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Joyride Co-Founders Ryan Trahan and Tyler Merrick ’00 on Reimagining the Candy Business
A tale of two Aggies who came together to disrupt the candy industry. Seasoned CPG entrepreneur Tyler Merrick ’00 and one of YouTube’s most creative minds Ryan Trahan join host Ben Wiggins ’07 ’18 on this episode of Aggie Legends to discuss their journeys to co-founding Joyride and how they took the “better for you” candy company to become No. 1 at Target.
Tyler, a Texas A&M College of Agriculture and Life Sciences graduate and seasoned entrepreneur built his pedigree with Merrick Pet Care and Project 7 before setting his sights on candy and a partnership with a content creator. Ryan, a…
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