Latest / The Smart Cookies podcast / We have stopped READING - is it a sign our civilisation is COLLAPSING? With James Marriott
Transcript
- 0:04James Marriott is a writer at The Times and the
- 0:07author of an unputdownable sub stack called Cultural
- 0:11Capital. James, welcome to the show. Thanks very
- 0:14much for having me. A couple of months ago, you
- 0:16published a piece with the title The Dawn of
- 0:19the Post -Literate Society and the End of Civilization
- 0:23on your sub stack. That kind of... Well, not
- 0:26kind of, that actually blew up, thus slightly
- 0:28negating your central thesis. Anyway, more about
- 0:31that later. The article really makes for an excellent,
- 0:34if extremely uncomfortable read. And even though
- 0:38I kind of didn't want to, I find myself nodding
- 0:41along pretty much the entire time. Definitely
- 0:43an obligatory read for anyone out there that
- 0:46still reads. Which, as it turns out in your article,
- 0:49is almost nobody here in the Lord's year of 2025.
- 0:53A fact that you... allege has many disastrous
- 0:55consequences, not just for us as individuals,
- 0:58but for our societies and democracy itself as
- 1:02well. But let's go back in time just a little
- 1:05bit, because I think it would be useful to provide
- 1:08some context here. You do that in the article
- 1:11as well, actually. Now, obviously, we take it
- 1:13totally for granted now, but reading wasn't always
- 1:17a thing. So when did it start in earnest? And
- 1:20I'm not talking about some sassy scribe of the
- 1:23pharaoh handling one of Egypt's four available
- 1:26papyruses 5 ,000 years ago. I'm talking about
- 1:29us, the poor masses. When did we start to read?
- 1:33Yeah, it's a good question. And this is where
- 1:35my essay begins, basically. So the first pivotal
- 1:40moment is obviously the invention of the printing
- 1:42press at the beginning of the 15th century. The
- 1:44fact being able to print books rather than have
- 1:47to read books that have been laboriously written
- 1:48out by hand by scribes begins to change. You
- 1:53can access them. But for the first couple of
- 1:54hundred years of printing, reading is still an
- 1:56elite activity. Even printed books are extremely
- 1:59expensive. Education is not that widespread.
- 2:01You have to be pretty rich to have been educated
- 2:03enough to read them. And my argument, and this
- 2:06is a pretty conventional view among historians
- 2:09of this kind of stuff, is that... reading really
- 2:11exploded in the 18th century. There's a phenomenon
- 2:14called the reading revolution, which historians
- 2:16refer to, which refers to this kind of critical
- 2:21juncture that was reached in the middle of the
- 2:2218th century, where two factors collided. The
- 2:25expansion of education, more and more people
- 2:27were learning how to read at school, in some
- 2:29instances teaching themselves how to read, and
- 2:31the beginning of a huge explosion of cheap books.
- 2:36people could begin to afford books. There were
- 2:38other bits of social infrastructure that mattered
- 2:40for this too. The expansion of reading clubs,
- 2:43lending libraries, you get the periodical press
- 2:46beginning. So in the middle of the 18th century,
- 2:49suddenly, this is basically the first time in
- 2:51history, ordinary people have access to knowledge.
- 2:55And you really, we live in such a kind of knowledge
- 2:58rich society now. I think it's really important
- 3:01to remember how stark this was. If you're an
- 3:04illiterate peasant living in rural France in
- 3:07the 17th century, your information environment
- 3:09is extremely restricted compared to what we know
- 3:12now and compared to what it would have been 100
- 3:15years after that point. You know, you know so
- 3:19little about the world. You rely on gossip, rumour,
- 3:21oral traditions handed down from your ancestors.
- 3:27This moment when suddenly people can open a newspaper
- 3:31or open a book. and read about what's happening
- 3:33at court, what the king did, sometimes allegedly
- 3:36what the king did, that this isn't always like
- 3:38perfect information. That's a totally transformative
- 3:42moment in human history. And I think it has really
- 3:44kind of profound consequences for the rest of
- 3:48history as we know it. It's a real foundational
- 3:49moment in the modern world. And sometimes you
- 3:52don't even have to go back that far. My wife's
- 3:55grandmother... was korean and she lived a very
- 3:57long and fruitful life but she was illiterate
- 4:00until her 60s because she just had to start working
- 4:03at a very very young age um apparently not all
- 4:07that uncommon at that time in place so yeah it
- 4:09puts it into perspective quite a bit doesn't
- 4:11it yeah and especially for women i think uh right
- 4:14in kind of traditional societies even until recently
- 4:17it's been quite hard for them to be educated
- 4:19and still is in many places Okay, so what happened
- 4:23when people started to read en masse? What effect
- 4:25did that have on society? I mean, it had all
- 4:30kinds of effects. And it really can't be underestimated
- 4:34how important this moment in history was to go
- 4:36from a world that was just so information poor
- 4:39to one that was really quite rapidly becoming
- 4:41quite information dense. I guess the most consequential
- 4:47effect of the spread of reading was political.
- 4:52And the transformation of political culture was
- 4:55such an important part of the spread of reading.
- 4:59There's a distinction that historians of that
- 5:02period sometimes make between the age of the
- 5:04representational culture and the age of the public
- 5:07sphere. In the 17th century, in the age of absolutism,
- 5:11power had been disseminated in the population
- 5:14and imposed on the population through what's
- 5:17sometimes called the culture of representation.
- 5:19So if you're Louis XIV... You display your wealth
- 5:23and your power through extraordinary buildings
- 5:26like Versailles, through parades, through statues,
- 5:32through paintings, through firework displays,
- 5:34through ballets, through operas. And the culture
- 5:37of the European Ancien Regime and the absolutist
- 5:41monarchs atop of it was an intensely visual one.
- 5:43Power was expressed visually and imposed on the
- 5:47population visually. There's a passage, I think,
- 5:49in Louis XIV's memoirs where he says, most common
- 5:52people aren't capable of seeing to the bottom
- 5:54of things. They can only see the outside. And
- 5:56the outside is what you have to impress them
- 5:57with. And that culture of European power in the
- 6:0317th century is still amazingly rich to us to
- 6:05look back on. Just amazing paintings and statues,
- 6:08the golden clocks, this whole apparatus of, I
- 6:12guess, what we would now almost call propaganda,
- 6:13that was supposed to be the visual... message
- 6:18of the regime. What literacy did was it totally
- 6:23changed that. The appeals of this message were
- 6:26very emotional. They were very kind of pre -rational.
- 6:28They were just like, this was the language of
- 6:30authority and power and intimidation. And when
- 6:36people could read books and when people could
- 6:38read newspapers, suddenly they could get behind
- 6:40the facade of the regime. And for the first time
- 6:42in history, ordinary people could have access
- 6:44to how the government was working. The information
- 6:48was obviously not always accurate. There was
- 6:50fake news in the 18th century. This is a remarkable
- 6:52turning point. You could be an ordinary middle
- 6:55-class person in Paris or in the provinces of
- 6:58France, and you could suddenly be reading about
- 7:00what had happened between the king and his mistress.
- 7:03What did the king's mistress say to him in his
- 7:04bedroom one night? What's going on in the corridors
- 7:07of power with the government ministers? This
- 7:10is a totally transformative moment because people...
- 7:17suddenly you're able to see what's happening
- 7:18in power. And I say in the essay, I don't think
- 7:21it's an exaggeration, that ignorance was a foundation
- 7:23stone of the feudal European order that existed
- 7:27before this point. People just didn't know what
- 7:29was happening. They didn't understand the abuses
- 7:31of power. They had no way to without a newspaper.
- 7:33How can you know? But there are a number of sort
- 7:36of amazing, amazing developments in this period.
- 7:40One of the things that happened in the 18th century
- 7:42was that people who'd been arbitrarily imprisoned
- 7:43by the state began to publish memoirs about what
- 7:46had happened to them. There are two famous examples
- 7:48by two French writers, Lange and Mirabeau, who
- 7:51both published quite similar memoirs of being
- 7:53imprisoned in the Bastille. Just before the French
- 7:56Revolution, right? Yeah, in the years running
- 7:58up to the French Revolution. And suddenly, you
- 8:00know, ordinary people taken inside what was happening
- 8:04inside the French state at its worst, you know,
- 8:06the worst abuses of power. You could be taken
- 8:09inside the Bastille. Imaginatively, they would
- 8:12describe the corridors of power, also the corridors
- 8:14inside the prison, the cells where they languished.
- 8:17And I mean, this is just mind -blowing for ordinary
- 8:19people who've just been kept behind the facade
- 8:21for pretty much almost the entirety of history
- 8:25so far. Suddenly, they can see behind it. And
- 8:28another thing that isn't to be underestimated
- 8:30is the influence of things like philosophy. Literacy,
- 8:33as I say in the essay, kind of encourages rational,
- 8:35critical modes of thought. and the spread of
- 8:38literacy is a real factor in the growth of like
- 8:40enlightenment thought and suddenly people have
- 8:42a whole new language and whole and new ideas
- 8:44to draw with which to criticize the social system
- 8:46you know the rights of man why are we all equal
- 8:48why does this guy live in a huge palace and we're
- 8:50all kind of languishing in the mud getting arbitrarily
- 8:52imprisoned by the state and this is yeah this
- 8:55is kind of like it's a knowledge revolution people
- 8:57just know more about what's going on or an information
- 9:00revolution you could say and it's also a kind
- 9:03of cognitive revolution, these kind of critical
- 9:06modes of thought spread. And both those things
- 9:08are disastrous for the old regime. Right. I was
- 9:12just about to say the ruling classes couldn't
- 9:14have been very ecstatic about this development.
