:39
  of
• 21:39
  art,
• 21:39
  you
• 21:40
  could
• 21:40
  say.
• 21:41
  And
• 21:42
  those
• 21:42
  can
• 21:42
  be
• 21:42
  very
• 21:43
  difficult
• 21:43
  to
• 21:43
  detect
• 21:44
  for
• 21:44
  the
• 21:44
  human
• 21:44
  eye
• 21:45
  because
• 21:45
  the
• 21:46
  more
• 21:46
  obvious
• 21:47
  or
• 21:47
  pernicious
• 21:48
  aspects
• 21:48
  of
• 21:49
  AI
• 21:49
  generated
• 21:50
  imagery.
• 21:50
  Right.
• 21:51
  A
• 21:51
  lot
• 21:51
  of
• 21:51
  those
• 21:51
  artifacts
• 21:52
  will
• 21:52
  be
• 21:52
  manually
• 21:53
  removed
• 21:53
  by
• 21:54
  the
• 21:54
  artist
• 21:55
  themselves.
• 21:56
  So
• 21:56
  in
• 21:56
  that,
• 21:57
  that
• 21:57
  was
• 21:57
  our
• 21:58
  question
• 21:58
  of
• 21:59
  how
• 21:59
  to
• 22:00
  build
• 22:01
  something
• 22:01
  that
• 22:01
  can
• 22:01
  detect
• 22:02
  when
• 22:02
  humans
• 22:03
  are
• 22:03
  manually
• 22:04
  modifying.
• 22:04
  So
• 22:05
  we
• 22:05
  use
• 22:05
  a
• 22:05
  lot
• 22:05
  of
• 22:07
  both
• 22:07
  sides
• 22:08
  of
• 22:08
  methodologies,
• 22:09
  and
• 22:09
  then
• 22:09
  we
• 22:09
  even
• 22:09
  go
• 22:10
  deeper,
• 22:10
  which
• 22:10
  is
• 22:11
  we'll
• 22:11
  analyze
• 22:12
  things
• 22:12
  like
• 22:12
  the
• 22:12
  actual
• 22:13
  work
• 22:13
  file.
• 22:13
  If
• 22:13
  you
• 22:14
  think
• 22:14
  about
• 22:14
  like
• 22:14
  the
• 22:14
  Photoshop
• 22:15
  document,
• 22:16
  oftentimes
• 22:16
  there's
• 22:17
  layers,
• 22:17
  there's
• 22:18
  metadata,
• 22:18
  sometimes
• 22:19
  there's
• 22:19
  revision
• 22:19
  history,
• 22:20
  and
• 22:20
  we
• 22:20
  can
• 22:20
  analyze
• 22:21
  all
• 22:21
  that
• 22:21
  to
• 22:21
  see
• 22:22
  how
• 22:22
  like
• 22:23
  a
• 22:23
  piece
• 22:23
  actually
• 22:23
  came
• 22:24
  together.
• 22:25
  So
• 22:25
  functionally,
• 22:26
  we're
• 22:26
  kind
• 22:26
  of
• 22:26
  like
• 22:27
  human
• 22:27
  detection
• 22:27
  software
• 22:28
  more
• 22:28
  than
• 22:28
  AI
• 22:29
  detection,
• 22:29
  because
• 22:30
  we're
• 22:30
  making
• 22:30
  sure
• 22:30
  that
• 22:30
  there's
• 22:30
  like
• 22:31
  sufficient
• 22:31
  human
• 22:32
  authorship
• 22:32
  within
• 22:32
  a
• 22:33
  piece
• 22:33
  to
• 22:33
  get
• 22:33
  the
• 22:34
  copyright
• 22:34
  the
• 22:34
  companies
• 22:34
  need.
• 22:35
  Yeah,
• 22:35
  that
• 22:35
  makes
• 22:35
  sense.
• 22:36
  One
• 22:36
  minus
• 22:36
  the
• 22:37
  humans
• 22:37
  equals
• 22:37
  AI,
• 22:38
  right?
• 22:39
  Yeah,
• 22:39
  exactly.
• 22:40
  Yeah,
• 22:40
  that's
• 22:40
  really
• 22:40
  interesting.
• 22:41
  What
• 22:41
  impact
• 22:41
  has
• 22:42
  this
• 22:42
  had?
• 22:43
  You
• 22:43
  mentioned
• 22:44
  the
• 22:44
  concept
• 22:44
  artists
• 22:45
  have
• 22:46
  seen
• 22:46
  some
• 22:46
  impact,
• 22:48
  but
• 22:48
  yet,
• 22:48
  conversely,
• 22:49
  people
• 22:49
  seeking
• 22:49
  commissions
• 22:50
  are
• 22:50
  going
• 22:51
  just
• 22:51
  as
• 22:51
  much
• 22:51
  as
• 22:51
  they
• 22:52
  used
• 22:52
  to.
• 22:52
  You
• 22:52
  know,
• 22:52
  both
• 22:53
  digital
• 22:53
  and
• 22:53
  traditional
• 22:53
  artists.
• 22:54
  Like,
• 22:54
  what
• 22:54
  other
• 22:55
  impacts
• 22:55
  do
• 22:55
  you
• 22:55
  foresee
• 22:56
  this
• 22:56
  having
• 22:56
  or
• 22:57
  maybe
• 22:57
  has
• 22:58
  it
• 22:58
  had
• 22:58
  already?
• 22:58
  Yes,
• 22:59
  I
• 22:59
  think
• 23:00
  it's
• 23:00
  tough
• 23:01
  for
• 23:01
  a
• 23:02
  lot
• 23:02
  of
• 23:02
  people,
• 23:03
  especially
• 23:04
  in
• 23:05
  Hollywood.
• 23:05
  The
• 23:05
  industry
• 23:06
  has
• 23:06
  already
• 23:06
  seen
• 23:07
  a
• 23:07
  Very
• 23:07
  significant
• 23:08
  pullback
• 23:10
  in
• 23:10
  terms
• 23:10
  of
• 23:11
  like
• 23:11
  new
• 23:11
  shows
• 23:11
  being
• 23:12
  created.
• 23:13
  On
• 23:13
  top
• 23:14
  of
• 23:14
  this.
• 23:15
  There
• 23:15
  was
• 23:15
  a
• 23:15
  report
• 23:16
  that
• 23:16
  came
• 23:17
  out
• 23:17
  a
• 23:17
  couple
• 23:18
  months
• 23:18
  ago
• 23:19
  that
• 23:19
  basically
• 23:20
  showed
• 23:20
  that
• 23:21
  I
• 23:22
  believe
• 23:22
  it
• 23:22
  was
• 23:22
  this
• 23:22
  summer
• 23:23
  or
• 23:23
  last
• 23:23
  summer.
• 23:24
  So
• 23:24
  2025's
• 23:26
  or
• 23:26
  2024's
• 23:27
  box
• 23:27
  office
• 23:28
  was
• 23:29
  making
• 23:29
  just
• 23:30
  as
• 23:30
  much
• 23:30
  money
• 23:31
  as
• 23:31
  the
• 23:32
  box
• 23:32
  office
• 23:33
  was
• 23:33
  in
• 23:33
  1991,
• 23:36
  adjusted
• 23:36
  for
• 23:36
  inflation,
• 23:37
  which
• 23:38
  is
• 23:38
  not
• 23:38
  good.
• 23:39
  Right,
• 23:39
  right.
• 23:40
  If
• 23:40
  you
• 23:40
  look
• 23:40
  at
• 23:40
  like
• 23:40
  peak
• 23:41
  movie
• 23:41
  going,
• 23:42
  actual,
• 23:43
  like
• 23:43
  money
• 23:44
  coming
• 23:44
  in
• 23:44
  in
• 23:44
  terms
• 23:45
  of
• 23:45
  film
• 23:45
  revenues,
• 23:46
  it,
• 23:46
  I
• 23:47
  believe
• 23:47
  peaked
• 23:47
  around
• 23:47
  2012
• 23:49
  or
• 23:49
  like
• 23:49
  the,
• 23:49
  oh,
• 23:50
  mid-2020,
• 23:51
  the
• 23:51
  mid
• 23:52
  2010s.
• 23:53
  Oh,
• 23:53
  interesting.
• 23:54
  Yeah.
• 23:54
  I
• 23:55
  was
• 23:55
  thinking
• 23:55
  back
• 23:55
  to
• 23:55
  like
• 23:56
  maybe
• 23:56
  the
• 23:57
  Titanic,
• 23:57
  Jurassic
• 23:58
  park
• 23:58
  era
• 23:58
  of
• 23:59
  my
• 23:59
  youth,
• 23:59
  but
• 23:59
  it
• 23:59
  sounds.
• 24:00
  It
• 24:00
  seems
• 24:00
  like
• 24:00
  it's
• 24:00
  later
• 24:00
  than
• 24:01
  that.
• 24:01
  I'm
• 24:01
  trying
• 24:01
  to
• 24:01
  think
• 24:01
  of
• 24:01
  some
• 24:02
  of
• 24:02
  the
• 24:02
  big
• 24:02
  movies
• 24:02
  that
• 24:02
  are
• 24:02
  in
• 24:03
  and
• 24:03
  around
• 24:04
  then
• 24:05
  that.
• 24:05
  When
• 24:05
  all
• 24:05
  the
• 24:05
  Marvel
• 24:06
  stuff
• 24:06
  started
• 24:06
  coming.
• 24:06
  That
• 24:07
  was
• 24:07
  a
• 24:07
  lot
• 24:07
  of
• 24:08
  Marvel
• 24:08
  stuff.
• 24:08
  And
• 24:09
  then
• 24:09
  I
• 24:09
  think
• 24:09
  people
• 24:09
  kind
• 24:09
  of
• 24:10
  got
• 24:10
  a
• 24:10
  hangover
• 24:11
  from
• 24:11
  a
• 24:11
  lot
• 24:11
  of
• 24:11
  that
• 24:12
  because
• 24:12
  I
• 24:12
  think
• 24:12
  Marvel
• 24:13
  doesn't
• 24:13
  really
• 24:14
  do
• 24:14
  it
• 24:14
  for
• 24:14
  the
• 24:14
  kids
• 24:15
  anymore.
• 24:15
  You've
• 24:16
  also
• 24:16
  got
• 24:16
  the
• 24:16
  Hobbit,
• 24:16
  probably
• 24:17
  in.
• 24:17
  That
• 24:17
  era
• 24:18
  that
• 24:18
  was
• 24:18
  still
• 24:19
  in
• 24:19
  a
• 24:19
  cultural
• 24:20
  moment,
• 24:20
  I
• 24:20
  think
• 24:21
  we
• 24:21
  held
• 24:21
  where
• 24:23
  film
• 24:23
  was
• 24:24
  taken
• 24:24
  very
• 24:25
  seriously
• 24:25
  as
• 24:26
  a
• 24:26
  cult
• 24:26
  pop
• 24:27
  culture
• 24:28
  moment.
• 24:28
  Do
• 24:29
  you
• 24:29
  remember
• 24:29
  when
• 24:30
  was
• 24:30
  the
• 24:30
  last
• 24:30
  time
• 24:30
  that
• 24:31
  you've
• 24:31
  seen
• 24:32
  a
• 24:32
  film
• 24:33
  because
• 24:33
  you
• 24:33
  were
• 24:33
  worried
• 24:34
  someone
• 24:34
  was
• 24:34
  gonna
• 24:34
  spoil
• 24:35
  it
• 24:35
  for
• 24:35
  you
• 24:35
  on
• 24:36
  the
• 24:36
  Internet?
• 24:37
  So
• 24:37
  I
• 24:37
  think
• 24:37
  films
• 24:38
  with
• 24:39
  the
• 24:39
  single
• 24:40
  exception
• 24:40
  that
• 24:41
  I
• 24:41
  can
• 24:41
  think
• 24:41
  of,
• 24:41
  which
• 24:41
  is
• 24:42
  the
• 24:42
  Barbie
• 24:42
  Oppenheimer
• 24:43
  thing,
• 24:43
  that
• 24:43
  happened
• 24:44
  like
• 24:44
  two
• 24:44
  years.
• 24:45
  That
• 24:45
  was
• 24:45
  the
• 24:45
  exception.
• 24:46
  Not
• 24:46
  yet.
• 24:47
  That
• 24:47
  was
• 24:47
  the
• 24:47
  exception,
• 24:47
  not
• 24:48
  the
• 24:48
  rule
• 24:48
  anymore.
• 24:49
  Films,
• 24:49
  I
• 24:49
  think,
• 24:50
  don't
• 24:50
  really
• 24:50
  hold
• 24:51
  as
• 24:51
  much
• 24:51
  of
• 24:51
  like
• 24:52
  a
• 24:52
  cultural.
• 24:53
  They're
• 24:54
  not
• 24:54
  part
• 24:54
  of
• 24:54
  the
• 24:54
  zeitgeist
• 24:55
  as
• 24:55
  much.
• 24:55
  Right.
• 24:55
  Like
• 24:56
  social
• 24:56
  media
• 24:56
  is
• 24:56
  kind
• 24:57
  of
• 24:58
  taking
• 24:58
  that
• 24:58
  away.
• 24:58
  And
• 24:59
  television.
• 25:00
  Yes,
• 25:00
  streaming.
• 25:01
  Streaming
• 25:01
  services,
• 25:02
  yeah.
