Google's local Knowledge Panel the-cms you never knew you had - conversations with Claire Carlille
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Understanding and managing the ever expanding Google Local Knowledge Panel: Google's Knowledge Panel and Business Profile are essential components of a local digital marketing strategy. The Knowledge Panel is a rich search result that appears in response to a user's query and provides relevant information about the queried entity. On the other hand, the Business Profile is a free listing provided by Google for businesses to manage their online presence, which feeds into Google's Knowledge Graph and its understanding of an entity.
The Knowledge Panel draws information from…
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