- 9:18Did they try to suppress the widespread adoption
- 9:20of reading? Yes. Not very successfully, it has
- 9:24to be said. I think there's an estimate because
- 9:27you could censor books and the regime did try
- 9:29to ban books. And there are all kinds of amazing
- 9:31stories. Books were burnt. Sometimes dummy books
- 9:35were burnt to save the real books from being
- 9:37burnt, but to still create spectacle. I think
- 9:39books were publicly flogged. And there was a
- 9:42real kind of, I mean, this was a sign that the
- 9:44regime took books seriously. They were publicly
- 9:46punished, destroyed and burnt. This wasn't always
- 9:51super effective. I think I read somewhere once
- 9:53that there's, according to one estimate, about
- 9:55half of books published in France. in the middle
- 9:59of the end of the 18th century were actually
- 10:01being published. Sorry, the books written and
- 10:03read in France were actually being published
- 10:04outside France because you could go to Holland
- 10:06and have your subversive anti -government polemic
- 10:10slash atheistic pamphlet printed out there. And
- 10:13yeah, I mean, this just, the regime, I think,
- 10:17found it very hard to control. And this sort
- 10:20of flood of stuff was just incredibly undermining
- 10:22of the ideology of the regime, the authority
- 10:25of the regime, of the... regime's control of
- 10:29power, of its secrets, all this kind of stuff
- 10:32was just eaten away by print. Yeah, the regime
- 10:35is telling you, hey, everything's going top notch.
- 10:38We're doing amazing. And you've got a pamphlet.
- 10:42Yeah, exactly. Yeah, Marie Antoinette has a necklace
- 10:44that's worth like half of the entire country.
- 10:47And anyway, in the article, you also write, more
- 10:51importantly, print changed how people thought.
- 10:54Could you elaborate a little bit? Yes. I mean,
- 10:58this is a slightly more complicated point to
- 10:59make, but there's a lot of interesting work that
- 11:04was done by media theorists in the, I guess,
- 11:08the 60s and 70s, inspired by the rise of radio
- 11:12and the rise of television. People like Marshall
- 11:14McLuhan, Walter Ong, Eric Havelock began to look
- 11:22into the ways that Knowledge and information
- 11:25is structured differently in either written word
- 11:28as opposed to when it's spoken or presented to
- 11:32you visually. And the consensus among these media
- 11:36theorists, which I think is a very convincing
- 11:37one, is that print is an inherently more rational
- 11:40means of communication. And it enables us to
- 11:44have more complex and more reasonable ideas about
- 11:49the world. So for instance... One way to think
- 11:52about it, there's a good analogy in Neil Postman
- 11:54where he says, this is a great book, Amusing
- 11:56Ourselves to Death, a really prophetic book about
- 11:58the screen age. And he's got a great analogy
- 12:00where he says, imagine a culture that has to
- 12:04communicate entirely through the medium of smoke
- 12:06signals. They're deeply limited as to what they
- 12:08can communicate. You can't really do philosophy
- 12:10in smoke signals. You can't really communicate
- 12:13like long works of history in the form of smoke
- 12:14signals. And I guess this is that Marshall McLuhan
- 12:18phrase, the medium is the message. print does
- 12:21is that it allows us to communicate new kinds
- 12:25of information and I think actually also allows
- 12:27us to have new kinds of thought. The analogy
- 12:30I use in my essays, if you imagine someone trying
- 12:32to write a long and complex work of philosophy,
- 12:34say Immanuel Kant's Critique of Pure Reason,
- 12:39an unbelievably complicated book, an incredibly
- 12:42dense one, and you couldn't just speak that book.
- 12:46Immanuel Kant couldn't just get out of bed one
- 12:48morning and just start speaking for 700 pages
- 12:51and just verbally pronounce the critique of pure
- 12:54reason into the world our brains aren't formed
- 12:56to do that people would not would not be able
- 12:58to listen to it we can't achieve that complexity
- 13:01of thought verbally if you want to complete if
- 13:03you want to um have a series of thoughts as complicated
- 13:07as interconnected and as rich as the critique
- 13:09of pure reason or any other long book you can
- 13:11think of you need reading and writing so you
- 13:14have to start writing your ideas down You can
- 13:17revise them. You can look back at them. You can
- 13:19reread them. You can meditate on them. You can
- 13:20cross them out. You can rewrite them. You can
- 13:22add to them. You can go away. You can write something
- 13:24else. You can add them together. So what writing
- 13:27does is it pins thought down and it makes it
- 13:30fixed and visible, concrete in the world, which
- 13:33means we can analyze it and critique it and develop
- 13:37it. And there's a kind of theory. I mean, this
- 13:40is the theory of this great classicist, Eric
- 13:43Havelock. is that the spread of literacy in ancient
- 13:45Greece precipitates the birth of philosophy.
- 13:47The arrival of writing suddenly means that we
- 13:50have access to these kinds of thoughts that we
- 13:52just couldn't have before. You can't have the
- 13:54critique of pure reason in oral culture because
- 13:57the tools to achieve that level of cognitive
- 14:00or intellectual complexity just aren't there.
- 14:07print spreads in a culture and when text and
- 14:09writing spreads in a culture suddenly you've
- 14:11expanded the range of thoughts that people can
- 14:13have and you've also i guess the secondary point
- 14:17i don't know if you want to come on to this is
- 14:19that i think the other important argument about
- 14:21what writing does is that it kind of fools and
- 14:23rationalizes discourse but that might be something
- 14:26you want to you want to come on to in a bit i
- 14:27don't know if you've got a question about that
- 14:30It would be funny if somebody after listening
- 14:32to this conversation would like record the audio
- 14:34book of Kant's Critique of Reason, all 900 pages,
- 14:37and then people would just start buying it like
- 14:40hotcakes and listening to the whole thing. But
- 14:42that's still not the same because they wouldn't
- 14:44just like speak it out of their head. They would
- 14:47record what's already written. Yes. And also,
- 14:49it's important to say that the reading part of
- 14:53that reading and writing process is just as important.
- 14:55So just as impossible to speak. critique of pure
- 15:00reason out of your head if you want to understand
- 15:02it you really have to have it in a book in front
- 15:04of you so that you can i mean you know whenever
- 15:06you read a complex book yeah the dense book is
- 15:09full of ideas you're rereading you're going backwards
- 15:11and forwards you're checking you're kind of thinking
- 15:13about something until it goes in then you're
- 15:15kind of moving forward and then maybe flipping
- 15:17back a page to check the logical connections
- 15:18so it's not only the creation of complex thought
- 15:21depends on text and print the reception of it
- 15:23depends on that as well like you have to be able
- 15:25to um have often with the most kind of complex
- 15:29forms of information just have to have it fixed
- 15:32in front of you on the page if you want to understand
- 15:34it properly which is why i just think yeah i'm
- 15:38sort of i think audiobooks are useful up to a
- 15:42point but i think if you really want to get to
- 15:43know get to know a topic you have to have like
- 15:46a printed book in front of you i just don't think
- 15:48it works any other way yeah unfortunately though
- 15:51the the story of the reading revolution that
- 15:53you just outlined has a sequel a much less happy
- 15:57one, and it's unfolding now. And you've got some
- 16:00pretty grim stats to back it up. Yeah, I do.
- 16:05So the case in my essay is that we had a reading
- 16:08revolution in the 18th century, and it's now
- 16:10being answered by a kind of counter -revolution.
- 16:12So we have that explosion of reading, and now
- 16:14there's really strong evidence that reading is,
- 16:18I mean, not just declining, but in kind of in
- 16:20free fall. Some of the most alarming statistics
- 16:23are that in America, reading for pleasure has
- 16:25fallen by 40 % in the last 20 years. In the UK,
- 16:29more than a third of adults say they've given
- 16:31up reading, I think over a similar period. The
- 16:34National Literacy Trust has a really depressing
- 16:36report finding shocking and dispiriting falls
- 16:38in children's reading, which is now at its lowest
- 16:41level on record. These statistics go on and on.
- 16:44A particularly depressing thing is this report,
- 16:50or I think kind of alarming thing, is this report
- 16:52that came out from the OECD at the end of last
- 16:55year, so at the end of 2024, which found that
- 16:57literacy was declining or stagnating in most
- 17:00developed countries. So people are becoming less
- 17:04good at reading and interpreting and digesting
- 17:07and analysing text in developed countries. And
- 17:11that's adults as well as adolescents. And that's
- 17:14an extraordinary finding. As I often say, that's
- 17:19the kind of thing you might associate with. the
- 17:21education system collapsing or some kind of calamity
- 17:25breaking out like a war or a civil war or something.
