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Authenticity: Unlocking the Key to True Partnerships (with Melissa Puckett)

Coming from an entrepreneurial family, Idaho Mortgage Broker Melissa Puckett has always known one thing above all else: Authenticity wins every time. And this idea has only proven itself more over her last 17 years in the industry. Having built a business on exclusively organic word of mouth and realtor referrals, and having never bought a single lead, Melissa has found success, and she’s done it her way.

But she makes it clear, it wasn’t easy. Early on in her career, she played by the rules, but quickly learned it just wasn’t for her. It wasn’t where her passions lied. By throwing out the…

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