• 25:02
  You
• 25:02
  know,
• 25:03
  it's.
• 25:03
  It's
• 25:03
  free
• 25:03
  to
• 25:04
  sit
• 25:04
  at
• 25:04
  home
• 25:04
  and
• 25:04
  scroll
• 25:05
  on
• 25:05
  your
• 25:05
  phone
• 25:05
  and
• 25:06
  there's
• 25:06
  tons
• 25:06
  of
• 25:07
  really
• 25:07
  good
• 25:07
  YouTube
• 25:08
  content
• 25:08
  for
• 25:08
  free
• 25:09
  that
• 25:09
  you
• 25:09
  can
• 25:09
  just
• 25:09
  watch
• 25:10
  by
• 25:10
  like
• 25:11
  made
• 25:11
  by
• 25:11
  a
• 25:11
  normal
• 25:12
  person
• 25:12
  instead
• 25:12
  of
• 25:13
  some
• 25:13
  Hollywood.
• 25:14
  You
• 25:14
  don't
• 25:14
  know
• 25:14
  what's
• 25:15
  happening
• 25:15
  in
• 25:15
  their
• 25:16
  situation.
• 25:17
  Yeah,
• 25:17
  like
• 25:17
  this
• 25:18
  podcast,
• 25:18
  Dellerie,
• 25:18
  I
• 25:18
  include
• 25:19
  that
• 25:19
  in
• 25:19
  that
• 25:19
  category.
• 25:20
  Like
• 25:20
  this
• 25:21
  podcast.
• 25:22
  Right.
• 25:23
  Like,
• 25:23
  there's
• 25:23
  so
• 25:23
  much
• 25:23
  good
• 25:24
  organic
• 25:24
  content
• 25:25
  nowadays.
• 25:26
  Well,
• 25:26
  I
• 25:26
  definitely
• 25:26
  didn't
• 25:26
  have
• 25:26
  to
• 25:27
  worry
• 25:27
  about
• 25:27
  being
• 25:27
  spoiled
• 25:27
  for
• 25:28
  Oppenheimer.
• 25:29
  I
• 25:29
  think
• 25:29
  everyone
• 25:29
  knew
• 25:29
  what
• 25:29
  happened
• 25:30
  at
• 25:30
  the
• 25:30
  end
• 25:30
  of
• 25:30
  that
• 25:30
  one.
• 25:31
  Yeah,
• 25:31
  exactly.
• 25:32
  But
• 25:32
  I
• 25:33
  did
• 25:33
  look
• 25:33
  up
• 25:33
  the
• 25:33
  Hobbit
• 25:33
  when
• 25:33
  I
• 25:34
  was.
• 25:35
  When
• 25:35
  you
• 25:35
  were
• 25:36
  just
• 25:36
  briefly
• 25:37
  there.
• 25:37
  And
• 25:37
  The
• 25:37
  Hobbit
• 25:37
  was
• 25:37
  2012.
• 25:38
  So
• 25:38
  that
• 25:38
  was,
• 25:38
  that
• 25:39
  was
• 25:39
  also.
• 25:39
  That
• 25:40
  was
• 25:40
  also
• 25:40
  playing
• 25:40
  into
• 25:41
  there
• 25:41
  And
• 25:42
  I
• 25:42
  remember
• 25:42
  going.
• 25:43
  For
• 25:43
  me
• 25:43
  now,
• 25:43
  I'd
• 25:44
  say
• 25:44
  going
• 25:44
  to
• 25:44
  the
• 25:44
  movies
• 25:44
  is
• 25:45
  more
• 25:45
  about
• 25:45
  the
• 25:45
  elevated
• 25:46
  visual
• 25:46
  and
• 25:47
  audio
• 25:47
  experience
• 25:47
  that
• 25:48
  you
• 25:48
  get
• 25:48
  there,
• 25:48
  because
• 25:49
  I
• 25:49
  think
• 25:49
  for
• 25:49
  a
• 25:49
  while,
• 25:49
  kind
• 25:50
  of
• 25:50
  home
• 25:50
  caught
• 25:50
  up,
• 25:51
  and
• 25:51
  then
• 25:51
  everyone
• 25:51
  had
• 25:51
  surround
• 25:52
  sound
• 25:52
  at
• 25:52
  home
• 25:52
  and
• 25:52
  speakers
• 25:53
  drilled
• 25:54
  into
• 25:54
  their
• 25:54
  back
• 25:54
  walls.
• 25:55
  But
• 25:55
  I
• 25:55
  think
• 25:55
  the
• 25:56
  folks
• 25:56
  in
• 25:56
  the
• 25:57
  movie
• 25:57
  world
• 25:58
  made
• 25:58
  some
• 25:58
  great
• 25:59
  leaps
• 25:59
  in
• 25:59
  terms
• 25:59
  of
• 26:00
  the
• 26:00
  experiences
• 26:00
  that
• 26:00
  they're
• 26:01
  offering.
• 26:01
  When
• 26:02
  we
• 26:02
  went
• 26:02
  to
• 26:02
  see
• 26:02
  Wicked
• 26:02
  last
• 26:03
  year,
• 26:03
  my
• 26:03
  seat
• 26:03
  was
• 26:04
  moving
• 26:04
  around,
• 26:04
  Glenda
• 26:05
  was
• 26:05
  flying
• 26:06
  around
• 26:07
  in
• 26:07
  the
• 26:07
  bubble,
• 26:07
  my
• 26:08
  seat
• 26:08
  was
• 26:08
  kind
• 26:08
  of
• 26:09
  flying
• 26:09
  around.
• 26:09
  There
• 26:09
  was
• 26:09
  a
• 26:10
  weird
• 26:10
  interactive
• 26:11
  experience.
• 26:11
  They've
• 26:12
  done
• 26:12
  a
• 26:12
  lot.
• 26:12
  You
• 26:12
  know,
• 26:12
  the.
• 26:13
  The
• 26:13
  Dolby
• 26:13
  Sound
• 26:14
  with
• 26:15
  855
• 26:16
  speakers,
• 26:17
  including
• 26:17
  a
• 26:17
  bass
• 26:18
  speaker
• 26:18
  in
• 26:18
  your
• 26:18
  seat
• 26:18
  that
• 26:19
  shakes
• 26:19
  you
• 26:20
  when
• 26:20
  the
• 26:20
  sandworms
• 26:21
  come
• 26:21
  up
• 26:21
  in
• 26:22
  June
• 26:23
  and
• 26:24
  all
• 26:24
  of
• 26:24
  that
• 26:24
  sort
• 26:24
  of
• 26:24
  stuff.
• 26:25
  So,
• 26:25
  yeah,
• 26:25
  for
• 26:26
  me,
• 26:26
  it's
• 26:26
  more
• 26:26
  of
• 26:26
  an
• 26:26
  experience
• 26:26
  now
• 26:27
  and
• 26:27
  not
• 26:27
  a.
• 26:28
  And
• 26:28
  not
• 26:28
  a
• 26:28
  spoiler
• 26:29
  thing.
• 26:29
  I
• 26:29
  think
• 26:30
  the
• 26:30
  Internet's
• 26:31
  become
• 26:31
  so
• 26:32
  omnipresent
• 26:32
  that,
• 26:33
  you
• 26:33
  know,
• 26:33
  if
• 26:33
  I'm
• 26:33
  watching
• 26:34
  a
• 26:34
  show
• 26:35
  and
• 26:35
  it's
• 26:35
  one
• 26:36
  of
• 26:36
  those
• 26:36
  that
• 26:36
  comes
• 26:36
  out
• 26:36
  every
• 26:36
  week,
• 26:37
  like,
• 26:37
  you
• 26:38
  just
• 26:38
  have
• 26:38
  to
• 26:38
  stay
• 26:38
  off
• 26:38
  the
• 26:39
  Internet
• 26:39
  because
• 26:39
  the
• 26:39
  Internet's
• 26:40
  so
• 26:40
  good
• 26:40
  at
• 26:40
  knowing
• 26:40
  what
• 26:40
  you're
• 26:41
  interested
• 26:41
  in
• 26:41
  that
• 26:42
  there's
• 26:42
  just
• 26:42
  no
• 26:43
  zero
• 26:43
  chance
• 26:43
  you're
• 26:43
  going
• 26:44
  to
• 26:44
  avoid
• 26:44
  the
• 26:44
  spoilers.
• 26:45
  Much
• 26:45
  as
• 26:45
  people
• 26:45
  on
• 26:45
  Reddit
• 26:46
  and
• 26:46
  other
• 26:46
  places
• 26:47
  try
• 26:47
  and
• 26:48
  politely
• 26:49
  label
• 26:50
  spoilers
• 26:51
  when
• 26:51
  they're
• 26:51
  happening,
• 26:52
  there's
• 26:52
  still
• 26:52
  no
• 26:52
  way.
• 26:52
  It
• 26:52
  still
• 26:52
  leaks
• 26:53
  out
• 26:53
  somewhere.
• 26:53
  Actually,
• 26:54
  speaking
• 26:54
  of
• 26:54
  the
• 26:55
  intersection,
• 26:55
  again,
• 26:56
  going
• 26:56
  back
• 26:56
  to
• 26:56
  film
• 26:56
  and
• 26:57
  AI,
• 26:57
  did
• 26:58
  you
• 26:58
  read
• 26:58
  about
• 26:59
  the.
• 27:00
  The
• 27:01
  sphere
• 27:01
  showing
• 27:02
  the
• 27:02
  wizard
• 27:02
  of
• 27:02
  Oz?
• 27:03
  I
• 27:03
  did,
• 27:03
  yeah.
• 27:04
  I've
• 27:04
  been
• 27:04
  there.
• 27:04
  They
• 27:05
  do
• 27:05
  good
• 27:05
  wind
• 27:05
  effects
• 27:06
  in
• 27:06
  there.
• 27:06
  I
• 27:06
  just
• 27:06
  think
• 27:06
  that
• 27:06
  that
• 27:06
  was
• 27:07
  going
• 27:07
  to
• 27:07
  be
• 27:07
  really
• 27:07
  cool,
• 27:07
  sort
• 27:08
  of
• 27:08
  reshaped
• 27:08
  for
• 27:09
  the
• 27:09
  sphere.
• 27:09
  Yeah.
• 27:11
  Tell
• 27:12
  me
• 27:12
  more
• 27:12
  about
• 27:12
  it.
• 27:12
  I
• 27:12
  only
• 27:13
  briefly
• 27:13
  saw,
• 27:14
  like,
• 27:15
  here
• 27:15
  we
• 27:15
  go
• 27:16
  with
• 27:16
  the
• 27:16
  Internet
• 27:16
  again.
• 27:16
  I
• 27:16
  saw
• 27:16
  a
• 27:17
  clip
• 27:17
  on
• 27:17
  social
• 27:17
  media
• 27:17
  of
• 27:18
  someone
• 27:18
  in
• 27:18
  there
• 27:18
  and,
• 27:18
  like,
• 27:18
  being
• 27:19
  blown
• 27:19
  around
• 27:19
  by
• 27:19
  the
• 27:19
  wind
• 27:19
  while
• 27:20
  the
• 27:20
  tornado's
• 27:20
  happening,
• 27:21
  but
• 27:21
  beyond
• 27:21
  that,
• 27:22
  I
• 27:22
  don't
• 27:22
  really
• 27:22
  know
• 27:22
  much.
• 27:22
  Oh,
• 27:22
  that's
• 27:23
  very
• 27:23
  cool.
• 27:23
  So
• 27:24
  I
• 27:24
  think
• 27:24
  that
• 27:24
  this
• 27:24
  is
• 27:25
  actually
• 27:25
  a
• 27:26
  fair
• 27:27
  usage
• 27:27
  of
• 27:27
  AI
• 27:28
  in
• 27:28
  my
• 27:29
  opinion,
• 27:29
  though
• 27:29
  it
• 27:30
  did
• 27:30
  cause
• 27:30
  a
• 27:30
  bit
• 27:30
  of
• 27:31
  controversy
• 27:32
  and
• 27:32
  I
• 27:32
  think
• 27:32
  people
• 27:32
  are
• 27:33
  kind
• 27:33
  of
• 27:33
  taking
• 27:34
  this
• 27:34
  out
• 27:34
  of
• 27:34
  context.
• 27:35
  There's
• 27:35
  a
• 27:36
  lot
• 27:36
  to
• 27:36
  unpack
• 27:36
  here.
• 27:36
  Let's
• 27:37
  just
• 27:37
  start
• 27:37
  with
• 27:37
  what's
• 27:38
  happening.
• 27:38
  The
• 27:38
  situation
• 27:39
  is
• 27:39
  that
• 27:39
  they
• 27:40
  are
• 27:40
  reshowing,
• 27:41
  as
• 27:41
  you
• 27:41
  heard,
• 27:42
  the
• 27:42
  wizard
• 27:42
  of
• 27:43
  Oz
• 27:43
  in
• 27:43
  the
• 27:43
  sphere.
• 27:44
  Right.
• 27:45
  Part
• 27:45
  of
• 27:45
  that,
• 27:46
  though,
• 27:46
  is
• 27:46
  that
• 27:46
  the
• 27:46
  original
• 27:47
  film,
• 27:48
  like
• 27:48
  the
• 27:48
  actual
• 27:48
  dimension
• 27:49
  dimensions,
• 27:51
  were
• 27:51
  not
• 27:51
  going
• 27:51
  to
• 27:52
  fit
• 27:52
  on
• 27:52
  the
• 27:52
  sphere.
