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Personality Not Included by Rohit Bhargava - Book Summary
“Why Boring Brands Lose and Human Ones Win”
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Title: Personality Not Included
Author: Rohit Bhargava
Category: Sales, Branding & Marketing
Why do so many companies seem to go out of their way to be boring? Sam and Sophie open with that question and sit with it, because the answer turns out to be uncomfortable.
They walk through Rohit Bhargava's case that professionalism got confused with being safe, neutral, and forgettable, creating a trust void customers…
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