Episode 316: The Price of Perception: Why Free Isn't a Strategy and Discounts Aren't Loyalty
What We Cover In This Episode:
How research confirms that offering experiences for free often creates lower perceived long-term value for your clients [4:20]
Why perceived value drives conversion far more effectively than merely lowering the actual price of your service or product [6:15]
The "Discount Dilemma" and the need to be cautious when using deep discounts [8:28]
The key reasons that effective introductory offers should be treated as a strategic client on-boarding system designed to build habits [10:00]
A reminder that scarcity and urgency still matter and can significantly boost…
The skinny
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