How Training Turns Marketing Into Revenue with Eric Mercado
Dealership sales training can make or break a marketing investment. Eric Mercado, Chief Revenue Officer and Partner at Force Marketing, explains why even the best marketing campaigns fail when dealership teams aren't prepared to deliver on the customer expectations those campaigns create.
Special thanks to Force Marketing for making our coverage of the CBT News Auto Leadership Summit on Fair Pricing & Compliance possible. Learn more at https://www.forcemktg.com/
Marketing doesn't end when the lead arrives.
In this conversation, Eric Mercado shares why successful dealership marketing requires…
The skinny
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