Italy Called the Police Over His €2 Espresso | FRANCESCO SANAPO!
Would you call the police over a €2 espresso?
It actually happened to Francesco Sanapo.
Francesco is a three-time Italian Barista Champion and the co-founder of Ditta Artigianale, the specialty coffee group challenging tradition from inside one of the most tradition-bound coffee cultures in the world.
In this episode, Francesco explains why Italy’s famous €1 espresso is no longer sustainable, what happened when an angry customer called the police over a €2 decaf, and why charging more only works when cafés deliver better coffee, better storytelling and better hospitality.
We also trace…
The skinny
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