• 27:53
  Of
• 27:53
  course
• 27:53
  not.
• 27:53
  It's
• 27:53
  a
• 27:54
  monstrously
• 27:54
  large
• 27:54
  screen.
• 27:55
  Of
• 27:55
  course.
• 27:55
  Right.
• 27:56
  So
• 27:57
  they
• 27:57
  used
• 27:57
  AI
• 27:58
  to
• 27:58
  kind
• 27:58
  of
• 27:58
  fill
• 27:59
  in
• 28:00
  the
• 28:00
  areas
• 28:00
  and
• 28:01
  to,
• 28:01
  like,
• 28:01
  virtually
• 28:02
  extend
• 28:04
  every
• 28:04
  scene
• 28:05
  that
• 28:05
  it
• 28:05
  was
• 28:06
  in.
• 28:06
  So
• 28:06
  it
• 28:06
  was
• 28:07
  creating
• 28:07
  things.
• 28:07
  So
• 28:08
  rather
• 28:08
  than
• 28:08
  just
• 28:08
  upscaling
• 28:09
  the
• 28:09
  pixels
• 28:09
  it
• 28:09
  had,
• 28:09
  it
• 28:10
  was.
• 28:10
  It
• 28:10
  was
• 28:10
  generating
• 28:11
  outside
• 28:11
  the
• 28:12
  borders
• 28:12
  as
• 28:13
  well.
• 28:13
  It
• 28:13
  would
• 28:13
  extend
• 28:13
  the
• 28:14
  poppy
• 28:14
  field
• 28:15
  or
• 28:15
  something
• 28:15
  like
• 28:15
  that.
• 28:16
  Right.
• 28:16
  And
• 28:17
  it
• 28:17
  was
• 28:17
  only
• 28:17
  used
• 28:17
  to,
• 28:18
  like,
• 28:18
  it
• 28:19
  only
• 28:19
  was
• 28:19
  used
• 28:19
  to
• 28:20
  extend
• 28:20
  the
• 28:20
  background
• 28:21
  to,
• 28:22
  you
• 28:22
  know,
• 28:22
  so
• 28:22
  there
• 28:22
  weren't
• 28:23
  like,
• 28:23
  big
• 28:23
  black
• 28:24
  screens.
• 28:24
  Right.
• 28:25
  For
• 28:25
  the
• 28:26
  effect.
• 28:26
  And
• 28:26
  I.
• 28:26
  And
• 28:26
  I
• 28:27
  get
• 28:27
  that.
• 28:27
  And
• 28:27
  I
• 28:28
  think
• 28:28
  that's
• 28:28
  actually
• 28:28
  a
• 28:28
  very,
• 28:29
  like,
• 28:29
  fair
• 28:29
  use
• 28:30
  of
• 28:30
  generative
• 28:30
  AI.
• 28:31
  Right.
• 28:32
  Some
• 28:32
  people
• 28:33
  that
• 28:33
  I
• 28:33
  saw
• 28:34
  were
• 28:34
  framing
• 28:35
  this
• 28:35
  as
• 28:36
  well.
• 28:36
  If
• 28:36
  the
• 28:37
  consumers
• 28:37
  will
• 28:38
  accept
• 28:38
  an
• 28:38
  AI
• 28:39
  extended
• 28:41
  Wizard
• 28:41
  of
• 28:42
  Oz
• 28:42
  at
• 28:42
  the
• 28:43
  sphere,
• 28:44
  they
• 28:44
  will
• 28:44
  accept
• 28:45
  wholly
• 28:46
  AI
• 28:46
  generated
• 28:47
  movies.
• 28:47
  And
• 28:47
  as,
• 28:48
  like,
• 28:48
  that's
• 28:48
  a
• 28:49
  crazy
• 28:49
  leap
• 28:50
  in
• 28:51
  logic.
• 28:51
  That's
• 28:51
  a
• 28:52
  big.
• 28:52
  That's
• 28:52
  a
• 28:52
  big
• 28:52
  leap.
• 28:53
  Right?
• 28:53
  Because
• 28:54
  this
• 28:54
  is
• 28:54
  like
• 28:54
  a.
• 28:55
  A
• 28:55
  longtime
• 28:55
  beloved
• 28:57
  classic.
• 28:57
  That's,
• 28:58
  like,
• 28:59
  part
• 28:59
  of
• 28:59
  our
• 28:59
  culture
• 29:00
  in.
• 29:00
  America,
• 29:01
  presumably
• 29:02
  back
• 29:02
  to
• 29:02
  where
• 29:02
  we
• 29:02
  started.
• 29:02
  Ellery.
• 29:03
  Like,
• 29:03
  is
• 29:03
  that.
• 29:03
  Is
• 29:04
  it
• 29:04
  old
• 29:04
  enough
• 29:04
  that
• 29:04
  it's
• 29:05
  no
• 29:05
  longer
• 29:05
  subject
• 29:05
  to
• 29:05
  copyright,
• 29:06
  so
• 29:06
  therefore
• 29:06
  it
• 29:06
  makes
• 29:07
  it
• 29:07
  an
• 29:07
  ideal
• 29:07
  candidate?
• 29:08
  No,
• 29:08
  it
• 29:08
  is
• 29:08
  still
• 29:09
  subjected
• 29:09
  to
• 29:09
  copyright.
• 29:10
  So
• 29:10
  what's.
• 29:10
  What's.
• 29:11
  Copyright's
• 29:12
  about
• 29:12
  100
• 29:12
  years.
• 29:13
  So
• 29:14
  what's
• 29:14
  the.
• 29:14
  What's
• 29:14
  the
• 29:15
  deal,
• 29:15
  er,
• 29:16
  what's
• 29:16
  the
• 29:16
  deal
• 29:16
  then
• 29:16
  with.
• 29:17
  So
• 29:18
  with
• 29:18
  what
• 29:18
  you
• 29:18
  previously
• 29:19
  said.
• 29:19
  So
• 29:19
  they've
• 29:19
  used
• 29:19
  AI
• 29:20
  to
• 29:20
  generate
• 29:21
  additional
• 29:21
  poppies
• 29:21
  in
• 29:21
  the
• 29:22
  poppy
• 29:22
  field,
• 29:22
  for
• 29:22
  example.
• 29:23
  Does
• 29:23
  that
• 29:23
  mean
• 29:23
  that
• 29:24
  then
• 29:24
  that
• 29:25
  version
• 29:25
  that
• 29:25
  was
• 29:25
  shown
• 29:25
  at
• 29:25
  the
• 29:26
  Sphere
• 29:26
  is
• 29:26
  now
• 29:26
  not
• 29:27
  able
• 29:27
  to
• 29:27
  be
• 29:27
  copyrighted?
• 29:28
  Not
• 29:29
  necessarily.
• 29:30
  Again,
• 29:31
  I
• 29:31
  don't
• 29:31
  think
• 29:31
  they
• 29:31
  were
• 29:32
  seeking
• 29:32
  a
• 29:32
  copyright
• 29:33
  for
• 29:33
  it.
• 29:33
  Also,
• 29:34
  don't
• 29:34
  quote
• 29:34
  me
• 29:34
  on
• 29:35
  the.
• 29:35
  Okay,
• 29:35
  let
• 29:35
  me
• 29:35
  just
• 29:36
  phrase
• 29:36
  myself,
• 29:37
  because
• 29:37
  I'm
• 29:37
  being
• 29:37
  recorded
• 29:38
  and
• 29:38
  it's.
• 29:39
  The
• 29:39
  kid
• 29:39
  come
• 29:39
  back
• 29:39
  to
• 29:40
  haunt
• 29:40
  me
• 29:40
  is
• 29:40
  like,
• 29:40
  she
• 29:40
  doesn't
• 29:41
  know
• 29:41
  about
• 29:41
  copyright.
• 29:41
  It's
• 29:41
  on
• 29:41
  the
• 29:41
  Internet.
• 29:42
  The
• 29:42
  reason
• 29:42
  I
• 29:42
  said
• 29:43
  that
• 29:43
  is
• 29:43
  because
• 29:43
  I
• 29:44
  know
• 29:44
  the
• 29:44
  original
• 29:44
  Steamboat
• 29:45
  Willie
• 29:45
  by
• 29:46
  Disney,
• 29:46
  which
• 29:46
  was
• 29:47
  copyrighted
• 29:47
  In,
• 29:47
  I
• 29:47
  believe,
• 29:48
  1922
• 29:49
  or
• 29:49
  23,
• 29:50
  just
• 29:50
  came
• 29:50
  into
• 29:50
  the
• 29:51
  public
• 29:51
  domain.
• 29:52
  I
• 29:53
  think
• 29:53
  you
• 29:53
  can
• 29:53
  extend
• 29:53
  it
• 29:54
  as
• 29:54
  far
• 29:54
  as
• 29:54
  a
• 29:54
  hundred
• 29:55
  years.
• 29:55
  I
• 29:56
  don't
• 29:56
  remember
• 29:56
  what
• 29:56
  the
• 29:56
  actual
• 29:58
  initial
• 29:58
  protection
• 29:58
  is
• 29:59
  for,
• 29:59
  like,
• 29:59
  when
• 29:59
  you
• 29:59
  register.
• 30:00
  I
• 30:00
  think
• 30:00
  it's
• 30:00
  50
• 30:00
  to
• 30:01
  70.
• 30:01
  Sorry.
• 30:02
  In
• 30:02
  terms
• 30:02
  of
• 30:02
  the
• 30:03
  actual
• 30:03
  sphere
• 30:04
  one,
• 30:04
  I
• 30:04
  don't
• 30:05
  think
• 30:05
  they're
• 30:05
  trying
• 30:05
  to
• 30:05
  actually
• 30:05
  copyright
• 30:06
  that,
• 30:06
  because
• 30:08
  I
• 30:08
  actually
• 30:09
  don't
• 30:09
  know.
• 30:09
  They
• 30:09
  didn't
• 30:10
  mention
• 30:10
  anywhere
• 30:10
  if
• 30:11
  they.
• 30:11
  Whether
• 30:11
  they
• 30:11
  were
• 30:11
  or
• 30:12
  not,
• 30:12
  even
• 30:12
  if
• 30:12
  they
• 30:12
  didn't.
• 30:13
  Like,
• 30:13
  I
• 30:13
  don't
• 30:13
  know
• 30:14
  about
• 30:14
  you,
• 30:14
  Ellery,
• 30:14
  but
• 30:14
  I
• 30:14
  haven't
• 30:14
  got
• 30:14
  a
• 30:15
  screen
• 30:15
  big
• 30:15
  enough
• 30:15
  to
• 30:15
  play
• 30:15
  that
• 30:17
  well.
• 30:17
  Exactly.
• 30:18
  I
• 30:18
  don't
• 30:18
  think
• 30:18
  that
• 30:18
  it
• 30:19
  has
• 30:19
  any
• 30:19
  intrinsic
• 30:20
  value
• 30:20
  outside
• 30:20
  of
• 30:21
  actually
• 30:21
  the
• 30:22
  Sphere.
• 30:22
  Like,
• 30:23
  also,
• 30:23
  the
• 30:23
  point
• 30:23
  is
• 30:24
  not
• 30:24
  that
• 30:24
  you're
• 30:24
  seeing
• 30:25
  the
• 30:25
  AI
• 30:26
  extended
• 30:26
  version.
• 30:27
  The
• 30:27
  point
• 30:27
  is
• 30:27
  you're
• 30:28
  seeing
• 30:28
  a
• 30:28
  giant
• 30:28
  version
• 30:29
  of
• 30:29
  it
• 30:29
  on
• 30:29
  a.
• 30:30
  In
• 30:30
  a
• 30:30
  place
• 30:31
  where
• 30:31
  wind
• 30:31
  blows
• 30:32
  on
• 30:32
  you
• 30:32
  and
• 30:32
  there's
• 30:33
  like,
• 30:33
  smells.
• 30:33
  I
• 30:34
  think
• 30:34
  they
• 30:34
  do.
• 30:34
  You
• 30:34
  should
• 30:34
  go
• 30:35
  next
• 30:35
  time
• 30:35
  you're
• 30:35
  in
• 30:35
  Vegas.
• 30:35
  I
• 30:36
  did
• 30:36
  the
• 30:36
  tour
• 30:36
  of
• 30:37
  the
• 30:37
  world
• 30:37
  one,
• 30:37
  and
• 30:37
  there's
• 30:37
  one
• 30:38
  where
• 30:38
  it
• 30:38
  sort
• 30:38
  of
• 30:38
  takes
• 30:38
  you
• 30:38
  through
• 30:38
  some
• 30:39
  orange
• 30:39
  groves
• 30:40
  and
• 30:40
  then
• 30:40
  they
• 30:41
  blast
• 30:41
  the
• 30:41
  citrus
• 30:42
  scent
• 30:42
  through.
• 30:42
  And
• 30:44
  it
• 30:45
  is
• 30:45
  a
• 30:45
  pretty
• 30:45
  cool
• 30:46
  experience.
• 30:46
  I've
• 30:46
  not
• 30:46
  seen
• 30:47
  it.
• 30:47
  They've
• 30:47
  been
• 30:47
  doing
• 30:48
  live
• 30:48
  band
• 30:48
  shows
• 30:49
  there
• 30:49
  as
• 30:49
  well.