- 17:28But, you know, as I said in the essay, I think
- 17:30the cause is pretty obvious and I think it's
- 17:32screens. So that, in the essay, I say that the
- 17:37reading revolution is the greatest democratization
- 17:39of knowledge in human history. Knowledge, which
- 17:43had been the preserve of a small group of elites,
- 17:46was kind of seized and pulled down into society.
- 17:49by this newly literate middle class and even
- 17:51working class in the 18th century. And now our
- 17:54access to information is once again being restricted
- 17:58and our access to knowledge is being restricted
- 17:59by these addictive personal entertainment devices,
- 18:03iPhones and smartphones that everyone has. Yeah,
- 18:05we'll get to that. But you also write that the
- 18:07last time something like this happened was during
- 18:09the collapse of the Western Roman Empire. Yikes.
- 18:14Yeah, I know. And I think it's, yeah. It's good
- 18:17that you said that because there's always an
- 18:21argument against people saying, oh, no one's
- 18:23reading anymore. This is what people have always
- 18:25said. Is it really that big a deal? But it is
- 18:31true that we haven't really seen anything like
- 18:33this since, yeah, I think you really could say
- 18:36the fall of the Western Roman Empire. I mean,
- 18:39I know sometimes the stuff about the Dark Ages
- 18:41is overdone, but it is true that as the Roman
- 18:43Empire declined, literacy fell. books were just
- 18:48lost you know for centuries people just some
- 18:50of the classics that have been handed down for
- 18:52centuries or even millennia of classical antiquity
- 18:54just stopped being read and if you believe and
- 18:57i do believe because i've spoken to people who
- 18:59taught who teach at universities and it's been
- 19:01studied and reported on that students at universities
- 19:04are basically unable to read the books that have
- 19:08been assigned to them we're living through that
- 19:10again And we're talking about students studying
- 19:13English literature or something. We're not talking
- 19:15about engineers. Yeah, exactly. So even students
- 19:19studying English literature at even elite universities
- 19:21are reporting that they just can't finish the
- 19:24books that have been assigned to them. Often
- 19:26their teachers aren't even assigning them books.
- 19:29They're getting extracts. They're watching videos
- 19:31because they're just not capable of absorbing
- 19:33that information. Spoke to a guy who was teaching
- 19:36at Oxbridge who thought there had been a collapse
- 19:38in literacy among his students. There was a real
- 19:40severe falling off among his students. There
- 19:44was a study a few years ago of American university
- 19:47students, which found that they couldn't, these
- 19:50were English literature students at American
- 19:51universities, which found they couldn't make
- 19:54their way through the first paragraph of Charles
- 19:58Dickens' novel, Bleak House. You'd think being
- 20:00able to read Charles Dickens is a pretty basic.
- 20:04criterion for studying English literature. And,
- 20:07you know, as I think I observed in the essay
- 20:10or elsewhere, Charles Dickens was once read by
- 20:12children for fun. There's a George Orwell piece
- 20:15in his collected journalism where he's writing
- 20:18about reporting to literacy among children. And
- 20:20the report finds that among the reading material,
- 20:23this is a study of the reading material of poor
- 20:25children. They're reading like Gulliver's Travels
- 20:27and Charles Dickens and books that now strike
- 20:29us as like unapproachable classics. That was
- 20:31only what, like, you know, 70 or 80 years ago.
- 20:34And that is a massive transformation for our
- 20:37civilization to go through. And what's happening
- 20:39is that books that have been passed on from generation
- 20:42to generation over centuries can no longer be
- 20:45passed on. We just can't pass on Charles Dickens
- 20:48to the next generation because, I mean, not all
- 20:50of them, but like increasingly fewer and fewer
- 20:53and fewer of them are able to actually read that
- 20:56book. You know, things like Shakespeare, that
- 20:58is a kind of cultural artifact. that has been
- 21:01passed on for centuries and i think we're hitting
- 21:03the end of the line we're not going to be able
- 21:04to pass those things on anymore and that chain
- 21:07of cultural transmission is breaking down in
- 21:08front of our eyes at universities and yeah it
- 21:11is analogous to what happened as the western
- 21:13roman empire collapsed uh classics have been
- 21:17passed on through antiquity for centuries or
- 21:20millennia stopped being passed on and that's
- 21:23happening to us now in front of our eyes yeah
- 21:26when you were explaining about like kids reading
- 21:28uh charles dickens for for fun in the past uh
- 21:32got me thinking about like old chat shows from
- 21:35like the 60s and the 70s like the dick cabot
- 21:37show or something you know everybody was so articulated
- 21:39from from like entertainers to philosophers to
- 21:43authors to politicians and yeah and also like
- 21:46like uh politician debates campaign debates Used
- 21:50to be like very, very eloquent, no? And now you
- 21:54have a guy in the White House who says, I have
- 21:56the best words. And it's easy to pick on Trump,
- 21:58but it just, it does illustrate something, doesn't
- 22:01it? So it's a really good point. This guy, Neil
- 22:06Postman, who wrote Amusing Ourselves to Death.
- 22:08Have you read it? No, I haven't. It's really
- 22:12good. I really recommend it to you and to everyone.
- 22:15All right. Has a great phrase. He talks about
- 22:18the phenomenon of printed orality. which describes
- 22:20the way that in a society which is immersed in
- 22:25the culture of print, as our society was until
- 22:27quite recently, people not only read a lot of
- 22:29books and wrote a lot more than we do, when they
- 22:32spoke, they sounded like books. So if you read
- 22:34a 19th century novel, the characters speak in
- 22:38these amazingly fluent, articulate, multi -causal
- 22:40sentences that roll on for line after line after
- 22:42line. And this looks unrealistic to us from the
- 22:45perspective of the 21st century. But what Neil
- 22:48Postman says is that people at this time in history
- 22:50were so immersed in books and the rational, logically
- 22:54sequential thought that's fostered by print.
- 22:57They spoke much more like books. And that's the
- 23:00phenomenon you talk about with those old TV shows.
- 23:02I mean, the kind of crazy thing is that in amusing
- 23:05ourselves to death, Neil Postman is analyzing
- 23:09some of the television shows that were being
- 23:12broadcast in the 1980s and saying, This stuff
- 23:17is terrible. Like these people are inarticulate.
- 23:19They're not discussing the issue seriously. This
- 23:21is a catastrophe. This shows what television
- 23:24does to our public discourse and it's totally
- 23:26degraded it. And this is so cheap. And compared
- 23:28to the level of discourse that you get in a book
- 23:31or a newspaper, this is just a disaster. You
- 23:34go back onto YouTube and you can watch the exact
- 23:35debates that Neil Postman talks about. And this
- 23:37seems like, you know, this seems like the most
- 23:39high level intellectual discussion to us. compared
- 23:42to the level of discourse that we have nowadays.
- 23:43They thought that was the bottom of the barrel.
- 23:44Yeah, he was like horrified at what had happened.
- 23:47And we look back and we're like, oh, wow, those
- 23:48guys seem so smart. And, you know, sorry, go
- 23:52on. No, no, yeah. When Dick Cavett was the lowest
- 23:56form of entertainment. Yeah, he mentions this.
- 23:59I was watching it, actually, out of curiosity.
- 24:01He mentions this specific debate about the dangers
- 24:03of nuclear war. And it's like... It's proper
- 24:07intellectuals. There's people like Carl Sagan,
- 24:09William F. Buckley. They all call each other
- 24:11Mr. Buckley and Mr. Sagan. And it's incredibly
- 24:13respectful. And they have statistics at their
- 24:15fingertips. And they're like serious people who've
- 24:18read philosophy. And Neil Postman is like, this
- 24:20is a disaster. This is so shallow. And then you
- 24:22click over to like, there's a YouTube show, I
- 24:24think it's called Surrounded, where you get like
- 24:26one guy surrounded. It's like the absolute nadir.
- 24:30Neil Postman would be spinning in his grave if
- 24:32you could see this. The episodes are all called
- 24:34things like, one conservative versus 20 liberals.
- 24:38I've seen that Jubilee. Yeah. Yes. Yeah. And
- 24:41that's just like, I mean, whether that even qualifies
- 24:46as debate is, I think, profoundly questionable.
- 24:49It's just shouting and all the kinds of emotional,
- 24:54pointless attempts to, you know, an argument
- 24:59that have nothing to do, that have nothing to
- 25:00do with reason and rationality. And yeah, you
- 25:04just look at that and you think. I don't know.
- 25:06I certainly think how can you have a society
- 25:08in which this is the way we're discussing important
- 25:11ideas and policy and stuff that really matters.
