The £/$/€ millions ecommerce brands are losing by ignoring accessibility

Leaders on Shopify with John Readman · Sep 9, 2026 · 22m · transcript

What if one of the biggest untapped growth opportunities in ecommerce isn't better ads, better AI, or better conversion optimization, but simply making your website usable by more people?

Imogen from EnableAll joins the podcast to make the case that accessibility isn't a compliance exercise. It's a growth lever.

One luxury retail client discovered that 6% of its revenue was coming from customers using an accessibility toolbar, and those customers were converting at 6x the average ecommerce benchmark.

So why are so many brands still treating accessibility as a legal checkbox?

Imogen breaks…