• 30:49
  I've
• 30:50
  not
• 30:50
  caught
• 30:50
  one
• 30:50
  of
• 30:50
  those,
• 30:50
  but
• 30:51
  basically
• 30:52
  I
• 30:52
  show
• 30:52
  with
• 30:53
  the
• 30:53
  actual
• 30:54
  band
• 30:54
  plays
• 30:54
  on
• 30:55
  the
• 30:55
  stage,
• 30:55
  but
• 30:56
  the
• 30:56
  backdrop
• 30:57
  and
• 30:57
  the
• 30:57
  rest
• 30:57
  of
• 30:57
  the
• 30:57
  concert
• 30:58
  experience
• 30:58
  is
• 30:58
  projected
• 30:59
  on
• 30:59
  the
• 30:59
  sphere,
• 30:59
  which
• 31:00
  is.
• 31:01
  I
• 31:01
  find
• 31:01
  it
• 31:02
  hard
• 31:02
  to
• 31:02
  imagine
• 31:02
  how
• 31:03
  the
• 31:03
  visuals
• 31:04
  don't
• 31:04
  dominate
• 31:04
  the
• 31:04
  entire
• 31:05
  thing,
• 31:05
  but
• 31:06
  I'd
• 31:07
  love
• 31:07
  to
• 31:07
  go
• 31:07
  and
• 31:07
  find
• 31:07
  out
• 31:07
  for
• 31:08
  myself
• 31:08
  for
• 31:08
  sure.
• 31:09
  And
• 31:09
  I
• 31:09
  think
• 31:09
  that
• 31:09
  this
• 31:09
  is
• 31:10
  actually
• 31:10
  becoming
• 31:11
  part
• 31:11
  of
• 31:13
  the
• 31:13
  larger
• 31:13
  kind
• 31:14
  of
• 31:15
  entertainment
• 31:16
  playbook
• 31:17
  now,
• 31:17
  which
• 31:17
  is
• 31:18
  instead
• 31:18
  of
• 31:18
  risking
• 31:19
  hundreds
• 31:19
  of
• 31:19
  millions
• 31:20
  of
• 31:20
  dollars
• 31:20
  on
• 31:20
  a
• 31:21
  new
• 31:22
  IP
• 31:22
  that
• 31:22
  could
• 31:23
  flop,
• 31:24
  let's
• 31:24
  just
• 31:24
  recycle
• 31:25
  what
• 31:26
  we
• 31:26
  already
• 31:26
  know
• 31:26
  people
• 31:27
  love
• 31:27
  and
• 31:27
  make
• 31:28
  money.
• 31:29
  Like
• 31:29
  Wicked,
• 31:30
  right?
• 31:30
  Like
• 31:31
  all
• 31:31
  the
• 31:31
  remakes
• 31:31
  with
• 31:31
  Disney.
• 31:32
  And
• 31:33
  even
• 31:33
  now
• 31:34
  is
• 31:34
  like
• 31:34
  the.
• 31:35
  The
• 31:36
  complete
• 31:36
  logical
• 31:37
  conclusion,
• 31:37
  which
• 31:37
  is
• 31:37
  just.
• 31:38
  Let's
• 31:38
  just
• 31:38
  actually
• 31:39
  show
• 31:39
  the
• 31:39
  original
• 31:40
  movie
• 31:41
  in
• 31:41
  a
• 31:41
  place,
• 31:42
  right?
• 31:43
  Because
• 31:43
  it's
• 31:43
  not
• 31:43
  just
• 31:45
  like
• 31:46
  the
• 31:46
  wizard
• 31:46
  of
• 31:46
  Oz
• 31:46
  at
• 31:47
  the
• 31:47
  Sphere,
• 31:47
  which
• 31:48
  I
• 31:48
  believe
• 31:49
  pulled
• 31:50
  in,
• 31:50
  they
• 31:50
  say
• 31:50
  it
• 31:50
  pulls
• 31:51
  in
• 31:51
  like
• 31:51
  1
• 31:51
  to
• 31:51
  2
• 31:51
  million
• 31:52
  dollars
• 31:52
  a
• 31:52
  week
• 31:53
  off
• 31:53
  the
• 31:53
  ticket
• 31:53
  sales
• 31:54
  because
• 31:54
  the
• 31:54
  tick.
• 31:54
  The
• 31:55
  ticket
• 31:55
  sales
• 31:55
  are
• 31:55
  not
• 31:55
  cheap
• 31:56
  for
• 31:56
  it
• 31:56
  because
• 31:57
  it's
• 31:57
  at
• 31:57
  the
• 31:57
  Sphere.
• 31:57
  Yeah,
• 31:58
  that
• 31:58
  much
• 31:58
  I
• 31:58
  know.
• 31:58
  People
• 31:59
  are
• 31:59
  paying
• 31:59
  over
• 31:59
  100
• 31:59
  bucks
• 32:00
  each,
• 32:00
  and
• 32:00
  that's
• 32:00
  for
• 32:00
  the
• 32:00
  cheap
• 32:01
  seats.
• 32:01
  Not
• 32:02
  to
• 32:02
  mention
• 32:02
  the
• 32:02
  $20
• 32:03
  beers
• 32:03
  that
• 32:03
  they
• 32:03
  try
• 32:03
  and
• 32:03
  sell
• 32:03
  to
• 32:04
  people
• 32:04
  there.
• 32:05
  Yeah,
• 32:05
  exactly.
• 32:06
  So,
• 32:06
  like,
• 32:07
  that
• 32:07
  is
• 32:07
  like
• 32:07
  a
• 32:07
  money
• 32:08
  printing
• 32:08
  machine
• 32:09
  to
• 32:09
  show
• 32:09
  something
• 32:10
  that,
• 32:10
  you
• 32:10
  know,
• 32:10
  people
• 32:10
  will.
• 32:11
  Will
• 32:11
  go
• 32:11
  see.
• 32:11
  And
• 32:12
  the
• 32:12
  other
• 32:12
  part
• 32:12
  of
• 32:12
  it,
• 32:12
  which
• 32:13
  I
• 32:13
  saw
• 32:13
  argued
• 32:14
  in
• 32:14
  the
• 32:14
  article,
• 32:14
  which
• 32:14
  I
• 32:14
  think
• 32:15
  is
• 32:15
  very
• 32:15
  true,
• 32:16
  is
• 32:16
  that
• 32:16
  it's
• 32:17
  like,
• 32:17
  well,
• 32:17
  I'm
• 32:18
  in
• 32:18
  Vegas.
• 32:18
  When
• 32:18
  am
• 32:19
  I.
• 32:19
  When
• 32:19
  am
• 32:19
  I
• 32:19
  going
• 32:19
  to
• 32:20
  have
• 32:20
  the
• 32:20
  chance
• 32:20
  to
• 32:20
  go
• 32:20
  and
• 32:21
  see
• 32:21
  a
• 32:21
  movie
• 32:21
  at
• 32:21
  the
• 32:21
  Sphere
• 32:22
  ever
• 32:22
  again?
• 32:23
  Which
• 32:23
  is
• 32:23
  never.
• 32:23
  So
• 32:24
  I'm
• 32:24
  just
• 32:24
  going
• 32:24
  to
• 32:24
  fork
• 32:25
  over
• 32:25
  the
• 32:25
  200
• 32:25
  bucks
• 32:26
  or
• 32:26
  whatever
• 32:26
  and
• 32:26
  go
• 32:27
  see
• 32:27
  it.
• 32:27
  And
• 32:28
  how
• 32:28
  long
• 32:28
  is
• 32:28
  200
• 32:28
  bucks
• 32:29
  going
• 32:29
  to
• 32:29
  last
• 32:29
  me
• 32:29
  on
• 32:29
  the
• 32:29
  blackjack
• 32:30
  table
• 32:30
  as
• 32:30
  well?
• 32:30
  Probably
• 32:31
  less
• 32:31
  than
• 32:31
  the
• 32:32
  length
• 32:32
  of
• 32:32
  the
• 32:32
  wizard
• 32:32
  of
• 32:32
  Oz.
• 32:34
  Exactly.
• 32:35
  Everything's
• 32:35
  relative
• 32:35
  in
• 32:35
  Vegas.
• 32:37
  That
• 32:38
  is
• 32:38
  super
• 32:38
  interesting.
• 32:38
  The
• 32:39
  other
• 32:39
  interesting
• 32:39
  movie
• 32:40
  thing
• 32:40
  phenomenon
• 32:41
  that
• 32:41
  I'VE
• 32:41
  noticed
• 32:41
  recently
• 32:42
  two
• 32:42
  things
• 32:43
  I
• 32:43
  can
• 32:43
  think
• 32:43
  of.
• 32:44
  One,
• 32:45
  Lin
• 32:45
  Manuel
• 32:46
  re
• 32:46
  released
• 32:47
  Hamilton,
• 32:49
  the
• 32:49
  version
• 32:49
  of
• 32:49
  Hamilton
• 32:50
  that
• 32:50
  he
• 32:50
  released
• 32:50
  on
• 32:51
  hbo.
• 32:51
  Max.
• 32:52
  I
• 32:52
  think
• 32:52
  it
• 32:52
  was
• 32:53
  during
• 32:53
  COVID
• 32:54
  which
• 32:54
  is
• 32:55
  a
• 32:55
  great
• 32:55
  gift
• 32:55
  for
• 32:55
  everybody.
• 32:56
  He
• 32:57
  actually
• 32:57
  launched
• 32:57
  it
• 32:57
  again
• 32:58
  at
• 32:58
  the
• 32:58
  cinema.
• 32:58
  And
• 32:59
  it
• 32:59
  was.
• 32:59
  I
• 32:59
  think
• 32:59
  the
• 33:00
  idea
• 33:00
  behind
• 33:00
  that
• 33:00
  was
• 33:01
  great.
• 33:01
  Art
• 33:01
  deserves
• 33:02
  to
• 33:02
  be
• 33:02
  seen
• 33:02
  in
• 33:02
  the.
• 33:02
  In
• 33:03
  the
• 33:03
  place
• 33:03
  that
• 33:03
  it's
• 33:03
  intended
• 33:04
  to
• 33:04
  be
• 33:04
  seen.
• 33:04
  And
• 33:04
  I
• 33:05
  think
• 33:05
  it
• 33:05
  was
• 33:05
  relatively
• 33:05
  successful
• 33:06
  from
• 33:06
  a
• 33:07
  ticket
• 33:07
  sales
• 33:07
  perspective.
• 33:08
  And
• 33:08
  this
• 33:08
  is
• 33:08
  something
• 33:08
  that
• 33:09
  literally
• 33:09
  people
• 33:09
  have
• 33:09
  been
• 33:09
  able
• 33:10
  to
• 33:10
  watch
• 33:10
  and
• 33:10
  still
• 33:11
  are
• 33:11
  able
• 33:11
  to
• 33:11
  watch
• 33:11
  on
• 33:12
  their
• 33:12
  televisions
• 33:14
  at
• 33:14
  home.
• 33:14
  And
• 33:14
  then
• 33:14
  I
• 33:15
  think
• 33:15
  the
• 33:15
  T.
• 33:15
  Swift
• 33:16
  eras
• 33:16
  thing
• 33:18
  also
• 33:18
  got
• 33:19
  launched
• 33:19
  at
• 33:19
  the.
• 33:20
  There
• 33:20
  was
• 33:20
  some
• 33:20
  T.
• 33:20
  Swift
• 33:21
  thing
• 33:21
  that
• 33:21
  got
• 33:21
  launched
• 33:21
  at
• 33:22
  the
• 33:22
  movie
• 33:22
  theater
• 33:23
  as
• 33:23
  well
• 33:23
  that
• 33:23
  again,
• 33:23
  I
• 33:24
  think
• 33:24
  was
• 33:24
  available
• 33:24
  to
• 33:24
  people
• 33:25
  on
• 33:25
  YouTube
• 33:25
  or
• 33:26
  Netflix
• 33:26
  or
• 33:26
  wherever.
• 33:26
  And
• 33:27
  people
• 33:27
  instead
• 33:28
  went
• 33:28
  to
• 33:28
  the
• 33:29
  movies
• 33:29
  for
• 33:29
  the
• 33:30
  experience.
• 33:31
  And
• 33:31
  you
• 33:31
  get
• 33:32
  the
• 33:33
  whole
• 33:33
  zeitgeist
• 33:34
  thing,
• 33:34
  as
• 33:34
  we
• 33:34
  did
• 33:34
  with
• 33:35
  Barbenheimer.
• 33:35
  Right?
• 33:36
  People
• 33:36
  are
• 33:36
  dressing
• 33:36
  up,
• 33:37
  people
• 33:38
  are
• 33:38
  going
• 33:38
  along
• 33:38
  with
• 33:38
  their
• 33:38
  friends
• 33:39
  and
• 33:39
  making
• 33:39
  an
• 33:39
  experience
• 33:40
  of
• 33:40
  it.
• 33:40
  So
• 33:41
  plan
• 33:41
  it
• 33:41
  to
• 33:41
  be
• 33:42
  said
• 33:43
  for
• 33:43
  the
• 33:43
  human
• 33:44
  experience
• 33:44
  of
• 33:44
  that.
