Latest / Auto Collabs / Focus on the "And" with Cindy Allen
Transcript
- 0:00I don't think there are many company names out there that are more- [upbeat music] This is Auto Collabs... authoritative than Stone Eagle. [laughs] Yeah. That's what I think of.
- 0:16I'm like- Yeah, it's, it's somewhere- [growls] It's, it's somewhere in between government contractor- Yes... 1993, uh, you know, like- Metal, metal band... screamo metal band. Yeah. Right?
- 0:27See, we're already thinking in the same way. Yeah. And- Or a character in Mighty Birds, Angry Birds. [laughs] Angry Birds, yes. Yeah. Stone Eagle. Stone Eagle. Launch Stone Eagle. Yeah. [laughs] Yes. Or code word.
- 0:39It could be a code word. Oh, pro- it's a project name. A project. Right? Project Stone Eagle, right? Oh, that's really good. Matt Damon played the role. Yeah. You know. [laughs] Co-starring... Co-s- Co-starring...
- 0:53Cyndy Allen. Who? Cyndy Allen. Yeah. Cyndy Allen. That's what I was getting at. CEO. I think, is this the first time we're all meeting her? Yes. Yeah. I can't wait. Boy, she has no idea what she's in for.
- 1:03[laughs] She's the poor thing. Oh. It's a good thing we, we, they, they can't see an intro before we do the recording- [laughs]... 'cause they might never show up.
- 1:10They're gonna call PR and be like, "Who booked this for me? Tell them they're fired." [laughs] Great. That's great. I know.
- 1:17Well, we, we really hope that you, uh, enjoy as much as we do meeting new people, and we hope you enjoy getting to meet Cyndy Allen. Enjoy this conversation.
- 1:28[upbeat music] Cyndy, it is always so much fun when we have a guest on the show that Michael or Kyle or myself don't have any experience or relationship with because, um, we ask all more fun questions.
- 1:42[laughs] And I can tell just by your ans- uh, just by your energy, like, coming into this call, that, uh, we're in for an amazing episode. So thank you for daring to get on the show with us today.
- 1:52[laughs] Paul, j- I don't know if you know this, I don't know if you know this, but, uh, Cyndy and I actually planned something for this. We're about to sing, um, a duet. Uh, it's, it's German.
- 2:06Uh, it's- She doesn't look like you planned this. [laughs] I'm looking at her face, if you're just listening to the podcast. No. We did plan it, but I actually sing in, like, seven different languages.
- 2:15So, um, I don't know what I'm saying when I sing in the other lang- uh, hold on one of them. I can sing happy birthday in Italian. Um, that's the only one that I actually know what I'm saying.
- 2:24Michael, he's doing the Italian hand gestures. I can do the Brahms Requiem. You wanna do that one? Yes. I can do Brahms Requiem. No. Let's do it. This is where Mike pulls out a pitch pipe. [pipe blows] Ready?
- 2:34So I know, I know about you, because you answered these wonderful questions from us, that you're a classically s- you're a classically trained vocalist, correct? Yes. Like myself. You didn't know that. Oh, okay.
- 2:48I know, right? Oh, wow. Fun, fun. So, so y- how did you go from... 'Cause I know how I went from, "I'm gonna be a musician all of my life," to, "That's not gonna happen." How did that happen for you?
- 3:01Let me look at your bank account. So I was doing, um, a lot with music, and I met, um, the man of my dreams.
- 3:08And it, all that didn't matter, and went down a pathway where now we've been married for a gazillion years, and he's been our, my partner in life and in business.
- 3:19And so I decided to answer the phone at Stone Eagle after we got married, and I never got to leave. Well, I did leave for a little while, but, um- [laughs]... I was just, I've been in it ever since.
- 3:31And you know, auto's one of those things. You get into it, and there's so many cool people. Um- Yeah... and it's just, it can be so much fun that, um, you know, you just stay here. Without a doubt.
- 3:44Y- so you started in Stone Eagle, uh, when it was a pretty small company, right? Oh, yeah. There were, we had about 13 people in the business. A family, we were family-owned, uh, family-started.
- 3:57My husband and his, uh, brothers and father started the business. And so, um, somebody went on maternity leave, the, the lady at the front desk, and they asked me to come, uh, answer the phone.
