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Shoppers Think That AI's Answers Are For Sale
We’ve struck a pretty clear deal with advertisers: we tolerate ads in exchange for free or subsidized services. But what happens when those ads show up inside AI assistants that we’re increasingly relying on to help us shop? New research from Bazaarvoice, which I co-authored, reveals that consumers are already questioning whether AI recommendations are truly independent. And that raises some important questions for brands and retail media advertisers.
In this episode, a recap of my recent article for The Drum, I dig into what shoppers actually think about advertising in AI, why sponsored…
The skinny
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