Latest / Do This First Podcast
Create Your Own Category
Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode!
When you compete in someone else's category, you'll always be compared on their terms. Elizabeth explains how to create your own category — positioning so distinct that comparison becomes irrelevant and you become the obvious, only choice.
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.