- 4:07And, uh, so I, I started at the front desk, and today I have the privilege of serving the organization as the CEO. So you never know. Wow, what a trip. Oh my goodness.
- 4:17[laughs] Just when you think you've heard of them all. [laughs] It, it's been a phenomenal journey. I, you know, I think the coolest thing was getting in trouble, um, at the front desk.
- 4:31Because, you know, you're just sitting there waiting for the phone to ring, and this was in the '90s, right?
- 4:38So I'm reading a book or I was actually doing my nails one day when my brother- There's no, like, scrolling Facebook, I guess... there's no scrolling Facebook. Right. Yes. [laughs] Yeah. Yeah. In fact, so listen to this.
- 4:49I'm sitting there doing my nails. He comes in and he's like, "I do not pay you to paint your nails." And I said- [laughs]... "Okay, what do you want me to do while I'm waiting on the phone to ring?"
- 4:58And he said, "I don't know. Figure out how to make us one of those www things." Okay, so that just dated myself significantly.
- 5:07Um, I was gonna s- I was on another meeting today when somebody introduced himself and they said, "Oh, I've been here for X gazillions of years."
- 5:13And I was like, "I am not telling you how long I have been in this industry." [laughs] I just totally screwed that up now.
- 5:18Um, but um, that started my journey from, um, you know, sitting at the front desk and just waiting on things to happen to pursuing, um, making things happen. Mm.
- 5:29And so, uh, we, I found a book and I found a little piece of software.
- 5:34And uh, about a month later, I had the first website developed and, and he basically said, "If you think you're so smart, figure out how to connect all of our insurance systems, uh, to the internet as well."
- 5:46And again, th- no man or woman stands alone, right? So contacted IBM, we found the right partners, and we went on the journey of becoming, you know,
- 5:55the first technology company in the insurance industry in auto, um, that started connecting our big administration systems to the internet. And it was bleeding edge. Nobody trusted it. Nobody...
- 6:06They were like, "You think you can do that?" Right. Aren't you afraid they're gonna, you're gonna lose everything you got? [laughs] You gotta be kidding me.No, dealers- That's crazy...
- 6:14dealers didn't even have websites at that point. Like- Oh my gosh, no.
- 6:17And when we started connecting our systems to the internet, like one of the first things we did was, they used to have to open books to get to the rating for, um, F&I products. Right.
- 6:27And one of the first things we did was create an online engine where all you had to do was put the VIN in, and bam, it gave you the rates for everything. And- When I started- I remember- No.
- 6:35Cindy, when I started in the business in 2009, '10, and '11, the F- some F&I managers were still opening up the book, flipping the pages- [laughs] Absolutely... going down the table... This was on the bleeding edge.
- 6:48It was so far in front that you had... It was so painful to try to teach people about it. Um, but I would- I was bringing... Gosh, you guys are so young, you probably don't know what this is.
- 6:59I was bringing floppy disks with me to the dealership when I was first- Man, how kind she is. Maybe- Hey. Maybe Kyle doesn't know. I know. I used floppy disks. You did? Come on. No, no, no, no. No, hold on.
- 7:10Here's the real differentiator. Watch this, Cindy. Were your floppy disks actually floppy? Yes. They were 5 1/4. I had floppy floppy disks- Like 5 1/2-... and I had three and a half inches Okay. I had both of them. Fair.
- 7:21Okay. I know what you- He must've gone- Get out of here... he must've gone to some nerd preschool. [laughs] Because- Right. [laughs] Oh my gosh. But I had to like install AOL, uh- Oh, right. [laughs]...
- 7:34at the dealership, and then teach them how to sign on to the internet first, and then I taught them how to sign on to our site.
- 7:39And then they would write down their user ID and password and stick it to the bottom of their keyboard, 'cause- [laughs]...
- 7:44the only thing they were gonna do was StoneEagle stuff online, 'cause we were the only thing there, right? Um- That's wild... but it was like pulling teeth. But it was a ton of fun.
- 7:53And, you know, gosh, I had the privilege of sitting in a lot of dealerships. And you... There's nothing like being feet on the ground to like actually learn what's happening and- Oh, nothing like it...
- 8:04you know, figure out what kind of challenges people are facing so you can- can figure out how to solve them, right?
- 8:09So- Do you ever feel like you- you look back at that time period, and if you were to fast-forward it to today, where you're just like, "We would've never been able [laughs] to do that today."
