Why Conversion Tracking Matters with Anthony Elliott from Five Q
Anthony Elliot is a senior software developer at Five Q. On today’s episode of the Ministry at Scale podcast, Anthony joins Chad to talk about conversion tracking and why it’s so important.
For many people unfamiliar with conversion tracking, there’s one big question: what are conversions?
As Anthony put it, it has similarities to a spiritual conversion. Much like how a spiritual conversion involves a person on a journey through life interacting with something that causes a change, a conversion on a website happens when a user comes to a site and interacts with the site in some way. This…
The skinny
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