Latest / Contractor Business Builder Podcast / The New Era of Construction Businesses Has Just Begun (don’t miss out)

Transcript

The New Era of Construction Businesses Has Just Begun (don’t miss out) · Contractor Business Builder Podcast

0:00
I need to keep you up to date. Construction businesses are
0:02
completely different than they were just 12 months ago.
0:05
We are entering a new era and most contractors have no clue of
0:09
what's really happening. They're still working 80 hours
0:12
per week and still not updating their business with modern
0:14
systems and AI technologies. Then wondering why they're still
0:17
stuck in fires even though they seem to be having an abundance
0:21
of leads. But you don't have to be one of
0:23
those contractors and actually see what's happening.
0:25
Make adjustments now and come out ahead.
0:28
And if you're wondering why you should listen to me, I've
0:30
generated over 30 million in revenue and 5 million in profit
0:33
for contractors from tripling revenue of one of my clients in
0:36
just two years to doubling profits for another in just
0:40
three months. And now I am about to walk you
0:43
through the five biggest shifts that are happening in the
0:45
construction industry right now. The first shift I see is the
0:48
increasing use of AI by 7 and 8 figure contractors to avoid
0:52
mistakes and waste of time estimating which loses the
0:56
business money. Estimating can be very
0:58
monotonous, boring, drain your brain energy.
1:02
I don't know how many contractors that really love
1:05
estimating and AI estimating is here.
1:08
We've all been waiting for it for a long time, waiting when it
1:11
would be good enough to actually trust that it's doing the job
1:14
properly. So I'm going to be breaking down
1:15
the different areas where I see contractors using AI estimating
1:19
and some insights of how to start utilizing it yourself.
1:22
So the first one is take off take offs typically.
1:25
Hopefully you're doing them from some sort of digital software,
1:30
not to the old ruler and calculator method of old.
1:33
So if you're already doing digital takeoffs, you're already
1:36
a step ahead. It's a very easy transition then
1:38
to go into AI takeoffs and there's some certain software
1:42
that is very good at this and is geared towards it.
1:46
If you don't want to purchase or have a project management
1:49
software that doesn't have take AI takeoffs yet, you can use
1:53
cloud or ChatGPT, load your plans in there and ask it for
1:56
specific takeoffs. Of course, you do have to double
1:59
check your numbers, so you have to do a trade off of time
2:03
management essentially and how important it is to have exact
2:06
specific numbers and trust the numbers you're getting.
2:09
The prompts that you're using are going and, and the accuracy
2:13
of your plans. But the prompts you're using is
2:15
going to determine how well the output is for a certain project
2:20
or a job. If you're just doing a rough
2:21
budget and you need something quick and dirty and easy to get
2:25
off to the client to give them like a kind of scale of the
2:27
project. Is their new home going to cost
2:29
500,000 or is it going to cost, you know, 7 or $1,000,000?
2:32
That can easily be done. Now if you want to use specific
2:35
software, one that I've seen that's incorporated it quite
2:38
well in the project management side is Build Exact.
2:40
They've got AI takeoffs incorporated into their
2:43
software. There are other estimating
2:44
softwares out there. Drop a comment below if you want
2:47
me to tell you specific software is there's so much out there
2:51
that I don't want to drop a whole bunch of names here.
2:53
But anyways, you can start doing takeoffs through AI saves you a
2:56
ton of time and you can translate those right into your
2:59
estimate. Again, saving additional time.
3:02
The other place is a scope of work.
3:04
You can load up a bunch of plans and ask for the AI to create a
3:08
scope of work. All of these things I'm gonna
3:10
mention there is software nowadays that can do this.
3:13
Software that's been streamlined and easy and built around
3:17
contractors is going to be typically more accurate, easier
3:20
to use, and is the best way. You're going to have to pay a
3:22
little extra for it, but it's been developed specifically for
3:25
these functions. If you're using just an
3:27
out-of-the-box AI solution like Claude, Chacha, BT, Gemini,
3:31
those types of things, then you're going to want to use like
3:33
skills agents, custom GPS, these kind of things.