• 33:45
  And
• 33:45
  I
• 33:45
  never
• 33:45
  thought
• 33:46
  the
• 33:46
  day
• 33:46
  would
• 33:46
  arrive
• 33:47
  when
• 33:48
  the
• 33:49
  movie
• 33:49
  theater
• 33:49
  became
• 33:50
  the
• 33:50
  place
• 33:50
  that
• 33:51
  a
• 33:51
  likely
• 33:51
  place
• 33:51
  that
• 33:52
  people
• 33:52
  would
• 33:52
  gather
• 33:52
  to
• 33:52
  spend
• 33:53
  time
• 33:53
  together.
• 33:53
  But
• 33:53
  you
• 33:54
  know,
• 33:54
  more
• 33:54
  and
• 33:54
  more
• 33:56
  with
• 33:56
  the
• 33:56
  Internet,
• 33:57
  with
• 33:57
  the
• 33:57
  social
• 33:58
  media
• 33:58
  platforms,
• 33:59
  with.
• 33:59
  I
• 33:59
  don't
• 34:00
  think
• 34:00
  humans
• 34:00
  have
• 34:00
  quite
• 34:00
  yet
• 34:00
  recovered
• 34:01
  from
• 34:01
  COVID
• 34:01
  in
• 34:02
  terms
• 34:02
  of
• 34:02
  coming
• 34:02
  out
• 34:03
  again
• 34:04
  and
• 34:05
  spending
• 34:05
  time
• 34:05
  with
• 34:05
  each
• 34:06
  other.
• 34:06
  It's
• 34:07
  a
• 34:07
  kind
• 34:07
  of
• 34:08
  morph
• 34:08
  towards.
• 34:09
  We
• 34:09
  talked
• 34:10
  earlier
• 34:10
  about
• 34:10
  the
• 34:11
  combination
• 34:11
  of
• 34:11
  human
• 34:12
  and
• 34:12
  AIs
• 34:12
  to
• 34:12
  make
• 34:12
  art
• 34:13
  like
• 34:13
  that.
• 34:13
  I
• 34:13
  mean,
• 34:13
  even
• 34:14
  in
• 34:14
  a
• 34:14
  simple
• 34:14
  example
• 34:15
  like
• 34:15
  the.
• 34:16
  The
• 34:16
  wizard
• 34:17
  of
• 34:17
  Oz,
• 34:17
  like
• 34:18
  our
• 34:18
  lives
• 34:18
  are
• 34:18
  slowly
• 34:19
  being
• 34:19
  sucked
• 34:19
  online.
• 34:20
  You
• 34:20
  know,
• 34:20
  Zuckerberg
• 34:21
  didn't
• 34:21
  quite
• 34:21
  get
• 34:22
  his
• 34:22
  way
• 34:22
  with
• 34:22
  the
• 34:22
  metaverse
• 34:23
  and
• 34:23
  everyone
• 34:23
  living
• 34:24
  in
• 34:24
  there
• 34:26
  all
• 34:26
  the
• 34:26
  time.
• 34:26
  But
• 34:27
  if
• 34:28
  a
• 34:28
  ready
• 34:28
  Player
• 34:28
  one
• 34:29
  style
• 34:29
  future
• 34:29
  ever
• 34:30
  does
• 34:30
  emerge,
• 34:31
  then
• 34:32
  humans
• 34:32
  interacting
• 34:33
  with
• 34:33
  digital
• 34:33
  art,
• 34:34
  both
• 34:34
  AI
• 34:34
  generated
• 34:35
  and
• 34:35
  human
• 34:35
  generated,
• 34:37
  might
• 34:37
  be
• 34:37
  a
• 34:37
  thing.
• 34:37
  If
• 34:38
  you
• 34:38
  allow
• 34:38
  me
• 34:38
  to
• 34:38
  wander
• 34:38
  into
• 34:39
  an
• 34:39
  imagined
• 34:40
  sci
• 34:40
  fi
• 34:40
  future
• 34:41
  for
• 34:41
  a
• 34:41
  minute,
• 34:41
  where
• 34:41
  does
• 34:42
  it
• 34:42
  all
• 34:42
  end?
• 34:42
  Like
• 34:42
  10
• 34:43
  years,
• 34:43
  five,
• 34:43
  10
• 34:43
  years
• 34:43
  from
• 34:44
  now,
• 34:44
  like
• 34:45
  it
• 34:45
  seems
• 34:46
  with
• 34:46
  these
• 34:46
  models
• 34:47
  that
• 34:47
  come
• 34:47
  out.
• 34:47
  Sora
• 34:48
  2
• 34:48
  just
• 34:48
  came
• 34:48
  out
• 34:48
  yesterday.
• 34:49
  Or
• 34:50
  it's
• 34:50
  still
• 34:50
  unlimited
• 34:50
  invite
• 34:52
  code.
• 34:52
  I
• 34:53
  had
• 34:53
  a
• 34:53
  quick
• 34:53
  play
• 34:53
  with
• 34:54
  that.
• 34:54
  My
• 34:54
  assessment
• 34:54
  of
• 34:55
  it
• 34:55
  would
• 34:55
  be
• 34:55
  it's
• 34:55
  like
• 34:55
  VO3
• 34:56
  but
• 34:57
  not
• 34:57
  $125
• 34:58
  a
• 34:58
  month.
• 34:59
  So
• 35:00
  the,
• 35:01
  you
• 35:01
  know,
• 35:01
  I
• 35:02
  think
• 35:02
  it's
• 35:02
  equivalent
• 35:03
  to
• 35:03
  that
• 35:04
  in
• 35:04
  terms
• 35:04
  of
• 35:05
  the
• 35:05
  lip
• 35:06
  syncing
• 35:06
  and
• 35:06
  the
• 35:07
  sound
• 35:07
  that
• 35:07
  comes
• 35:07
  along
• 35:07
  with
• 35:08
  it.
• 35:08
  There's
• 35:08
  incredible
• 35:09
  leaps
• 35:09
  every
• 35:10
  couple
• 35:10
  of
• 35:10
  months.
• 35:10
  The
• 35:11
  quality
• 35:11
  of
• 35:12
  image
• 35:12
  and
• 35:12
  video
• 35:12
  generation
• 35:13
  seems
• 35:13
  to
• 35:13
  improve.
• 35:15
  Are
• 35:15
  we
• 35:15
  reaching
• 35:15
  a
• 35:16
  slowdown
• 35:17
  or
• 35:17
  are
• 35:17
  we
• 35:17
  dealing
• 35:18
  with
• 35:18
  a,
• 35:20
  you
• 35:20
  know,
• 35:20
  a
• 35:21
  processing
• 35:21
  power
• 35:22
  chart
• 35:22
  where
• 35:23
  it's
• 35:23
  just
• 35:23
  going
• 35:23
  to
• 35:23
  keep
• 35:23
  getting
• 35:24
  exponentially
• 35:24
  better?
• 35:25
  How
• 35:25
  much
• 35:25
  better
• 35:25
  can
• 35:26
  it
• 35:26
  get?
• 35:27
  I
• 35:27
  mean,
• 35:27
  I
• 35:27
  would
• 35:27
  argue
• 35:28
  that
• 35:29
  first
• 35:30
  of
• 35:30
  all,
• 35:30
  I've
• 35:30
  actually
• 35:30
  been
• 35:32
  victim
• 35:33
  to
• 35:33
  this
• 35:33
  where
• 35:33
  on
• 35:34
  social
• 35:34
  media
• 35:35
  especially
• 35:35
  where
• 35:37
  I
• 35:37
  find
• 35:37
  they
• 35:38
  try
• 35:38
  and
• 35:39
  you
• 35:39
  kind
• 35:39
  of
• 35:39
  put
• 35:39
  a
• 35:39
  filter
• 35:40
  over
• 35:40
  it,
• 35:40
  like
• 35:40
  a
• 35:41
  grain
• 35:41
  filter
• 35:41
  over
• 35:42
  an
• 35:42
  AI
• 35:42
  video
• 35:43
  and
• 35:44
  it
• 35:44
  kind
• 35:45
  of
• 35:45
  takes
• 35:45
  on
• 35:45
  the
• 35:46
  look
• 35:46
  of
• 35:46
  perhaps
• 35:46
  like
• 35:46
  a
• 35:47
  security
• 35:47
  camera
• 35:48
  recording,
• 35:48
  right?
• 35:49
  Where
• 35:49
  it's
• 35:49
  that
• 35:49
  kind
• 35:49
  of
• 35:49
  like
• 35:49
  low
• 35:50
  fidelity
• 35:52
  visual.
• 35:53
  It
• 35:53
  is
• 35:54
  very
• 35:54
  already
• 35:54
  difficult
• 35:55
  to
• 35:55
  tell
• 35:55
  if
• 35:55
  something
• 35:56
  is
• 35:56
  AI
• 35:56
  or
• 35:56
  human
• 35:57
  made.
• 35:58
  There
• 35:59
  was
• 35:59
  a
• 35:59
  video
• 35:59
  that
• 36:00
  I
• 36:00
  saw
• 36:00
  online
• 36:01
  which
• 36:02
  I
• 36:02
  totally
• 36:03
  didn't
• 36:03
  clock
• 36:04
  it
• 36:04
  at
• 36:04
  all
• 36:05
  whatsoever,
• 36:06
  that
• 36:06
  it
• 36:06
  was
• 36:06
  AI,
• 36:09
  which
• 36:09
  was
• 36:09
  a
• 36:09
  little
• 36:09
  disturbing
• 36:10
  to
• 36:10
  me.
• 36:10
  But
• 36:11
  the
• 36:11
  people
• 36:11
  in
• 36:11
  the
• 36:11
  comments,
• 36:12
  some
• 36:12
  of
• 36:12
  them
• 36:12
  did
• 36:13
  and
• 36:13
  they
• 36:13
  were
• 36:13
  like,
• 36:13
  oh,
• 36:14
  this
• 36:14
  happens
• 36:14
  at
• 36:15
  this
• 36:15
  point.
• 36:15
  Look
• 36:15
  at
• 36:16
  the,
• 36:16
  you
• 36:17
  know,
• 36:17
  and
• 36:17
  they
• 36:17
  were
• 36:17
  pointing
• 36:17
  out
• 36:17
  what
• 36:17
  was
• 36:18
  wrong
• 36:18
  exactly
• 36:19
  in
• 36:19
  the
• 36:19
  video.
• 36:19
  But
• 36:20
  I
• 36:20
  would
• 36:20
  say
• 36:20
  that,
• 36:20
  that
• 36:22
  I
• 36:22
  think
• 36:23
  at
• 36:23
  the
• 36:23
  point
• 36:23
  where
• 36:23
  it's
• 36:24
  difficult
• 36:24
  for
• 36:24
  a
• 36:25
  layperson
• 36:25
  to
• 36:26
  tell,
• 36:28
  that
• 36:28
  is
• 36:28
  already
• 36:28
  the
• 36:28
  point
• 36:28
  where
• 36:29
  it's
• 36:29
  good
• 36:29
  enough.
• 36:30
  Right?
• 36:30
  And
• 36:31
  it
• 36:31
  doesn't.
• 36:31
  And
• 36:31
  really
• 36:31
  it's
• 36:32
  like
• 36:32
  doesn't
• 36:32
  need
• 36:32
  to
• 36:32
  surpass
• 36:33
  it
• 36:33
  anymore.
• 36:34
  I
• 36:34
  mean,
• 36:34
  I'm
• 36:35
  sure
• 36:35
  they're
• 36:35
  going
• 36:35
  to
• 36:35
  keep
• 36:35
  working
• 36:36
  on
• 36:36
  it,
• 36:36
  of
• 36:36
  course,
• 36:36
  but.
• 36:37
  You
• 36:37
  know,
• 36:37
  maybe
• 36:37
  the
• 36:37
  length
• 36:38
  as
• 36:38
  well
• 36:38
  and
• 36:38
  that
• 36:39
  sort
• 36:39
  of
• 36:39
  Turing
• 36:39
  test
• 36:39
  type
• 36:40
  stuff.
• 36:40
  I
• 36:40
  think
• 36:40
  the
• 36:40
  tell
• 36:41
  for
• 36:41
  me
• 36:42
  is
• 36:42
  I
• 36:42
  see
• 36:42
  videos
• 36:43
  which
• 36:43
  I
• 36:43
  know
• 36:43
  are
• 36:43
  real
• 36:44
  and
• 36:44
  people
• 36:45
  are
• 36:45
  commenting
• 36:45
  on
• 36:45
  that,
• 36:46
  pointing
• 36:46
  out
• 36:46
  things
• 36:46
  which
• 36:47
  say
• 36:47
  this
• 36:47
  is
• 36:47
  definitely
• 36:48
  AI
• 36:48
  even
• 36:48
  though
• 36:48
  the
• 36:49
  video
• 36:49
  is
• 36:49
  actually
• 36:50
  real.
• 36:50
  And
• 36:51
  that's
• 36:51
  for
• 36:51
  all
• 36:52
  of
• 36:52
  the
• 36:52
  reasons.
• 36:53
  One
• 36:53
  of
• 36:53
  the
• 36:55
  scary
• 36:56
  things,
• 36:56
  and
• 36:56
  from
• 36:57
  my
• 36:57
  personal
• 36:57
  experience,
• 36:59
  it
• 36:59
  was
• 36:59
  earlier
• 36:59
  this
• 37:00
  year
• 37:00
  when
• 37:00
  there
• 37:00
  was
• 37:00
  the
• 37:01
  tragic
• 37:02
  plane
• 37:03
  crash
• 37:03
  in
• 37:03
  India.