- 25:15We've just, this is an experiment that we've
- 25:17never done before. We haven't tried to run a
- 25:19society in which most of the people acquire their
- 25:22information about the world and plug into arguments
- 25:25about how the world works. And we live in an
- 25:26unbelievably complex world. The world has never
- 25:28been more complex, but we've never done it where
- 25:30we're just doing that through people screaming
- 25:33at each other for two minutes on. surrounded
- 25:35or you know people singing songs on tiktok or
- 25:38whatever this is like this is a crazy experiment
- 25:41that we're going through right now it makes sense
- 25:43that what we're putting in structures our internal
- 25:47world right like i live in japan and it's so
- 25:50beautiful here and the the country's so rich
- 25:53in culture there's many things to explore and
- 25:55to see and i'm forcing myself to see new things
- 25:59and to experience like new, new, new stuff all
- 26:03the time. And often when I do that, the first
- 26:05thought that enters my mind is how can I turn
- 26:09this into an appealing Instagram post instead
- 26:11of like, how can I be in the moment or what can
- 26:14I take out of this experience or, you know, how
- 26:16am I, how am I going to remember this? The first
- 26:19thought is like, how can I make this seem really
- 26:22cool on an Instagram story? So people will think
- 26:26I have a. a really cool life and yeah i mean
- 26:29you're very far from the only one it's a horrifying
- 26:32thing yeah that's what i wanted to say but i'm
- 26:34not i'm probably not the only the only one right
- 26:37no i mean i'm i mean i'm totally guilty of all
- 26:40this too yeah yeah oh well um in the article
- 26:45you say it's not just about reading, is it? It's
- 26:48about the cognitive ability that reading sustains,
- 26:51right? And sadly, you've brought some receipts
- 26:54about our recent IQ scores as well. I don't want
- 26:59you to reveal them, but we kind of have to do
- 27:01that. Yeah, no, there's been some really interesting
- 27:05work on this too. There's a great article which
- 27:08I'd encourage everyone to look up called Have
- 27:11Humans Passed Peak Brain Power by a journalist
- 27:14called John Ben Murdoch. who works at the Financial
- 27:17Times, who does data journalism. And that's measuring
- 27:20things like the decline of PISA scores, which
- 27:23is the kind of global benchmark test for students.
- 27:27Those have been declining since the scores in
- 27:30things like maths, reading and science have been
- 27:32declining since the early 2010s. There's other
- 27:36reports that's found performance and reasoning
- 27:40and problem solving tests is declining, not only
- 27:43in adolescents, but in adults as well. And the
- 27:46other thing which is really alarming, what we're
- 27:52seeming to see, which is data that suggests that
- 27:53IQ is declining as well, there's a phenomenon
- 27:56called the Flynn effect, which describes the
- 27:58way that basically the whole of the 20th century,
- 28:00IQ increased year on year. People were always
- 28:04getting smarter as measured by IQ, better nutrition,
- 28:08longer time spent in education, all this kind
- 28:12of stuff. That effect now seems to have gone
- 28:13into reverse. And all of these trends come back
- 28:18to the early 2010s, which is the point in society
- 28:20at which smartphones became widespread. One of
- 28:26the points that John Byrne Murdoch makes, and
- 28:28I think rightly, is that you don't have to necessarily...
- 28:31I mean, I suspect this is true because I think
- 28:33the IQ data is alarming. But even if you don't
- 28:36necessarily think that people are getting stupider,
- 28:39it's... Definitely true to say that we live in
- 28:42an environment which makes it possible for us
- 28:44to fulfill our full intellectual capacities.
- 28:48One of the absolute foundational things of complex
- 28:53thought, of deep and meaningful creative activity
- 28:58is attention, is concentration. And if you can't
- 29:01concentrate for long periods of time, you can't
- 29:04fulfill your potential. If you're always checking
- 29:05your phone and if you're unable to leave your
- 29:07phone for an hour. You're never, ever going to
- 29:10be able to have that full enriching immersion
- 29:13in deep thought, in creative activity, in those
- 29:19kinds of states of mind from which basically
- 29:24I think all the greatest achievements of humanity
- 29:28spring. Rich attention is such an important part
- 29:31of every human achievement, every invention,
- 29:34every great book, every piece of music. Yeah,
- 29:38our ability to fulfill that potential is just
- 29:40being really eroded. And does the widespread
- 29:44use of smartphones kind of coincide with all
- 29:48of these horrible statistics that you outlined?
- 29:52Yes, yeah, I think it does. So the smartphone,
- 29:55the iPhone was invented in 2007. And a lot of
- 29:59these trends begin to kick in in the early 2010s,
- 30:01which is basically when smartphones begin to
- 30:04become widespread in society. It's probably about
- 30:07that time that I first got a smartphone, maybe
- 30:09sometime around 2012, 2013. And as soon as we
- 30:13have these ubiquitously distracting devices that
- 30:16stop us reading, that stop us concentrating,
- 30:18that feed us an increasingly inane diet of what
- 30:23is basically incorrectly called slop, scores
- 30:26of intelligence, attention, reasoning skills
- 30:29just begin to decline. It used to be, I think
- 30:33this used to be more controversial to say. And
- 30:35when I first started writing about this, I used
- 30:37to get pushback, people saying, is it to do with
- 30:41the different ways that reading is taught in
- 30:43schools? Is it to do with a switch from phonics
- 30:46to other reading systems in schools? I think
- 30:50it's now pretty much accepted that it's obviously
- 30:52phones. We've not really seen this before. The
- 30:55effect across virtually every country, this is
- 30:59happening. And it's just remarkable. I think
- 31:03pretty much unprecedented in our civilization.
- 31:05We've just never been down this road before where
- 31:07we all have access. And I mean, having a smartphone
- 31:09is becoming virtually compulsory in society to
- 31:12these addictive entertainment devices that are
- 31:14making us stupider. I think it's just such a
- 31:17sinister and frightening moment for our civilization.
- 31:22And we really have to wake up to how serious
- 31:25this is. On the new media we're consuming now,
- 31:29like on YouTube, on Instagram Reels, TikToks,
- 31:32what have you, people are obviously much less
- 31:35articulate, as we discussed before, than they
- 31:37would be if they were writing an essay. Their
- 31:39arguments are also clearly much worse. And yet
- 31:42they seem more convincing, more impactful somehow.
- 31:45Why do you think that is? It's such a good point.
- 31:48And this is actually, I mean, I think this is
- 31:50almost one of the key points about the differences
- 31:51between what's called oral societies that communicate
- 31:54mainly through... conversation and speech and
- 31:58literate societies which is the society we lived
- 32:00in probably until five or ten years ago in which
- 32:03discourse and public conversation and communication
- 32:06is structured by print and people communicating
- 32:08in text so the point that walter on this great
- 32:12media theorist a brilliant book called orality
- 32:14and literacy which i highly recommend the point
- 32:17that he makes in this book is that if you're
- 32:21communicating to someone face to face or in person
- 32:23And I guess this also obviously goes for if you're
- 32:25communicating with someone over a screen on TikTok
- 32:28via YouTube and you want to persuade them of
- 32:30a point. Say you want to tell them that vaccines
- 32:33cause cancer or that the moon landings never
- 32:35happened or the earth is flat. If you want to
- 32:37persuade someone of this kind of zany point,
- 32:39there is a whole array of persuasive techniques
- 32:43available to you. So you can make your argument
- 32:46kind of logically or rationally. If you're talking
- 32:48to someone in person and you want to impress
- 32:49them with a point, you know, you can shout at
- 32:52them. You can cry. You could, if you're a charming
- 32:55person, you could be very charming and you could
- 32:57be kind of funny and witty about it. You could
- 33:00persuade them with a display of your social status.
- 33:02Human beings are very conscious and tuned into
- 33:06status displays. So if you're an impressive person,
- 33:10you're really tall, you're really respected,
- 33:12you're really good looking. You can use those
- 33:14things to your advantage to persuade someone
- 33:15of a point. And we know this happens because
- 33:17we see this happen in conversations all the time.
- 33:19People will agree with the most charming or good
- 33:21-looking person or the most charismatic person,
- 33:23even if what they're saying is nonsense. I think
- 33:25everybody's seen that. What this means is that
- 33:28communication in oral cultures, so cultures before
- 33:31the arrival of print, is much less rational.
- 33:34Because if you want to persuade someone of something,
- 33:37you've got all kinds of emotional and non -rational
- 33:39techniques with which to persuade them. What
- 33:41print does, and anybody who's ever tried to write
- 33:44anything persuasive in print, I do it every week
- 33:46in Opinion Columnist, is it strips all those
- 33:49extra rational persuasive techniques away from
- 33:51you. And I'm very much not saying that print
- 33:55is like a perfect medium of communication, that
- 33:57it's perfectly logical, that it's perfectly rational,
- 34:00but it is much more rational than speech. And
- 34:02you know this if you've tried to write. If you're
- 34:04trying to persuade someone in print, you can't
- 34:06shout at them, you can't cry at them, you can't
- 34:08charm them. All you can do is like fit one sentence,
- 34:11after another sentence, after sentence, after
- 34:13sentence, after sentence. And it's very hard
- 34:15to do. And if your argument doesn't logically
- 34:17add up in print, you're very exposed. And it's
- 34:20very obvious to readers and people can see the
- 34:22logical breaks in your argument. They can see
- 34:25where you've skipped over a point. They can see
- 34:27where there should be more evidence. I write
- 34:30an opinion column every week and I am so aware
- 34:32of this because I get told by readers when I've
- 34:34missed stuff. None of that applies in conversation.
- 34:38None of that applies in a TikTok video. And,
- 34:41you know, you can directly see the difference
- 34:45if you, for instance, take like a Joe Rogan monologue
- 34:49or a Candace Owens monologue and you write it
- 34:51down and print it off onto a piece of paper and
- 34:53try to read it. It makes no sense at all. It's
- 34:56full of like logical discontinuities. It's full
- 34:59of random assertions that are never evidenced.