3:37
Essentially you're giving it blocks specific instruction
3:40
skills, if you will, of what you want it to do.
3:43
And this is an asset to your company that you're going to
3:46
want to develop. So the first time you put in a
3:48
document and you ask it, you know, create a scope of work
3:50
from this, you may get something half decent, but it's probably
3:53
not in the format you want, probably doesn't not using your
3:55
cost codes or your categories. It doesn't really have
3:58
background information of what type of business are, you know,
4:00
are you trades contractor? Are you a remodeler?
4:03
Are you home builder? So creating these prompts, it's
4:05
like training. An employee cannot just throw a
4:07
rookie on site and expect them to build a house.
4:10
You need to give them a lot of training and they're going to
4:12
make mistakes and you give feedback.
4:14
Now, scooper works are great. Even if you've got voice memos
4:17
or typed in some notes. If you're a remodeler from the
4:20
clients or even just had an initial kind of build meeting,
4:23
you can take whatever data that you have about the project, dump
4:26
it into the AI asking for detailed scope of work, and ask
4:29
it to structure it in the way that you want to see it.
4:32
That can easily be brought into your estimate if you're already
4:34
using AI estimating tool. Typically there's a streamlined
4:38
process there, specifications and other important ones,
4:40
especially when you're getting farther along in the project,
4:42
when you really need to know what are the specs of the
4:45
projects, when you're doing detailed costing, drill down,
4:48
budgeting and those kind of things.
4:50
You want to understand that the nitty gritty specs of a project
4:53
as well as building codes and all this type of stuff.
4:55
AI is great at sifting through that information and giving you
4:58
very specific details. You want to make sure you're
5:00
asking the AI, where did you find this?
5:03
I want you to summarize specifically word for word where
5:07
you're finding whatever spec or building code or what have you,
5:11
just to make sure that's not hallucinating making a bunch of
5:13
stuff up or getting things from a different county, state,
5:17
wherever, right? So you want it to be for your
5:19
location. Now, pricing is another one
5:21
where I think for a rough budget, it's workable If you can
5:25
provide some background data like other estimates you've had
5:28
or if you've got a cause database, those kind of things,
5:30
it can do a pretty good job at pricing out a project.
5:33
The idea is it can get you within 1015% and then you've got
5:36
to find doing it. But the information available
5:39
and the output that you get is going to determine essentially
5:42
how accurate the pricing is. But again, for rough budgeting
5:45
scales of projects, things like that is great.
5:47
The next one is reviews. You've created your proposal,
5:50
your boat, ready to send it off to the client.
5:53
Just run it through an AI, ask it.
5:55
Please review all the information I provide and let me
5:58
know if there's anything missing or anything that's out of place
6:01
in my estimate. Again, you'll have a skill or
6:05
custom GPT that is fine-tuned for this and it can run through
6:09
your estimate and alert you to, hey, you know, based off the
6:11
plans that you uploaded, it looks like this takeoff may be
6:14
off or maybe you wanna check the pricing on this part of the
6:17
project or this scope of work seems to be incomplete.
6:20
So there's a lot of little things that it can just catch
6:22
those minor mistakes that can cost you thousands, 10s of
6:25
thousands of dollars when you actually get into the project or
6:27
have that friction with the client because something maybe
6:30
wasn't explained perfectly or it's not in line with the actual
6:33
specs or scope of work of, of the project that you're looking
6:36
for. Now, a caveat to all of this I
6:39
estimating is at this point in time, you want a human in the
6:43
loop. AI is not just going to take and
6:45
run with it. You always want some checks and
6:47
balances by a human, whether it's you, your project manager,
6:50
estimator, whoever to make sure things are correct and accurate
6:54
and can be sent off. So the idea is a is not going to
6:57
do 100% of your estimating, but maybe it'll get you 7080% there
7:02
and you need to put in that extra, you know, 20 percent, 30%
7:06
to double check the numbers. Maybe run a few custom things
7:09
that that you know that it's not going to be, you know, accurate
7:12
at and you're still going to have input and human in the
7:15
loop. Essentially, once you
7:17
incorporate all of these steps, like I've, I've broken it down
7:20
for you, don't try to do the whole estimate at one time and
7:22
just get something from an AI. It'll do it, But you really want
7:26
to break it down by skills and subsections of an estimate.
