Latest / Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How the Halo Effect Shapes Brand Perception
In this episode of Marketing Psychology with Fexingo, Lucas and Luna dive into the halo effect, the cognitive bias that causes one positive trait to influence overall perception. They explore its 1920 origin with psychologist Edward Thorndike, a classic 1977 study by Nisbett and Wilson, and modern examples from Apple's ecosystem and luxury brands like Louis Vuitton. Discover how the halo effect boosts brand extensions, why first impressions matter so much, and how to avoid the negative horn effect. Plus, practical tips for creating a consistent positive halo across every customer…
The skinny
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