Latest / The Future of Luxury Podcast with Dr Daniel Langer
The Client Experience Secret Behind One of Rolex’s Most Admired Boutiques
Many boutiques sell watches. A few become places that clients return to for years and recommend to their friends. Dr. Daniel Langer travels to Florence to understand one of them, the Cassetti Rolex boutique on the Ponte Vecchio, run by a family of jewelers whose story on the bridge began in 1926. His guest is Lorenzo Cassetti, the third generation, who opens the conversation together with his aunt, Maria Grazia Cassetti.
Lorenzo shares how the family turns a visit into a relationship. Every guest is welcomed like a member of the family, without doormen or distance, as a person with a name and…
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