7:30
So take off scope of work, review specs, all those types of
7:33
things and chunk it down because AI, if you let it run too long,
7:37
it'll start to make mistakes. It starts to forget the earlier
7:39
information that you gave it. So the best way to do this is to
7:42
have separate skills, separate agents, customer GPS, whatevers
7:46
for certain parts of the project so one can run after the other
7:50
if you want to like Daisy chain all of these together.
7:53
In the end though, you could easily, depending on how many
7:56
estimates you're doing, but save yourself 510 hours per week.
7:58
I'm sure you'd love to get 10 hours back in your week of not
8:02
having to do estimating. You'll be able to bid more jobs
8:04
as well. So maybe you're still estimating
8:07
A considerable amount, but you're able to bid twice as many
8:10
jobs and you're able to determine and pick the top jobs,
8:14
get better pricing, do the same amount of projects, but
8:16
essentially be more profitable. And I see this happening over
8:19
and over again with clients and then increased accuracy.
8:21
So you're losing less per job because, you know, changes of
8:24
scope of work, later specs that were forgotten, oversights,
8:28
pricing, lots of things that mistakes can be made, especially
8:31
when you're trying to do estimates too fast.
8:32
AI is great for picking up on that and making sure that what
8:35
you're giving out to the client is solid and has been reviewed
8:38
by hopefully the estimator yourself and the AI.
8:42
So it's almost bulletproof now. The second biggest shift that
8:45
every contractor doing over $1,000,000 a year revenue must
8:49
pay attention to in 2026. It's getting very hard to find
8:53
great all around employees and the way to do this and the new
8:58
shift that's coming is taking company training internal.
9:02
You have to train your workforce.
9:04
The workforce is shrinking. There's less younger generation
9:07
coming in. A lot of them are on trained.
9:09
Their work ethic is not the same as days of old are more
9:13
demanding of what they're getting out of a job and
9:16
typically they're producing projects and getting done work
9:19
slower. Yes, they're still great people
9:21
out there and you can find them, but there are these shifts that
9:25
are happening where you need to up your game and utilize some of
9:28
the new technologies and just new processes of training
9:31
employees and really taking that in house.
9:33
Not expecting to just find experienced people, pay them
9:36
good money and for them to just fit into your company for years
9:40
and years. So the things you want to be
9:43
thinking about is rapid onboarding.
9:45
After you finally hired someone, there should be a really
9:48
straightforward onboarding process to get them in your
9:51
system, make sure they've got everything they need, that
9:54
they're showing up on site with all of the equipment that they
9:57
have. They know your team, they're
9:59
getting introduced. You've got this onboarding
10:01
checklist that's just running through everything.
10:03
You've got an employee handbook. So the the whole experience of
10:06
the employee is like, wow, this is professional.
10:08
I know who these people are. I know what I'm supposed to be
10:11
doing. I understand my roles, my
10:13
responsibilities. Everything seems super
10:15
organized. This is how I communicate, has
10:17
got me set up on this. I know when I'm getting paid.
10:19
All of these different things are just like taking care of
10:22
super quick onboarding, nice and easy, your employees are gonna
10:25
love it. And then giving them a skills
10:27
road map. So having a skills assessment
10:30
early on, even if on their resume it shows, you know, years
10:34
experience, two years, five years, whatever it may be, maybe
10:37
they've got 15 years of experience still giving them a
10:40
skills assessment. And this is a self-assessment
10:43
that we like to use. You've got this scorecard where
10:46
they're going to make themselves in these different areas and you
10:49
let them know this isn't about you having to be the best in
10:52
everything. We just want to understand where
10:54
we can know your competent in and just get you started on
10:58
right away and other areas where maybe you want to get some
11:00
training or we can help improve your skills.