• 37:04
  I
• 37:04
  saw
• 37:05
  that
• 37:05
  video
• 37:06
  on
• 37:06
  Facebook
• 37:06
  and
• 37:07
  immediately
• 37:07
  just
• 37:07
  swiped
• 37:08
  away
• 37:08
  and
• 37:08
  assumed
• 37:08
  it
• 37:08
  was
• 37:08
  AI
• 37:09
  just
• 37:09
  because
• 37:10
  of
• 37:10
  where
• 37:10
  it
• 37:10
  was
• 37:11
  filmed.
• 37:11
  I'm
• 37:11
  like,
• 37:11
  well,
• 37:11
  the
• 37:11
  chances
• 37:12
  that
• 37:12
  someone
• 37:12
  had
• 37:12
  a
• 37:12
  phone
• 37:13
  pointed
• 37:13
  in
• 37:13
  that
• 37:13
  direction
• 37:14
  doing
• 37:14
  that
• 37:14
  at
• 37:14
  this
• 37:14
  point
• 37:15
  in
• 37:15
  time.
• 37:15
  And
• 37:16
  it
• 37:17
  just
• 37:17
  seemed
• 37:17
  so
• 37:17
  unbelievable
• 37:18
  to
• 37:18
  me
• 37:19
  in
• 37:19
  that
• 37:19
  moment
• 37:20
  that
• 37:20
  I
• 37:21
  just
• 37:21
  pushed
• 37:21
  on
• 37:21
  by.
• 37:22
  Maybe
• 37:23
  length
• 37:23
  is
• 37:24
  one
• 37:24
  of
• 37:24
  the
• 37:24
  ways.
• 37:25
  I
• 37:25
  think
• 37:25
  VO3
• 37:26
  does
• 37:26
  5
• 37:26
  or
• 37:26
  10
• 37:27
  seconds
• 37:27
  max.
• 37:27
  And
• 37:27
  I
• 37:27
  think
• 37:28
  Sora
• 37:28
  runs
• 37:29
  about
• 37:29
  somewhere
• 37:30
  between
• 37:30
  five
• 37:30
  and
• 37:30
  10
• 37:31
  seconds.
• 37:31
  So
• 37:31
  the
• 37:31
  folks
• 37:32
  that
• 37:32
  are
• 37:32
  trying
• 37:32
  to
• 37:32
  make
• 37:33
  even
• 37:33
  a
• 37:34
  short
• 37:34
  feature
• 37:34
  of
• 37:35
  five
• 37:35
  minutes
• 37:36
  are
• 37:37
  having
• 37:37
  to
• 37:38
  painstakingly
• 37:39
  stitch
• 37:39
  together
• 37:40
  and
• 37:40
  invest
• 37:41
  a
• 37:41
  bunch
• 37:41
  of
• 37:42
  time
• 37:42
  and
• 37:42
  character
• 37:43
  consistency
• 37:43
  that
• 37:44
  I
• 37:44
  think
• 37:44
  adds
• 37:44
  a
• 37:45
  whole
• 37:45
  lot
• 37:45
  of
• 37:45
  friction
• 37:45
  to
• 37:46
  it.
• 37:46
  I
• 37:46
  think
• 37:46
  maybe
• 37:47
  that's
• 37:47
  some
• 37:48
  place
• 37:48
  that
• 37:48
  we
• 37:48
  might
• 37:48
  see
• 37:49
  extend
• 37:50
  over
• 37:50
  time.
• 37:50
  Like
• 37:51
  we
• 37:51
  can
• 37:51
  produce
• 37:52
  longer
• 37:52
  videos
• 37:52
  maybe.
• 37:54
  But
• 37:55
  it's.
• 37:55
  I
• 37:56
  mean,
• 37:56
  I've
• 37:56
  thought
• 37:56
  this
• 37:57
  so
• 37:57
  many
• 37:57
  Times
• 37:57
  in
• 37:57
  the
• 37:57
  last
• 37:58
  two
• 37:58
  years.
• 37:58
  How
• 37:59
  could
• 37:59
  it
• 37:59
  possibly
• 37:59
  get
• 37:59
  any
• 38:00
  better?
• 38:00
  But
• 38:00
  yeah,
• 38:01
  every
• 38:01
  two
• 38:02
  or
• 38:02
  three
• 38:02
  months,
• 38:02
  here
• 38:02
  I
• 38:03
  am
• 38:03
  surprised
• 38:03
  again.
• 38:04
  Yeah,
• 38:05
  yeah.
• 38:05
  Who
• 38:05
  knows
• 38:05
  where
• 38:06
  it
• 38:06
  all
• 38:06
  ends?
• 38:08
  Do
• 38:08
  you
• 38:08
  see
• 38:08
  a
• 38:08
  future
• 38:09
  where
• 38:09
  AI
• 38:09
  movies
• 38:10
  might
• 38:10
  sit
• 38:10
  alongside
• 38:11
  the
• 38:11
  Hollywood
• 38:12
  movies
• 38:12
  in
• 38:12
  the
• 38:12
  film?
• 38:13
  Even
• 38:13
  if
• 38:13
  it's
• 38:13
  considered
• 38:14
  a
• 38:14
  separate
• 38:14
  genre
• 38:14
  or
• 38:15
  a
• 38:15
  sub
• 38:15
  genre
• 38:15
  of
• 38:15
  movies
• 38:16
  that
• 38:16
  people,
• 38:17
  no
• 38:17
  one
• 38:17
  accept
• 38:17
  at
• 38:18
  face
• 38:18
  value,
• 38:18
  it
• 38:18
  is
• 38:18
  what
• 38:18
  it
• 38:19
  is
• 38:19
  and.
• 38:19
  But
• 38:19
  I'm
• 38:20
  still
• 38:20
  going
• 38:20
  to
• 38:20
  enjoy
• 38:20
  it
• 38:21
  anyway.
• 38:21
  I
• 38:22
  think
• 38:22
  that
• 38:23
  the
• 38:24
  era
• 38:24
  of
• 38:25
  people
• 38:25
  wanting
• 38:25
  to
• 38:26
  pay
• 38:26
  for
• 38:26
  content
• 38:28
  is
• 38:30
  decreasing.
• 38:30
  Right.
• 38:31
  People's
• 38:32
  threshold
• 38:33
  for
• 38:33
  what
• 38:33
  they
• 38:33
  will
• 38:33
  pay
• 38:34
  is
• 38:34
  already
• 38:35
  an
• 38:35
  all
• 38:35
  time
• 38:35
  low
• 38:36
  because
• 38:36
  I
• 38:36
  could
• 38:37
  pay
• 38:37
  $3
• 38:38
  to
• 38:38
  watch
• 38:39
  the
• 38:39
  feature
• 38:40
  length
• 38:40
  of
• 38:40
  this
• 38:40
  AI
• 38:41
  swap
• 38:41
  or
• 38:42
  whatever.
• 38:43
  Or
• 38:43
  I
• 38:43
  could
• 38:43
  just
• 38:44
  again
• 38:44
  watch
• 38:44
  YouTube
• 38:45
  and
• 38:45
  watch
• 38:45
  some
• 38:46
  animator
• 38:46
  that
• 38:47
  actually
• 38:47
  did
• 38:47
  it
• 38:47
  by
• 38:47
  hand
• 38:48
  and
• 38:48
  did
• 38:48
  it
• 38:48
  for
• 38:48
  free.
• 38:49
  Right.
• 38:50
  And
• 38:51
  I
• 38:51
  would
• 38:51
  watch
• 38:51
  it
• 38:51
  for
• 38:52
  free.
• 38:52
  Right.
• 38:53
  I
• 38:53
  mean,
• 38:53
  even
• 38:54
  before
• 38:54
  AI,
• 38:54
  if
• 38:55
  you
• 38:55
  think
• 38:55
  about
• 38:56
  where
• 38:56
  we
• 38:56
  were
• 38:56
  in
• 38:57
  like
• 38:57
  2019
• 38:58
  or
• 38:58
  2020,
• 38:59
  it's
• 38:59
  already
• 38:59
  so
• 39:00
  hard
• 39:00
  back
• 39:00
  then
• 39:01
  for
• 39:01
  like
• 39:01
  a
• 39:01
  writer
• 39:02
  to
• 39:02
  make
• 39:02
  a
• 39:02
  living.
• 39:03
  Right.
• 39:04
  And
• 39:05
  I
• 39:05
  think
• 39:05
  AI
• 39:05
  is
• 39:05
  just
• 39:06
  kind
• 39:06
  of
• 39:06
  making
• 39:06
  that
• 39:06
  worse,
• 39:07
  if
• 39:07
  that
• 39:08
  makes
• 39:08
  sense.
• 39:08
  Yeah.
• 39:08
  Let
• 39:08
  me
• 39:08
  back
• 39:08
  to
• 39:09
  your
• 39:09
  sloth
• 39:09
  movie
• 39:09
  example.
• 39:10
  You
• 39:11
  could,
• 39:12
  you
• 39:12
  know,
• 39:12
  if
• 39:12
  you're
• 39:12
  being
• 39:12
  asked
• 39:13
  to
• 39:13
  pay
• 39:13
  for
• 39:13
  it,
• 39:13
  yes,
• 39:14
  you
• 39:14
  could
• 39:14
  go
• 39:14
  and
• 39:14
  watch
• 39:14
  it
• 39:15
  for
• 39:15
  free
• 39:15
  online
• 39:15
  because
• 39:16
  someone's
• 39:16
  probably
• 39:16
  pirated
• 39:17
  it.
• 39:17
  Yes,
• 39:17
  you
• 39:17
  could
• 39:18
  watch
• 39:18
  an
• 39:18
  animated
• 39:18
  thing
• 39:19
  that's
• 39:19
  free
• 39:19
  on
• 39:19
  YouTube
• 39:20
  also,
• 39:20
  you
• 39:20
  could
• 39:20
  just
• 39:20
  go
• 39:20
  make
• 39:21
  your
• 39:21
  own
• 39:21
  sloth
• 39:21
  movie
• 39:21
  for
• 39:22
  three
• 39:22
  minutes
• 39:22
  for
• 39:23
  sure.
• 39:23
  I,
• 39:24
  I
• 39:24
  think
• 39:25
  that
• 39:25
  with
• 39:25
  the,
• 39:26
  with
• 39:26
  whatever
• 39:27
  the
• 39:27
  heck
• 39:27
  movie,
• 39:28
  I
• 39:28
  don't
• 39:28
  remember
• 39:28
  what
• 39:29
  it's
• 39:29
  called,
• 39:29
  but
• 39:29
  the
• 39:29
  AI
• 39:30
  movie
• 39:30
  that
• 39:30
  OpenAI
• 39:31
  invested
• 39:31
  in
• 39:31
  for
• 39:31
  the
• 39:32
  $30
• 39:32
  million
• 39:32
  movie,
• 39:33
  what
• 39:33
  they
• 39:33
  need
• 39:34
  to
• 39:34
  do
• 39:34
  to
• 39:34
  make
• 39:34
  that
• 39:35
  movie
• 39:35
  a
• 39:35
  success
• 39:36
  for
• 39:36
  PR
• 39:37
  is
• 39:38
  to
• 39:38
  specifically
• 39:39
  instruct
• 39:40
  all
• 39:40
  of
• 39:40
  the
• 39:40
  movie
• 39:41
  theaters
• 39:41
  to
• 39:41
  charge
• 39:42
  less
• 39:43
  for
• 39:43
  that
• 39:43
  movie
• 39:44
  where
• 39:44
  they
• 39:44
  say,
• 39:45
  okay,
• 39:45
  we
• 39:46
  know
• 39:46
  it's
• 39:46
  AI
• 39:46
  generated,
• 39:47
  but
• 39:47
  we
• 39:48
  are
• 39:48
  not
• 39:48
  charging
• 39:48
  you
• 39:49
  the
• 39:49
  ridiculous
• 39:49
  $20
• 39:50
  ticket
• 39:50
  prices
• 39:51
  that
• 39:51
  everyone
• 39:52
  else
• 39:52
  is
• 39:53
  because
• 39:53
  we
• 39:54
  are
• 39:54
  actually
• 39:54
  passing
• 39:55
  savings
• 39:55
  on
• 39:55
  to
• 39:56
  the
• 39:56
  consumer.
• 39:57
  I
• 39:57
  think
• 39:57
  the
• 39:57
  issue
• 39:58
  with
• 39:58
  Hollywood
• 39:58
  actually
• 39:59
  using
• 39:59
  AI,
• 40:00
  even
• 40:00
  if
• 40:00
  the
• 40:01
  copyright
• 40:01
  wasn't
• 40:01
  an
• 40:02
  issue,
• 40:02
  is
• 40:03
  that
• 40:03
  the
• 40:03
  consumer
• 40:03
  is
• 40:03
  not
• 40:04
  going
• 40:04
  to
• 40:04
  see
• 40:04
  any
• 40:04
  of
• 40:04
  those
• 40:05
  savings
• 40:05
  and
• 40:05
  they're
• 40:06
  just
• 40:06
  getting
• 40:06
  a
• 40:06
  shitty
• 40:07
  inferior
• 40:07
  product.
• 40:09
  Right.
