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The Long Game in UGC: Building Trust Between Creators and Brands | Elijah Khasabo | 371
What happens when a bored teenager starts a Discord trading group and accidentally discovers the power of video? For Elijah Khasabo, co-founder of Vidovo, it became the foundation for a bootstrapped UGC and influencer platform now serving over 200 brands and 20,000 creators.
In this episode, Elijah shares the unfiltered origin story of Vidovo — from running negative for the first six months to crossing 20,000 organic creators without spending a dollar on paid acquisition. He breaks down why building for creators (not brands) is the real flywheel, how AI is actually strengthening the case for…
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