11:03
You know, over whatever course 123 years, giving them that
11:07
skills road map and letting them self assess themselves lets them
11:10
know that training is important, that you're always wanting them
11:13
to succeed, become better at what they do.
11:16
And this is something that the workforce, especially the
11:20
younger workforce wants. They want to know that they're
11:22
going to be trained, They don't need to know everything, that
11:25
the culture is one of development and you'll have less
11:29
churn of employees and you'll have skilled employees much
11:32
faster. So let's say you hire someone
11:33
with two years experience, you can get them to probably a four
11:36
or five year experience level within a year with the right
11:40
training and by taking an active role in that training.
11:44
Whereas your competitors, if they're not using this, they
11:47
just throw a guy on site and he's maybe got four or five
11:50
years of experience after four or five years.
11:52
So amount of years of experience, as you know, doesn't
11:54
really mean how good an employee they are.
11:56
And it's not just the hammering nails or running wire or
12:00
whatever it may be on site. It's also how they communicate
12:04
their leadership abilities, their accountability, how they
12:08
use the software, do daily logs, like all of that stuff, very
12:11
trainable to create best employees in the business.
12:14
Now, the other things that you can use technology for is
12:17
providing additional benefits as well as monitoring and higher
12:21
wages to your employees. If they're producing more, if
12:23
they're trained up, you can provide higher wages, they can
12:26
outperform and you can outcompete your competitors
12:29
because you know your employee is producing maybe 20, thirty,
12:33
50% more than the average person in their category.
12:38
So with the right training program, you can fill your roles
12:41
quicker. Hiring is easier.
12:43
Your people are less reliant on managers and yourself as the
12:47
owner to watch them, to put out fires, to make decisions on
12:51
site. They're much more efficient and
12:53
you're going to have a lot less churn of employees because
12:56
hiring an onboarding employees, you can streamline that, you can
12:59
make it quick. But finding good people, they're
13:01
probably already working in other businesses.
13:03
It is difficult and the culture starts to erode if you're
13:08
turning over too many employees and it seems like a revolving
13:11
door even with AI estimating and great employee training.
13:15
There's one more thing that 8 figure contractors secretly used
13:18
to capture most of the market in their area.
13:21
So shift #3 is niche marketing, contracting is getting
13:26
competitive, the marketing is getting more competitive.
13:28
Everybody's on social media doing paid advertising.
13:31
It's very easy to start a construction business and it's
13:35
been easier than ever to start marketing your construction
13:37
business. There's a pay to play.
13:39
Essentially, if they have a budget, if they know how to
13:42
utilize the social media and marketing programs and assets to
13:46
their advantage, it's very easy for them to get a foothold in
13:50
marketing and some of the slower to adopt contractors who are
13:54
relying on their reputation are going to be left in the dust.
13:57
Now, why niche marketing is becoming more and more relevant
14:02
is because people want to work with specific companies.
14:05
It's very easy to now search general contractors in my city
14:08
and come up with 100 different contractors.
14:10
How are they going to decide who they want?
14:12
It's getting noisier and noisier.
14:15
So having a specific niche and a unique selling proposition is
14:19
more important than ever. It doesn't have to be something
14:22
super like out there, but if you can differentiate yourself by
14:26
your neighborhood, your type of clients you work with, the type
14:30
of projects you do, there's all of these different things that
14:33
when you start to add them up can make you have a very narrow
14:37
niche that can be very lucrative as well.
14:40
So specific location is important, your ideal client
14:43
profile. So where do they live?
14:45
What are their fears? Are they new immigrants or new
14:49
people to the city that are moving in for, for work?
14:52
Or are they family members or families that are expanding
14:55
because they're they're growing? What are they?
14:57
You can also target ads better than ever now by specific
15:00
locations. So you can be your neighborhood
15:02
hero. You don't need a whole city to
15:05
stay busy as a contractor. You can focus on very desirable
15:08
neighborhoods, even though your ad spend is competing against
15:12
all the other contractors who are trying to spend ads on ads
15:15
in that area. If yours is a little bit
15:17
different, if yours can speak better to an ideal audience, the
15:20
AI is getting better and better that when you have the right
15:24
feedback loop using the right technology, the AI will know,
15:27
hey, these are all the different clients that this person has had
15:30
in the past. These are the ones that are
15:31
responding to their marketing and these are the types of
15:34
people that fit those same categories.