• 40:09
  When
• 40:10
  you
• 40:10
  do
• 40:10
  not
• 40:10
  invest
• 40:11
  value
• 40:12
  into
• 40:13
  the
• 40:13
  product
• 40:13
  that
• 40:13
  you
• 40:14
  are
• 40:14
  selling,
• 40:14
  especially
• 40:15
  when
• 40:15
  it's
• 40:15
  something
• 40:15
  like
• 40:16
  visual
• 40:16
  that
• 40:17
  can
• 40:17
  be
• 40:17
  so
• 40:17
  easily
• 40:18
  replaced
• 40:18
  and
• 40:18
  has
• 40:19
  so
• 40:19
  much
• 40:19
  competition
• 40:20
  already
• 40:20
  for
• 40:20
  your
• 40:20
  eyeballs,
• 40:22
  the
• 40:22
  people
• 40:22
  are
• 40:23
  not
• 40:23
  going
• 40:23
  to
• 40:23
  give
• 40:24
  you
• 40:24
  that
• 40:24
  same
• 40:24
  respect
• 40:25
  and
• 40:25
  invest
• 40:26
  and
• 40:27
  money
• 40:27
  in
• 40:28
  turn.
• 40:29
  Right.
• 40:29
  At
• 40:30
  least
• 40:30
  in
• 40:30
  my
• 40:30
  opinion.
• 40:31
  I
• 40:31
  looked
• 40:31
  it
• 40:31
  up
• 40:31
  for
• 40:31
  you.
• 40:31
  It's
• 40:32
  called
• 40:32
  Critters
• 40:33
  with
• 40:33
  a
• 40:34
  Z
• 40:34
  at
• 40:34
  the
• 40:34
  end.
• 40:34
  Thank
• 40:35
  you.
• 40:35
  And
• 40:36
  interestingly,
• 40:37
  and
• 40:37
  what
• 40:37
  a
• 40:37
  place
• 40:37
  to
• 40:38
  take
• 40:38
  it.
• 40:38
  The
• 40:39
  current
• 40:39
  plan,
• 40:39
  at
• 40:40
  least
• 40:40
  for
• 40:40
  this
• 40:40
  Reddit
• 40:41
  thread
• 40:41
  that
• 40:41
  I'm
• 40:41
  looking
• 40:41
  at,
• 40:42
  is
• 40:42
  to
• 40:43
  debut
• 40:43
  at
• 40:44
  the
• 40:44
  Cannes
• 40:44
  Film
• 40:45
  Festival
• 40:45
  in
• 40:45
  May
• 40:46
  of
• 40:46
  26.
• 40:47
  So
• 40:48
  that
• 40:49
  again,
• 40:49
  much
• 40:49
  like
• 40:49
  we
• 40:50
  talked
• 40:50
  about
• 40:50
  with
• 40:50
  Tilly
• 40:51
  Norwood
• 40:51
  at
• 40:51
  the
• 40:51
  beginning,
• 40:52
  obviously
• 40:53
  designed
• 40:53
  for
• 40:53
  maximum
• 40:53
  PR
• 40:54
  impact
• 40:54
  and
• 40:55
  maximum
• 40:55
  consternation
• 40:56
  and
• 40:56
  maximum
• 40:57
  saber
• 40:57
  rattling
• 40:57
  and
• 40:58
  whatever
• 40:58
  else
• 40:58
  so
• 40:59
  such
• 40:59
  as
• 40:59
  the
• 40:59
  world
• 41:00
  these
• 41:00
  days,
• 41:00
  that's
• 41:01
  the
• 41:01
  way
• 41:01
  to
• 41:01
  get
• 41:01
  attention
• 41:02
  on
• 41:02
  the
• 41:02
  Internet
• 41:02
  is
• 41:02
  to
• 41:03
  induce
• 41:03
  fear
• 41:03
  or
• 41:04
  confirm
• 41:04
  people's
• 41:05
  biases.
• 41:05
  But
• 41:06
  that's
• 41:06
  the
• 41:06
  whole
• 41:06
  other
• 41:06
  podcast
• 41:07
  episode.
• 41:08
  Have
• 41:09
  you
• 41:09
  seen
• 41:09
  Orange
• 41:10
  is
• 41:10
  the
• 41:10
  New
• 41:10
  Black?
• 41:11
  Yes.
• 41:11
  One
• 41:12
  of
• 41:12
  the
• 41:12
  actresses,
• 41:14
  her
• 41:14
  name
• 41:14
  is
• 41:14
  Natasha
• 41:15
  Leon
• 41:15
  I
• 41:16
  think
• 41:16
  is
• 41:16
  her
• 41:16
  name.
• 41:17
  She
• 41:18
  is
• 41:18
  the
• 41:18
  co
• 41:19
  founder
• 41:19
  of
• 41:19
  an
• 41:20
  AI
• 41:20
  studio
• 41:20
  called
• 41:21
  Asteria,
• 41:22
  I
• 41:23
  think.
• 41:24
  I
• 41:24
  don't
• 41:24
  know
• 41:24
  how
• 41:24
  you
• 41:25
  spell
• 41:25
  it,
• 41:26
  but
• 41:26
  I
• 41:26
  read
• 41:26
  a
• 41:26
  really
• 41:27
  nice
• 41:28
  article
• 41:28
  about
• 41:28
  that
• 41:29
  where
• 41:29
  it
• 41:30
  basically
• 41:30
  describes
• 41:31
  the
• 41:31
  conflict
• 41:32
  that
• 41:32
  a
• 41:32
  lot
• 41:32
  of
• 41:33
  creatives
• 41:33
  have
• 41:34
  with
• 41:34
  this
• 41:34
  technology,
• 41:35
  which
• 41:35
  is
• 41:36
  that
• 41:36
  I
• 41:36
  think
• 41:37
  the
• 41:37
  true
• 41:37
  artists.
• 41:39
  Now
• 41:39
  this
• 41:39
  is
• 41:40
  actually
• 41:40
  taken
• 41:40
  out
• 41:40
  of
• 41:41
  context
• 41:41
  a
• 41:41
  lot,
• 41:41
  but
• 41:42
  you've
• 41:42
  seen
• 41:42
  like
• 41:42
  the
• 41:43
  studio
• 41:43
  Ghibli
• 41:44
  films.
• 41:44
  There's
• 41:45
  this
• 41:45
  quote
• 41:45
  that
• 41:45
  everyone's
• 41:45
  probably
• 41:46
  said
• 41:46
  on
• 41:46
  the
• 41:46
  Internet
• 41:46
  where
• 41:47
  Hayao
• 41:47
  Miyazaki
• 41:48
  allegedly
• 41:48
  said
• 41:49
  that
• 41:49
  AI
• 41:49
  is
• 41:49
  like
• 41:50
  against
• 41:51
  life
• 41:51
  itself.
• 41:52
  Right.
• 41:52
  This
• 41:52
  is
• 41:53
  horrifying.
• 41:54
  That
• 41:54
  was
• 41:54
  actually
• 41:54
  not
• 41:54
  in
• 41:55
  reference,
• 41:56
  allegedly
• 41:57
  from
• 41:58
  my
• 41:58
  understanding,
• 41:58
  that
• 41:58
  was
• 41:58
  actually
• 41:59
  not
• 41:59
  in
• 41:59
  reference
• 42:00
  to
• 42:00
  generative
• 42:01
  AI
• 42:01
  as
• 42:01
  we
• 42:01
  know
• 42:01
  it
• 42:02
  today,
• 42:02
  but
• 42:02
  a
• 42:03
  different
• 42:03
  thing
• 42:03
  that
• 42:04
  was
• 42:04
  shown
• 42:04
  to
• 42:04
  him
• 42:04
  in
• 42:05
  like
• 42:05
  2015-2017,
• 42:06
  which
• 42:07
  was
• 42:07
  AI
• 42:08
  to
• 42:08
  be
• 42:08
  used
• 42:08
  for
• 42:08
  animation,
• 42:09
  but
• 42:09
  it
• 42:09
  was
• 42:09
  not
• 42:09
  the
• 42:10
  gen
• 42:10
  AI
• 42:10
  we
• 42:10
  know
• 42:10
  today.
• 42:12
  But
• 42:12
  I
• 42:12
  think
• 42:13
  there
• 42:13
  is
• 42:13
  this
• 42:13
  kind
• 42:13
  of
• 42:14
  fundamental
• 42:14
  conflict,
• 42:15
  but
• 42:15
  it
• 42:15
  has
• 42:15
  always
• 42:16
  existed
• 42:16
  between
• 42:17
  like
• 42:17
  the
• 42:17
  true
• 42:18
  blue
• 42:18
  visionary
• 42:19
  artist
• 42:20
  creatives
• 42:21
  and
• 42:21
  then
• 42:21
  the
• 42:21
  actual
• 42:22
  machine
• 42:24
  Hollywood
• 42:24
  saying
• 42:25
  we
• 42:25
  need
• 42:25
  okay,
• 42:26
  but
• 42:26
  we
• 42:26
  need
• 42:26
  to
• 42:26
  make
• 42:27
  money
• 42:27
  off
• 42:28
  of
• 42:28
  your
• 42:28
  art.
• 42:29
  So
• 42:29
  you
• 42:29
  get
• 42:30
  this
• 42:30
  conflict
• 42:30
  where
• 42:31
  those
• 42:31
  true
• 42:31
  creatives
• 42:32
  and
• 42:32
  some
• 42:32
  of
• 42:32
  those
• 42:32
  directors
• 42:33
  are
• 42:33
  very
• 42:33
  anti
• 42:34
  AI
• 42:35
  and
• 42:35
  also
• 42:35
  the
• 42:36
  people
• 42:36
  who
• 42:37
  stand
• 42:37
  to
• 42:37
  lose
• 42:38
  financial
• 42:39
  kind
• 42:39
  of
• 42:41
  their.
• 42:41
  Their
• 42:41
  kind
• 42:41
  of
• 42:41
  share
• 42:42
  out
• 42:42
  of
• 42:42
  it,
• 42:42
  right?
• 42:42
  So
• 42:42
  like
• 42:43
  actors
• 42:43
  hate
• 42:43
  it,
• 42:44
  voice
• 42:44
  actors
• 42:45
  hate
• 42:45
  it,
• 42:45
  writers
• 42:46
  hate
• 42:46
  it.
• 42:46
  That's
• 42:47
  why
• 42:47
  you
• 42:47
  got
• 42:47
  all
• 42:47
  the
• 42:47
  strikes
• 42:48
  a
• 42:48
  couple
• 42:48
  years
• 42:48
  ago.
• 42:50
  The
• 42:50
  actual
• 42:50
  like
• 42:51
  the
• 42:51
  bean
• 42:51
  counters
• 42:52
  are
• 42:52
  like,
• 42:52
  this
• 42:52
  is
• 42:52
  great
• 42:53
  because
• 42:53
  we
• 42:53
  can
• 42:53
  fire
• 42:54
  all
• 42:54
  of
• 42:54
  our
• 42:54
  concept
• 42:55
  artists,
• 42:56
  right?
• 42:57
  So
• 42:57
  she
• 42:57
  describes
• 42:58
  in
• 42:58
  this
• 42:58
  article
• 42:59
  how
• 42:59
  a
• 43:00
  lot
• 43:00
  of
• 43:00
  Hollywood
• 43:01
  studios
• 43:02
  and
• 43:02
  perhaps
• 43:03
  even
• 43:03
  some
• 43:03
  games
• 43:04
  studios,
• 43:05
  question
• 43:05
  mark
• 43:06
  are
• 43:06
  using
• 43:07
  AI,
• 43:08
  just
• 43:08
  not
• 43:08
  publicly.
• 43:10
  Right.
• 43:12
  And
• 43:12
  so
• 43:14
  that
• 43:14
  I
• 43:14
  thought
• 43:14
  was
• 43:15
  pretty
• 43:15
  interesting.
• 43:16
  I'm
• 43:16
  sure
• 43:16
  the
• 43:17
  same
• 43:17
  is
• 43:17
  true
• 43:17
  of
• 43:17
  many
• 43:17
  companies
• 43:18
  out
• 43:18
  there
• 43:18
  as
• 43:18
  well.
• 43:19
  Love
• 43:19
  some
• 43:19
  reflections
• 43:19
  from
• 43:20
  you
• 43:20
  as
• 43:20
  someone
• 43:20
  who
• 43:21
  previously
• 43:22
  has
• 43:23
  an
• 43:23
  interest
• 43:23
  in
• 43:24
  digital
• 43:24
  art
• 43:24
  as
• 43:25
  well
• 43:25
  as
• 43:25
  a
• 43:25
  great
• 43:25
  Understanding
• 43:26
  of
• 43:27
  machine
• 43:27
  learning
• 43:28
  as
• 43:28
  well
• 43:28
  as
• 43:28
  from
• 43:28
  firsthand
• 43:29
  experience,
• 43:29
  being
• 43:29
  a
• 43:30
  kick
• 43:30
  ass
• 43:30
  software
• 43:30
  engineer.
• 43:31
  All
• 43:32
  of
• 43:32
  these
• 43:32
  things
• 43:32
  combine
• 43:33
  into
• 43:33
  what
• 43:33
  you
• 43:33
  do
• 43:33
  now.