- 35:01It's full of ideas that just arrive out of nowhere
- 35:03and then disappear. It's totally illogical. And
- 35:06if you tried to print that stuff in a newspaper
- 35:07every day, you would go bankrupt because people
- 35:09would say, What on earth is this? This makes
- 35:11no sense at all. This is totally unreasonable.
- 35:13Why am I paying for this? When this kind of information
- 35:17is very poor quality, very illogical information
- 35:21is communicated via screens, we're much more
- 35:23persuaded by it because people can be really
- 35:25charming with it and they can be funny. And like
- 35:27Joe Rogan is a charming guy, but he says a lot
- 35:29of nonsense. And if we lived in a world in which
- 35:31YouTube and podcasts didn't exist, he wouldn't
- 35:33have a career because the stuff that he says
- 35:35and the way that he structures his information,
- 35:37it wouldn't pass muster in print. And the ultimate
- 35:40test of this is anybody who, you know, it's much,
- 35:44much harder to bluff your way through a topic,
- 35:47writing an essay about it than it is in conversation.
- 35:50You can get by on anything in a conversation,
- 35:52roughly saying kind of plausible sounding shit
- 35:54and just sort of moving on. You can't do it in
- 35:56an essay. Print is just so much more demanding.
- 35:59And a culture which is structured by newspapers
- 36:01and magazines, every single person contributing
- 36:03to discourse is held to this minimum standard
- 36:06of rationality. I'm not saying it's super high.
- 36:08I'm not saying every newspaper is like the most
- 36:09logical thing in the world. They're definitely
- 36:11not. But there's like a minimum standard of rationality
- 36:14in our culture. And when you move from this literate
- 36:17culture that we've had for hundreds of years
- 36:18to this post -literate or kind of oral culture
- 36:23again, that is out the window. And the quality
- 36:26of our discourse has just fallen off a cliff.
- 36:28And this is just so dangerous for our society.
- 36:30This is going to be a bit counterproductive for
- 36:32me. But podcasts are a bit of a scourge here,
- 36:35aren't they? You mentioned Joe Rogan. You can
- 36:38see what you were describing in action there
- 36:41because he's going to host some amazing archaeologist
- 36:44from Yale one day. And then on the next show,
- 36:47he's going to host some conspiracy theorist,
- 36:51Graham Hancock or somebody. Yeah. And it's like,
- 36:54you know, the last Graham Hancock is going to
- 36:57completely wipe his mind off, like completely
- 37:00delete. everything that he knows through conversation
- 37:02from the previous guy who was an actual archaeologist.
- 37:05And you see that he had thousands of episodes
- 37:08yet, but you can't say that Joe Rogan is much
- 37:11more knowledgeable or articulate now after all
- 37:13of these episodes that he did with actually smart
- 37:16people. It's really true. And you can see that
- 37:19sometimes someone like Joe Rogan or another kind
- 37:21of podcaster will have two people on. One of
- 37:23them will be an expert, one of them will be a
- 37:24nutjob, and they'll debate. And the nutjob will
- 37:26be more convincing because... There's not a format
- 37:29that rewards the most logical and the most evidenced
- 37:32person. It's a format that rewards often the
- 37:34most charismatic or the most fluent person. And
- 37:36those things don't map onto whether your idea
- 37:39is better or not at all. I read somewhere that
- 37:42apparently a lot of the big tech CEOs, people
- 37:46making a handsome profit on making us hooked
- 37:49on these horrific algos, are sending their own
- 37:53kids to schools with strict zero screens policy.
- 37:57Yeah, I've read the same thing. Is it the Waldorf
- 38:01School in Silicon Valley? Yeah, in the Montessori.
- 38:03And yeah, I mean, it speaks volumes because these
- 38:08people are creating devices that they would like
- 38:09us to think are tools for intelligence and, you
- 38:14know, become enlightenment. You know, all these
- 38:17devices are smart devices or intelligent devices.
- 38:21The people who make them, or I think many of
- 38:23the people who make them know that they're not.
- 38:24They basically make you stupid. They're meant
- 38:26to make you stupid because it's in the business
- 38:29interest of most Silicon Valley companies to
- 38:31make you stupid. And therefore, they don't want
- 38:33their kids anywhere near them. I think Steve
- 38:35Jobs is the famous example who wouldn't let his
- 38:38kids have iPhones. And you can see why. Because
- 38:40if you want your kid to be a successful and intelligent
- 38:42person in the world, you don't want them rotting
- 38:45their brain on an iPad for the duration of their
- 38:47childhood. You want them doing enriching, intellectually
- 38:50stimulating things in the real world. One of
- 38:53the things that's already emerging, and I think
- 38:56is really dangerous, is we spend a lot of time
- 38:57talking about economic equality, but we're going
- 39:00to see, and we are beginning to see, the emergence
- 39:02of intellectual inequality. There's going to
- 39:04be a real divide between rich middle -class people
- 39:07who have the knowledge and the resources and
- 39:09the time to keep their kids off screens and to
- 39:11get their kids reading books and doing constructive
- 39:13play, and poorer people who maybe are not so
- 39:16well informed about the problem or simply just
- 39:18don't have the money or the time because they're
- 39:20working two jobs. who for ease, and because it's
- 39:22the only way of getting affordable childcare,
- 39:25will stick their kids on an iPad and those kids
- 39:27will rot their brains for entire childhoods.
- 39:29And there is going to be a gulf opening up between
- 39:32the powerful knowledge hoarders and the rest
- 39:35of us who just don't have the means to live without
- 39:38technology. And that is really dystopian and
- 39:41frightening. And that is the kind of society
- 39:42that existed in Europe before the reading revolution,
- 39:46when you had a mass of peasants. who were limited
- 39:51in what they could achieve in their lives and
- 39:52what they could achieve in politics and what
- 39:53they could achieve culturally because they didn't
- 39:55have access to knowledge and information. And
- 39:58then you have the elites who live this unbelievably,
- 40:00one of the most sophisticated cultures that has
- 40:03existed in history, the court cultures of the
- 40:0517th and 18th centuries, unbelievably rich in
- 40:08philosophy and art and music. And they lived
- 40:10a totally different intellectual life. Just reciting
- 40:10poetry for fun. Yeah. And that divide is opening
- 40:14up in society in front of our eyes. it's going
- 40:19to be a real political problem it's tricky isn't
- 40:22it one of the biggest reasons i started this
- 40:24podcast was because i could feel my brain turning
- 40:27into mush spending all that time on tiktok and
- 40:30instagram like i was just you know it was like
- 40:32blood coming out of my ears literally every day
- 40:34and i wanted to put a stop to it by having conversations
- 40:37with a bunch of smart people. Of course, I believe
- 40:39I'm naturally a very curious person, but if I
- 40:42up the stakes and host a renowned university
- 40:45professor who's just released a book on the opium
- 40:48wars, I'm going to have to read it to prevent
- 40:50asking illiterate, embarrassing questions. And
- 40:54that part works. That part is great. However,
- 40:56I soon realized that if I want this pod to have
- 40:59any sort of traction, I have to cut up... every
- 41:02conversation into tiny little bits for social
- 41:05media. And then I have to upload and post and
- 41:07write descriptions for these. And all of that
- 41:09takes up a lot of time, time spent online again.
- 41:13So in the end, I've come full circle in the worst
- 41:16possible way. It just seems unavoidable to me.
- 41:20Yeah, it isn't escapable. And I mean, I have
- 41:22the same thing with my job as well. Like it's
- 41:25very hard to stay off the internet and it's only
- 41:27going to get harder. There was a disturbing proposal
- 41:30here in the UK. that the government seems to
- 41:32have walked away from to introduce digital ID
- 41:34cards, which would mean that every citizen would
- 41:37have to have an ID card, not necessarily a policy
- 41:39I'm opposed to, but the ID card would have to
- 41:40be on your phone. And smartphones are basically
- 41:42going to become compulsory. And it's going to
- 41:45become harder and harder and harder to avoid
- 41:47these devices, which we know are dangerous for
- 41:50our minds. I mean, we've got used to it far too
- 41:53quickly. If you said 20 years ago, if you said
- 41:5630 years ago, it's going to be virtually mandatory
- 41:59for every citizen of society. to have an addictive
- 42:02entertainment device that is going to damage
- 42:04their mental health, damage their IQ, we would
- 42:06say that could never happen. That is a disaster
- 42:08for democracy. We must stop this. There must
- 42:10be legislation to stop it. It's crept up on us.
- 42:13I mean, as I always go on about, I managed to
- 42:16live without a smartphone. I've got a dumb phone.
- 42:18And it's just about doable. I'm lucky in my job
- 42:21as a writer. I'm not always answering emails.
- 42:23I don't have to have apps on my phone for work.
- 42:26I've got a friend who has to use a smartphone
- 42:27to get into his office. He has to scan an app.