15:36
So we should market to those people.
15:38
It's not just about getting the lowest ad spend or the lowest
15:42
cost per click or cost per lead cost per sale.
15:45
It is really about finding the right people that are the most
15:48
profitable and the right fit for your company that when they see
15:51
your marketing, it just makes sense.
15:53
The other thing with AI nowadays is the variations of ads are
15:57
infinite. You can create a hundred
15:59
different images for an ad fairly quickly.
16:02
You could have 100 different variations on the type of
16:05
written copy that you're using. And advertising is about is not
16:11
finding that golden ad that's going to keep generating you ads
16:15
forever. It's about creating the system
16:17
and using AI to effectively continue to optimize that
16:21
system. It used to be that if you had a
16:23
great ad, it would probably work for could be months, maybe even
16:27
a year or two potentially. Nowadays ads get stale.
16:30
The dynamics are changing. So once it's showing an ad to
16:35
your demographic and your audience in a month from now,
16:38
two months from now, that ad's performance will probably dip
16:42
dip. So you need to be having a
16:43
system that you can continually create variations for ads and be
16:48
optimizing and finding the right ones.
16:50
Also using effective lead magnets as well.
16:52
So getting the client earlier in the client Germany, there's only
16:55
maybe like less than 1% of the ideal clients of yours that are
17:00
like ready to get a remodel of their home or ready to buy or
17:04
build a new home. The rest of them, there may be a
17:07
year, 2 years, three years out, but there may be already
17:10
researching. They're thinking about it.
17:12
These are the types of people where you need a system in place
17:15
to nurture them and get awareness through them so that
17:19
when the time comes, you are top of mind.
17:22
So using very niche marketing with the power of AI on top of
17:25
it to generate better content, more ads specific to your
17:30
audience. It's going to give you easier
17:31
messaging and sales because you're going to know
17:33
specifically who they are. You're going to know where
17:35
they're located. And it's just going to be higher
17:38
margins on projects. You're going to spend less on
17:40
ads in the long run, and there's going to be a lot less
17:42
competition because you are niche.
17:44
Very well, real quick before we continue, if you want to remove
17:47
stress and easily grow your business, click the first link
17:50
in the description to apply for my coaching program.
17:53
With the rise of new technologies, the businesses
17:56
that update grow much faster and the ones who they usually get
18:00
overtaken by the ones that do. That said, A isn't just for
18:03
estimating or creating ads. A figure.
18:05
Companies are now using it for job costing to make their
18:08
operations more accurate and smooth.
18:10
A lot of my clients when they come to meet job costing is a
18:14
big frustration. Many of them don't trust their
18:16
numbers. There's information missing,
18:19
missing. Maybe you've tried to integrate
18:21
with your project management software and you know the burden
18:25
and hassle that comes along with the AI can now handle and take
18:29
care of a lot of this. You're still going to need a
18:32
good process in place and someone to set this up for you,
18:35
which is what we do with a lot of our clients, but it'll help
18:37
take care of that. Messy handoffs to unclear
18:40
financials and just untrustworthy reports.
18:42
So the big thing here is automations.
18:45
With AI, the reason job costing is often quite difficult is
18:49
because it is not automated enough.
18:51
It's relying too much on human interaction, which causes
18:54
mistakes. So the process of getting a
18:57
receipt or incorporating the full scope of all the expenses
19:01
your project is very hard. What AI can do is it can flag
19:05
missing information so it can go through your transactions, It
19:08
can look at what's actually been expensed on a project and it can
19:12
let you know if there's likely things that are missing.
19:15
Now the, the automation that can happen here is that once
19:19
something is uploaded like a receipt or even in QuickBooks is
19:23
it can cross match those and figure out specifically if there
19:27
is something missing and you need a fully integrated
19:30
solution, which is another one of the hard parts of what is
19:33
usually holding people back from really getting a good job
19:36
costing system in place. So also with automations is you
19:40
need to make everything easier essentially.