• 43:34
  How
• 43:34
  does
• 43:34
  it
• 43:34
  feel
• 43:34
  sitting
• 43:35
  at
• 43:35
  the
• 43:36
  intersection
• 43:36
  of
• 43:36
  some
• 43:37
  pretty
• 43:37
  awesome
• 43:37
  and
• 43:37
  unique
• 43:38
  skills
• 43:38
  that
• 43:38
  you've
• 43:38
  got?
• 43:39
  It's
• 43:39
  like
• 43:39
  the
• 43:39
  psychological
• 43:40
  concept
• 43:41
  of
• 43:42
  ch
• 43:42
  chaining
• 43:43
  things
• 43:43
  together.
• 43:43
  But
• 43:44
  then
• 43:44
  if
• 43:44
  you
• 43:44
  go
• 43:44
  from
• 43:44
  step
• 43:45
  one
• 43:45
  to
• 43:45
  step
• 43:45
  ten,
• 43:46
  it's
• 43:47
  catastrophizing,
• 43:48
  right?
• 43:48
  So
• 43:48
  you
• 43:49
  say,
• 43:49
  oh,
• 43:50
  I,
• 43:50
  I'm
• 43:50
  late
• 43:50
  to
• 43:51
  work
• 43:51
  today,
• 43:52
  so
• 43:52
  I'm
• 43:52
  late
• 43:52
  to
• 43:52
  work
• 43:53
  today,
• 43:53
  so
• 43:54
  I'm
• 43:54
  going
• 43:54
  to
• 43:54
  lose
• 43:54
  my
• 43:55
  job.
• 43:55
  And
• 43:55
  if
• 43:56
  I
• 43:56
  lose
• 43:56
  my
• 43:56
  job,
• 43:57
  we're
• 43:58
  our
• 43:58
  family's
• 43:58
  gonna
• 43:59
  starve.
• 43:59
  And
• 43:59
  then
• 44:00
  if
• 44:00
  our
• 44:00
  family
• 44:00
  starves,
• 44:01
  like
• 44:01
  we're
• 44:02
  all
• 44:02
  gonna
• 44:02
  be
• 44:02
  in
• 44:02
  poverty
• 44:03
  and
• 44:03
  then
• 44:03
  we're
• 44:04
  all
• 44:04
  gonna
• 44:04
  die,
• 44:05
  right?
• 44:05
  And
• 44:06
  that's
• 44:06
  how
• 44:06
  you
• 44:07
  like
• 44:07
  one
• 44:07
  step
• 44:08
  to
• 44:08
  the
• 44:08
  next
• 44:09
  doesn't
• 44:09
  stop
• 44:09
  sound
• 44:10
  that
• 44:10
  crazy
• 44:11
  alone,
• 44:12
  right?
• 44:13
  But
• 44:13
  the
• 44:13
  jump
• 44:14
  from
• 44:14
  I
• 44:14
  am
• 44:15
  late
• 44:15
  to
• 44:15
  work
• 44:15
  today
• 44:16
  to
• 44:16
  we're
• 44:16
  all
• 44:17
  going
• 44:17
  to
• 44:17
  die
• 44:18
  feels
• 44:19
  insane,
• 44:20
  right?
• 44:20
  So
• 44:20
  I
• 44:20
  don't
• 44:21
  think
• 44:21
  it's
• 44:21
  fair
• 44:21
  to
• 44:22
  say
• 44:22
  10
• 44:23
  years
• 44:23
  ago,
• 44:23
  did
• 44:23
  we
• 44:24
  expect
• 44:24
  this?
• 44:25
  I
• 44:25
  don't
• 44:25
  think
• 44:25
  there's
• 44:25
  a
• 44:26
  single
• 44:26
  person
• 44:26
  on
• 44:27
  this
• 44:27
  planet
• 44:28
  and
• 44:28
  if
• 44:28
  they
• 44:28
  are,
• 44:29
  I
• 44:29
  want
• 44:29
  to
• 44:29
  meet
• 44:29
  them.
• 44:30
  Who
• 44:30
  was
• 44:30
  like,
• 44:31
  who
• 44:31
  was
• 44:31
  like,
• 44:32
  yes,
• 44:32
  10
• 44:32
  years
• 44:32
  ago,
• 44:33
  I
• 44:33
  knew
• 44:33
  I'd
• 44:33
  be
• 44:34
  right
• 44:34
  here,
• 44:35
  exactly
• 44:35
  where
• 44:36
  I
• 44:36
  am.
• 44:38
  Absolutely
• 44:38
  fair.
• 44:39
  I
• 44:39
  do
• 44:40
  all
• 44:41
  the
• 44:41
  same
• 44:41
  love
• 44:42
  it
• 44:42
  for
• 44:42
  you.
• 44:42
  Love
• 44:42
  these
• 44:42
  two
• 44:43
  things
• 44:43
  that
• 44:43
  you
• 44:43
  enjoy.
• 44:44
  You've
• 44:44
  been
• 44:44
  able
• 44:44
  to
• 44:45
  combine
• 44:46
  to
• 44:47
  run
• 44:47
  this
• 44:47
  awesome
• 44:48
  company
• 44:48
  that
• 44:49
  is
• 44:49
  helping
• 44:49
  protect
• 44:49
  people
• 44:50
  from
• 44:51
  risk,
• 44:52
  but
• 44:52
  also
• 44:54
  as
• 44:54
  a
• 44:54
  byproduct,
• 44:55
  helping
• 44:55
  human
• 44:56
  artists
• 44:56
  as
• 44:56
  well
• 44:57
  and
• 44:57
  protecting
• 44:58
  the
• 44:58
  sanctity
• 44:58
  of
• 44:59
  art
• 44:59
  as
• 44:59
  well.
• 45:00
  If
• 45:00
  people
• 45:01
  want
• 45:01
  to
• 45:01
  find
• 45:01
  out
• 45:01
  more
• 45:02
  about
• 45:02
  voi
• 45:03
  and
• 45:03
  all
• 45:04
  the
• 45:04
  kind
• 45:04
  of
• 45:05
  work
• 45:05
  that
• 45:05
  you
• 45:05
  do,
• 45:05
  where
• 45:06
  should
• 45:06
  they
• 45:06
  go?
• 45:07
  Look,
• 45:07
  it's
• 45:07
  a
• 45:08
  stealth
• 45:08
  startup
• 45:08
  on
• 45:09
  my
• 45:09
  LinkedIn
• 45:09
  right
• 45:09
  now,
• 45:10
  but
• 45:10
  the
• 45:10
  way
• 45:10
  you
• 45:10
  can
• 45:11
  spell
• 45:11
  it
• 45:11
  is
• 45:12
  V
• 45:12
  O
• 45:12
  I
• 45:12
  G,
• 45:13
  H
• 45:13
  T
• 45:13
  A
• 45:13
  I.
• 45:14
  We
• 45:14
  also
• 45:14
  have
• 45:14
  a
• 45:14
  Japanese
• 45:15
  translation
• 45:15
  of
• 45:15
  the
• 45:15
  site
• 45:16
  because,
• 45:16
  see,
• 45:16
  if
• 45:17
  you'd
• 45:17
  have
• 45:17
  me
• 45:17
  on
• 45:17
  the
• 45:17
  podcast
• 45:18
  exactly
• 45:19
  one
• 45:19
  week
• 45:19
  from
• 45:20
  now,
• 45:20
  I
• 45:20
  would
• 45:20
  be
• 45:20
  able
• 45:21
  to
• 45:21
  tell
• 45:21
  you
• 45:21
  another
• 45:21
  one
• 45:22
  of
• 45:22
  the
• 45:22
  really
• 45:22
  big
• 45:22
  companies
• 45:23
  we're
• 45:23
  about
• 45:23
  to
• 45:23
  sign
• 45:23
  to.
• 45:24
  My
• 45:24
  Turn
• 45:24
  to
• 45:24
  Catastrophize
• 45:26
  Had
• 45:27
  Ellery
• 45:27
  on
• 45:27
  one
• 45:28
  week
• 45:28
  too
• 45:28
  early.
• 45:29
  No,
• 45:29
  the
• 45:29
  podcast
• 45:29
  is
• 45:30
  doomed.
• 45:31
  It
• 45:31
  is
• 45:32
  a
• 45:32
  major
• 45:33
  Japanese
• 45:33
  corporation.
• 45:34
  But
• 45:34
  it's
• 45:34
  fine.
• 45:35
  I
• 45:35
  look
• 45:35
  forward
• 45:35
  to
• 45:35
  the
• 45:35
  WhatsApp
• 45:36
  about
• 45:36
  it
• 45:36
  anyway.
• 45:38
  Yes,
• 45:38
  as
• 45:39
  soon
• 45:39
  as
• 45:39
  I'm
• 45:39
  allowed
• 45:39
  to
• 45:40
  tell
• 45:40
  you.
• 45:40
  All
• 45:40
  right,
• 45:40
  I'll
• 45:41
  look
• 45:41
  forward
• 45:41
  to
• 45:41
  it.
• 45:41
  Well,
• 45:42
  thank
• 45:42
  you
• 45:42
  so
• 45:42
  much
• 45:43
  for
• 45:43
  coming
• 45:43
  on
• 45:43
  and
• 45:44
  sharing
• 45:44
  so
• 45:45
  much
• 45:45
  of
• 45:45
  your
• 45:45
  kind
• 45:46
  of
• 45:46
  hard
• 45:46
  won
• 45:46
  insider
• 45:47
  insight
• 45:47
  about
• 45:49
  a
• 45:49
  topic
• 45:49
  that's
• 45:50
  already
• 45:50
  bubbling
• 45:51
  to
• 45:51
  the
• 45:51
  surface
• 45:54
  for
• 45:54
  many
• 45:54
  but
• 45:54
  I
• 45:54
  think
• 45:55
  it
• 45:55
  is
• 45:56
  going
• 45:56
  to
• 45:56
  continue
• 45:56
  to
• 45:57
  be
• 45:57
  at
• 45:58
  the
• 45:58
  forefront,
• 45:58
  if
• 45:58
  not
• 45:58
  even
• 45:59
  more
• 45:59
  so
• 46:00
  in
• 46:00
  the
• 46:00
  years
• 46:00
  to
• 46:00
  come
• 46:00
  as
• 46:01
  this
• 46:01
  technology
• 46:01
  goes
• 46:02
  mainstream
• 46:02
  and
• 46:02
  people
• 46:03
  start
• 46:03
  harnessing
• 46:04
  the
• 46:04
  full
• 46:05
  power
• 46:05
  of
• 46:05
  what
• 46:05
  it
• 46:05
  might
• 46:06
  really
• 46:06
  be
• 46:06
  able
• 46:06
  to
• 46:06
  do
• 46:07
  in
• 46:07
  the
• 46:07
  future.
• 46:08
  So
• 46:08
  grateful
• 46:09
  to
• 46:10
  you
• 46:10
  and
• 46:11
  your
• 46:11
  crew
• 46:11
  for
• 46:11
  being
• 46:11
  out
• 46:12
  there
• 46:12
  keeping
• 46:12
  people
• 46:13
  on
• 46:13
  the
• 46:13
  right
• 46:13
  track
• 46:13
  with
• 46:13
  it.
• 46:14
  It's
• 46:14
  an
• 46:14
  interesting
• 46:15
  time
• 46:15
  to
• 46:15
  be
• 46:16
  alive.
• 46:16
  That's
• 46:16
  all
• 46:17
  we
• 46:17
  can
• 46:17
  say.
• 46:17
  That
• 46:17
  is
• 46:18
  certainly
• 46:18
  for
• 46:18
  sure.
• 46:20
  So
• 46:20
  we'll
• 46:20
  leave
• 46:20
  you
• 46:21
  on
• 46:21
  that
• 46:21
  gem.
• 46:21
  Thank
• 46:21
  you
• 46:21
  so
• 46:22
  much,
• 46:22
  Hilary.
• 46:22
  I'll
• 46:22
  talk
• 46:22
  to
• 46:22
  you
• 46:23
  very
• 46:23
  soon.
• 46:23
  Thanks
• 46:23
  for
• 46:24
  tuning
• 46:24
  in
• 46:24
  to
• 46:24
  Transformed
• 46:25
  with
• 46:25
  Data.
• 46:26
  If
• 46:26
  today's
• 46:26
  conversation
• 46:27
  gave
• 46:27
  you
• 46:27
  even
• 46:28
  one
• 46:28
  insight,
• 46:28
  one
• 46:28
  aha
• 46:29
  moment,
• 46:29
  or
• 46:29
  one
• 46:30
  new
• 46:30
  idea
• 46:30
  to
• 46:30
  take
• 46:31
  action,
• 46:32
  do
• 46:32
  me
• 46:32
  a
• 46:32
  favor,
• 46:33
  subscribe,
• 46:33
  leave
• 46:34
  a
• 46:34
  review
• 46:34
  and
• 46:34
  share
• 46:35
  this
• 46:35
  with
• 46:35
  someone
• 46:35
  who's
• 46:36
  ready
• 46:36
  to
• 46:36
  level
• 46:36
  up.
• 46:37
  Until
• 46:37
  next
• 46:37
  time,
• 46:38
  keep
• 46:38
  asking
• 46:38
  the
• 46:39
  right
• 46:39
  questions,
• 46:39
  keep
• 46:40
  challenging
• 46:40
  the
• 46:40
  status
• 46:41
  quo
• 46:41
  and
• 46:42
  keep
• 46:42
  transforming
• 46:42
  with
• 46:43
  Data.