Latest / Mini Scroll / MINI SCROLL: Halo Beauty relaunches without Tati Westbrook, Tana Mongeau & Trisha Paytas podcast reveal + Gen Z's most-downloaded apps of 2024

Transcript

MINI SCROLL: Halo Beauty relaunches without Tati Westbrook, Tana Mongeau & Trisha Paytas podcast reveal + Gen Z's most-downloaded apps of 2024 · Mini Scroll

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  Hi everyone, welcome to Mini Scroll, the daily Internet
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  culture podcast bringing you the biggest stories from social
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  media, the creator economy and the digital space every Monday
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  through Thursday. I'm your host, Lauren Meisner,
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  the founder of the youth digital media brand Centennial World.
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  Welcome back to Mini Scroll, everyone.
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  Happy Wednesday. I have three stories for you
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  guys today, so let's just get right into it.
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  Oh, before I start, please rate, review and subscribe.
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  Apple or you can subscribe to us on YouTube, please.
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  OK, so the first story that I have for you guys is Halo
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  Beauty. It seems to be relaunching
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  without Tati Westbrook and venturing into makeup.
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  This is literally so cursed. OK, so now that Tati Westbrook
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  is officially out of Halo Beauty, it seems that her former
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  business partner Clark Swanson is officially trying to relaunch
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  the brand with makeup. And honestly, this looks so
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  shit. Now I want to clarify that it's
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  not totally clear if Clark still owns Hello Beauty, but it is
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  presumed so. So we're going to like go with
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  that. It seems like in their legal
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  battle, Tati was allowed to keep her name as in like she can sell
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  her makeup or like beauty, whatever products under Tati
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  Beauty. That's what it seemed like at
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  least from her video about like the lawsuit being done.
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  And I guess it seems like Clark got to keep Halo Beauty.
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  So I actually did a deep dive into Tati's legal struggles over
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  the last few years right before I went to Europe when I was like
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  doing my cottage core episodes at my parents cottage in Canada.
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  I think it was like August or September.
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  So if you want a full breakdown, go listen to that.
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  But very high level. She was in this like back and
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  forth legal drama with her Halo Beauty business partner, Clark
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  Swanson for years. Tati and her husband claimed
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  they claimed a lot of things, But among the things, they
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  claimed that he misrepresented how much money he could invest.
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  They thought he maybe had like a secret investor that they didn't
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  know about who was like giving him the money to then put into
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  Halo Beauty. And they said he just like
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  didn't do the work that he said he would.
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  He didn't seem to actually have the connections that he claimed
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  to have. And then Clark said that Tati
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  again, he said a million things apparently, and it was like
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  years and years, which is why I like partly why Tati said she
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  had to scale back from posting because she's like, I would post
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  and then I would get a legal letter like right away.
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  So among the things that he was claiming about Tati and her
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  husband, he said that Tati launching Tati Beauty, which was
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  like her makeup brands, right? So like Halo Beauty was the
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  vitamins, the infamous vitamins and then Tati beauty was her
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  makeup line. He said that her launching Tati
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  beauty was a breach of their agreement.
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  He said she leveraged her clique, quote UN quote of beauty
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  influencer friends to get more equity in Halo beauty at one
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  point. And part of this exchange was
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  that Clark claimed Tati promised to launch any other brands that
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  were in that kind of like beauty Wellness health space under the
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  Halo beauty umbrella. So when she launched Tati Beauty
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  as a completely separate brand with out Clark Swanson and not
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  under the Halo beauty umbrella, that was like a breach of you
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  know, their agreement. So recently it taught you down
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  that her legal battles were done and she could use her name
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  again, like I said in product development or branding I guess,
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  and that she was officially out of Halo Beauty.
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  So now Halo Beauty started like posting that they were coming
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  back around 4 weeks ago. But the post that has really
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  taken off was from yesterday because the stuff that they were
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  posting before was like very generic.
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  It seemed like, OK, this is like, you know, they're a
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  vitamin brand. It seemed in line with Wellness
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  and vitamins, whatever. But what they posted yesterday
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  was a photo of a woman. Honestly, it looks AI generated,
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  but a photo of a woman on her side looking at a bunch of
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  lipsticks, like a row of lipsticks in front of her.
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  And they're like coming soon. So everyone's like, OK, so Halo
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  Beauty is trying to launch cosmetics.
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  This photo, like I said, you guys, is so shoddy.
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  It looks like 2 stock images posted like superimposed on top
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  of each other. Like it's literally like a stock
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  image of a woman and then a stock image of like a row of
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  lipsticks. That's what it looks like.
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  OK, so this is what the caption says.
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  A new chapter for Halo Beauty. We're thrilled to announce that
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  Halo Beauty is entering a new beautiful phase, guided by a
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  female owned brand that shares our passion for clean, ethical
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  and high performance beauty. What's new?
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  Pure plant based ingredients free from harsh chemicals,
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  meticulously tested by beauty pros and real users.
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  A steadfast commitment to ego conscious practices and quality.
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  Stay tuned, this is just the beginning.
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  OK, so first of all, what the hell does guided by a female
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  owned brand mean? Because they're obviously not a
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  female owned brand, but I guess they're trying to like ride that
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  wave. I guess they're trying to like
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  get those brownie points. But because they're not, they're
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  presumably owned by Clark Swanson, this random white man.
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  I guess they're trying to say like, oh, look at us like we're
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  trying to be inclusive, like we're female guided.
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  I don't under, I don't know. So people have been commenting
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  being like, what does that mean? What brand is guiding you?
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  Like what woman? What, what does that mean?
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  Like actually just like, what does that mean?
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  And apparently they are blocking and deleting those comments.
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  So they're blocking users that are commenting that and then