- 8:17Like, you look at all the compliancy issues and, you know, it was like the Wild West back then. That's a good point. It is a good point.
- 8:25And, you know, the reason why our business is so stable is because it was the Wild West in a lot of different ways. Mm.
- 8:30And so you had, even for years to come, you had, with technology in general, you had- That's right... organizations that were just super resilient.
- 8:38Dealers are a great example, where they do whatever it takes to make business progress, right? "So I don't... Hey, it doesn't matter that that field is supposed to be used for that.
- 8:49I'm gonna shove this other thing in it, because I need to get something accomplished. And so I'm just gonna, um, you know, use- use these systems however I want to."
- 8:56And what- what we have always focused on is, okay, let you be you. You go be wild. Do all your wild things in- in your dealership or in whatever practice you're in, if you're a TPA or product provider.
- 9:09And then we help kind of normalize all that, um, so people can... You know what we learned?
- 9:15As I sat in all those dealerships, I was thinking, "Man, if we're asking them to constantly change, um, first of all, it's gonna throw them off their game, and it's gonna be hard for them to have that sales conversation.
- 9:26We should support that instead of try to change that." And so- Mm...
- 9:30um, we came to them instead of asking them to come to us and adhere to strict policies on where they put data and how they do it, and that's what we do.
- 9:37We- we help shape, um, data, uh, to be standardized, and we take that from the Wild West that, um, sometimes happens in- inside a dealership and help standardize it.
- 9:49So it's still [laughs] kind of the Wild West in a lot of ways out there, but yeah. That's a good point, actually. It's still rough in there. That's a good point. In the end days it was, there was no- no standards.
- 9:57And from a compliance perspective, yes. Oh my goodness. Um- I- I-... there are a lot, lot more things now... I have to ask this, 'cause I'm so curious. I mean, our- our company stemmed from a family business.
- 10:07The dynamics of a family business are so interesting, right? And just looking at your journey as we get to know you a little bit better, at what point did you realize that you loved this business?
- 10:21Gosh, it was very early on. Um, and a lot of it had to do with how creative and resilient, um, the whole industry was. But, you know, um, my...
- 10:32I said uncles and aunts and, um, we have, uh, uh, multiple generations from multiple families, not just ours, in the business.
- 10:41And Jay Gillette, um, who's one of what I consider the godfathers of F&I, um, took me under his wing and wa- and knocked down the door to help me get into a lot of these dealerships.
- 10:52And that, you know, having somebody who's trusted, um, introduce me to them, and then they- Yeah...
- 10:58trusted me, and you get to know the kinda heart and soul of, um, the folks in the business, that's- that's when I fell in love with it. Mm.
- 11:06You know, you get to have interactions with the people, um, not- not just the business, you know? So that's why I love your sh- that's why I love your slogan, um, because that's- That's right...
- 11:17I think we're all about, uh, all about the people. Our core purpose is making lives better. Um, and from the day we- You're gonna meet so many of, you're gonna meet so many of your friends- Oh my goodness...
- 11:27really soon in this community. [laughs] You really are. Friends and family that you didn't even know you had.
- 11:32[laughs] Well, we, um, you know, from the beginning, like as I sat there teaching people how to sign in, uh, our...
- 11:40the people that I, you know, like the Jay Gillettes of the world, the agents that were out in the field, would pick up these giant stacks of green bar paper. Do you guys know what that is? Yeah. Yeah. Okay. Yeah.
- 11:49So they would get that- Green bar paper. Boom. That's what it is... basically F&I logs- Yeah... that have been printed, and take it away, and some poor intern would type it into- [laughs]... Excel or- That's right...
- 11:58something, right? And then they build these charts and graphs and everything, come back like 60 days later and say, "Oh, here's how you performed," um, in living color instead of just in data.
- 12:07And I was like, "That's crazy. It's... There's gotta be a better way. That poor intern. This poor, you know, agent who's-" Right... have to carry all these- Right.
- 12:13They're back there just rethinking their life decisions to that point, right? [laughs] Yeah. "Why am I doing this? This is crazy."Um, and just thinking, "Gosh, there's gotta be a better way to help them."
- 12:24Um, and that's where our, actually our metrics product was born from that kind of process of going, "Man, that just... There's gotta be a better way for them to get so much more accomplished."