19:42
Now if you've got a project management software where people
19:44
can take a picture of receipts and upload them, that's great.
19:47
You can also create an automation where they just
19:48
upload them to a Google folder that automatically goes into
19:52
QuickBooks or something like that.
19:54
And there's a lot of ways to really streamline that whole
19:57
process. And then you can also use AI for
19:59
forecasting as well. So if it has up-to-date
20:02
information, it can then. To let you know, based off of
20:05
this estimate, this is where things are tracking, this may be
20:08
over, this may be under. And it helps you really get
20:10
insights a lot quicker and helps maybe your junior project
20:13
managers with financial forecasting of projects.
20:16
Because as you know, things usually look pretty good Because
20:20
it's like, OK, we're over on this.
20:21
But I still think we're able to like utilize the budget of, of
20:25
this other thing that should be pretty quick and easy.
20:27
And by the time you get to the end of the project, it's like,
20:29
oh, we're going over on all this, you know, different
20:31
things. And it looks like we're running
20:33
over budget. So AI can do a good job of
20:36
forecasting and compiling all of that data.
20:39
The other thing with AI is getting the right cost codes.
20:42
So again, creating a good skill or good prompt for a custom GPT
20:47
so that your administration person or virtual assistant can
20:52
essentially categorize the transactions, whether it's, you
20:56
know, specific job cost codes. Now, there is no great software
21:01
out there right now that I've seen, but the AI can do a pretty
21:04
good job. You upload your cost codes and
21:07
your original estimate that you have your budget so that it
21:09
knows your cost code list. It knows the budget items for
21:12
that project, and then you upload the receipt.
21:15
It can pull the information in and let your assistant know,
21:17
hey, this is, you know, for plumbing or this is for framing
21:21
or what have you. Now, I've found that this is
21:24
often difficult with people that don't have a construction
21:27
background. And that's where the AI can at
21:29
least get them typically into an accuracy range of maybe, you
21:32
know, 80% correct most of the time.
21:34
And then your project manager might see like, hey, why are we
21:37
have budgeted items here? And they may have to move the
21:40
odd thing around, but you're saving your project manager time
21:42
from having to do all the cost coding themselves.
21:45
So AI can be a great assistant for that.
21:47
And you just need to kind of work on that prompt to ensure
21:50
that it understands your specific business and what
21:53
you're asking of it. Construction companies who have
21:55
this dialed in using the AI can really decrease the amount of
21:59
time spent on it and increase the accuracy.
22:01
So you know what you're spending on project, what you're spending
22:04
per line item, and you've got that feedback group of hay we
22:06
got. We've gone over on framing in
22:08
the last three jobs. We should update our pricing or
22:11
the way that we estimate this specific line item.
22:14
And by doing that, you create a compounding effect of efficiency
22:18
and knowledge ahead of time that you can make decisions before
22:21
you have budget overruns or before the projects complete.
22:25
Being able to load that back into your estimates that you're
22:27
maybe doing right now and the project's going to be in a six
22:30
months or a year from now. Now comes the most important
22:33
part of the video, the new shift in how multi $1,000,000
22:35
construction companies are taking control of the client
22:38
journey and building a sales process around it.
22:41
This is a complete turn key solution.
22:43
As you know, the more third parties you have, the more
22:46
confusion there is. You lose control to designer, to
22:49
an architect, to the city planning, whoever be may be.
22:53
And there's no reoccurring revenue along with your
22:56
projects. So your services, the scope of
23:00
it needs to increase. If you're not already doing
23:02
design build in some capacity, you need to get a
23:05
preconstruction agreement in place.
23:06
And you wanna be thinking, I need to know when this person
23:11
wants to build a house one 2-3 years before they actually do
23:16
that so that they're already in your system.