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  they're deleting those comments. It looks like it's going to be a
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  private label nightmare. And I'm actually excited to see
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  how all of this unfolds. If this is owned by Clark
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  Swanson, a lot of people feel like like a lot of Tati's fans
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  feel like he stole this brand from her.
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  And I kind of agree. Like we don't really know.
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  Obviously, the like of the settlement, like how it all kind
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  of came out in the wash. So I don't necessarily want to
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  like make that claim. But like it does seem like he
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  fought her for this. And unfortunately, he ended up
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  walking away with Halo Beauty, which was like her first brand
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  baby. So I'm excited to see how this
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  goes because I don't think it's going to go very well.
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  OK, The next story that I have for you guys is that Tana Mojo
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  and Trisha have revealed what their joint podcast is going to
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  be. I can't remember if we talked
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  about this on mini scroll. I think we did.
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  But basically last week Tricia and Tana teased that they were
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  starting a podcast together very soon.
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  They wouldn't share with the topic would be, but they made it
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  clear that they weren't going to make pop culture the main focus.
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  They didn't want to impede on what both of them already have.
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  Tana with canceled and Trish with just Trish.
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  But yesterday, Tricia posted on her Instagram story with a phone
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  number where fans could quote, call and ask us your questions
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  about love and dating. And the graphic in the Instagram
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  story reads not love line. So I don't know, maybe that will
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  be their podcast name with a phone number.
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  And then it says call Trish and Tana today.
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  So I guess we're going to be getting like a love and dating
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  pod from them. I mean, I'd be very interested
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  in a podcast from them about their dating experiences.
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  But like stories like chronicling that history would
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  be so interesting because Trisha did so much of that in her early
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  content, you know, like all of her kind of vlogs and like
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  sitting on the kitchen floor, all of her exposes on the men
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  that hurt her. Like that was so iconic from
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  Trish. And I actually would love to
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  hear the true stories like now that she has some distance from
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  it, like if the stories behind all of these relationships.
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  But I, I don't think that's what it's going to be.
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  I think it'll probably be more especially with the phone number
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  thing, a bit more like advice and stuff.
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  And I understand they don't want to put people on blast, but
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  like, that's the podcast that I want from them is like a
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  chronicle of their dating history.
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  OK. And the last story that I have
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  for you guys is I wanted to talk about Gen.
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  Z top apps that were downloaded of the year because the top one,
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  I think, is so, so interesting. So TechCrunch just published
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  this piece where they basically worked with a research firm to
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  kind of best understand the apps that young people are using.
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  Now, the data for this article was limited to the US, so it's
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  not fully representative, but I think it's still interesting to
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  consider. So they say based on data from
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  iOS and Android users in the US, the most downloaded app from
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  January to October of this year was Timo with young Gen.
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  Z adults downloading the app 41.98 million times.
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  Basically 42,000,000 times that is.
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  That is so wild to me. I don't know if it's just
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  because I live in Australia and I feel like Chimu is just like
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  not that popular here. I mean I don't know, maybe it
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  is. I've never even like been on the
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  website, let alone downloaded their app, but that is like
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  shocking to me. And I think what's really
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  interesting is obviously this is in stark contrast to Gen.
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  Zed's commitment to sustainability, climate action,
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  a lot of these kind of morals that we feel like they or that
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  like they do statistically uphold compared to previous
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  generations. But I think two things at the
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  end of the day, you know, Gen. Zed is still very young.
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  Most of them would be an entry level jobs like they can't
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  afford. I mean, stuff is so expensive.
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  Like literally stuff is so expensive.
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  Most of them probably probably can't afford to buy anything
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  that's not fast fashion, unfortunately, Like, people can
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  barely afford groceries right now.
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  So I think shopping for discount clothing and other items like
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  that makes sense. And I also think, you know, as
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  much as young people care about the environment and I think this
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  will change, but you know, for now, it seems like at least they
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  care more about fitting in and having the latest, you know,
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  micro trend more. And I think that makes sense
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  when you consider that, well, TikTok was the number two
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  downloaded app. And it's also, of course, one of
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  the apps that young people, I mean all of us, but young people
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  especially are using the most frequently.
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  Like the micro trend life cycle is so fast now, way faster than
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  even when I was, you know, in my late teens, early 20s Way, way
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  faster. If you're constantly exposed to
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  that level of consumerism, you know, that fast-paced trend
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  cycle, you don't want to get left behind.
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  I wouldn't want to get left behind.
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  I get it. OK, so like I said, TikTok was
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  in 2nd place. Other notable apps high on the
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  list where YouTube, Cap cut, Metis family of apps, ChatGPT,
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  Snapchat, Reddit, Pinterest, Netflix and this one shocked me.
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  Lemonade. I actually wrote an entire
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  article about how Lemonade was going to flop like two years
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  ago. For anyone that doesn't know,
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  lemonade is kind of like bite dances version of Pinterest I
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  guess. But yeah, I guess it's doing OK.
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  Anyways, I thought that was really interesting and I know, I
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  know I say this all the time, but I know a lot of you guys
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  work in social and marketing, so I thought those little tidbits
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  could be helpful for you. Anyways, guys, that's it for
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  Mini Scroll today. Thank you so much for listening.
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  our ratings up there. I love you guys and I will talk
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  to you tomorrow. Bye.