- 12:35I mean, they're so talented.
- 12:36Our, you know, most people in the, the agency world are, they're, you know, they're great at helping somebody in the F&I office just kind of get better and better and better at what they do, and wouldn't it be great if they just got to spend their time doing that instead of picking up paper and coming back later on to go through stale data and stale information?
- 12:55Uh, you know what? I think we're all musicians here, so I'm just gonna call it like I see it. [laughs] I think
- 13:04musicians make the greatest entrepreneurs and business change people, especially those that have played in a band or, like, a garage band or a jazz band or something like that, and you mentioned, Cindy, that, that you love jazz.
- 13:24Because, like, if you think about jazz, right? It actually is very akin to what you just said. You know, you're like, I don't know, maybe you're back there on the drums and you're da-tss, ta, t-t-ta, t-ta, right?
- 13:39And all of a sudden, like, you just look over and it feels like the pianist needs a little something.
- 13:45Maybe they need to go off over here, and you can just tell, and so you're like, boo-t-ta, ba-da-ba-da-ba-da-ka-da-ka-da-ba, ch, ch-ch, ch-ch, ch-ch, ch-ch.
- 13:53[laughs] And all of a sudden, the pianist takes that and just, like, moves with it, and I think that that's what musicians can kind of see in the world, right? I think that's a good way to put that.
- 14:02'Cause they can see, like- Yeah... I think that there's something missing from, like, the way that that person is interacting with their job or their role or things like that.
- 14:11And what you're calling out there, it's not actually natural for most people to take that as their first step, to kind of walk into a room and go, "I see an opportunity over there that's, you know, that's like, it's adjacent, but similar to what we're doing now, and I can draft on that, pull that in, and make that person almost shine more," right?
- 14:33Give them the freedom to do what they do better because I've given them access. And so I think, like, that allows you to be continually be, to continually be entrepreneurial and not get stuck in one place.
- 14:45And I'm guessing, you know, you, you, you left and, and did some things outside of auto, but have now come back and, and, and been at Sony going out for a little while and, and the pace of change right now in our industry is, is hard for anyone to kind of keep up with.
- 15:00But, uh, l- let alone, you know, a company that does have some legacy attached to it, right? Mm.
- 15:07And so how do you, now that you kind of, like, know what that felt like early on, how do you take that and, and inject that into today
- 15:19and yet s- like, stay resilient as a company that's grown, but also stay flexible and, like- Yeah... move like a jazz band, right? Yeah, yeah. I- it's the and.
- 15:31Um, and one of the things that I always say, we've grown significantly over the years.
- 15:35We've had the privilege of acquiring some other businesses and things like that and, and, you know, people tell you, "Well, you can't be a cool, soul-oriented, family-oriented business and be large and grow and have a massive footprint."
- 15:52And I always say, it's the and. If we concentrate on the and of being both, um, very rooted in who we are from a DNA perspective and focus on growth, um, we can accomplish it. But we have to focus on the and.
- 16:07Like, we have to purposefully do that and build that in. Right. It's ne- it's never gonna happen organically- No... once you start scaling to that size. Exactly. It's gonna naturally migrate the other way. Exactly.
- 16:15Well, the urgent always outper- you know, outweighs the strategic, you know, in the moment, in the heat of the moment. And so unless you're really focused on making sure you have that balance.
- 16:26And so from a keeping up perspective, it's sort of the same thing.
- 16:30Uh, we're rooted in that, you know, direct relationship with end, the end user, the end consumer, and, and all the, the, you know, sort of steps in the distribution cycle in between.
- 16:44It's kinda like you have to be out there. You have to be touching, um, what's happening in the industry to kind of keep it top of mind, and so you can keep moving forward.
- 16:53So it's a, it's a principle for us as an organization to, like, continue to be curious, continue to be innovative, and kind of don't settle for, "Well, it's 'cause we've always done it that way."
- 17:04If it's stupid and it's broken, let's figure out how to fix it. Um, and- Mm-hmm...
- 17:08and if we see any kind of way to use, um, what's happening, and a lot of it is supporting other, um, organizations and other teams that come up with phenomenal ideas.
- 17:19Our customers are brilliant in so many ways, and they come up with great ideas and, uh, partner with us to help solve them, and that's phenomenal. So again, back to people, right? Like- Yeah...
