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Cliff Notes: MONETIZING YOUR AUDIENCE · Earn Your Leisure

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  Speaker 1: pushing your vision forward. How did you surmise the plan
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  Speaker 1: to sorry well, music session. I'm gonna tie this into
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  Speaker 1: photography now.
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  Speaker 2: Again it's the same formula. I'm a photographer with the
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  Speaker 2: formula of music artists. So again I watch Metro Star, Butuminati,
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  Speaker 2: I watch Future Star, free bands, I watch all the
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  Speaker 2: people start labels. And I always thought that that's the
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  Speaker 2: next step. When you get a certain level of following
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  Speaker 2: on your own brand or your own art form, now
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  Speaker 2: you have to turn that into an empire. So my
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  Speaker 2: first step was turned into cam Kirk Studios, a physical
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  Speaker 2: space that you can go visit from Camp Kirk Studios.
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  Speaker 2: I'm like, all right, that serves Atlanta local community. We're
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  Speaker 2: going to open up more locations around the world. But
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  Speaker 2: that's that.
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  Speaker 1: Now.
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  Speaker 2: What's the way that I can make money or grow
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  Speaker 2: with the next generation of people that want to be me,
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  Speaker 2: you know, that want to look.
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  Speaker 1: Up to me.
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  Speaker 2: I always think that there's multiple ways you can monetize
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  Speaker 2: a following. A lot of times people only monetize in
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  Speaker 2: the way of their fans. They don't always think of
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  Speaker 2: ways to monetize in a way of people that believe
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  Speaker 2: in you and will pay to be you. And I
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  Speaker 2: think that that's a formula that a lot of music
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  Speaker 2: artists just miss out on, because so many music artists
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  Speaker 2: could be having their own recording studio that people pay record,
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  Speaker 2: that people will pay to record that future studio if
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  Speaker 2: it was open to the public studio. If they go
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  Speaker 2: in there and see his plaques on the wall, they
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  Speaker 2: think they wouldn't be like I want to record with
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  Speaker 2: future records. He could make millions all over the world.
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  Speaker 2: But it's a studio franchise, you know what I mean? Like,
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  Speaker 2: I think Floyd is doing it now with his boxing gyms.
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  Speaker 2: It's like you create something that people can do. So
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  Speaker 2: for me, my studio was part of that because now
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  Speaker 2: people can shoot in the same place that I shoot.
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  Speaker 2: So where I shot gd's book cover, you can shoot
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  Speaker 2: right there at the same place, same equipment. That was
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  Speaker 2: one and the next part was my label, Collective Gallery.
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  Speaker 2: So that came from marketing propaganda type of thing. That's
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  Speaker 2: just truthfully what it is. It's propaganda. I could have
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  Speaker 2: called it a photography agency, but that's boring. You already
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  Speaker 2: heard of it that that exists. It's not a photography agency.
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  Speaker 2: We're a label with just like you see we just
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  Speaker 2: like Death Row with, just like TDE we just like
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  Speaker 2: everything else. We're label and I'm going to take photographers
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  Speaker 2: I believe in, sign them, financially, invest in them, and
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  Speaker 2: help them become the biggest artist that they can be,
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  Speaker 2: the same way someone has done that for us, or
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  Speaker 2: someone has done that for Big Sean, someone has done
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  Speaker 2: that for every of your favorite rappers. And it also
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  Speaker 2: is a jab at the industry because when I was
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  Speaker 2: coming up and I needed a team of support, I
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  Speaker 2: did unconventionally reach out to certain labels, like why don't
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  Speaker 2: y'all sign me like, I don't make music, but I'm
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  Speaker 2: creating content and value around music industry. Why don't y'all
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  Speaker 2: just sign me Like I'm doing brand deals with Nike,
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  Speaker 2: I'm doing brand deals with everybody else. Y'all can monetize
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  Speaker 2: me the same way if I had an engine and
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  Speaker 2: it was too too far of a concept for a
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  Speaker 2: lot of labels to understand. So then I was like,
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  Speaker 2: I'm gonna do it, and I'm gonna show you. I'm
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  Speaker 2: gonna show you. So in that first year, we signed
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  Speaker 2: seven artists, seven photographers. I gave every photographer twenty thousand