23:18
And I want to be part of their home build journey 5 to 10 years
23:23
after the project is complete. So that whole expansion is where
23:28
construction is going. Looking at the long term,
23:31
looking at everything from educating a client before
23:34
they're ready to buy all the way up to maintaining their home for
23:37
the years to come. And the contractors who can do
23:39
this, who can master it, are going to be well rewarded and
23:43
are going to spend a lot less on advertising and marketing.
23:46
They're going to be the go to solution and the clients are
23:49
gonna give them rave reviews. Now, as I mentioned, the
23:52
preconstruction process, you need to nail that down.
23:55
Even if you're not going to have in-house design or architects,
23:57
maybe you're not that size yet or this is new to you, you want
24:00
to be having a preconstruction agreement.
24:02
The sales process that I like to use is you do a free
24:05
consultation with the client. They have the plans, you get
24:08
measurements, you need to talk to them about what they want on
24:10
their project or their new home. Then you provide them with a
24:13
rough budget. This is free, this is quick
24:15
using AI estimating. It shouldn't take you more than
24:17
one, maybe 2 hours. This gives them the scope.
24:20
This is going to cost you 750,000 or maybe 850,000.
24:26
So you give them a range and essentially from there they can
24:28
make a sit decision and you're ready to go into pre
24:30
construction agreement. Now depending if they've already
24:33
got design or not, you are hand holding them through the whole
24:35
process. The contractor is the manager of
24:38
the complete build, whether that's, you know, design,
24:41
architectural, engineering, you should be the one stop shop.
24:45
Everything this client needs. You have all the connections
24:47
either in-house or third party and you work with a team of
24:50
people that can produce at a very high level.
24:54
If you nail the preconstruction process, there is no reason why
24:57
the client wouldn't be more than happy and ecstatic to then move
25:00
into construction with you. They know the budgeting, it's
25:03
iterative, they've paid you for the preconstruction services.
25:05
They're used to your the way you invoice, they're used to your
25:07
people and it's just a very easy process.
25:10
And generally you can get higher margins because you're providing
25:12
a higher level of service. Then you complete the project
25:15
and usually that's sort of the end.
25:17
That is also going the way of the dinosaur.
25:19
There should be some sort of a regular checkup.
25:22
Subscriptions are nice if you can make this work for you where
25:25
you're at least having touch points every six months to one
25:28
year. So every year you have a one
25:30
year reset, if you will. You'll have someone come out,
25:34
check their roof, check their HVAC systems, check their house
25:37
to see if there's anything that's shifted that needs a
25:39
little bit of caulk, maybe a paint touch up.
25:41
Whatever it is, there is a premium service and there's a
25:44
lot of clients you may be thinking like, why would they
25:46
pay extra for this? They would love to pay extra for
25:48
that knowing that their house is taken care of and it gives you a
25:51
touch point every year. There's lots of ways to do this,
25:54
like gutter cleaning. If they've got a pool, you know,
25:56
pool check and you as a contractor, you can have your,
25:59
your sub trades or one of your carpenters or whoever go to the
26:03
house facilitate this every year.
26:05
It's not going to make you a ton of money, but you get
26:07
reoccurring revenue which increases the value of your
26:10
business and you have a regular much points so that these people
26:12
are much more likely to refer you because they see the great
26:15
service you're doing. They see you about once a year,
26:17
you know somebody at your company and you're continually
26:19
following up with them. So this gives you a much better
26:21
sales cycle. It's much more predictable, much
26:24
better customer experience, more likely to refer people to you,
26:28
more likely to give you great reviews, lower acquisition costs
26:31
per clients. And it gives you just this long
26:34
term predictable income that you can continue to make some money
26:39
with all these other additional things that can come up on a
26:42
project. Now you understand what changes
26:44
are happening in this industry and how you can benefit from
26:47
them. The info I shared is just a
26:49
fraction of what we teach our clients in my Rapid Result
26:52
Creators Coaching program. So if you want to reduce your
26:54
stress and scale your business up to 5 to $10 million, check
26:57
the first link in the description to apply to work
27:00
with us. And if you want to learn how to
27:02
scale a construction business to $10 million, then watch this
27:05
free course where I break it down for you.