- 17:32like, not just who you know, but how you treat the people that you do know. Okay. I, I've got two questions here. The first one is for my own selfish ambitions. [laughs] As a vocalist and a leader- [laughs]...
- 17:45a- and I promise I'll get us back here. Uh, but I have to know, do you ever noti- like, what are your thoughts on the, the passive-aggressive singing guidance? You know, like, someone's not pulling their weight.
- 17:58'Cause, like, I notice sometimes vocalists- [laughs]... they, they tend to do this. What are your thoughts?
- 18:04You know, that's, um, something I've never thought about actually, so- Well, now we're gonna, now you're gonna notice if you do. I'm just kidding. I'm just kidding. I'm just kidding. [laughs] What I really wanna know,
- 18:15uh, I mean, o- obviously a company such as yours, someone who integrated so early on with technology-And now moving into this fast-paced environment, like you and, you and Kyle have just, uh, brought up, what are you seeing now from a data perspective?
- 18:31How have things changed? What are some of the, the insights that you're getting out of the data that you guys can see a- across the industry that you think is just really important for our industry to know?
- 18:43Man, I think, you know, the first thing that I get from our data is that it's not the same as what people feel is actually happening- Ooh... in the industry.
- 18:53And so there's a period of time, and let's take COVID for instance, where it's like, "Oh my goodness, the sky is falling."
- 19:00Um, but when we looked at data, yes, there was a couple of months that were really, really hard, and the, the bounce back from that was so phenomenal.
- 19:10Um, and, and today, you know, we, we had this giant spike and that pent-up demand, um, from a buying perspective, and then it kind of feels like, oh, man, it's not great in, in phases.
- 19:22And I just look at data and I'm like, "That's actually not what's actually happening right now." Mm. Um, and so, uh, that's my favorite thing, is to say,
- 19:31you know, disconnect from what you feel is happening, um, and actually trust information that's actually showing you the truth, um, of what's going in, on in the business and, and at a big picture level in the industry.
- 19:43And so, you know, for us, we're seeing, uh, what we think is a new norm that's so much higher, um, from a, from a performance perspective in the F&I office than, than, than we've ever had.
- 19:57And things like, uh, re- um, remember the days where we would take a hit on a new car and just, like, we would lose money on the car 'cause we would try to make it up in other areas, and that was just kind of the norm.
- 20:08When you looked at front gross- Yep... and the differences between new and used, but just kind of on average, it was, like, very low. We just accepted that. And it's totally different now.
- 20:18And after the interest rate craziness and, and a lot of things changed there, we kinda settled. And I was...
- 20:25I had the privilege of talking with one of our partners who is an OEM, and was kind of poking around at that and, and their thinking was, "Hey, one day it'll probably go back down," but man, we're seeing, when we look at the data, the data's telling us we're doing a great job as an industry maintaining front grosses that are, that are positive.
- 20:43And they're actually significantly more, um, than they were pre- pre- you know, the, the norm that was the norm the last time there was norm, right, which was in 2019. And so- Mm...
- 20:54you know, we're seeing things like that happen that are really, really, um, you know, they're, they're awesome.
- 20:59They, they reflect the resiliency of this industry and the creative ways that we tackle problems, and we just don't back down, and we, we keep pushing.
- 21:06And that's, dealerships are, are the engine that runs that, you know? Yes. That is true.
- 21:11I, I think, I think the, the theme actually goes back to, like, you being the receptionist that goes, "Yeah, let me take that and try it."
- 21:19And I think if, if others can go, "Oh, so you're telling me that, like, it's not as bad as the news media is telling us?" [laughs] And, like, if I actually look at my data- She's lying every day, yes...
- 21:31it's probably fine. And- [laughs]... you know, the F&I penetration rates and the, the front end grosses as an industry are good, so why don't I expect that as an organization?
- 21:43Then, then dealers can, can, can continue to play jazz with their team. Totally. I know. Totally, yeah. Whoa.
- 21:51Listen, listen, before, before we wrap this up, I'm gonna, gonna tell you and let you in on the real reason we wanted you on the show today. Uh-oh. And yeah, you, this is gonna be great. You're gonna love it, I hope.
- 22:02I hope you have some real hard-hitting information for us because, uh, you were, you, you moved to travel for a while, the travel industry, right?