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  Speaker 2: dollars cash to invest in their career, and then we
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  Speaker 2: got them when they got a team, We're gonna point
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  Speaker 2: you in the right direction. We're gonna set you up
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  Speaker 2: for brand deals, we're gonna expand your your capabilities. So
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  Speaker 2: in that first year, we signed seven artists, potographer. I
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  Speaker 2: gave every photographer twenty thousand dollars cash to invest in
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  Speaker 2: their career, and then we guide them when they got
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  Speaker 2: a team. We're gonna point you in the right direction,
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  Speaker 2: We're gonna set you up for brand deals, We're gonna
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  Speaker 2: expand your your capabilities. So like one of my photographers
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  Speaker 2: name is Screl Davis. He was doing mostly photography. I
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  Speaker 2: was like, yeah, you should expand it to video. First
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  Speaker 2: project I gave him under the labels Cardi B did
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  Speaker 2: the documentary with Cardi B for Up Music Video. So
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  Speaker 2: it's like, now you're think of yourself as a director,
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  Speaker 2: not just a photographer. So now that opened up a
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  Speaker 2: whole nother revenue stream for him. And then when you're
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  Speaker 2: on set, we're gonna give you the same formula. Somebody's
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  Speaker 2: gonna be there to take a photo of you on
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  Speaker 2: set so you can post this and show the world
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  Speaker 2: that you're here. That led to him getting brand deals.
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  Speaker 2: He done brand deals with Baccarty where he's in front
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  Speaker 2: of the camera holding a bottle Baccarty like things like that.
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  Speaker 2: It's like, that's how we gearing it up because you
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  Speaker 2: don't want to just make money off photography. You actually can't,
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  Speaker 2: in my opinion this day and age, just make money
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  Speaker 2: off one way. You gotta monetize the whole brand. So
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  Speaker 2: that's what we do. And it's a little jab at
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  Speaker 2: the industry because I think the New Age label should
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  Speaker 2: include all forms of creativity and not just music.
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  Speaker 1: Does the twenty thousand come with a start git as
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  Speaker 1: far as equipment.
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  Speaker 2: You probably wouldn't get signed to my label if you
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  Speaker 2: don't have equipment already.
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  Speaker 1: Like this stuff that you put you look at and
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  Speaker 1: say like, all right, that's cool, but this is actually
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  Speaker 1: what you should.
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  Speaker 2: Yeah, we guide them on what the money can be
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  Speaker 2: used for. So the first ten thousand is put in
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  Speaker 2: your pocket. Just get out of the need to be
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  Speaker 2: in service. So a lot of photographer right now just
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  Speaker 2: service providers. That's what pays their bills. They don't know
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  Speaker 2: how to make enough money to turn down the job
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  Speaker 2: or the guide their career in a certain direction, which
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  Speaker 2: is real. It just is what it is. So this
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  Speaker 2: is a little cushion money first put in your pocket.
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  Speaker 2: So now you can start to think more clearly about
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  Speaker 2: the decision or the job you're going to take next,
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  Speaker 2: and how does that actually help you tell the story
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  Speaker 2: you want to tell for your career, which is like
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  Speaker 2: a luxury that I feel like I have now, Like
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  Speaker 2: I pick up the camera maybe five ten times the
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  Speaker 2: year now, and it's all like, oh, I want to
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  Speaker 2: do that, that's dope, that's gonna look good. If I
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  Speaker 2: don't want to do it, I don't do it. So
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  Speaker 2: the first part of money is just to give them
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  Speaker 2: a little cushion the other tenants for a marketing investing
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  Speaker 2: into a maybe an art show, a gallery, a product
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  Speaker 2: if they want to sell, merge a book or like whatever. Prince,
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  Speaker 2: it's like it guides you in that way. And then
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  Speaker 2: we also go and help you get jobs or connect
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  Speaker 2: you with brands and say you're going to do this,
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  Speaker 2: negotiate on your behalf, give you ilegal to make sure
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  Speaker 2: you're buttoned up and stuff like that.
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  Speaker 1: And then you get a percentage of the deal.
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  Speaker 2: YEA, yeah, I get a percentage, just like a label.
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