“Yes.” Building Claude Code for Marketing | Kashish, Hightouch
Now, everyone’s talking about building AI harnesses and context layers. Kashish has been building these for years and Hightouch has now reached a stage where they are challenging giants like Adobe and Salesforce while crossing $100M in revenue.
In this episode we discussed how and why LLMs like ChatGPT and Gemini are failing marketing teams at enterprises, why marketing is a coding problem, what makes a harness “ thick”, why it’s a CEO’s job to be Chief Pipeline Generator in early years, controversial decisions that worked perfectly for Hightouch and why now is the time for 100x Marketer…
The skinny
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