Latest / The Growth Class with Phil Masiello
Product Market Testing: Building Demand Through Hands-On Validation with Susana Chen
In this episode of The Growth Class, host Phil Masiello interviews Susana Chen, co-founder of Never Have I Ever, an artist-licensed press-on nail brand redefining beauty as wearable art. The conversation explores Susana’s journey from working on global product launches to building a brand from the ground up through hands-on testing, customer feedback, and disciplined proof-of-concept validation.
She shares how early-stage founders can turn ideas into viable businesses by creating small prototypes, testing them directly with real customers, and generating early revenue before seeking outside…
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