- 42:30on his phone by the front door of his office
- 42:32to get into to get into work he can't live without
- 42:35a smartphone he is you know it's obligatory for
- 42:37him to succeed in society and to have an income
- 42:39but he has to have this device and i think it's
- 42:41so sinister and i worry that even as i say this
- 42:45now people with smartphones will you know think
- 42:48that i'm overstating it but the statistics are
- 42:50there um intelligence is declining concentration
- 42:52is declining mental health is declining that's
- 42:54a whole other that's a whole other issue and
- 42:56this is basically becoming compulsory And it's
- 42:59really frightening. Yeah, I wanted to ask you,
- 43:02I mean, you're a journalist, which means you
- 43:03have to navigate this minefield of constant Trump
- 43:07tweets and social media and AI slop, even more
- 43:10than the rest of us, at least sometimes. I imagine
- 43:12you can't afford to just ignore it. And I know
- 43:15you have an ex -account. How do you deal with
- 43:18that? Yeah, it is difficult. So I have two laptops.
- 43:23I've got my work laptop and my personal laptop.
- 43:27I only have Twitter on my work laptop and I've
- 43:29blocked my Twitter timeline. So I can't see my
- 43:33timeline. I can see my own profile page and I
- 43:35can tweet and I can see my notifications and
- 43:37that's it. So it limits it that way. Obviously
- 43:40not having a smartphone is helpful. And I just
- 43:45try to, as far as I can, keep all my digital
- 43:48devices out of my bedroom. So my bedroom, I'm
- 43:50just reading. It's not perfect, obviously, like,
- 43:53you know, a laptop in itself is not nearly as
- 43:54bad as a smartphone, but you can go down rabbit
- 43:56holes. like reading like doom scrolling menus
- 43:58on the laptop but i tried to be very strict about
- 44:02it because i had an iphone for ages and i saw
- 44:04what it was doing to my mind and i grew up loving
- 44:06books i grew up reading a lot and i was suddenly
- 44:08aware that i wasn't reading nearly as much as
- 44:10i was and i was like is this what i want for
- 44:13my life my entire ambition for myself when i
- 44:16was a kid and as a teenager was to be well read
- 44:17and to know a lot about the world and i'm spending
- 44:20my time like scrolling twitter on my phone and
- 44:22i was just like this is a disaster this is not
- 44:24at all what I want to do with my life. I just
- 44:26have to walk away from this. So I did. And I'd
- 44:30say if people are thinking about it, it's more
- 44:33doable than you think. When I first got rid of
- 44:35my, I wrote about this in the paper and it was
- 44:37quite kind of funny because it was a bit difficult.
- 44:39When I first got rid of my smartphone, I just
- 44:41got a normal dump, like a kind of a real dump
- 44:44phone, like an old 90s style Nokia brick. And
- 44:46that was like, that's not a realistic way to
- 44:49navigate the proper world. I remember trying
- 44:50to go to my, my best friend was getting married.
- 44:53And I was trying to go to his wedding. I started
- 44:55meeting him at his house earlier before we went
- 44:56down to the venue where he was getting married.
- 44:59And I was like, oh, I don't have Google Maps.
- 45:01I actually can't make my way to his house. So
- 45:03I had to ring my girlfriend on my dumb phone.
- 45:05She had to go on Google Maps on her computer
- 45:07and explain to me how to get to his house. So
- 45:10I was like, this is not working. But there are
- 45:11good dumb phones. So this thing that I've got,
- 45:13the Chin F21 Pro, has Maps, it has WhatsApp,
- 45:17and it has Spotify, and it does basically nothing
- 45:19else. Wow, that's fantastic. highly recommended
- 45:23yeah because for example in japan i need google
- 45:26maps i cannot like this city has 40 million people
- 45:29uh you know the train system is insanely elaborate
- 45:33like i cannot live without google maps i was
- 45:35just wondering how do you yeah so i really recommend
- 45:38that because i think it works basically as a
- 45:40tool it like enhances your life and where you
- 45:42know the the idea about the you know the idea
- 45:44always sold about smartphones is always just
- 45:46a tool it's just to enhance your life they're
- 45:48not they're addictive and timid devices i think
- 45:49this is much closer to being a tool that you
- 45:52can use to navigate the world better but it doesn't
- 45:55like you know it's not trying to melt your mind
- 45:56all right what implications does this massive
- 46:00dying of print we're witnessing have on politics
- 46:04do you reckon yeah a catastrophic implications
- 46:07and we're seeing them in front of our eyes right
- 46:11now um i mean it touches a lot of the things
- 46:14that we've spoken about our political discourse
- 46:16has just collapsed the difference between a um
- 46:20public realm in which people are discussing political
- 46:23and policy issues in long in the through long
- 46:26form text in magazine articles in journal articles
- 46:28in books and in newspapers is utterly different
- 46:31to one in which people are discussing these issues
- 46:34through tiktok i think tiktok is now the number
- 46:36one news source for people under the age of 18
- 46:39or maybe even 25 in in the uk in the us so the
- 46:44mainstream media now is 30 second tiktok videos
- 46:47it is impossible to express complex political
- 46:50ideas in the form of a TikTok video. TikTok videos
- 46:53are vulnerable to all those irrational forms
- 46:54of argument we were talking about, you know,
- 46:56charm, weeping, shouting, playing music. I mean,
- 47:00all this is familiar. All this is familiar from
- 47:02anyone who's ever looked at TikTok. And yeah,
- 47:05we live in an extremely complex civilization
- 47:06and we're trying to run it with the intellectual
- 47:08apparatus of a preliterate society. We're trying
- 47:11to run it through, I mean, worse, to be honest,
- 47:12because a preliterate society, you know, often...
- 47:15Yeah, had this great oral tradition, like storytelling.
- 47:18Exactly. And that's often quite a rich tradition.
- 47:20And we know in traditional villages when the
- 47:23elders and members of the community gather around
- 47:25to debate issues that are facing the community,
- 47:27they're very long and quite complex debates informed
- 47:29by these people who know their own little part
- 47:31of the world incredibly richly. I mean, there's
- 47:33obviously much inferior... Not to be rude about
- 47:37oral societies, I guess, but it's a very different
- 47:39thing to the world of newspapers and print. The
- 47:41world we're going to is a world in which people
- 47:44are just communicating through 20 -second videos.
- 47:46And that is just an intellectual catastrophe
- 47:47unfolding in front of our eyes. And as we get
- 47:51older, a generation of people who've grown up
- 47:53entirely in this world of 30 second videos are
- 47:57going to run things. And eventually the people
- 47:59who remember this world of print, who thought
- 48:00that to participate in politics and to understand
- 48:03politics and to vote, you have to read a newspaper
- 48:05and you have to have a reasonable understanding
- 48:07of how public affairs worked, are going to die
- 48:09away. And the entire world will be... just left
- 48:13to people whose only understanding of politics
- 48:15has been the 22nd TikTok video. And I mean, to
- 48:20be honest, this is barely even a generational
- 48:21thing because I think middle -aged people are
- 48:23increasingly just, and old people are increasingly
- 48:25just as dependent on this trivial visual world
- 48:28as young people are. And we can see the effect
- 48:32in front of our eyes. Why is Donald Trump president?
- 48:34Why is there a populist surge around the world?
- 48:36It's not only communications devices. You can't
- 48:38blame everything on screens. There are economic
- 48:40factors and things like inequality matter as
- 48:42well. But these are people who are, I mean, Donald
- 48:46Trump is preeminently a product of the screen
- 48:48culture. He dominated television, the last kind
- 48:51of great screen media system that dominated our
- 48:55society. And he's moved seamlessly into the world
- 48:57like TikTok and Twitter and Truth Social because
- 49:00he's extremely emotional. He's extremely visual.
- 49:04He's extremely angry. All these things that screens
- 49:07and short attention spans reward, he plugs into.
- 49:10And there are various studies that show that.
- 49:13And there's a study of Romania that shows that
- 49:15the areas of the country with the highest levels
- 49:19of TikTok use were the areas that were most likely
- 49:21to vote for far -right or populist candidates.
- 49:24Yeah, I believe you wrote that TikTok is rocket
- 49:27fuel, especially for far -right parties. Yes,
- 49:30that's not my phrase. Yeah, it's another really,
- 49:33it's a phrase from a great essay that I again
- 49:34urge everyone to look up. TikTok is rocket fuel
- 49:37for populists by Ian Leslie in his blog, The
- 49:39Ruffian. And yeah, he goes through it all and
- 49:42shows all the correlations between TikTok usage
- 49:45and voting for populist and far right parties.
- 49:48I mean, that's not to say that every populist
- 49:49party is like bad and all their ideas are bad,
- 49:51but it's a kind of politics that is much more
- 49:54skewed towards emotion, irrationality, like lack
- 49:59of complex reasoning. And I basically think,
- 50:03and one of the arguments in my essay is that
- 50:05I think democracy is a product of print culture.
- 50:07We've never had a modern democracy that's not
- 50:10been founded on print culture, that's not been
- 50:12founded on this world in which everyone who can
- 50:14vote and all the citizens of a society have access
- 50:18to and regularly engage with complex, long, complex
- 50:23texts explaining how that society works and what's
- 50:25going on. That has slipped away. And the thing
- 50:29is, I don't even think the standard has to be
- 50:30that high. If you look at even tabloid newspapers
- 50:33here in the UK, which are notorious for being
- 50:36downmarket and lowbrow and irrational. If you
- 50:41read a tabloid newspaper, and especially a tabloid
- 50:43newspaper that was 50 or 60 years old, and the
- 50:46kind of apogee of that post -war print culture,
- 50:48you learn an awful lot. Like, yes, it's biased.
