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Samantha Diehl: Turning a Passion for Marketing into a Business

On this episode of Guelph GradCast, we sit down with Samantha Diehl a graduate of the University of Guelph’s Marketing Management program and now the founder and owner the digital marketing firm, City Swan Content Collective.

Samantha shares her journey from choosing U of G for its sense of community to discovering her passion for marketing and becoming an entrepreneur. She also offers insights into the importance of extracurricular activities and some of the unexpected challenges of starting and running a business.

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