- 22:09You were the CEO of a company called GDSX, which was acquired by Concur, which a lot of people who travel understand what Concur is. [laughs] That was acquired by SAP, which I'm not even sure what SAP does, right? Is...
- 22:21Are- [laughs] Are they, are they the company that's like, "We don't make the products you use. We make the products you use better." Is that SAP? That's a great question. Um- [laughs] Okay... possibly.
- 22:31'Cause, like, I don't know. All I know is they, they bought it. Okay. But after that, you served as the CMO for American Express Global Business Travel. And as business travelers- [laughs]...
- 22:43we need you to tell us one secret about the American Express system that we probably don't know that's gonna get us into everywhere we wanna get into. [laughs] Oh, my goodness. Yeah. You know, I've signed an NDA,
- 22:58and there are some secrets that you just can't share. No. [laughs] Offline. AKA, sounds like we need to have a coffee at a soda machine. [laughs] Yeah. She was like, "But trust me, I get in every lounge."
- 23:11She's like, "Trust me, they..." [laughs] So you're saying there's a chance aliens are real, is what... Cindy, it's been so much fun having this conversation. I knew it was gonna be amazing like this.
- 23:21Looking forward to spending a little time in person. Um, and as always, thank you for, uh, giving us some time and joining us today on Auto Collabs. Thank you. It's great to spend time with you guys, too.
- 23:31[upbeat music] What an incredible story, guys. A hero's journey. You know? [laughs] I mean, it, it really ties back to the- This is Project Stone Eagle. It is, bro. You know? [laughs] I, I...
- 23:45You know, I wish I would've asked- answering phones, CEO of a tech company, and everything in between. The American Express stuff is just- Yeah. With, with such a cheery disposition for working- Yeah...
- 23:54in a family business, you know? Right. [laughs] What, uh, what do you mean for working in a family business, as someone who's worked in a family business?
- 24:01[laughs] I, I'm just saying, like, there's days, right, where you're like, "I'm gonna rip that person a new-" I hate my family so much. Yes. Yeah. And then, and then later you're like, "Okay, Dad, what time's dinner?"
- 24:13[laughs] You know? Yeah, yeah, yeah. I'm gonna go play catch. Well, I think, y- you know, it is...
- 24:19A- any of these businesses that span time like this across an industry that has kind of like grown up alongside tech, not been built into the tech industry- Mm-hmm...
- 24:30it is a challenge to constantly stay ahead and stay innovative.
- 24:33And so the fact that she-challenges herself and challenges her team to figure out how they can support dealers with the tech and the, and the things that they're building, um, and not just sit on the sidelines or let their size or whatever just kinda let, let it coast is, is really encouraging to me.
- 24:51And I think it, it speaks to the, you know, "I was a receptionist. Someone asked if I could do this, and I went for it." Yeah. "I tried it," you know?
- 24:58I, I just gotta say this, uh, and, and maybe we can factor this into the next time we do an ASOTU CON. We always have such great net- networking event the first night, right? And good, good vibes and good conversations.
- 25:10Let's not gloss over that Cindy, the CEO of StoneEagle, is a classically trained vocalist. Come on now. I'm, I mean, her and Kyle are gonna hit that duet. Like, can we not book her... We'd be like, "Cindy, come and sing.
- 25:23Come, come be the voc- come be the entertainment for it." There's so many great musicians in auto. We've talked about this- Yeah... on a podcast. Absolutely. We're gonna do that.
- 25:30There's a thing about music- One year, one year it's gonna be a thing... and being creative and being inventive. Yeah, yeah. I know. It's gonna happen, guys.
- 25:34Anyways, listen, we hope you enjoyed this episode with Cindy Allen. She's the CEO of StoneEagle. What a pleasant treat to get to know her today.
- 25:41On behalf of Paul Jay Daly, Kyle Mounser, myself, Michael Cirillo, thanks for joining us on Auto Collabs.
- 25:47Sign up for our free and fun-to-read daily email for a free shot of relevant news in automotive, retail, media, and pop culture. You can get it now at asotu.com. That's A-S-O-T-U.com.
- 26:00If you love this podcast, please leave us a review and share it with a friend. Thanks again for listening. We'll see you next time.
- 26:09[upbeat music] Welcome to Auto Collabs. Welcome to Auto Collabs. [laughs] Why are we recording? Are we rolling yet? Not yet.