- 50:50And yes, it's outrageous. But compared to TikTok,
- 50:52it's kind of amazing. Like, you are reading full
- 50:54paragraphs about what's going on in politics.
- 50:57And we're just entering a world of ignorance
- 51:00and irrationality. And I just don't think democracy
- 51:04can survive that world. Democracy is a historically
- 51:06contingent phenomenon that arose in a particular
- 51:09place in time, which was the print -saturated
- 51:11culture of the 19th century. And just as we know
- 51:14that that old European hierarchical feudal system
- 51:16depends on the culture of the image and then
- 51:20died when the culture of the image died and was
- 51:21replaced by the culture of the text, democracy
- 51:23is... dependent on the culture of the text. And
- 51:27as text dies, democracy is dying. And we're going
- 51:32to, I think, head back to the deeply unequal
- 51:35hierarchical world of the image that prevailed
- 51:37in Europe up until the reading revolution before
- 51:39the middle of the 18th century. Yeah, here in
- 51:43Japan... The last elections were kind of shocking
- 51:46in a lot of ways, most of all because a fringe
- 51:49far -right conspiracy party called Sunsetto managed
- 51:52to break into the mainstream for the first time,
- 51:55primarily by instrumentalizing incidents of individual
- 51:58tourists and foreigners who were misbehaving
- 52:02here to kind of enrage the public. And it worked.
- 52:05They did all of that, of course, on social media,
- 52:07almost exclusively. on social media. And I'm
- 52:10the first one to say that some American shithead
- 52:12Twitch streamer hanging from a Sakura cherry
- 52:16tree for views should be kicked out of the country
- 52:19ASAP. However, I really don't think that's Japan's
- 52:22number one problem at the moment, or even a top
- 52:25five problem. And yet, here we are. And that's
- 52:29exactly the kind of political discourse that
- 52:30is susceptible to politics in the age of the
- 52:33screen, because it's highly visual, you can see
- 52:34it, and it's a one -off incident, and politics
- 52:36has become incredibly personalized. If you're
- 52:39reading that thing in a newspaper, a responsible
- 52:41newspaper, and even a somewhat irresponsible
- 52:42newspaper, will be able to contextualize this
- 52:45somewhat. They'll say, oh, well, it's only like,
- 52:47you know, 0 .01 % of American tourists in Japan
- 52:51are doing this. When all you're seeing is you're
- 52:53not seeing the statistics, you're not seeing
- 52:54the overall reality of the situation, you're
- 52:56just seeing this one provoking incident, very
- 52:58suited to the visual culture of the screen, if
- 53:00you can capture it on a phone, that completely
- 53:02distorts politics and it completely distorts
- 53:03political priorities. And yeah, and it's instructive
- 53:06that's happening in Japan because it's happening
- 53:07everywhere. around the world. Is becoming a post
- 53:10-literate society, which you allege we're doing
- 53:13very convincingly, basically returning to like
- 53:16an oral pre -literate society of the past, like
- 53:20sort of doing a big circle? In some ways. I mean,
- 53:25there are loads of really interesting analogies
- 53:27and comparisons people have made between pre
- 53:29-literate and post -literate societies. It can
- 53:31be overdone. So when I say that we're becoming
- 53:33post -literate, I'm not saying that everyone's
- 53:35going to not know how to read. We do have an
- 53:37education system. People will learn how to read.
- 53:39The differences between a society that is structured
- 53:42around written communication versus one that's
- 53:44structured around oral communication, it won't
- 53:47be exactly the same because we can still read
- 53:49and write and people still do read a bit, I think,
- 53:50less than they did. It's become more visual and
- 53:52more video -based. But people will still read
- 53:56a bit in their everyday lives and they'll still
- 53:57write a bit. You can't have a job without writing
- 53:59an email. We're not all going to become illiterate.
- 54:03Well, that's true. And we don't know how far
- 54:06it will go. But there are all kinds of intriguing
- 54:08parallels. Walter Ong's book, Orality and Literacy,
- 54:11again, is so interesting on this. And he points
- 54:13out, he doesn't actually draw the parallels,
- 54:16but they're just kind of obvious to readers.
- 54:18So he says that one of the main characteristics
- 54:22of discourse and debate in oral cultures and
- 54:25traditional tribal societies or historical societies
- 54:28before the arrival of writing is that discourse
- 54:30is, the word he uses is agonistic. It's very
- 54:33emotional and it's very angry often. And that's
- 54:36because, as I guess I was saying earlier, it's
- 54:38very personal. All the pieces of information
- 54:40you receive and all the arguments you have are
- 54:42with a person. What print does, Walter Ong has
- 54:45this phrase, it separates the knower from the
- 54:46known. A book, I mean, all these ones behind
- 54:49me, takes knowledge and takes it away from its
- 54:51immediate human context. And every immediate
- 54:53human context is full of anger and emotion and
- 54:56like envy and lust and all these human feelings
- 54:59that complicate knowledge. And it... removes
- 55:02it from that context and it depersonalizes it.
- 55:04And that allows us to have a much more kind of
- 55:06like, you know, rational and reasonable society,
- 55:08as I was saying. But oral societies, everything
- 55:11is personalized. It's happening again on TikTok.
- 55:13If you're getting all your news from TikTok,
- 55:14everything that you know about politics in the
- 55:17world is coming from a particular person. And
- 55:19it's much more personalized and it's much more
- 55:22angry, as we were saying. And he has all these
- 55:23amazing sort of little details. Like he says
- 55:26that one of the characteristics of oral societies
- 55:28is that they deal in what he calls heavy characters.
- 55:31This is the kind of extremely exaggerated, larger
- 55:36than life, mythological kinds of characters that
- 55:38you get in Greek myth, for example. So, you know,
- 55:43you have Achilles who can run faster than any
- 55:45man on earth, or you have Ajax who's stronger
- 55:47than an ox. And in an oral culture, they really
- 55:50kind of, because you can't write anything down,
- 55:51you have to remember everything. So what sticks
- 55:53in your brain are these really larger than life,
- 55:56big characters. And it's kind of obvious. It
- 55:59kind of seems that we're returning to that now.
- 56:01Like, what is Donald Trump if not a heavy character?
- 56:03Larger than life, you know, absurd looking, but
- 56:06he sticks in your memory. And there are all these
- 56:08kinds of intriguing parallels. But as you say,
- 56:11I think the most important one is that discourse
- 56:13is becoming, again, more emotional, which is
- 56:16one of the characteristics of a preliterate society.
- 56:19The problem is, of course, like it's maybe fine
- 56:21to run a small village on those lines or a hunter
- 56:23-gatherer band out in the kind of desert or the
- 56:26plain or the steppe on those lines. to run the
- 56:28most complex technological civilization in the
- 56:30history of the planet through the medium of most
- 56:33citizens understanding the world through 20 -second
- 56:35TikTok videos is insanity and it's not going
- 56:37to work, in my view. Allow me to, for a tiny
- 56:44bit of pushback at the end. Yeah, of course.
- 56:47As someone who's approaching middle age now,
- 56:49I begin spending an inordinate amount of time
- 56:52thinking about the Roman Empire, of course, and
- 56:54the Second World War, which is also... reflected
- 56:58in this podcast somewhat, like Tony Soprano.
- 57:01I don't know if you've seen The Sopranos, but
- 57:03he's always watching some weird World War II
- 57:07documentaries. Anyway, one of the biggest horrors
- 57:09of World War II is that Nazism and the idea of
- 57:12Holocaust manifested themselves in Germany, which
- 57:16was one of the most, if not the most, literate
- 57:18societies in the world during World War I and
- 57:22World War II. So it seems that... Sometimes being
- 57:25extremely literate doesn't shield you from falling
- 57:29prey to the worst kind of ideas. Exactly. And
- 57:32it's a good point. And it's important to make
- 57:34because the argument of my essay, my argument
- 57:37is not that literacy is a magical cure -all that
- 57:40permanently banishes irrationality and hatred
- 57:43from society. It's not. And it would be mad to
- 57:45say that. For me, literacy is a necessary but
- 57:49not sufficient condition of democracy. So to
- 57:52run an effective democracy, there are probably
- 57:54a few things that you want to have in place.
- 57:56One of them would be a functioning economy. Obviously,
- 57:59what happened to Germany before the Second World
- 58:00War was the economy collapsed in the most dramatic,
- 58:03almost as dramatically as any economy has ever
- 58:05collapsed. And if everybody suddenly gets poorer,
- 58:08they're going to get really angry and all kinds
- 58:10of irrational forces will be unleashed. So it's
- 58:17not the case that like... The kind of communications
- 58:20technology in a society is the only thing shaping
- 58:22its destiny. There are a range of things that
- 58:24I think shape the destinies of society, climate,
- 58:28economics, communications technologies, other
- 58:31forms of technology, you know, transport technologies,
- 58:34infrastructure. If one of these things goes wrong,
- 58:37your society can end up in a bad place. And I
- 58:40think what's happening for us at the moment is
- 58:43the number one thing that's going wrong is our
- 58:44medium of communication. And it's not to say
- 58:47that like every... literate society is like perfectly
- 58:51rational and gets along very well. That's not
- 58:54the case. Loads of different things can go wrong
- 58:56in society. But if you do lose that element,
- 58:59I think you also lose democracy in the same way
- 59:01that if you lose a good economy, you lose democracy.
