Latest / Franchise Conversations with Fexingo: Buying, Running, and Scaling Franchise Businesses
How Franchisees Use Menu Engineering to Boost Profits
In this episode, Lucas and Luna dive into the art and science of menu engineering — how franchisees analyze item profitability and popularity to redesign their menus for higher margins. They dissect a real case from a multi-unit QSR franchisee who increased gross profit by 8% just by repositioning three items and changing font sizes. The hosts break down the classic matrix of stars, plowhorses, puzzles, and dogs, and explain how to apply it without alienating customers. They also explore how digital menu boards make real-time testing possible and why the biggest mistake is ignoring customer…
The skinny
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