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60. Recession Lessons from Content Marketing Institute Founder Joe Pulizzi: Double Down, Dig In

In the world of business, yet again, things looks grim.

A brewing trade war, the uncharted fallout of artificial intelligence, and political upheaval around the world...

All these factors have created an atmosphere of business uncertainty. Marketing jobs and budgets face the specter of the chopping block once again, and many are taking a "batten down the hatches" approach.

But at a time like this, it's important to remember: when everyone else goes quiet, your voice carries that much further.

And so in this episode, we're revisiting a pivotal conversation with Joe Pulizzi from the peak of the…

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