- 59:03So there are a few things that you want in place
- 59:05for your society to function. Literacy is one
- 59:07of them. And that's one thing that's going importantly
- 59:10and badly wrong right now, I would say. James,
- 59:13a very easy question for the end. How do we get
- 59:15out of this colossal pickle? My God, it's the
- 59:19hardest question. I mean, the thing is, I'm sort
- 59:20of, I've been asked this a few times and I'm
- 59:24kind of wary of faking optimism. What we're living
- 59:29through is like - No, don't do it. I'm from Eastern
- 59:30Europe. We're very like - Okay, good. You're
- 59:32happy with pessimism. I think often you talk
- 59:34to Americans and they can't believe that you
- 59:35haven't got a solution. It's a very American
- 59:37mindset. For me, it's the opposite. I hope you're
- 59:41going to say something horrible. No, no, don't
- 59:43worry, I am. I think we're basically living through
- 59:46a civilizational transformation. Yeah. Equivalent
- 59:49to the invention of the printing press. That's
- 59:50a bit of a euphemism. By transformation, I don't
- 59:53think you meant that in a good way. No, no, a
- 59:55negative transformation. You know, I think really
- 59:57a catastrophe, actually. And, you know, you could
- 1:00:00imagine you're asking me. You know, we were both
- 1:00:04Catholic priests and the printing press had just
- 1:00:06been invented. And Martin Luther's Protestant
- 1:00:08ideas were like swirling around Europe. And we're
- 1:00:11saying, oh, my God, what's happened? It's terrible.
- 1:00:13Print is allowing people to disseminate all these
- 1:00:15ideas that are destroying the Roman Catholic
- 1:00:16Church. Like, what's the solution to Europe splitting
- 1:00:20in half between Protestants and Catholics? There
- 1:00:22wasn't a solution. Like, technological change
- 1:00:25is very hard to reverse. I'm not really sure
- 1:00:27there are many instances in history when it has
- 1:00:29been reversed, and especially these kind of communications
- 1:00:31technologies. And I think this is transforming
- 1:00:33our society. And I think in so many ways, the
- 1:00:36society that we grew up in and the society that
- 1:00:38we know. was a society that was founded on print
- 1:00:40and the culture of print and the cognitive and
- 1:00:43intellectual capacities that grow from print.
- 1:00:46And that world is disappearing very rapidly.
- 1:00:49And I just don't see how we can stop that happening,
- 1:00:53not least because when print spread around Europe
- 1:00:58and transformed Europe and caused the Reformation,
- 1:01:01Enlightenment, the Age of Reason, the people
- 1:01:04who had a kind of profit interest in that technological
- 1:01:07transformation were... booksellers in venice
- 1:01:11and in german university towns they weren't that
- 1:01:14powerful really and what's happening now is the
- 1:01:17people who who control this new communications
- 1:01:20infrastructure this infrastructure of addictive
- 1:01:23screens that's destroying society these are some
- 1:01:25of the richest well these are the richest and
- 1:01:27most powerful people on earth they want us all
- 1:01:30to have an addictive personal entertainment device
- 1:01:32and they've succeeded in doing it and everyone's
- 1:01:34going to have have one And that genie is never
- 1:01:36going to go back in the bottle. And no government
- 1:01:38is powerful enough to rein them in. And their
- 1:01:40entire business model rests on having you addicted
- 1:01:42to your screen so that you can scroll and look
- 1:01:44at adverts, which make them money. And the more
- 1:01:46you scroll, the more information they have about
- 1:01:47you. They sell you better adverts. You see more
- 1:01:49adverts. They don't care what happens the rest
- 1:01:51of your life. We know that screens are really
- 1:01:54eating away at a lot of what we've considered
- 1:01:55the point of human life. Relationships are declining.
- 1:01:59People socialize less. People go to art galleries
- 1:02:02less. People eat out in restaurants less. People
- 1:02:04read books less. The whole richness of human
- 1:02:07experience is being destroyed by the fact that
- 1:02:09screens are capturing our attention because they're
- 1:02:11made to be addictive, because Silicon Valley
- 1:02:13companies want them on their screens, want us
- 1:02:15on their screens because that's how they make
- 1:02:18money, and they don't care what happens to the
- 1:02:19rest of society. And we can see that because
- 1:02:21society is being transformed in negative ways
- 1:02:23in front of our eyes, and they don't mind because
- 1:02:26it makes them money. And I just don't see how
- 1:02:28you can push back against that. I don't think
- 1:02:29anyone is powerful enough to push back against
- 1:02:32that. If I were to have one slight note of optimism,
- 1:02:34which is like a small one, it's that, you know,
- 1:02:37you can get a dumb phone. It's difficult to do,
- 1:02:40but it's still possible. And we're not yet at
- 1:02:42the point where I think we probably will end
- 1:02:44up in my lifetime where smartphones are effectively
- 1:02:46enforced on people by the government because
- 1:02:48they need to have digital ID cards or your passport
- 1:02:50will be on a smartphone. There's this little
- 1:02:53window where you can opt out of this. I think
- 1:02:56basically civilizational catastrophe. And you
- 1:02:59don't have to have a smartphone just yet, often
- 1:03:01for many people. And you can still do that. And
- 1:03:05I would say the more people who do it, and the
- 1:03:08more we create at least a small minority of people
- 1:03:10in society who have not opted into the mainstream
- 1:03:13smartphone culture, the more we will have little
- 1:03:17caucus of people, an interest group, who every
- 1:03:19time that... governments or companies try and
- 1:03:22force smartphones on us you'll have a group of
- 1:03:24people who'll be able to stick up and say hang
- 1:03:25on we're not part of this we can't do it we can't
- 1:03:27have digital id cards because we don't have smartphones
- 1:03:29i don't think many people will be able to join
- 1:03:32me i don't think many people will want to but
- 1:03:34if some people do you have a little group of
- 1:03:36people who can who can stand up for themselves
- 1:03:38and for me that's the only that's the only ray
- 1:03:41of light i can see that if we can just get a
- 1:03:43little band of people together who can kind of
- 1:03:45put their shields up and you know we can huddle
- 1:03:47together we might we might we might have a better
- 1:03:50chance individually of escaping some of the worst
- 1:03:52parts of this stuff. I think that's the only
- 1:03:54plausible solution I can give. I have a solution.
- 1:03:58In fact, I have two solutions. Number one, subscribe
- 1:04:00to this podcast, of course. And number two, head
- 1:04:03to Substack and subscribe to Cultural Capital.
- 1:04:09Yes, I completely agree with that. James, thank
- 1:04:13you so much for this conversation. slightly terrifying
- 1:04:16i'm not gonna lie but uh come on we we're not
- 1:04:20gonna pretend that everything is like tips topsy
- 1:04:23-turvy or whatever you say in in english how
- 1:04:25do you say it like everything is um dadly doodly
- 1:04:27i'm sorry yeah it's something like that there
- 1:04:30are all kinds of english phrases that sound slightly
- 1:04:31absurd but yeah i think along those lines yeah
- 1:04:35and hopefully next time when we meet i have one
- 1:04:39of those phones And I started reading books again.
- 1:04:42The problem is I have stopped reading all fiction.
- 1:04:45And that was my main thing. I really enjoyed
- 1:04:47a good novel when I was like 16 or 17. And I
- 1:04:51basically, I'm reading some nonfiction for the
- 1:04:54podcast when I'm going to have a historian on
- 1:04:56or whatever. But I basically stopped reading
- 1:04:58novels. And it's a shame. I think you can get
- 1:05:01by that. I think it's doable. Thank you so much
- 1:05:03for listening. Please subscribe to the podcast
- 1:05:05on YouTube. Follow and rate on Spotify and Apple
- 1:05:07Podcasts. Marketing tutorials insist. It's really,
- 1:05:10really important that I have to tell you about
- 1:05:12that. So I am doing it. Also, if you'd like to,
- 1:05:15please support me on Patreon. It's a big help.
- 1:05:18This is a one -person podcast. I do everything
- 1:05:20by my little old self. There's no team behind
- 1:05:21me. Nobody. Very, very sad, I know. But you can
- 1:05:25help. by hopping on Patreon and finding the Smart
- 1:05:29Cookies podcast on there. And then last, but
- 1:05:34certainly not least, I have to thank my existing
- 1:05:37patrons. Without you, there would be no Smart
- 1:05:40Cookies podcast, which makes you actual producers
- 1:05:43of this show. So eternal thanks goes to Luke
- 1:05:48Johnson, Jim Bird, Bewildered Beauty, Davorin
- 1:05:51Paulica, Dale and Mia, Chirt Gozar, Sasha Sodia,
- 1:05:54Richard. Thanks, you absolute legends. I am deeply,
- 1:06:20deeply touched. It means a lot.